Chapter 5 - Digital Content For Business
Chapter 5 - Digital Content For Business
Chapter 5 - Digital Content For Business
Chapter 5
• Digital content is a powerful tool used by digital entrepreneurs to attract and satisfy customers.
• A content strategy for a digital business includes decisions about content creation, delivery, and
ongoing maintenance.
• Content management software makes it easy to add and update content on digital prototypes.
• Digital content can be categorized to make it more useful for potential customers, and easier to
find.
• Content is made accessible on digital prototypes through navigation structures such as links
between pages, and menus.
Types of Digital Content
• Different topics, limited only by the imagination.
• Different technical formats: text, images, videos, or audio.
• Different genres: stories, updates, brochures, newsletters, technical information, white papers,
interviews, success stories, instructional videos, ultrashort videos, interactive quizzes,
infographics, or memes.
• Different frequencies: multiple updates per day, daily, weekly, or as needed.
10 Add new content to WordPress site (one View page and view post in a
page, and one post). browser.
Exercise
• Add the first five pages to your digital business prototype.
• Check all content for errors.
Organizing Content: Categories
• Posts in WordPress are assigned to one or more categories, or to a special
category called ‘uncategorized’ if no assignment is made.
• A good set of categories will organize posts in ways that potential
customers are likely to look for information.
• Categories are especially useful as the amount of content grows. When a visitor
finds one post they like, categories will let them find similar items that will
encourage them to read more, deepening their engagement with the business.
• Well thought out categories also give visitors important clues about the purpose
and benefits of a business.
• If more than 5-10 categories are needed, consider creating subcategories.
• WordPress creates URLs that show all the posts in a category.
Road to the Prototype Step 11
Routledge website