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    Types of Research Design: - Exploratory Research - Descriptive Research - Causal Research

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    kajal_pal25
    This document discusses three main types of research design: exploratory research, descriptive research, and causal research. Exploratory research is informal and aims to gain background information about a problem. Descriptive research involves gathering and organizing data to describe events and identify patterns. Causal research explores the relationship between variables and the effect of changing one variable on another through experiments.

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    Types of Research Design: - Exploratory Research - Descriptive Research - Causal Research

    Uploaded by

    kajal_pal25
    63 views11 pages
    This document discusses three main types of research design: exploratory research, descriptive research, and causal research. Exploratory research is informal and aims to gain background information about a problem. Descriptive research involves gathering and organizing data to describe events and identify patterns. Causal research explores the relationship between variables and the effect of changing one variable on another through experiments.

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    Research Types

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    This document discusses three main types of research design: exploratory research, descriptive research, and causal research. Exploratory research is informal and aims to gain background information about a problem. Descriptive research involves gathering and organizing data to describe events and identify patterns. Causal research explores the relationship between variables and the effect of changing one variable on another through experiments.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    63 views11 pages

    Types of Research Design: - Exploratory Research - Descriptive Research - Causal Research

    Uploaded by

    kajal_pal25
    This document discusses three main types of research design: exploratory research, descriptive research, and causal research. Exploratory research is informal and aims to gain background information about a problem. Descriptive research involves gathering and organizing data to describe events and identify patterns. Causal research explores the relationship between variables and the effect of changing one variable on another through experiments.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 11

    Types of research design

    Exploratory research Descriptive research Causal research

    Exploratory research
    Exploratory research is unstructured, informal research undertaken to gain background information about the general nature of the research problem.

    When research conducted


    Problem investigation Priorities determination Data collection for problems In creasing analysts interest Concept understanding

    Descriptive research design


    Involves gathering data that describe events and then organizes, tabulates, depicts, and describes the data. Uses description as a tool to organize data into patterns that emerge during analysis. Often uses visual aids such as graphs and charts to aid the reader

    When it is conducted
    To analyse characteristics Behaviour analyses To forecasting future To study association of variables

    Causal research design


    Causal Research explores the effect of one thing on another and more specifically, the effect of one variable on another.

    When it is conducted
    To know the impact of any specific change. To know relationship between variables. To know effect of advertising on sales

    Causal Research/Experiments
    In causal research, the emphasis is on specific hypotheses about the effects of changes of one variable on another variable. Deals with cause-effect relationship. Involves experiment where an independent variable is changed or manipulated to see how it affects a dependent variable by controlling the effects of extraneous variables. Extraneous variables:
    Different from dependent or independent variables Variables that may have some affects upon a dependent variable but yet are not independent variables.
    8

    When to use a causal-comparative design?


    1. When it is unethical to manipulate an independent variable (e.g. diet) 2. When the independent variable CANNOT be manipulated (e.g. sex, ethnicity, etc.) 3. When the independent variable not been changed due to ignorance or negligence (e.g. teaching methods)

    EXPLORATORY MEANING Unaware of Problem

    DESCRIPTIVE Aware of Problem

    CAUSAL Problem Clearly Defined

    OBJECTIVES

    Gather background information, define terms, clarify problems and hypotheses, establish research priorities Relatively simple, versatile and flexible; often the first phase of a multiple research design, unstructured

    Describe and measure marketing phenomena, characteristics or functions of interest Prior formulation of specific hypotheses; preplanned and structured design

    Establish causality, develop if-then statements

    CHARACTERISTICS

    Manipulation of one or more independent variables; preplanned and structured design; control of other mediating variables

    EXPLORATORY

    DESCRIPTIVE

    CAUSAL

    METHODS

    Secondary data analysis Qualitative research Expert surveys Pilot surveys

    Secondary data analysis Surveys Panels Observational and other data


    Conclusive

    Experiments: Laboratory Field Test marketing

    RESULTS/ FINDINGS Tentative

    Conclusive

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