EMPOWERMENT -jd

TECHNOLOGIES
1
 DEVELOPING AN
ICT PROJECT FOR
SOCIAL CHANGE
Empowerment Technologies

2
LEARNING COMPETENCIES
1. Identify a local or regional cause or issue for Social Change related to
specific professional tracks that can be addressed or tackled using an
ICT Project for Social Change (CS_ICT11/12-ICTpt-IIm-p16)
2. Analyze how target or intended users and audiences are expected to
respond to the proposed ICT Project for Social Change on the basis of
content, value, and user experience. (CS_ICT11/12-ICTpt-IIm-p17)
3. Integrate rich multimedia content in design and development to best
enhance the user experience and deliver content of an ICT Project for
Social Change (CS_ICT11/12-ICTpt-IIm-p18)
4. Develop a working prototype of an ICT Project for Social Change
(CS_ICT11/12-ICTpt-IIm-p19) (Quarter 2, Week 2-4) 3
OBJECTIVES
• Plan and conceptualize an ICT
project for social change;
• Identify the platforms that will help in
the success of the campaign; and
• Create a social change movement
using ICT

4
Think of this:
Photo credits to Rappler

What issue or problem in

your locality or society
that you wanted to
address using ICT? 5
THE STAGES OF ICT PROJECT
Social change is a way where human interactions and relationships
transform cultural and social institutions over time, having a
profound impact of society. These changes occur over time and
often have profound and long-term consequences for society.

Over the years, modern technology and the Internet are used as a
medium for advocacy and spreading of important issues to make
people aware about environment and the country where they live in.

6
THE STAGES OF ICT PROJECT

Planning
and Developing Publishing Sustaining
Conceptualizing an ICT an ICT an ICT
an ICT Project Project Project
(Release and
Project (Development)
Promotion)
(Maintenance)
(Planning)

7
1. PLANNING AN ICT PROJECT FOR SOCIAL
CHANGE
Planning is the process of thinking
about the activities required to
achieve a desired goal. It is the first
and foremost activity to achieve
desired results.

8
1. PLANNING AN ICT PROJECT FOR SOCIAL
CHANGE
Planning is the process of thinking
about the activities required to
achieve a desired goal. It is the first
and foremost activity to achieve
desired results.

9
Phases under PLANNING AND
DEVELOPING AN ICT PROJECT
Planning and Conceptualizing

Researching for ICT Projects,

and audience profiling

Designing and Copywriting

10
a. Planning and Conceptualizing
In this phase of planning allows the proponent of
the project to conceptualize the project in which
you are able to identify what issue or problem
you need to address and what possible platform
would be best to use.
Guided questions to answer:
• What are some advocacies for social change in the
community that you wish to emphasize or strengthen?
• What is that you want to change in your community?
11
b. Researching for ICT Project and
Audience Profiling
The team will be conducting a research on available
data about the topic. At the same time, the teams
need to research and understand the demographics
and psychographics of the target audience.
Guided questions to answer:
• Who are your target audience, users, and collaborators of this
advocacy website?
• What forms of media contents they are looking for in a web platform?
12
b. Researching for ICT Project and
Audience Profiling
Demographics are
information from
audience which includes
gender, age, marital
status and other facts. It
explains “who” your
audience is.
Photo source: https://images.app.goo.gl/hNZmhiASkThEEJTCA
13
b. Researching for ICT Project and
Audience Profiling
Psychographics is the
information from your
audience habits, hobbies,
spending habits and values.
It explains “why” they intend
to do that viewing or reading
this kind of media. Photo source: https://blog.hurree.co/blog/psychographic-
segmentation

14
c. Designing and Copywriting
The following activities are taken during this phase:
• Assigning people to various tasks and set
deadlines and meetings
• Listing down all applications that you need
including web apps
• Finding a web or blog host
• Creating a site map for your website
• Creating of Concept Paper
15
c. Designing and Copywriting
Guided questions to answer:
• What is your Mission? Tagline?
• How will you design the website?
• What media contents will be available in
your website?
• What do you think will motivate the intended
audience to participate in this website?
16
 CREATING A
CONCEPT PAPER
17
CONCEPT PAPER
> is a document used to
convince a panel of potential
funders to help a product,
program, or service become a
reality.

IPDSC 18
Five elements of a concept paper:
1.Introduction – includes your group’s
mission and vision and a brief
Concept introduction of your project
Paper
2.Purpose – includes the reasons why
this project is worth your group and
your sponsor’s time, effort, and money
19
Five elements of a concept paper:
3.Description – includes all the
necessary information about the
Concept project.
Paper
4.Support – contains the budget
needed for the project. Some concept
papers do not specify any amount
requested from the sponsor. 20
Five elements of a concept paper:

5. Contact Information – includes

Concept information on how the group can
Paper be contacted

21
THE CAMPAIGN PROJECT MUST
MET THE SMART CRITERIA
S – Specific
M – Measurable
A – Attainable
R – Realistic
T – Time-bounded 22
SAMPLE (Introduction)
For years, many students depend on the school’s drinking fountain. Aside
from saving them money, the school’s drinking fountain contains filters that
make the water safe enough to drink. But according to our research, the last
time the water was tested was about three years ago and by using the
drinking fountains around school, it is highly questionable that the water is still
safe for drinking. Our group has theorized that the natural wear-and-tear of
the drinking fountain has led to the water’s unpleasant taste. Our, group, The
Mosaic Alliance, aims to create several online sources that will help promote
the awareness of people involved about this problem and create an online
petition with the goal of improving our drinking fountains here in school.
23
SAMPLE (Purpose)
Our group aims to create Change.org petition, a Facebook
group and a blog to help achieve our goals. We will be
creating infographics and other related information
connected to the dangers of drinking unsafe water
especially at a young age. The scope of our project is to
be able to reach the school’s administration, parents,
teachers, and students to sigh our petition.
24
SAMPLE (Description & Support)
We will be requiring a week to develop this project and we will
start our promotion right after we have uploaded the website.
We will also be using our own resources so the funding for
this project will be close to none. Our expenses may only
include the printing of campaign materials and the Internet
and computer shop rentals in case we need more time
outside school ours. We will also be using services already
offered by Facebook, Blogger, Jimdo and Change.org.
25
SAMPLE (Contact Information)
Should you have any questions about
out project feel free to contact us at
[email protected].

26
2. DEVELOPING AN ICT PROJECT FOR
SOCIAL CHANGE

Development is the process of

constructing the identified contents
as well as the platforms to use in
the ICT Project.

27
2. DEVELOPING AN ICT PROJECT FOR
SOCIAL CHANGE
Development and Construction
• Develops and construct your group’s ICT
advocacy project.
• Divides the assigned work/tasks. Work with
the assigned task and website design.
• Involves the production of images,
infographics, etc. and actual creation of the
web platform.
28
Think of this:

As a student how will you

use ICT as an avenue for
your advocacy that may
lead to social change??
29
 ACTIVITY 1 - LET’S MAKE A CHANGE, LET’S WORK TOGETHER
IN PLANNING OUR CAMPAIGN FOR SOCIAL CHANGE
DIRECTIONS:

1. Form a small group and assign your group leader and secretary to have an
organize collaboration.
2. Each group must create an online messaging platform where you can work
collaboratively. Include also your teacher.
3. The group shall identify what problems or issue in the society or in the
community that you want to take action with the help of ICT. (Some of the issues
that you may consider are Anti-Illegal drugs campaign, Animal welfare and rights,
Environmental conservation and action, DRRM information drive awareness,
Cyberbullying, Internet addiction, Infodemic, Health concerns, Game addiction
and many more). Make sure that your campaigns must be achievable over the
period of given time and that sources of data and information can be accessible.
30
 ACTIVITY 1 - LET’S MAKE A CHANGE, LET’S WORK TOGETHER
IN PLANNING OUR CAMPAIGN FOR SOCIAL CHANGE
DIRECTIONS:

4. After determining the advocacy, create a concept paper on how you can
persuade your teacher regarding the movement that you wanted to happen.
Indicate in your paper on how you will integrate the rich multimedia contents
such as images, videos, article, interactive media and many more as the
contents of your campaign.
5. Assign the task of each member and create a group progress chart and indicate
the progress in each activity and the finished product.
6. The group will prepare a simple presentation applying your skills in presentation
software and coordinate with your teacher with your presentation.
7. You may refer to the rubric to see how you will be graded in this activity.

31
 GROUP PROGRESS CHART
GROUP PROGRESS CHART
NAME TASK Monday Tuesday Wednesday Thursday Friday Remarks
1 Creating the accomplished
Introduction (ex.)
2 Research on …
3 Purpose…

4 Description…

5 Support…

6 Reporter…

7
8
9
10
32
 ACTIVITY 1 - LET’S MAKE A CHANGE, LET’S WORK TOGETHER
IN PLANNING OUR CAMPAIGN FOR SOCIAL CHANGE
CRITERIA Excellent (5) Good (4) Satisfactory (3)
Presentation follows the correct Presentation follows the correct Presentation follows the correct
arrangement of idea. It is easy to arrangement of idea. It is easy to arrangement of ides. It is easy to
Organization understand, follow and clear to read; understand and follow clear to read understand and follow.
visually appealing and relevant to the
discussed ideas
The problem is clearly and sufficient The problem is moderately described The problem is moderately described
described and provides strong and provides enough background with merely enough background
background information for decision information for decision makers to information for decision makers to
makers to understand the significance of understand the problem. The proposal understand the problem. The proposal
Content the problem to be undertaken. The provides solution to the problem with provides possible solution to the
proposal effectively provides solution to enough multimedia contents to problem with minimal multimedia
the problem including multimedia convince the audience contents to aware the audience
contents with reflective and convincing
thought.
The writing has easy flow, rhythm, and The writing mostly flows and usually The text hums along with a steady beat,
cadence. Sentences are well built, with invites oral reading but tends to be more business like that
Sentence Fluency
strong and varied structure that invites musical, more mechanical than fluid
expressive oral reading
The student delivers the content with The student delivers the content in a The student delivers the content in an
Delivery
compelling tone and facial expression. simple yet convincing manner. ordinary and monotonous way.
All members of the group cooperate and Most of the members cooperate with 50% and below of the group members
Collaboration able to deliver their part in the the presentation doesn’t cooperate with the task.
presentation 33
ACTIVITY 2 – THE PLANNING AND DEVELOPMENT
PHASE (Individual)

DIRECTIONS:

Create a concept map showing the steps in planning

and developing an ICT project. Make a short
explanation of the concept map that you have drawn in
not more than five sentences. Refer to the rubric to see
how you will be graded in this activity.
34
 ACTIVITY 2 – THE PLANNING AND DEVELOPMENT
PHASE (Individual)
CRITERIA Excellent (5) Good (4) Satisfactory (3)
Visuals follows the correct Visuals follows the correct Visuals is easy to understand,
arrangement of idea. It is easy to arrangement of idea. It is easy neat and presentable. It is fairly
Organization understand, navigate and clear to to understand and follow; clear easy to navigate.
read. Visually appealing and to read.
relevant to the discussed ideas
The data presented have 100% The data presented have 80- The data presented have less
accuracy and the insight are 99% accuracy. The insights are than 80% accuracy. The insights
comprehensively discussed. There moderately discussed, are minimally discussed,
Content
is a deep understanding of the idea. understood and reflectively understood and reflectively
The thoughts are reflective and thought of. thought of.
convincing.
The writing has easy flow, rhythm, The writing mostly flows and The text hums along with a
and cadence. Sentences are well usually invites oral reading steady beat, but tends to be more
Sentence
built, with strong and varied business like that musical, more
Fluency
structure that invites expressive oral mechanical than fluid
reading
35
ACTIVITY 3 – DEVELOPING OUR SOCIAL
CHANGE MOVEMENT WITH ICT
DIRECTIONS: From the planning stage, it is time to put your ideas into
tangible outcomes.
1. Develop a working prototype of an ICT Project for Social Change
including the needed materials such as images, infographics,
videos, articles and statements identified from the plan.
2. Make sure to create a group progress chart and indicate the
progress in each activity
3. Coordinate with your teacher with the additional instructions
4. Refer to the rubric to see how you will be graded in this activity.
36
 GROUP PROGRESS CHART
GROUP PROGRESS CHART
NAME TASK Monday Tuesday Wednesday Thursday Friday Remarks
1 Create Facebook page
account/Banner
accomplished

2 Create Infographics

3 Research related
information about the topic

4 Create Video

5 Create the website

6 Create article

7 Create posters

8 Create teaser video

9 Logo maker

10
37
 ACTIVITY 3 – DEVELOPING OUR SOCIAL
CHANGE MOVEMENT WITH ICT
Category 5 4 3 2
No misspellings or Three or fewer misspellings Four misspellings and/or More than four errors in spelling or
Content grammatical errors, no and/or mechanical errors, one grammatical errors, most grammar, broken links are
broken links, and missing broken links. Most of the facts links are broken Only few evident. Facts are not verified
images. Facts are verified are verified facts are verified
The author has made an The author has tried to make The author has put a lot of The author has provided only a
exceptional attempt to the content of this website information in the website minimum amount of information
make the content of this interesting to the target but there is little evidence and has not transformed the
website, interesting to the audience. that the person tried to information to make it more
Interest target audience. present the information in an interesting to the audience (e.g.
interesting way. has only provided a list of links to
the content of others).

All members of the group Most of the members cooperate 50% of the group members Less than 50% of the group
Collaboration and cooperate and able to with their given task on time cooperate with the given members doesn’t cooperate which
Timeliness deliver their part ahead of task beyond time leads to poor performance
time
The site stated a clear The site stated a clear purpose The purpose and theme of The site lacks a purpose or
purpose and theme that is and theme, but may have one the site is vague. theme.
Prototype
carried out throughout the or two elements that do not
site. seem to be related to it.

38
REFLECTION
Complete this statement:
I learned that
_____________________________________________
I enjoyed most on
_____________________________________________
I want to learn more
_____________________________________________
39