Project of BRM
Project of BRM
Project of BRM
of the subject
RESEARCH DESIGN
The type of research here is “Descriptive Research Design”. This kind of design is
used for more precise investigation or of developing the working hypothesis from
an operational point of view. It has inbuilt flexibility, which is needed because the
research problem, broadly defined initially, is transformed into one with more
precise meaning in exploratory studies, which in fact may necessitate changes in
research procedure for gathering relevant data.
Sample Size
Sample size refers to the numbers of respondents researcher have selected for the
survey.
WE have selected 100 sample units from market and individual customers.
Data collection tool
we have used Questionnaire, as the research instrument to conduct the market survey. The
questionnaire consisted closed ended questions designed in such a way that it should gather
maximum information possible.
The questionnaire was a combination of 15 questions. If choices are given it is easier for the
respondent to respond from the choices rather they think and reply also it takes lesser time.
Because the keep on responding and one has tick mark the right choice accordingly.
Data was collected through two sources:
Primary Source: Primary data was collected directly from the customers through a questionnaire.
Secondary Source: The secondary source was the company website.
Method of sampling
Probability sampling
HYPOTHESIS…
INDEPENDENT VARIABLE- Consumer expectations
DEPENDENT VARIABLE – Advertisement
HYPOTHESIS
(H1) advertisement has a positive impact on consumer expectation. As advertisement will
increase, the revenue of the products/ company will also increase
.( H0) there is no relation between sales and advertisement