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    E Commerce Group 10

    Uploaded by

    Denmark Cabaddu

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    © All Rights Reserved
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    E Commerce Group 10

    Uploaded by

    Denmark Cabaddu
    27 views19 pages

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    e Commerce Group 10

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    Download as pptx, pdf, or txt
    27 views19 pages

    E Commerce Group 10

    Uploaded by

    Denmark Cabaddu

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 19

    E-

    COMMERC
    E
    WHAT IS E-COMMERCE

    Commonly known as “Electronic Commerce”


    or “Internet Commerce”
    In a layman’s term, it is trading over the
    internet.
    SUCCESSFUL E-COMMERCE COMPANY

    LAZADA ALIBABA SHOPEE


    CLASSIFICATION OF E-COMMERCE

    B2B B2C B2G

    BUSINESS TO BUSINESS BUSINESS TO CONSUMER BUSINESS TO GOVERNMENT

    D2C C2C C2B M-C

    DIRECT TO CONSUMER CONSUMER TO CONSUMER CONSUMER TO BUSINESS M-COMMERCE


    BUSINESS TO BUSINESS
    B2B e-Commerce is short for business-to-business
    e-Commerce, which is defined as the sales of goods
    or services between businesses via online channels.
    Instead of receiving orders in the traditional ways (by
    telephone or mail), transactions are carried out
    digitally, which helps reduce a great amount of
    overhead costs
    Example of successful B2B e-Commerce
    BUSINESS TO CONSUMER
    A business-to-consumer, or B2C business model is one in
    which a company sells a service or product directly to a
    consumer.
    B2C is the alternative of the business to business model (B2B)
     in which a company sells their products first to another
    business, which will then sell the product to another business
    or a customer with a mark-up.
    Types of B2C Model
    1. Direct Suppliers
    Are one of the most common, selling a product directly to consumers. This includes small online
    businesses as well as large retailers like Microsoft and Apple that sell exclusively in-house products.
    2. Online Intermediaries
     Don’t own the products that are sold on their site, but they put sellers directly in contact with buyers and
    usually profit by taking a cut of the transaction.
    3. Advertising based B2C
    In this model, a company purchases advertising space on a platform that receives large volumes of traffic
    4. Community based B2C
    Takes advantage of online, like-minded communities occurring on media platforms and beyond. Since many
    of these communities form around a shared interest or physical location, companies can identify promising
    leads more easily.

    5. Free based B2C


    This model require payment to access a company’s content.
    Example of B2C e-Commerce

    AMAZON GOOGLE WALMART

    EBAY NETFLIX ALIBABA


    DIRECT TO CONSUMER
    D2C e-commerce  is when the manufacturer/producer
    sells its products/produce directly to their
    end customers  from their website without third-party
    retailers, wholesalers, or other middlemen
    Example of D2C e-Commerce

    This brand sells makeup directly to consumers.

    Away, a luggage brand, also falls into our list of great D2C
    marketing examples. To stand out in its market, Away
    decided to position itself as a travel company. Away shares a
    variety of travel-related content and media for its audience
    BUSINESS TO GOVERNMENT
    B2G stands for Business-to-government, implying the
    relationship between a business to government
    agencies and government institutions. B2G is defined
    as a sales model when companies sell products, services
    and information to governments or government
    agencies.
    CONSUMER TO CONSUMER
    C2C, customer to customer, or consumer to consumer, is a business model that
    facilitates the transaction of products or services between customers.

    Consumer to consumer, or C2C, is the business model that facilitates


    commerce between private individuals. Whether it's for goods or
    services, this category of e-commerce connects people to do business
    with one another. 
    Some example of C2C e-Commerce
    1. AN AUCTIONS- The sale of the property, bidding process collectibles and goods which in secondary use
    2. WORK- Work for an extra fee.

    3. FREELANCING- Certain self-employment can be regarded as a C2C. For example, an independent


    carpenter who works with homeowners.
    4. WORKING AT HOME- The value family members generate in the home through their homework,
    children’s care, or any repairs inside the home.
    5. INFORMATION TO THE CUSTOMER- Providing data to consumers

    6. THE REPAIR - People who help in fix stuff

    7. THE EVENTS- Events are a band concert that promoted their fans directly
    CONSUMER TO BUSINESS
    A consumer-to-business model, or C2B, is a type of commerce where a consumer
    or end user provides a product or service to an organization.
    In contrast with the more traditional business-to-consumer model, the C2B
    (consumer-to-business) model allows businesses to extract value from consumers
    – and vice versa. In the C2B model, businesses profit from the willingness of
    consumers to name their own price or contribute data or marketing to the
    company, while consumers profit from flexibility, direct payment, or free or
    reduced-price products and services.
    C2B MODELS IN E-COMMERCE
    M-COMMERCE
    M-commerce (mobile commerce) is the buying and
    selling of goods and services through wireless handheld
    devices such as smart phones and tablets. As a form of 
    e-commerce, m-commerce enables users to access
    online shopping platforms without needing to use a
    desktop computer.
    Examples of M-Commerce include  in-
    app purchasing, mobile banking, virtual
    marketplace apps like the Amazon mobile app
    or a digital wallet such as Apple Pay, Android
    Pay and Samsung Pay.  
    Types of M-Commerce
    MOBILE SHOPPING
    Mostly similar to ecommerce, but accessible via a mobile device. Mobile shopping is now
    possible through mobile optimized websites, dedicated apps, and even social media platforms
    MOBILE BANKING
    Not too different to online banking, though you may find some transaction types are limited
    or restricted on mobile devices. Mobile banking usually involves a dedicated app, though
    some banks have started experimenting with the use of chat bots and messaging apps.
    MOBILE PAYMENTS
    As a business owner, and user of Big Commerce, your exposure and interest in mobile
    commerce would mostly relate to shopping and payments, which is what the rest of this
    article will focus on.

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