MAM Innovation 1
MAM Innovation 1
MAM Innovation 1
Innovation Management
LECTURER:
MAHFUZ ABD MALEK
TOPIC 1:
PERSPECTIVES ON INNOVATION
PERPECTIVES ON INNOVATION
• Introduction
• The factor that affect innovation
• Creativity versus innovation
• The innovation Continuum
• Source of Innovation
• Innovation culture and myths
INNOVATION-MAKERS
Introduction
Innovation is the
The classic definitions of innovation include: process of making
• the act of introducing something new: something
newly introduced improvements by
(The American Heritage Dictionary).
introducing
• the introduction of something new.
(Merriam-Webster Online) something new
• a new idea, method or device.
(Merriam-Webster Online)
Comparisons
Action vs. Ideas
Has a champion vs. Needs a champion
Implement vs. Originate
creativity
Innovation
Mean by innovation
• the term innovation is to mean the process that transforms
ideas into commercial value.
• 1. Introduction and commercial sale of a new or improved
product, e.g. Pentium chip, Remington typewriter, tungsten
filament light bulb, nuclear weapons, hybrid seeds, genetically
modified foods.
• 2. Introduction and commercial use of a new method of
production, e.g. Henry Ford’s production line, the Pilkington
float glass process, Unipol polyethylene process, and the steam
engine.
• 3. Introduction of a new form of business organization, e.g.
franchising, co-operatives, joint ventures and co-production and
outsourcing agreements, discount grocery stores, e-business, just
in time manufacturing.
• 4. New uses for existing products. e.g. the electronic computer found its
first uses in military applications such as calculating artillary trajectories. It's
uses later broadened to include many more applications.
• 5. New markets for existing products. e.g. the donut was invented in
Germany and subsequently spread throughout the world.
• 6. New distribution channels. e.g. the internet is a new distribution channel
for selling books.
• The distinction between “invention” and “innovation” is that invention is
the creation of a new idea or concept, and innovation is turning the new
concept into commercial success or widespread use. We view Innovation to
be primarily an economic and social, rather than exclusively a technological
term. “Technological innovation” is an innovation with a significant
performance content (as opposed to a fashion).
• We use the term “innovation system” to refer to the set of distinct
institutions which contribute to the development and diffusion of new
technologies in a region. As such, it is a set of interconnected institutions
which form a system whose performance is determined both by the
individual performance of each institution, but also by how they interact with
each other as elements of a collective system.
INNOVATION CONTINUUM
Confirmation Business has been successful for several years but is now
experiencing difficulties
Growth Your business has been successfully developed and is now
ready to grow
Sustainable You have a business with a defined future that is
profitable, employs people and is an asset to the
community
SOURCE OF INNOVATION
Individual
Corporate
Users
Undertakings
Insights
Spillovers Process
(R&D) Needs
INNOVATION CULTURE & MYTH
• HISTORY • US
• SIZE • GERMANY
• TECHNOLOGY • JAPAN
• LEADERSHIP • KOREA
• MALAYSIA
• AUSTRALIA
• CHINA
Task 1 (INDIVIDUAL)