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    Mobile Marketing The Spark Group Digital Marketing Seminar 2012

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    masterlinh2008
    Mobile marketing is a two-way communication channel using mobile devices to engage customers. It is most effective for those under age 65 and growing. By 2016, global spending on interactive marketing like mobile, social media, and display advertising is expected to increase significantly, with mobile marketing spending increasing nearly 400%. Mobile traffic is also expected to grow much faster than fixed traffic, becoming 10% of total traffic by 2016. Mobile marketing allows companies to create an emotional connection with customers through easy and customizable personalized content and offers delivered instantly with high response rates. Companies can get started with mobile marketing using SMS, mobile websites, apps, and mobile ads.

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    © All Rights Reserved
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    Mobile Marketing The Spark Group Digital Marketing Seminar 2012

    Uploaded by

    masterlinh2008
    45 views44 pages
    Mobile marketing is a two-way communication channel using mobile devices to engage customers. It is most effective for those under age 65 and growing. By 2016, global spending on interactive marketing like mobile, social media, and display advertising is expected to increase significantly, with mobile marketing spending increasing nearly 400%. Mobile traffic is also expected to grow much faster than fixed traffic, becoming 10% of total traffic by 2016. Mobile marketing allows companies to create an emotional connection with customers through easy and customizable personalized content and offers delivered instantly with high response rates. Companies can get started with mobile marketing using SMS, mobile websites, apps, and mobile ads.

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    Mobile-Marketing-The-Spark-Group-Digital-Marketing-Seminar-2012

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    Mobile marketing is a two-way communication channel using mobile devices to engage customers. It is most effective for those under age 65 and growing. By 2016, global spending on interactive marketing like mobile, social media, and display advertising is expected to increase significantly, with mobile marketing spending increasing nearly 400%. Mobile traffic is also expected to grow much faster than fixed traffic, becoming 10% of total traffic by 2016. Mobile marketing allows companies to create an emotional connection with customers through easy and customizable personalized content and offers delivered instantly with high response rates. Companies can get started with mobile marketing using SMS, mobile websites, apps, and mobile ads.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    45 views44 pages

    Mobile Marketing The Spark Group Digital Marketing Seminar 2012

    Uploaded by

    masterlinh2008
    Mobile marketing is a two-way communication channel using mobile devices to engage customers. It is most effective for those under age 65 and growing. By 2016, global spending on interactive marketing like mobile, social media, and display advertising is expected to increase significantly, with mobile marketing spending increasing nearly 400%. Mobile traffic is also expected to grow much faster than fixed traffic, becoming 10% of total traffic by 2016. Mobile marketing allows companies to create an emotional connection with customers through easy and customizable personalized content and offers delivered instantly with high response rates. Companies can get started with mobile marketing using SMS, mobile websites, apps, and mobile ads.

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    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 44

    Mobile Marketing

    vizred.com
    What is Mobile Marketing?
    Personal engagement with consumers on their mobile device

    What type of customer reacts to mobile marketing?

    All age bands <65 but still expanding

    Mobile Marketing is a two-way communication with your customers


    via the device in their hands; one they cherish greatly.

    vizred.com
    Mobile Overtakes PC

    vizred.com
    •Overall by 2016, Forrester expects advertisers to spend
    $77 billion on interactive marketing. The consultancy
    broke out spending estimates in 2016 versus 2011 in
    these categories:

    * Search marketing: $33.3 billion, up 78 percent over the


    five-year period.

    * Display advertising: $27.6 billion, up 152 percent.

    * Mobile marketing: $8.2 billion, up 399 percent.

    * Social media marketing: $5 billion, up 214 percent.

    * Email marketing: $2.5 billion, up 63 percent

    vizred.com
    Global Trends Between 2011-2016
    For Mobile Traffic Data
    • Increase 18 fold, a compound annual growth rate of 78%.
    • Will reach 10.8 Exabytes per month in 2016, up from 597
    Petabytes per month in 2011.

    • Will grow 3 times faster than Global fixed IP traffic.

    • Global Mobile was 2% of total IP traffic in 2011, and will


    be 10% of total IP traffic in 2016.

    • Mobile data traffic in 2016 will be equivalent to 5x the


    volume of the entire Global Internet in 2005.

    Source: http://www.cisco.com/web/solutions/sp/vni/vni_forecast_highlights/i
    ndex.html

    vizred.com
    vizred.com
    Email is the new FAX
    Open rates declining…
    Text messaging has over
    90% open rates
    ONE company did a text
    messaging campaign that got
    $100 revenue for EVERY
    DOLLAR spent!

    vizred.com
    How can mobile marketing provide benefit?

    By creating an emotional bond between the customer & brand


    •Easy to Use: Most interactions in one or two clicks
    •Creates database: Consumers opt-in to receive offers
    •Customizable: Limited only by creativity
    •Instant Response: Coupons, links, and codes acted upon
    •Strong Delivery: Messages delivered and read in < 24 hours
    •Scalable: Can use several platforms, with room for growth
    •Cost Effective: Cost of Entry in the $$$, not the $,$$$

    vizred.com
    How can you get started with mobile?
    SMS Text Messaging
    •Users opt-in:
    -On your website
    -By texting a code & keyword

    •Send specific special offers:


    -Weekly
    -Monthly Specials

    •Engage with the customer:


    -Feedback / Surveys
    -Timed Promotions
    -Coupon Redemption

    vizred.com
    Other Marketing Channels
    • MMS- Multimedia Messaging Service
    -Picture, images, audio, video
    -Tell a story, offer coupons with pictures, video, audio
    • Email: Mobile email
    • IVR- Interactive Voice Response
    • Proximity Marketing
    - Wifi and Bluetooth
    - Localized distribution of content to a mobile device
    •Apps
    -Sticky as prospects and customers download
    •Mobile Ads
    -Paid ads on mobile sites your target visits

    vizred.com
    How can you get started with mobile?
    Mobile Web Sites
    •Optimized for mobile devices
    Auto detects users

    •Serves branded content

    •Enhances users experience

    •Builds customer database


    -Serves as the entry to your
    sales funnel

    vizred.com
    HowOnline
    to promote your mobile campaign?
    Offline
    •QR Coupon
    •Special Web Promotion -POS/Register
    •Search Engine Marketing -On receipt if capable
    •Broadcast to existing lists -At entry & exit
    •Social Media Channels locations
    •Blogs & Forums •Existing direct mail
    •Location Marketing campaigns
    •Flyer insert / collateral

    vizred.com
    vizred.com
    vizred.com
    Mobile Marketing
    Is A Different “Search”
    We are used to
    www.google.com on a
    mobile device…
    But…mobile search:
    QR Codes
    Tag reader from a ISBN
    number
    GPS location –
    “proximity” marketing
    Google Goggles

    vizred.com
    Source: http://www.flickr.com/photos/sackwitzfoto

    vizred.com
    Source:http://www.mobiquitynetworks.com/sites/32/Mobiquity_Presentation.pd
    f
    vizred.com
    QR Code Generators

    Social QR Code – Free, links to your social


    accounts.
    socialqr.com

    BW Scan – Free, Creates coupons, analytics


    bwscan.com

    UQR - Free to $5/mo for unlimited QR Codes


    uqr.me

    vizred.com
    vizred.com
    Wells Fargo Bank Teller Area

    vizred.com
    vizred.com
    vizred.com
    vizred.com
    Mobile Ad Networks
    Blind Networks – For smaller publishers
    No insight to publishers you’re working with
    Admob, In Mobie, Adfonic, BuzzCity

    Premium Blind Networks - For medium sized publishers


    Pay Per Click (CPC) and Pay Per Install
    Millenial Media, Jumptap

    Premium Networks - Work with few high quality publishers


    or mobile operators
    Microsoft, AOL, Nokia

    Incentivized Networks Encourage users to install a mobile app


    Cost per install or Cost Per Action (CPA)

    vizred.com
    Mobile Meets Social

    vizred.com
    vizred.com
    SMS Sign Up Form Embedded On
    Facebook

    http://vizred.com/saveadollar/
    http://www.facebook.com/vizRED/app_267030536700984

    vizred.com
    SMS Sign Up Form Embedded On Facebook
    Send a text to 69302 with the message:
    saveadollar

    http://vizred.com/saveadollar/
    http://www.facebook.com/vizRED/app_267030536700984

    vizred.com
    Foursquare

    vizred.com
    vizred.com
    vizred.com
    Search For Bank of America

    vizred.com
    vizred.com
    Reputation Management

    vizred.com
    vizred.com
    vizred.com
    vizred.com
    Don’t Forget To Tell Your Employees
    About Your Special Deals!

    vizred.com
    • Create a social culture within
    your organization.

    • Create an empowering
    message.

    • Have a voice that will make


    people want to talk about you.

    vizred.com
    Edelman, A Company of Social Culture
    For Social Good

    vizred.com
    vizred.com
    vizred.com
    vizred.com
    Contact

    Blanca Stella Mejia


    [email protected]
    Social Mobile Consultant
    305.710.1311

    vizred.com

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