Scribd Logo
Upload

Welcome to Scribd!

  • 70 views

    MLR Institute of Technology: Company Analysis Report

    Uploaded by

    Vurkonda Suresh
    Royal Enfield is an Indian motorcycle manufacturer founded in 1893 in England. It is now headquartered in Chennai, India and owned by Eicher Motors. Royal Enfield gained popularity in India in 1955 when the Indian government ordered 800 of their 350cc Bullet motorcycles for border security. Today, Royal Enfield manufactures a variety of motorcycles and has annual revenue of 8,965 crores INR with production of over 846,000 units in 2018. Their mission is to continuously improve biking efficiency in India and developing markets.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    MLR Institute of Technology: Company Analysis Report

    Uploaded by

    Vurkonda Suresh
    70 views13 pages
    Royal Enfield is an Indian motorcycle manufacturer founded in 1893 in England. It is now headquartered in Chennai, India and owned by Eicher Motors. Royal Enfield gained popularity in India in 1955 when the Indian government ordered 800 of their 350cc Bullet motorcycles for border security. Today, Royal Enfield manufactures a variety of motorcycles and has annual revenue of 8,965 crores INR with production of over 846,000 units in 2018. Their mission is to continuously improve biking efficiency in India and developing markets.

    Original Description:

    Original Title

    ROYAL ENFIELD NANI

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Royal Enfield is an Indian motorcycle manufacturer founded in 1893 in England. It is now headquartered in Chennai, India and owned by Eicher Motors. Royal Enfield gained popularity in India in 1955 when the Indian government ordered 800 of their 350cc Bullet motorcycles for border security. Today, Royal Enfield manufactures a variety of motorcycles and has annual revenue of 8,965 crores INR with production of over 846,000 units in 2018. Their mission is to continuously improve biking efficiency in India and developing markets.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    70 views13 pages

    MLR Institute of Technology: Company Analysis Report

    Uploaded by

    Vurkonda Suresh
    Royal Enfield is an Indian motorcycle manufacturer founded in 1893 in England. It is now headquartered in Chennai, India and owned by Eicher Motors. Royal Enfield gained popularity in India in 1955 when the Indian government ordered 800 of their 350cc Bullet motorcycles for border security. Today, Royal Enfield manufactures a variety of motorcycles and has annual revenue of 8,965 crores INR with production of over 846,000 units in 2018. Their mission is to continuously improve biking efficiency in India and developing markets.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 13

    MLR INSTITUTE OF

    TECHNOLOGY
    COMPANY ANALYSIS REPORT

    C.NANIKUMAR

    19R21E0013
    MBA I_YEAR
    ROYAL ENFIELD
    NANI KUMAR 19R21E0013
    INDUSRTY PROFILE
     AUTOMOBILE INDUSTRY.
     Motorcycles ,Bicycles ,Lawn mowers.
     Royal Enfield is an Indian motorcycle

    manufacturing brand with the tag of "the


    oldest global motorcycle brand in continuous
    production" manufactured in factories in
    Chennai in India.
    COMPANY PROFILE
     Parent organization : Eicher motors
     CEO: Vinod K. Dasari (1 Apr 2019)
     Headquarters: Chennai
     Revenue: 8,965 crores INR (US$1.3 billion,

    2018)
     Founded: 1955
     Subsidiaries: Harris performance product,

    Royal Enfield thailand limited


    BIRTH OF ROYAL ENFIELD
     Royal Enfield was a brand name under
    which The Enfield Cycle Company
    Limited of REDDITCH, UK in 1893
     Founded by ROBERT WALKER SMITH and

    ALBERT EADIE
     Royal Enfield gained popularity from the year

    1955 when Indian government ordered 800


    of their BULLET 350CC for Borders
    PRODUCTS
    Enfield Indians

     From 1955 to 1959, Royal Enfields were painted


    red, and marketed in the US as Indian Motorcycles
    by the Brockhouse Corporation, who had control of
    the Indian Sales Corporation (and therefore Indian
    Motorcycles) and had stopped manufacturing all
    American Indians in the Springfield factory in 1953.
    But Americans were not impressed by the badge
    engineering, and the marketing agreement ended in
    1960, and from 1961, Royal Enfields were available
    in the US under their own name. The largest Enfield
    'Indian' was a 700 cc twin named the Chief, like its
    American predecessors
    MISSION AND VISION
     MISSION : “ Aim to Continuously Improve
    biking efficiency in India and developing
    markets. Customers are the integral part off
    the organisation and creating a family off
    bikers bond
     VISION : “To be recognized as the industry

    leader driving modernization in biking in


    India and developing world”
    FINANCIAL PROFILE

     Production output : 8,46,000 Units(2018)


     Revenue : 8,965.00 crores(2018)
     Operating income : 2,808.00 crores(2018)
     Net income : 1,960.00 crores(2018)
    HUMAN RESOURCE PROFILE

     •Estimated Annual Revenue


     •$714.3M
     •Estimated Employees
     •3,578
     •Popular Jobs Average Salary Distribution
     •Customer Relations Representative
     •₹ 21,506 per month
     •₹Manager
     •₹ 20,000 per month
    HUMAN RESOURCE PROFILE
     •Service Advisor
     •₹ 15,039 per month
     •Human Resources Specialist
     •₹ 14,163 per month
     •Sales Executive
     •₹ 14,274 per month
    BALANCE SHEET (2011-2015)
    .

    THANK YOU

    You might also like