Etop Analysis Of: Indian Tobacco Company (Itc)

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ETOP ANALYSIS OF

INDIAN TOBACCO
COMPANY (ITC)
WHAT IS ETOP ANALYSIS

 ETOP analysis (environmental threat and


opportunity profile) is the process by which
organizations monitor their relevant environment
to identify opportunities and threats affecting their
business for the purpose of taking strategic
decisions
Why ETOP is needed

 Helps organization to identify opportunities and threats


 To consolidate and strengthen organizations position
 Provides the strategists of which sectors have a favorable impact on
the organization
 Help organization know where it stands with respect to its
environment
 Helps in formulating appropriate strategy • Helps in formulating
SWOT analysis (Strategic weakness, opportunities and threats)
How to prepare an ETOP
 Dividing the environment into different sectors such as economical,
market, social, international, legal, technological, political,
ecological, etc.
 Analyzing the impact of each sector on the organization
 Sub-dividing each environmental sector into sub factors
 Impact of each sub-sector on organization in form of a statement
INTRODUCTION OF ITC :

 ITC was incorporated on August 24, 1910 under the name Imperial Tobacco
Company of India Limited. As the Company's ownership progressively
Indianised, the name of the Company was changed from Imperial Tobacco
Company of India Limited to India Tobacco Company Limited in 1970 and then
to I.T.C. Limited in 1974. In recognition of the Company's multi-business
portfolio encompassing a wide range of businesses - Cigarettes & Tobacco,
Hotels, Information Technology, Packaging, Paperboards & Specialty Papers,
Agri-business, Foods, Lifestyle Retailing, Education & Stationery and Personal
Care - the full stops in the Company's name were removed effective September
18, 2001. The company now stands rechristened as “ITC Limited”
ABOUT ITC :
VISION &
OBJECTIVE: MISSION: CORE VALUES:
The primary focus of  Sustain ITC’S position as one of ITC's Core Values are
India’s most valuable corporations
ITC's Social Development through world class performance aimed at developing a
Initiatives is to create creating growing value for the customer-focused, high-
Indian economy and the
sustainable sources of companies’ stakeholders. performance organization
farm and off-farm  To enhance the wealth generating
which creates value for all
livelihoods capability of the enterprise in a its stakeholders
globalizing environment
delivering superior and
sustainable stakeholder value
ETOP FOR ITC
Environmental factors Nature of impact Impact of each sector
Political Huge burden of VAT, Excise duty raised by union
budget 5%, 100% FDI allowed, smuggling etc.

Economical Bidee:Cigarette ratio-10:1, Profit margin is high,


other form of cheap tobacco intake.

Social Companions mounted by WHO, Changing attitude


towards tobacco.

Technical Development of IQMS, cheap labour supply

Legal Contract enforcement law and consumer protection,


international trade regulations and restrictions

Environmental Environment friendly

Market It is an organised sector. High competition from


HUL, P&G, Parle, Procter&Gamble etc.

International In 1990, leveraging its agri-sourcing competency,


ITC set up the Agri Business Division for export of
agri-commodities.
Supplier Associated companies in small scale sector for
parts and components
THANK YOU

- YASHNI SHREE. J
19CMH39

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