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Davinia Taylor has told critics to 'f**k off' after being told her pricey protein powder is not affordable for everyday people.
The former Hollyoaks star and fitness advocate, 47, offered a dismissive response on Sunday regarding the inflated cost of her Will Powders products.
Her company offers packets and boxes of protein on her site priced from £28 for a 300g bag of protein to a whopping £45 for a 500g bag.
Some of her award-winning UK competitors, such as Bulk, charge as little as £21.99 for a 500g bag of protein - in the sales, these have been slashed again to just £11.99.
Evidently outraged, the former actress hit back at the criticism in an expletive littered Instagram video.
Addressing followers directly, she fumed: 'Do you know what I frigging hate? F*****g virtue signaling on my f*****g page.
Davinia Taylor has told critics to 'f**k off' after being told her pricey protein powder is not affordable for everyday people
The former Hollyoaks star and fitness advocate offered a dismissive response on Sunday regarding the inflated cost of her Will Powders products
'So I am talking about the benefits of our protein, of which we're the only ones on the market.
'However it is not affordable for everyone. F*****g make it yourself. F*****g make it yourself.
'I've told you how to do it a million times. Get a chicken, if you can't afford a chicken go to the butches and get a carcass. Boil the bones. 48 hours. Add a little teaspoon of NCT. Add some butter. Whizz it up. Boom. You got our protein.
'It is not going to taste like a Mister Whippy. But that is how you do it on the cheap. I said that on me first book [sic].
'So if you're just there to go it's all right for you. You sit there with your glass of Blossom Hill and your full-price Michael Kors bag and f**k off back to Facebook and leave us alone because we're trying to get better.'
Davinia, who is mother to four sons, concluded her rant by putting two fingers up to the camera.
MailOnline looked to Davinia's product pages for comments, but no criticism of the pricing could be found.
According to some of Davinia's fans, the comments were made in a group chat.
Her company offers packets and boxes of protein on her site priced from £28 for a 300g bag of protein to a whopping £45 for a 500g bag. While her competitors seem to price much lower
She instead told people to make them themselves with a chicken carcass from the butchers
She captioned her post: 'Obviously not our facebook group which imo is the BEST PLACE TO HANG OUT !!! For Fats Sake facebook group !!!'
In an interview, Davinia previously reflected on living through decades of 'excess' in the Nineties and Noughties, as she explained how 'nobody was sober'.
Speaking to the Telegraph in 2021 she said she feels 'lucky' to have experienced a period of time where there was 'less self-regulation'.
Davinia was famed for her position in the notorious Primrose Hill party set, where she joined her then-husband Dave Gardner in partying through the Nineties with pals including Kate Moss, Sadie Frost and Jude Law.
Reflecting on the period, she said: 'I think those of us who lived through the Nineties and Noughties excess are all pretty lucky. Now there's camera phones and social media, there's a bit more self-regulation.'
Davinia, who has been sober for 13 years after battling alcohol addiction, said: 'And to be honest, everyone was at it, because sober wasn't a thing back then.
'I think I knew one sober person. And I would think "Oooh, that's odd! Why would you do that? Isn't that awfully boring?".
Davina ditched her party girl ways in favour of a cleaner existence, after a 12-week rehab stint in South Africa where she was eventually able to kick her habits.
In an interview, Davinia previously reflected on living through decades of 'excess' in the Nineties and Noughties, as she explained how 'nobody was sober' (pictured with Fran Culter in 2000)
Speaking to the Telegraph in 2021 she said she feels 'lucky' to have experienced a period of time where there was 'less self-regulation'
Davinia was famed for her position in the notorious Primrose Hill party set, where she joined her then-husband Dave Gardner in partying through the Nineties with pals including Kate Moss, Sadie Frost and Jude Law (pictured in 2003)
The actress described her battle with alcoholism as a an 'eternal hell', because she knew she shouldn't be drinking but was in a heavy period of withdrawal
Once she got clean, Davinia said she became addicted to other areas of life, such as eating when she gained 'stones', before eventually finding a happier balance.
She shares son Grey with Dave, and Luxx whose father has never been revealed, and Asa and Jude with her partner Matthew Leyden.
Davinia also told The Sun how she wished her mother, who died in 2013, could see the woman she has become.
She said: 'For her to see me now, as a mother – happy, settled and not needing the fineries to support my ego – would have made her really proud.'
At one point in her life, Davinia faced a custody battle and was suicidal, however, now she has been sober for 12 years and said her old self would not have been able to recognise the woman she is today.
She said her 'old self' would have disliked who she is now and told her to 'bore off'.
In the interview, Davinia described herself as a normal mother who doesn't live a Hollywood lifestyle - and hates yoga.
She revealed she has learned to accept it is ok for her to get angry and to make mistakes, so long as she recovers from the mood dip.
Explaining why her younger years were so wild, Davinia said that she has a high dopamine drive, meaning the impulsiveness to do things to feel alive was stronger.
She said that this is a classic symptom of ADHD, but that it is not as widely diagnosed in women as it is in men.
'A girl with ADHD will be referred to as 'Dolly Daydream', and that was me,' she said. 'I'm hoping over the next few years that a lot of women my age realise they can get help for it now – it's not too late.'
In 2007, Davinia gave birth to her first child, Grey, and began to suffer with postnatal depression which she attempted to buy her way out of.
'It would have made her really proud': Davinia told The Sun how she wishes her mother, who died in 2013, could see the woman she has become
She said doctors prescribed her with strong medication for bipolar disorder which she stayed on for five years and although she was no longer suicidal, she said she started drifting through each day.
Reflecting back on the birth of Grey, Davinia said she now realises she was suffering from a crash of her supportive hormones due to the IVF - but doctors had written this off as 'baby blues'.
She now hopes that her struggle can encourage more women to talk about this issue and push for hormone replacement therapy to help them.
During her divorce from her ex-husband Dave Gardner in 2009, her mother sent her to rehab in South Africa to overcome her alcohol addiction, and Davinia said she thinks without her mother's help, she would not be here now.
