Haldiram'S Negotiation and Skills: Summited By: Juhi Sakpale Roll No: 41

HALDIRAM'S
NEGOTIATION
AND SKILLS
SUMMITED BY : JUHI SAKPALE
ROLL NO : 41.
INTRODUCTION
 HALDIRAM'S WAS FOUNDED IN 1937 BY SHRI
GANGA BHISHEN AGARWAL AS A RETAIL SWEETS
AND NAMKEEN SHOP IN BIKANER, RAJASTHAN.
 IN 1970, A LARGER MANUFACTURING PLANT WAS
ESTABLISHED IN JAIPUR.[2] ANOTHER
MANUFACTURING PLANT WAS ESTABLISHED IN
NEW DELHI, THE CAPITAL OF INDIA, IN THE EARLY
1990S.
 IN 2003, THE COMPANY BEGAN THE PROCESS OF
DEVELOPING CONVENIENCE FOODS TO BE
MARKETED TO CONSUMERS.
 IN 2014, HALDIRAM'S WAS RANKED 55TH AMONG
INDIA'S MOST TRUSTED BRANDS ACCORDING TO
THE BRAND TRUST REPORT; A STUDY CONDUCTED
BY TRUST RESEARCH ADVISORY.
VISION AND MISSION
Vision
Be the trend setter in the field of healthy and testy
eating to achieve a sustainable growth. This will bring
about an overall upliftment of the organization, its
people and the society.
Mission
Review, recreate and rediscover the trend of healthy
eating and innovate and invent
Fresh new methods to nourish and delight everyone we
serve.
3
CURRENT MARKET
POSITION
• Brands owned by three Agarwal families, all from
Bikaner, sold savoury snacks worth $1 billion in
calendar 2018, cornering over a quarter of India’s
overall packaged snacks market and more than
half the desi namkeen segment.
• Haldiram outpaced PepsiCo as India’s top snacks
maker two years ago and sold products worth Rs
5,532 crore in 2018. It has three geographic
entities — Haldiram Manufacturing in the north,
Haldiram Foods in the west and south, and
Haldiram Bhujiawala in the east.
4
PRODUCTS
• Scope – Exhaustive Range of RTE
Products
• Attributes / Benefits
• –Packaging for longer shelf life &
freshness
• –Various price points & reasonable
• –State of art manufacturing
technology
• –Easy availability
• Quality / Value – Good quality at
competitive prices
5
• Uses –
• –Filler between meals
• –For serving to guests
• Shahi Mixture
• Cornflakes Mixture
• Kaju Mixture
• Bhujia
• Chana Jor Garam
• Chilli Chatak Lachha
• BhelpuriMethi Sev
• Khatta Meetha
• Moong Dal
• Kashmiri Mixture
• Aloo Bhujia
• All in One
• Mint Lachha
• Plain Bhujia
6
MARKETING MIX ELEMENTS
PRODUCT PRICE
• The product range includes namkeens, • competitive prices in order to penetrate
sweets sharbats, bakery items, dairy the huge unorganized market.
products, chips, pappad and ice creams.
The raw materials used to prepare • small packets of 30 grams, priced as low as
namkeens are of best of quality and are Rs. 5.
sourced from all over India. • prices also vary on the basis of the type of
• Customize its products : namkeens and the raw materials used to
manufacture it.
• ‘Murukkus’ and Chennai Mixture’ for south
Indian customers
• ‘Nazarana’, ‘Panchratan’ and ‘Premium’
7
MARKETING MIX ELEMENTS
Click icon to add picture
PLACE PROMOTION
• The Haldiram’s products are distributed all • Haldiram’s product promotion had been
over the country and outside country also. low key until competition intensified in the
snack foods market.
• Haldiram’s is successfully exporting its
products to USA, UK, Australia, Middle East • The punch line for Haldiram’s products was
& Far East Countries, Germany, Philippines, ‘Always in good taste’.
New Zealand, Nepal, Sri Lanka, UAE,
France, Spain, Italy, Holland, Japan, etc. • Packaging is an important aspect of
Haldiram’s product promotion.
• Haldiram’s is an ISO and HACCP Certified
Company and is approved by FDA, USA.
8
SWOT ANALYSIS
STRENGTHS
• Consumer proximity to retail outlet.

• The product has excellent brand awareness &
a high quality image. • Sale pushing of other brands
• Good and attractive packing. • Schemes given to retailer are not enough.
• Good image position. • Less profit of margin of Haldiram product

from other brand.
• Good taste.
• Less advertisement.
• Good variety.
• High Market share.
• Availability of brand almost on all the outlets. WEAKNESSES
9
SWOT ANALYSIS
OPPORTUNITIES
• By providing proper schemes Haldiram can

increase its supply.
• By providing more profit margin Haldiram can
increase its supply • Competition from Lehar, Bikano and Crax.
• Competition from other brands.
• Sale pushing
THREATS
10
COMPETITORS
Click icon to Click icon to

add picture add picture
FRITO LAYS INDIA SM FOODS BAKEMANS BALAJI WAFERS

Frito-Lay began in the early 1930s S.M. Foods is a leading supplier Bakemans Industries Private Balaji Wafers and Namkeen
as two separate companies, The & trader of a comprehensive Limited is a Private group, based in Mira Road
Frito Company and H.W. Lay & range of Dairy products such as incorporated on 20 January India, manufactures and
Company, which merged in 1961 to
form Frito-Lay, Inc. Four years later Anhydrous Milk Fat as well as 1992. It is classified as Non- distributes potato chips and
in 1965, Frito-Lay, Inc. merged with AMF For Ice Cream and govt company and is registered other grain-based bagged
the Pepsi-Cola Company, resulting chocolate Makers and many at Registrar of Companies, snacks in various flavours.[3]
in the formation of PepsiCo. food products which can Delhi. Its authorized share Started as a micro-business, it
increase the life & freshness of capital is Rs. 25,000,000 and its has evolved into a Rs 2,000
your product. paid up capital is Rs. 0. It is crore company of products
inolved in Manufacture of with an indigenous taste.[
other food products
11
CONCLUSION Click icon to add picture
•There is high awareness level for different Halidram’s

Products amongst the retailers.
•From the survey of 250 retailer in Delhi it was noticed
that in most of the retailers are keeping Haldiram
namkeens.
•Market share of Haldiram namkeen is more than
double of its competitors.
•From the data it’s quite clear that while promoting
any brand the foremost considerations are good
demand & margins followed by regular supply and
next comes brand names.
•Average annual sale come out to be highest for
Haldiram’s namkeens followed by Lehar, Bikano, local
brand like Namkeens, Raja, Shammi, Tingle, Shah,
Aone, Rajsi, etc.
•Margins as revealed by retailers are highest for local
brand followed by Lehar, Bikano and Haldiram’s in that
order.
•Brand awareness for Haldiram’s product is very high.
THANK YOU !

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HALDIRAM'S

• Consumer proximity to retail outlet.

• Good image position. • Less profit of margin of Haldiram product

• By providing proper schemes Haldiram can

Click icon to Click icon to

FRITO LAYS INDIA SM FOODS BAKEMANS BALAJI WAFERS

•There is high awareness level for different Halidram’s

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