Company: Broccoli
Info
Many familiar with Japanese animation goods know the name Broccoli. Broccoli is a name that people have come to recognize in the field of anime and manga merchandise. Broccoli International's Japan-based parent company, Broccoli, opened Gamers, a store catered to the Japanese animation, comics, and card game fans in 1996. Fueled with the excitement of animation, game and modeling fandom with exclusive merchandise and innovative goods, Gamers is now the second largest character goods store in Japan. Established to meet the demand for quality character goods in North America, South America, and Europe, Broccoli International provides several services, including import and distribution of Japanese Broccoli products.
Broccoli provides quality character goods that are both innovative and useful. From slick accessories like bags and hats, stationery (folders, notebooks), and even tremendously popular card games, Broccoli both licenses and holds the license to several very popular product lines.
Broccoli established Broccoli International USA a wholly owned subsidiary in March 2002 with US$981,000 in capital to manage its copyrights in North America, produce and distribute character goods, oversee a retail store, and handle electronic commerce. Kaname Tezuka ran Broccoli International USA from its headquarters in Los Angeles. However, competition in the subsidiary's fields of business increased sharply in recent years, which resulted in a drop in revenue and profits, forcing to cease its operations by December 31, 2008. Following suit, Broccoli Books, another subsidiary that published manga in North America, also ceased its operations in December 2008.
Despite the losses Broccoli suffered with its venture business, the core business in Japan itself was mostly uneffected.
On January 23, 2008, Broccoli announced it would be collaborating with rival Animate to form a new company called "AniBro". Broccoli holds 30% ownership of the company, which is managed by the CEO of Animate.
Broccoli provides quality character goods that are both innovative and useful. From slick accessories like bags and hats, stationery (folders, notebooks), and even tremendously popular card games, Broccoli both licenses and holds the license to several very popular product lines.
Broccoli established Broccoli International USA a wholly owned subsidiary in March 2002 with US$981,000 in capital to manage its copyrights in North America, produce and distribute character goods, oversee a retail store, and handle electronic commerce. Kaname Tezuka ran Broccoli International USA from its headquarters in Los Angeles. However, competition in the subsidiary's fields of business increased sharply in recent years, which resulted in a drop in revenue and profits, forcing to cease its operations by December 31, 2008. Following suit, Broccoli Books, another subsidiary that published manga in North America, also ceased its operations in December 2008.
Despite the losses Broccoli suffered with its venture business, the core business in Japan itself was mostly uneffected.
On January 23, 2008, Broccoli announced it would be collaborating with rival Animate to form a new company called "AniBro". Broccoli holds 30% ownership of the company, which is managed by the CEO of Animate.
- Anime Production (Major)
- Anime Production (Minor)
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