GROUP

MEMBERS
MUHAMMAD HANIF
JAMEEL AHMED
WAJID ALI
 → Definition
→ History
→ Advantages
→
Disadvantages
MUHAMMAD
HANIF
 What is E-Commerce?
It is commonly known as Electronic Marketing.
 Ecommerce refers to online commercial transactions
where products or services are purchased over the internet.

It involves the buying and selling of goods or services

through electronic means such as websites, mobile apps,
and other digital channels.
 1960s: The origins of E-Commerce

The concept of e-commerce started in the

1960s,
but it wasn't until the 1980s and 1990s that
it
became increasingly popular.
In the 1960s, businesses started to use
electronic data interchange (EDI) to transfer
documents,
such as purchase orders and invoices,
between companies.
 1970s: Early e-commerce experiments

In the 1970s, the first experiments with e-

commerce took place.
In 1979, Michael Aldrich invented online
shopping. He connected a television to a
computer using a telephone line and allowed
individuals to purchase items directly from a
computer.
 1980s: The beginning of online shopping

In the 1980s, commercial activities over the

internet became more widespread.
The first online shopping system was
introduced, and SSL (secure socket layer)
encryption was developed to ensure secure
payments.
 1990s: The rise of e-commerce
The 1990s saw the rise of e-commerce. In
1991, the World Wide Web was introduced,
and this made it easier for people to access
the internet, and online shopping sites
started to become more popular.
In 1995, Jeff Bezos founded Amazon.com,
and the company quickly became a leader in
the e-commerce industry.
eBay was also founded in 1995, and it
quickly became a popular auction site.
 2000s: The rise of mobile commerce

In the 2000s, mobile commerce (m-

commerce) started to become popular.
Mobile phones became more
sophisticated, and companies began to
develop mobile apps and mobile-
optimized websites to make it easier for
people to shop on their phones.
 2010s: The era of social commerce and omnichannel retail

In the 2010s, social commerce and

omnichannel retail became popular.
Social media sites, such as Facebook and
Twitter, started to offer shopping options, and
retailers began to develop strategies to offer
a seamless shopping experience across
multiple channels, such as online, in-store,
and mobile.
 Advantages
 Increased Reach: E-commerce allows businesses to
reach customers beyond geographical boundaries.
This increases the potential customer base, which
can boost sales.

 Cost-Effective: E-commerce eliminates the need for

physical stores and their maintenance costs. Online
businesses require minimal staff and can operate
24/7.

 Convenience: E-commerce provides customers with

 Advantages
 Personalization: E-commerce allows businesses to
tailor their marketing strategies and recommend
products based on a customer's past purchases
and browsing history.

 Improved Customer Service: E-commerce enables

businesses to provide better customer service by
offering faster response times, easier returns and
exchanges, and personalized customer support.
 Disadvantages
 Lack of a personal touch: With e-commerce, there is no
face-to-face interaction between the buyer and the
seller, which means communication is often less
personal. This can cause customer frustration or
confusion.

 Customer trust: Trust is an important element in e-

commerce. Customers may worry about privacy,
security, and the risk of fraud or identity theft.

 Shipping and delivery: E-commerce businesses rely

heavily on logistics providers to ship and deliver
 Disadvantages
 Technical issues: E-commerce websites can
encounter technical issues such as website
crashes, slow loading times, or glitches. This can
lead to negative customer experiences and lost
sales.

 Dependence on technology: E-commerce

businesses rely heavily on technology for
transactions, inventory management, and
communication. Technical difficulties or cyber-
attacks can lead to significant losses.
 Types
Of
E-Commerce
JAMEEL
AHMED
Types of E-Commerce
B2B
B2C
B2G
C2C
G2C
G2B
 What is B2B e-commerce?
 B2B e-commerce is simply defined as ecommerce between companies.
 About 80% of e-commerce is of this type.
Example:
Intel selling microprocessor to dell
Heinz selling ketchup to Mc Donald's
What is B2C ecommerce?
 Business to consumer e-commerce, or commerce between companies and
consumers, involves customers gathering information, purchasing physical
goods or receiving products over an electronic network.
Example:
Dell selling me a laptop
 What is B2G ecommerce?
 Business to government e-commerce or B2G is generally defined as commerce
and public sectors . It refers to the use of the internet for public procurement,
licensing, and other government related operations.
Example:
Business pay taxes or sell goods and services to government agencies.
What is C2C ecommerce?
 Consumer to consumer e-commerce or C2C is simply commerce between
private individuals or consumers.
Example:
Mary buying an iPod from Tom on eBay.
 What is G2C e-commerce?
 The objective of this model is to provide good and effective services to each
citizen.
 Different welfare scheme .
 Different application forms to be used by the citizens.

What is G2B e-commerce?

 Government to business is a business model that refers to government
providing services or information to business organization.
 Government uses B2G model website to approach business organizations.
Such websites support auctions, tenders and application submission
functionalities.
→Marketplac
e
→ Future
WAJID
ALI
E-Commerce
Marketplaces
 Amazon
 Founded in 1994 by Jeff Bezos, Amazon is the largest e-
commerce marketplace in the world.
 Offers a wide range of products, including electronics, books,
clothing, and more.
 Provides a platform for third-party sellers to sell their products
through Amazon's marketplace.
 Offers services such as Amazon Prime, which provides fast
shipping and access to streaming services.
 Features customer reviews and ratings to help shoppers make
informed decisions.
 eBay
 Founded in 1995 by Pierre Omidyar, eBay is one of the oldest online
marketplaces.
 Initially focused on auctions, eBay has evolved to include fixed-
price listings as well.
 Allows individuals and businesses to buy and sell a wide range of
products, including new and used items.
 Provides various features such as bidding, Buy It Now, and Best
Offer options.
 Offers buyer and seller protection policies to ensure a secure
trading environment.
 Alibaba
 Founded in 1999 by Jack Ma, Alibaba is a Chinese e-commerce
company and the largest online marketplace in the world in
terms of total sales.
 Consists of different platforms, including Alibaba.com, Taobao,
Tmall, and AliExpress, catering to different types of buyers and
sellers.
 Offers a wide range of products, including consumer goods,
industrial equipment, and more.
 Connects businesses globally, facilitating trade between
manufacturers and buyers.
 Provides services such as logistics, payment solutions, and
cloud computing.
 Walmart
 Walmart Marketplace is an extension of the Walmart retail
brand, launched in 2009.
 Allows third-party sellers to list and sell their products on the
Walmart website.
 Offers a wide range of products across various categories,
including electronics, home goods, clothing, and more.
 Provides tools and resources to help sellers manage their
inventory, pricing, and order fulfillment.
 Leverages the Walmart brand and customer base to reach a
large audience of potential buyers.
 Founded in 2005, Etsy is an e-commerce marketplace focused
on handmade, vintage, and unique products.
 Targets independent sellers and artisans who create and sell
their products.
 Offers a wide range of products, including crafts, art, jewelry,
and home goods.
 Emphasizes a sense of community and personal connection
between buyers and sellers.
 Provides tools and resources to help sellers showcase their
products and connect with customers.
 Future
Of
E-Commerce
 According to Statista, ecommerce revenue is expected to show a
yearly growth rate of 14.56%, resulting in a projected market
volume of $1,365.00 billion by 2025 — which goes to show that
ecommerce is no passing trend.
 Especially with the rise of omnichannel shopping experiences,
digital buyers should expect to be able to research, browse, shop
and purchase seamlessly between different devices and on various
commerce platforms.
Other trends to watch for in the future of ecommerce include:
• Robust customer journeys and personalization.
• Artificial intelligence-enabled shopping.
• Social shopping.
• Mobile commerce.
• Digital currencies, such as mobile wallets and cryptocurrency