PURPOSIVE COMMUNICATION - Communication Aids and Strategies Using Tools of Technology
PURPOSIVE COMMUNICATION - Communication Aids and Strategies Using Tools of Technology
PURPOSIVE COMMUNICATION - Communication Aids and Strategies Using Tools of Technology
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The best use of visual media is to reveal material you can’t easily
describe orally or with text. Photograph, drawings, simple charts and
graphs can all accomplish this objective.
Use close up shots and
other images
Select and present photographs, video, and other images that will
create real impact. Close up can be very effective, especially to gain
emotional responses from your audience.
Keep the number of images you
present manageable
Too many images will tire your audience. Eight or ten images
should be the maximum number for most presentations.
Combine variety with
coherence
If you use several images, vary the design enough to make them
interesting but keep them aesthetically consistent. For instance, use the
same colours or type font, but vary the content or mix photographs
with the graphics that maintain the same style throughout.
Use large lettering
Use large lettering so the audience can read the text easily. Avoid
presenting lengthy blocks of text.
PowerPoint
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PowerPoint
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