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    Famous Belgium Waffle

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    Chloie Marie Rosalejos
    Famous Belgian Waffles was established in 2012 and has since grown to over 500 branches worldwide selling affordable yet high quality waffles. As a cafe/bakery franchise, it charges a 5% royalty fee and has helped franchisees earn over $2,000 per month in profit on average. Through its strategy of offering a premium product at an affordable price point and aggressive franchising expansion, Famous Belgian Waffles has achieved rapid nationwide and international growth to become the leading waffle franchise brand in the Philippines.

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    © All Rights Reserved
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    Famous Belgium Waffle

    Uploaded by

    Chloie Marie Rosalejos
    1K views17 pages
    Famous Belgian Waffles was established in 2012 and has since grown to over 500 branches worldwide selling affordable yet high quality waffles. As a cafe/bakery franchise, it charges a 5% royalty fee and has helped franchisees earn over $2,000 per month in profit on average. Through its strategy of offering a premium product at an affordable price point and aggressive franchising expansion, Famous Belgian Waffles has achieved rapid nationwide and international growth to become the leading waffle franchise brand in the Philippines.

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    Famous Belgian Waffles was established in 2012 and has since grown to over 500 branches worldwide selling affordable yet high quality waffles. As a cafe/bakery franchise, it charges a 5% royalty fee and has helped franchisees earn over $2,000 per month in profit on average. Through its strategy of offering a premium product at an affordable price point and aggressive franchising expansion, Famous Belgian Waffles has achieved rapid nationwide and international growth to become the leading waffle franchise brand in the Philippines.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    1K views17 pages

    Famous Belgium Waffle

    Uploaded by

    Chloie Marie Rosalejos
    Famous Belgian Waffles was established in 2012 and has since grown to over 500 branches worldwide selling affordable yet high quality waffles. As a cafe/bakery franchise, it charges a 5% royalty fee and has helped franchisees earn over $2,000 per month in profit on average. Through its strategy of offering a premium product at an affordable price point and aggressive franchising expansion, Famous Belgian Waffles has achieved rapid nationwide and international growth to become the leading waffle franchise brand in the Philippines.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 17

    “The First and the original Famous Belgian Waffle S

    Outli
    ne
    I. INTRODUCTION
    II. Category and Product Line
    III.Local or International Brand
    IV.Franchising Information
    V. Analysis of the Franchising Strategy of the Company
    VI.Conclusion
    Introductio
    n
    Famous Belgian Waffles was
    established September 16, 2012.
    Without skipping a beat, after 6
    productive years, Famous Belgian
    Waffles now has more than 500
    branches including 1 in San Diego,
    California and counting.
    Introductio
    n
    It has grown from kiosks to semi
    coffee shop concept. The brand is
    well-loved by many simply because
    of its affordability and outstanding
    quality.
    Introductio
    n
    Famous Belgian Waffles’ goal is to
    design a lucrative business for
    people who wants to grow their
    savings in a short period of
    time.  Famous Belgian Waffles has
    been on top of people’s mind in the
    franchising industry.
    Introductio
    n
    Famous Belgian Waffles also caters
    events such as birthdays, weddings,
    graduation party and all party you
    can think of. Affordable packages
    that will surely fit on your budget
    and at the same time your visitors
    will enjoy.
    Category &
    Product Line
    Category: Cafe/Bakery/Desserts
    Industry: Food & Beverage
    Local/International
    Brand
    Famous Belgian Waffles has more than 500
    stores NATIONWIDE and opened its first
    INTERNATIONAL store last September 2017
    at Escondido San Diego California, USA
    Franchising
    Information
    Royalty Fee: 5 %
    Marketing Fee: 3 %
    Franchise Fee: PHP 380,000
    Investment Capital: PHP 380k -
    500k
    Franchise Terms:3 years
    Franchising
    Information
    Area: N/A
    Coverage:Nationwide,
    International
    Origin:N/A
    Outlet:600
    Since:2012
    Franchising
    Information
    According to Innovention Food
    Resources, the owner and operator of
    Famous Belgian Waffles franchise,
    franchisees can earn a net profit
    before tax of around P105,780 per
    month.
    Franchising
    Information
    This translates to a payback period
    of 7-9 months depending on the
    franchise option.
    Analysis of the
    Strategy of the
    Franchising
    Company
    The famous belgian waffles franchise proved
    that being a new player in the battlefield is
    totally an advantage. One thing that the
    company is so proud of is the growth that
    they attained in a short period of time.
    Analysis of the
    Strategy of the
    Franchising
    The
    Company
    company achieved hyper-growth in a
    span of 6 years through franchising. The
    success formula is a combination of a superb
    product and strategies to expand the business
    in no time.
    Analysis of the
    Strategy of the
    Franchising
    Company
    Another thing that has made the brand
    successful is the affordability of the price for a
    premium product ranging from P30 - P65.
    Hence why customers keep coming back for
    more of the famous belgian waffles.
    Conclusio
    The FamousnBelgian Waffles is the country’s
    pioneer in the waffle sandwich industry.
    Tapping the strong mass market, The Famous
    Belgian Waffles has proved its claim to be the
    most popular waffle stand in the country. 
    Conclusio
    It is widely n
    accepted by the Filipino market
    from the young to old with its wide offering of
    premium flavored waffles at a very affordable
    price of P35 and up.

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