1 SM
1 SM
1 SM
ABSTRAK
Due of the Pondok Patin HM. Yunus Restaurant in Pekanbaru that capture this
opportunity is Pondok Patin HM. Yunus Restaurant. The aims of this sturly are identify the
implemented marketing strategy, idendify the determinals of marketing strategy forfulation,
formulated new marketing strategy. Pondok Patin HM. Yunus Restaurant uses 4 p marketing mix
: 1) Product 2) Price 3) Promotion 4) Place. Pondok Patin HM. Yunus restaurant was one of
restaurant who providing the signature main course of Pekanbaru city. This study aims to describe
how their marketing strategy working regarding the tradisional signature main course of
Pekanbaru called “Asam Pedas Ikan Patin”. The Data were obtained through direct interview
with the owner of Pondok Patin HM. Yunus restaurant as well as direct observation and
documentation: The result obtained from this study that Pondok Patin HM. Yunus restaurant has
a great marketing strategy that has a good effect on their sales revenue.
Keyword: Marketing Mix, Marketing Strategy, Traditional cuisine , Restaurant
Website:
Tersedia di
http://file.upi.edu/Direktori/
FPIPS/ LAINNYA/LIGA_
SURYADANA/Perkembang
an_industri_kuliner.pdf [3
Mei 2014]