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    Jayaprakash UTV Case Study

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    Jayaprakash Vasanthakumar
    UTV's core competencies included its in-house skills and capabilities across all media and entertainment verticals, its ability to create and retain intellectual property, its flexibility across business models and verticals, and its presence across the complete value chain in the M&E industry. These core competencies gave UTV competitive advantages such as offering products to various customer segments, being innovative across verticals, meeting a wide range of consumer needs, having opportunities in movie creation and studios, testing capabilities through B2B before moving to B2C, and creating and retaining intellectual property.

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    Jayaprakash UTV Case Study

    Uploaded by

    Jayaprakash Vasanthakumar
    368 views6 pages
    UTV's core competencies included its in-house skills and capabilities across all media and entertainment verticals, its ability to create and retain intellectual property, its flexibility across business models and verticals, and its presence across the complete value chain in the M&E industry. These core competencies gave UTV competitive advantages such as offering products to various customer segments, being innovative across verticals, meeting a wide range of consumer needs, having opportunities in movie creation and studios, testing capabilities through B2B before moving to B2C, and creating and retaining intellectual property.

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    Jayaprakash UTV Case study

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    UTV's core competencies included its in-house skills and capabilities across all media and entertainment verticals, its ability to create and retain intellectual property, its flexibility across business models and verticals, and its presence across the complete value chain in the M&E industry. These core competencies gave UTV competitive advantages such as offering products to various customer segments, being innovative across verticals, meeting a wide range of consumer needs, having opportunities in movie creation and studios, testing capabilities through B2B before moving to B2C, and creating and retaining intellectual property.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    368 views6 pages

    Jayaprakash UTV Case Study

    Uploaded by

    Jayaprakash Vasanthakumar
    UTV's core competencies included its in-house skills and capabilities across all media and entertainment verticals, its ability to create and retain intellectual property, its flexibility across business models and verticals, and its presence across the complete value chain in the M&E industry. These core competencies gave UTV competitive advantages such as offering products to various customer segments, being innovative across verticals, meeting a wide range of consumer needs, having opportunities in movie creation and studios, testing capabilities through B2B before moving to B2C, and creating and retaining intellectual property.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 6

    Product Strategy for Business Success

    Assignment 3 – UTV and Disney Case Study


    Participant Name: Jayaprakash V
    Question 1: Implement the SWOT analysis for UTV in the UTV and Disney case
    study. (~500 words)

    Strengths Weaknesses

    S W
    • Strong Brand presence
    • Available in all vertical of M & E • Financial status for Expansion
    Industry • Less Exposure in International
    • Strong Domestic player market
    • International Market reach • Lack of knowledge regarding
    • Content Creation – Regional culture in US & UK
    •
    SWOT
    content Holding the key employees

    Analysis

    O T
    Opportunities Threats
    • Huge & growing Market size M&E • Increasing Piracy
    Industry • Alternate sources for
    • New vertical- SFX and digitization, post- entertainment
    production services for television software, • Cost of production
    private producers & advertisers overseas Increased and profits
    • Non resident audience in global Market getting reduced
    Question 1: Implement the SWOT analysis for UTV in the UTV and Disney case
    study. (Continued) (~500 words)
    • Strengths
    – Strong Brand present in the Indian market with strong distribution network and pioneer in creating content
    – Available in all 4 verticals of Media and entertainment Industry(Television, Film, Broadcasting & Allied
    services)
    • Weakness
    – Less financial status to reach the companies goal of becoming global player
    – Lack of exposure and knowledge on culture of International market. For content creation this is very Important
    criteria
    – Losing there key employees will result in the companies performance Inside & outside
    • Opportunities
    – Growing domestic market due to increase and higher disposable income of customers give large customer
    base to grow business faster.
    – Indian audience in international market is untapped potential and highly profitability due to limited choices
    – Inhouse capability such as SFX, digitization, Post-production services for television software, private
    producers & advertisers overseas is another new growth verticals can be added and grown faster
    • Threats
    – Increasing Piracy causes reducing the market size
    – Alternate source for entertainment
    – Cost of production Increased and profits getting reduced
    Question 2: Identify the core competency of UTV. (~100 words)

    • Core competency
    – Innovation, skill & capabilities – Inhouse skills & capabilities.
    Innovation in all verticals
    – Creating Intellectual property - Capability to create and retain
    intellectual property at the top end of the value chain
    – Flexibility – Flexibility in all the business vertcals with in house
    talents
    – Delivery Model – B2B & B2C – Exposure in both the models
    – Complete value chain of M & E Industry – From making movie
    to broad casting
    Question 3: Explain how the core competency gave UTV a competitive
    advantage. (~100 words)
    Core competency Competitive advantage
    To offer a product to various segment of customers. Give the flexibilities to
    Flexibilities in business model select/switch between the segment for top and bottom line.

    Helps in being innovative & proactive to work across all verticals. Gives a choice of
    flexibilities to work in different verticals. Also helps to meet wider spectrum of
    Experienced Inhouse talent
    consumers requirements. Also give good scope to increase depth, width & product
    length across verticals.
    This ability is going to give the company big opportunity since it is a primary content for
    Ability to create movies TVs also. Also demand and earning potential is high. The animation and studio models
    are an clear winners.
    B2B model helped company to test companies capabilities and gave a platform to build
    confidence before fore into B2C. B2C offers a direct access to consumers helps in
    Delivery model – BTB & BTC growing topline and increased bottom line faster. Also can test new products and get
    quicker feedback for quicker moves

    Helped company to create & retain intellectual property at the top end of the value
    chain and the capability to disseminate this content through a variety of media across
    Ability to create intellectual property geographies giving immense scope to grow faster.

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