Communication Process
Communication Process
Communication Process
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Receiver /
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Event
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• Affect /
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• Perceptual
– Incorrect perceptions of the message and
the receiver by the sender, and vice-versa
• Semantic
– Misinterpretation of words and sentences
by the sender or receiver
Berlo’s SMCRN Model
• SOURCE
• MESSAGE
Five elements in the
• CHANNEL communication
process
• RECEIVER
• NOISE
Berlo’s Elements, cont’d.
• SOURCE
– Communication skills
– Attitudes
– Knowledge
– Social system
– Culture
Berlo’s Elements, cont’d.
• MESSAGE
– Content
– Elements
– Treatment
– Structure
– Code
Berlo’s Elements, cont’d.
• CHANNEL
– Seeing
– Hearing
– Touching
– Smelling
– Tasting
Berlo’s Elements, cont’d.
• RECEIVER
– Communication skills
– Attitudes
– Knowledge
– Social system
– Culture
Berlo’s Elements, cont’d.
• RECEIVER
– Communication skills
– Attitudes
– Knowledge
– Social system
– Culture
Berlo’s SMCRN Model
Components of Communication
Activity