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    Mobishaala Edutech Pvt. LTD.: Name: Ojaswit Dwivedi Section: MB Roll No.: 19274

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    sonali
    Mobishaala Edutech Pvt. Ltd. is an edtech company founded in 2017 that provides an app-based platform connecting coaching institutes with their students for video classes, notes, tests, and exams. The company focuses on states with many government job aspirants and works with tuition centers, entrance exam coaching, and college coaching. Mobishaala handles marketing, branding, and promotion for its clients and takes a 50-50 partnership approach to help coaching institutes grow their business.

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    Mobishaala Edutech Pvt. LTD.: Name: Ojaswit Dwivedi Section: MB Roll No.: 19274

    Uploaded by

    sonali
    32 views11 pages
    Mobishaala Edutech Pvt. Ltd. is an edtech company founded in 2017 that provides an app-based platform connecting coaching institutes with their students for video classes, notes, tests, and exams. The company focuses on states with many government job aspirants and works with tuition centers, entrance exam coaching, and college coaching. Mobishaala handles marketing, branding, and promotion for its clients and takes a 50-50 partnership approach to help coaching institutes grow their business.

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    Mobishaala Edutech Pvt. Ltd. is an edtech company founded in 2017 that provides an app-based platform connecting coaching institutes with their students for video classes, notes, tests, and exams. The company focuses on states with many government job aspirants and works with tuition centers, entrance exam coaching, and college coaching. Mobishaala handles marketing, branding, and promotion for its clients and takes a 50-50 partnership approach to help coaching institutes grow their business.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    32 views11 pages

    Mobishaala Edutech Pvt. LTD.: Name: Ojaswit Dwivedi Section: MB Roll No.: 19274

    Uploaded by

    sonali
    Mobishaala Edutech Pvt. Ltd. is an edtech company founded in 2017 that provides an app-based platform connecting coaching institutes with their students for video classes, notes, tests, and exams. The company focuses on states with many government job aspirants and works with tuition centers, entrance exam coaching, and college coaching. Mobishaala handles marketing, branding, and promotion for its clients and takes a 50-50 partnership approach to help coaching institutes grow their business.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    Mobishaala Edutech

    Pvt. Ltd.
    Name: Ojaswit Dwivedi
    Section: MB
    Roll No. : 19274
    About Mobishaala
     Founded in 2017

     Organization works over App based EdTech services, providing coaching


    institutes a platform to connect with their students.

     Does marketing,
    Simple branding
    PowerPoint and promotion for their clients to grow and
    Presentation
    formulates strategy for growth and development

     Mobishaala allows coaching institutes to connect with their students, by video


    class learning, providing notes and documents and conducting test series and
    examination over the app.

     Collaborate with coaching institutes on 50-50 partnerships, work as a


    marketing, business development and IT support team
    Major Competitors of Mobishaala Edutech
    Pvt. Ltd.
    Geographical spread

    It geographically spreads across PAN India. But the company


    mainly focuses on the states like, Bihar, Jharkhand, Uttar Pradesh
    and Delhi because the number of Government jobs aspirants are
    comparatively larger in these states than other states of India.

    Customer Segment

    •Tuition centers for school students. (1st to 12th)

    •Coaching institutions for entrance exams (JEE, BPSC, UPSC,


    CERTIFICATE
    NDA)

    •Coaching institutions for college students. (BBA, B.com)


    Objective of the project
    The main objective of the project lies in understanding the function of Business
    growth and marketing.
    ⮚ Creating brand awareness of Mobishaala and Onboard Institutes

    ⮚ Research and penetrate vast market of coaching institutes and to collaborate


    with them on partnership basis

     Analyzing coaching institutes pattern of teaching and factors which can make
    impact

     To create brand awareness about Mobishaala platform among coaching


    institutes

     Identifying the current edutech market and targeted audience

     To better understand business growth and development


    Key Observations/Findings

    ⮚ The purpose of Mobishaala is to provide the best service for their customers, in
    order to cope up with the changing scenario of the Ed-tech market.
     
    ⮚ Because of this lockdown the Ed-tech companies started capturing the market
    and to provide new and updated service Mobishaala worked really hard.
     
     
    ⮚ Along with providing technical help 0Mobishaala also helped their clients to
    grow their business by helping them in sales and marketing.
     
    ⮚ New innovative plans were introduced regularly which helped the company to
    attract new customers.

     
    MAJOR
    LEARNINGS
     How startups works, managing and collaborating with team management.

     Customer objection handling and rebuttals

     Cold calling & ZOPA (Zone of possible agreement)

     Customer relationship management

     Team handling

     Sales & Business Development


    LIMITATIONS
     Less presence on Social Media

     Lack of communication

     Improper Management Structure

     One man company

     Lack of human resources


    Recommendations / Suggestions
    ⮚ As the company is in its initial phase hence it needs to work on innovating their business model

     Need to innovate business model

     Can focus on other examinations

     Need to be digitally active on various social media platforms

     Marketing strategies need to be improved

     More technological advancement required


    CONCLUSION
     Learned business development and growth model

     Customer relationship and communication skills

     Sales from business point of view

     To think out of box strategy

     How to convert challenges in to opportunity


    THANK YOU

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