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    Q7 Interview Some Internet Users To Understand Users' Perspective of The Website

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    Pankaj Lingayat
    The user visits the Bombay Shaving Company website to research products like beard growth oil on the recommendation of a friend. They appreciate the easy navigation and attractive, up-to-date design of the website. However, they note that the search function could provide more real-time options like on Amazon. They also prefer to purchase directly from Amazon due to lower prices and free shipping with their Prime membership.

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    Q7 Interview Some Internet Users To Understand Users' Perspective of The Website

    Uploaded by

    Pankaj Lingayat
    43 views6 pages
    The user visits the Bombay Shaving Company website to research products like beard growth oil on the recommendation of a friend. They appreciate the easy navigation and attractive, up-to-date design of the website. However, they note that the search function could provide more real-time options like on Amazon. They also prefer to purchase directly from Amazon due to lower prices and free shipping with their Prime membership.

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    BSC pankaj

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    The user visits the Bombay Shaving Company website to research products like beard growth oil on the recommendation of a friend. They appreciate the easy navigation and attractive, up-to-date design of the website. However, they note that the search function could provide more real-time options like on Amazon. They also prefer to purchase directly from Amazon due to lower prices and free shipping with their Prime membership.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    43 views6 pages

    Q7 Interview Some Internet Users To Understand Users' Perspective of The Website

    Uploaded by

    Pankaj Lingayat
    The user visits the Bombay Shaving Company website to research products like beard growth oil on the recommendation of a friend. They appreciate the easy navigation and attractive, up-to-date design of the website. However, they note that the search function could provide more real-time options like on Amazon. They also prefer to purchase directly from Amazon due to lower prices and free shipping with their Prime membership.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 6

    Q7 Interview some Internet users to understand users’ perspective of the website

    Understanding website’s structure from user’s perspective

     Most of the organizations prefer to have website that


    is user friendly
     Website quality is based on website usability and
    user experience
     Bombay Shaving Company is a consumer goods
    company which develops a range of beard care,
    shave care and skincare products.
    Types of landing pages for users
    Conversion purchase happens through various types of landing pages. When a user searches on search
    engine about particular query, he/she goes through the desired product through different landing pages

    Category pages Sub-category pages


    Such pages give broader view about the It talks about specifically about category
    website

    Product pages Collection pages, offer


    pages, sales pages
    Such pages give information about
    distinct products Generally available in terms of
    search/display ads
    User Journey funnel and mapping of prospective customers (1/2)

    Ensuring that you keep your customers engaged post purchase is equally important as they buy
    before purchase. We will see significance of each of the stages mentioned below in the context
    of Bombay Shaving Company from user’s perspective
    User Journey funnel and mapping of prospective customers (2/2)

    Stage Significance Mapping


    Awareness Happens at a broader level through Blog posts, guest posts
    various marketing activities

    Consideration consumer has little intent of Category, subcategory, brand pages


    purchasing

    Purchase Concerned about prices, delivery time, Category and product pages
    availability of the products

    Support Searching for customer care, email, About us, contact us, FAQ section
    contact number

    Loyalty Looking for referral, affiliate, Offer pages, sales pages, collection
    membership programs pages
    Interview of an Internet user (1/2)
    Profile: Gender – Male, Age – 27, Occupation – Student, Location - Mumbai

    Q 2– What do you like the most about the


    Bombay Shaving Company’s website?
    A – There are many aspects about BSC website I
    like. First of all, easy navigation when I visit the
    website. I can move across several sub categories
    from available categories of the products.
    Q 1– Why do you visit Bombay Shaving
    Secondly, website is attractive and looks up-to-
    Company’s website? What is your purpose?
    date. For example, when I see the top bar now
    A – I usually like to grow my beard, so once my (valentine’s week), I can see special click for
    friend referred me BSC. And since I have been valentine gifts. Also, product visuals and its
    using their beard growth oil which I find effective. descriptions are visible. It has been good
    But when I heard company’s name for the first experience for me till now.
    time, I thought it would target only men with
    beard care solutions. But they are not only into
    men’s hair care, skin care etc but also into other
    areas. So, I have started exploring other options
    as well.
    Interview of an Internet user (2/2)
    Profile: Gender – Male, Age – 27, Occupation – Student, Location - Mumbai

    Q 4- Is there anything that makes


    you abandon the website?
    A - I prefer to purchase BSC
    products from Amazon as it offers
    more discount and also, I have
    prime account so it gives me option
    Q 3 – Any improvements you’d like to suggest
    for free shipping. BSC website
    in the website?
    requires total order amount to be
    A – I think there is some scope for minimum Rs 500.
    improvement in the website. For example,
    when I search about some products on search
    bar, it doesn’t show real-time options like
    Amazon does. I’d be really interested in looking
    what all new releases are there on their
    website. Also, I would prefer to search from
    option which is exclusively for products with
    offers/discounts.

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