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    Project of BRM

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    monal
    This document presents a project presentation on consumer perception towards Reliance Jio. It introduces Jio and provides its objectives such as studying customer satisfaction, the effect of advertising, and the socio-economic profile of users. The research methodology section describes the descriptive research design, sample size of 100, data collection via questionnaire, and probability sampling method. Hypotheses are proposed regarding the relationship between advertising and expectations, and between spectrum and telecom services. The questionnaire design incorporates nominal and Likert scale questions.

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    Project of BRM

    Uploaded by

    monal
    219 views12 pages
    This document presents a project presentation on consumer perception towards Reliance Jio. It introduces Jio and provides its objectives such as studying customer satisfaction, the effect of advertising, and the socio-economic profile of users. The research methodology section describes the descriptive research design, sample size of 100, data collection via questionnaire, and probability sampling method. Hypotheses are proposed regarding the relationship between advertising and expectations, and between spectrum and telecom services. The questionnaire design incorporates nominal and Likert scale questions.

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    This document presents a project presentation on consumer perception towards Reliance Jio. It introduces Jio and provides its objectives such as studying customer satisfaction, the effect of advertising, and the socio-economic profile of users. The research methodology section describes the descriptive research design, sample size of 100, data collection via questionnaire, and probability sampling method. Hypotheses are proposed regarding the relationship between advertising and expectations, and between spectrum and telecom services. The questionnaire design incorporates nominal and Likert scale questions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    219 views12 pages

    Project of BRM

    Uploaded by

    monal
    This document presents a project presentation on consumer perception towards Reliance Jio. It introduces Jio and provides its objectives such as studying customer satisfaction, the effect of advertising, and the socio-economic profile of users. The research methodology section describes the descriptive research design, sample size of 100, data collection via questionnaire, and probability sampling method. Hypotheses are proposed regarding the relationship between advertising and expectations, and between spectrum and telecom services. The questionnaire design incorporates nominal and Likert scale questions.

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    of 12

    THE PROJECT PRESENTATION ON THE TOPIC

    “CONSUMER PERCEPTION TOWARDS RELIANCE JIO”

    of the subject

    business research methods

    under the guidance of


    DR. NILESH KATE
    MADE BY-
    MONAL RAJ TANDON
    ARUNIMA RANJAN
    ASHWINI TIWARI
    NANDINI KUMAWAT
    VANSH HIMANI
    (MBA-2)
    INTRODUCTION….
     Jio also known as Reliance Jio and officially as Reliance Jio Infocomm Limited
    (RJIL),[is an upcoming provider of mobile telephony, broadband services, and digital
    services in India..
     Reliance Jio Infocomm Limited (RJIL), a subsidiary of Reliance Industries Limited
    (RIL), India’s largest private sector company, is the first telecom operator to hold pan
    India Unified License. Formerly known as Info tel Broadband Services Limited (IBSL),
    Jio will provide 4G services on a pan-India level using LTE technology. The telecom leg
    of Reliance Industries Limited, it was incorporated in 2007 and is based in Mumbai,
    India. It is headquartered in Navi Mumbai.
     . RJIL aims to provide anytime, anywhere access to innovative and empowering digital
    content, applications and services, thereby propelling India into global leadership in
    digital economy.
    Industry Telecommunications
    Headquarters Navi Mumbai, Maharashtra, India

    Key people Mukesh ambani

    Mobile telephony, broadband, Wifi,Router and 4G Data services


    Products
    Jio Apps
    MyJio, JioChat, JioPlay, JioBeats, JioMoney, JioDrive, JioOnDemand, JioSecurity, JioJoin
    JioMags, JioXpressNews, Jionet WiFi
    Research questions…

    Management questions – what are the methods


    behind increase in sales of jio
    Research question – how does consumer
    perceive reliance jio
    Investigation questions- what are the factors
    that has enabled consumers to choose jio
    RESEARCH OBJECTIVES…

     1. To study the level of customer satisfaction towards Reliance Jio


    Sim.
     2. To know the effect of sales and advertisement on the buying
    behavior of consumer.
     3. To study the socio-economic profile of Jio Sim card user.
    RESEARCH METHODOLOGY

     RESEARCH DESIGN

     The type of research here is “Descriptive Research Design”. This kind of design is
    used for more precise investigation or of developing the working hypothesis from
    an operational point of view. It has inbuilt flexibility, which is needed because the
    research problem, broadly defined initially, is transformed into one with more
    precise meaning in exploratory studies, which in fact may necessitate changes in
    research procedure for gathering relevant data.
    Sample Size

     Sample size refers to the numbers of respondents researcher have selected for the
    survey.

     WE have selected 100 sample units from market and individual customers.
    Data collection tool

     we have used Questionnaire, as the research instrument to conduct the market survey. The
    questionnaire consisted closed ended questions designed in such a way that it should gather
    maximum information possible.

     The questionnaire was a combination of 15 questions. If choices are given it is easier for the
    respondent to respond from the choices rather they think and reply also it takes lesser time.
    Because the keep on responding and one has tick mark the right choice accordingly.
     Data was collected through two sources:
     Primary Source: Primary data was collected directly from the customers through a questionnaire.
     Secondary Source: The secondary source was the company website.

    Method of sampling

     Probability sampling
    HYPOTHESIS…
     INDEPENDENT VARIABLE- Consumer expectations
     DEPENDENT VARIABLE – Advertisement
     HYPOTHESIS
    (H1) advertisement has a positive impact on consumer expectation. As advertisement will
    increase, the revenue of the products/ company will also increase
    .( H0) there is no relation between sales and advertisement

    INDEPENDENT VARIABLE - mobile spectrum


    DEPENDENT VARIABLE - telecom service
    Hypothesis
    The increase in mobile spectrum has a positive effect on the telecom service
    ( H0) there is no increase in telecom sector with increase in mobile spectrum
    Questionnaire design

     The questionnaire consists of 15 questions . The questionnaire is a mixed form of


    questions which includes questions based on nominal scale, likert scale.
     It is designed to know how the customer perceives the jio on various factors
     The questions in the beginning consists of nominal scale questions to gather the
    basic customer information
     The questions at the end of the questionnaire consists of various services offered
    by the jio in which customer have to rate the services on parameters ranging
    from satisfy to dissatisfy.
    common people Descriptive level forcing
    Aditya, Raghav Kushagra, Dhakad Parth and consumer Design competitors to exit
    behavior or merge
    pact of Reliance Jio on Indian mobile To examine the The impact of this new
    yA case study on mergers and impact of new entrant affects
    ions of idea – Vodafone and Airtel – entrant R-Jio on equilibrium in the
    D Satyanarayana, Dr K Sambasiva Rao competitive mobile industry and
    S Krishnamurthy Naidu strategies of makes rivals vulnerable
    rivals in the that they resort to
    industry.  To mergers and
    analyze the acquisitions in Indian
    major changes mobile network
    in Indian providers
    telecom
    industry.
    Y ON CUSTOMER SATISFACTION ON To find out the The primary data .Most of the
    RELIANCE - 4G JIO SERVICE IN VALLAM factors was collected for respondents feel
    JAVUR DISTRICT influencing the the questionnaire network coverage (31
    customer to and survey method %) is the main problem
    attract towards in Reliance 4G Jio
    Reliance 4G service.
    Service  To
    identify the
    reason to buy
    the Reliance 4G
    Jio sim  To
    suggest
    improvement in
    Reliance Jio
    services.
    TION STUDY OF TELECOM USER POST This research is a quantitative type 4G speed, Value for
    NS Parag AMIN1 , Anagha KALE2 , Ajay an earnest of study, mainly this money (both prepaid
    NTAN endeavour type of study is used and post-paid) are
    made to to quantify data and observed to be high for
    understand generalize results Jio. Good call
    what makes a from a sample to connectivity is the
    consumer of the population of highest for Vodafone.
    mobile services interest. Random Voice clarity & data
    choose a sampling as the coverage for Airtel and
    particular method was used good customer service

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