BBA Global Marketing and Event Management
The BBA programme in Global Marketing and Event Management at MIT World Peace University (MIT-WPU) is a unique combination of two dynamic fields, tailored to equip students with strong skills in marketing and event management.
The curriculum, designed by industry experts, includes all the essential subjects of brand management, public relations, business law, financial accounting, event planning, and research methodology, ensuring comprehensive learning for today's market.
It equips students with marketing skills along with management skills for events, focusing on sustainability and business growth, to face all challenges, from corporate enterprise and fashion shows to political campaigns and more.
The programme is built on the foundation of experiential learning and bases itself on industry exposure through projects and internships. That will lay a solid foundation from which students can connect to their careers in those areas.
Applications Open for 2025
BBA Global Marketing and Event Management
| Scholarship Name | MIT-WPU CET CBT Score |
| Dr. Vishwanath Karad Scholarship(100%) | 85 & Above |
| MIT-WPU Scholarship I (50%) | 83 & Above |
| MIT-WPU Scholarship II (25%) | 80 & Above |
Note: Student will be entitled to scholarship based on MIT-WPU CET 2025 CBT (Computer Based Test) Score.
*Terms & Conditions apply:
- All Scholarships are awarded on a First Come First Serve basis. All Scholarships are awarded as fee adjustments.
- To continue the scholarship for the entire duration of the programme, a minimum level of the academic score has to be maintained at an 8 CGPA across all semesters, attendance is to be maintained at a minimum of 80 percent and there should be no disciplinary action against the student.
For more detailed information visit our website: https://mitwpu.edu.in/scholarships
Minimum 50% aggregate score in 10+2/Class 12th or in equivalent examination with English subject in any stream from Govt. Approved Institution or equivalent (at least 45% marks, in case of Reserved Class category candidate belonging to Maharashtra State only)
Or
Minimum 60% aggregate score in 3-year Diploma from any Govt approved Institution or equivalent with English as a subject.
Or
Minimum 60% aggregate score in Competency and Vocational Courses (MCVC) from any Govt approved Institution or equivalent with English as a subject.
Note: All International Baccalaureate (IB) students are required to score a minimum of 24 points for six subjects
The selection process for the programme is based on MIT-WPU CET Entrance Exam 2024 & Personal Interaction (PI) score.
- Practical Problem-Solving Skills: Students engage in real-world scenarios that sharpen their analytical and decision-making abilities.
- Immersive Corporate Exposure: Experience the corporate world firsthand with industry visits, summer internships, and live projects that bridge the gap between theory and practice.
- Ability Enhancement Courses: Our curriculum includes strategically embedded courses that prepare students for success in the dynamic corporate environment.
- Dynamic Business Simulation: In collaboration with Capstone and Marketplace, USA, students tackle real-world business challenges through a hands-on simulation course, honing their strategic thinking.
- Mandatory Summer Internships: Gain invaluable experience with a 4-6 week internship at renowned companies like Tata Motors, JCB, and Volkswagen, applying classroom knowledge in practical settings.
- Insights from Industry Leaders: Benefit from guest lectures, seminars, and workshops led by eminent corporate leaders, enriching your learning experience with invaluable industry insights.
- Robust Mentor-Mentee System: Our strong support network fosters personal and professional development, guiding students throughout their academic journey.
- Competitive Exam Preparation: Specialized classes for CAT/GMAT/ATMA/XAT/CET ensure students are well-prepared for competitive examinations, broadening their career prospects.
- Centre for Industry-Academia Partnerships (CIAP): This dedicated center offers structured assessments, training, and grooming activities to facilitate internships and job placements.
- Technology Business Incubator: Students and early-stage businesses receive financial support, networking opportunities, and mentorship to nurture entrepreneurial ventures.
- Global Immersion Programs: Engage in rural, national, and international immersion experiences that prepare students to tackle pressing social challenges head-on.
- Apply acquired knowledge in global marketing strategies, brand management, and public relations to address intricate challenges in the field.
- Identify, review, and analyze complex business issues, drawing conclusions based on fundamental principles and contemporary industry trends.
- Design innovative marketing campaigns, considering global market dynamics, cultural nuances, and industry-specific requirements.
- Utilize research-based knowledge and methodologies to investigate and resolve complex marketing and event management problems, fostering evidence-based decision-making.
- Create, select, and apply appropriate event management techniques and modern tools, understanding their limitations and optimizing their potential impact.
- Assess societal, cultural, and ethical implications of global marketing and event management practices, ensuring responsible and inclusive strategies.
- Understand the impact of marketing and event solutions on society and the environment, promoting sustainable and ethical practices.
- Uphold ethical principles and professional responsibilities in global marketing and event management practice, ensuring transparency, cultural sensitivity, and adherence to industry standards.
- Work effectively in individual, team, and multidisciplinary settings, fostering collaboration and cooperation for successful marketing campaigns and event executions.
- Communicate complex marketing and event management concepts clearly and effectively to both technical and non-technical audiences, facilitating understanding and informed decision-making.
- Apply business and management principles to project management and finance within the context of global marketing and event management, ensuring effective implementation of strategies.
- Recognise the importance of lifelong learning and continuous professional development, staying abreast of evolving trends and technologies in global marketing and event management.
100% placement assistance
The annual fee is INR 2,85,000.
Candidates must have at least 50% in Class 12 or equivalent with English as a subject.
Selection is based on the MIT-WPU CET Entrance Exam and a Personal Interview.
Graduates can pursue careers as Event Managers, Marketing Executives, and Public Relations Executives, among others.
