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    Creative Communication

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    Shona Shona
    This document outlines the curriculum for a semester-long course on creative communication. The course is divided into 5 modules that cover various writing styles and skills, including basic writing principles, effective communication, creative writing genres, commercial writing, and writing for new media. Some of the topics covered include parts of speech, sentence structure, tone, persuasive writing, email etiquette, poetry, songwriting, advertising copy, humor, scriptwriting, and interactive/digital storytelling. The course aims to help students develop their writing abilities and familiarize themselves with different writing forms and styles.

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    Creative Communication

    Uploaded by

    Shona Shona
    112 views2 pages
    This document outlines the curriculum for a semester-long course on creative communication. The course is divided into 5 modules that cover various writing styles and skills, including basic writing principles, effective communication, creative writing genres, commercial writing, and writing for new media. Some of the topics covered include parts of speech, sentence structure, tone, persuasive writing, email etiquette, poetry, songwriting, advertising copy, humor, scriptwriting, and interactive/digital storytelling. The course aims to help students develop their writing abilities and familiarize themselves with different writing forms and styles.

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    Syllabus

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    This document outlines the curriculum for a semester-long course on creative communication. The course is divided into 5 modules that cover various writing styles and skills, including basic writing principles, effective communication, creative writing genres, commercial writing, and writing for new media. Some of the topics covered include parts of speech, sentence structure, tone, persuasive writing, email etiquette, poetry, songwriting, advertising copy, humor, scriptwriting, and interactive/digital storytelling. The course aims to help students develop their writing abilities and familiarize themselves with different writing forms and styles.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    112 views2 pages

    Creative Communication

    Uploaded by

    Shona Shona
    This document outlines the curriculum for a semester-long course on creative communication. The course is divided into 5 modules that cover various writing styles and skills, including basic writing principles, effective communication, creative writing genres, commercial writing, and writing for new media. Some of the topics covered include parts of speech, sentence structure, tone, persuasive writing, email etiquette, poetry, songwriting, advertising copy, humor, scriptwriting, and interactive/digital storytelling. The course aims to help students develop their writing abilities and familiarize themselves with different writing forms and styles.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Year: III Semester: V

    Specialization 1.9: International Business


    Subject: Creative Communication
    Subject Code: BMS507
    Total Lecture Hours: 60 (4 Hours per Week) Credits: 4
    Learning Objectives:
    To help students develop writing style, relate ideas to written expression,
    and familiarise with different forms of writing
    Module 1: Basic Principles of Writing
    12
    Hours
    Parts of Speech: Introduction, The English Language: A Brief History,
    Nouns,
    Verbs,
    Adjectives,
    Adverbs,
    Prepositions,
    Conjunctions,
    Interjections
    Sentences: Introduction, The Subject and the Predicate, Simple Sentences,
    Phrases and Clauses, Sentence Variety
    Music of Writing: Introduction, Voice, Lyricism, Melody, Rhythm
    Module 2: Effective Writing
    12 Hours
    Principles of Effective Communication: Introduction, Getting Started,
    Principles of Effective Writing, Coping with Political Correctness, Sensitive
    Not Hypersensitive, He, She, and Everybody
    Fundamentals of Effectively Persuading: Introduction, Fundamentals of
    Effective Persuasion, Tone of Voice, Tone Scale, Getting the Tone Right,
    Maintaining an Effective Tone
    The Effective Mailbox: Introduction, How to Write Effective Mails?, The
    Email Etiquette, How to Write a Letter?, Handling Some Common Kinds of
    Letters. Short Letters The IN Thing Today
    Module 3: Writing that Exalts and Transforms
    12 Hours
    Writing the Natural Way: Introduction, Letting the Writer Out, Two Ways of
    Knowing: Conscious and Unconscious, Clustering: the Doorway to your
    Unconscious Mind, Self Reflective Mind: Words and the Brain, Two
    Hemispheres: Complementary Division of Labour
    Poetry: Introduction, Poetry
    Song Writing: Introduction, Writing the Commercial Song, Basics of a Song,
    The Words and Music Matrimony, Where to Find Ideas?, Formal Musical
    Training: An Essential or Not?
    Nature Writing: Introduction, Nature Writing
    Module 4: Writing that Entertains and Sells
    12 Hours
    The Big Idea: Introduction, What is a Big Idea?, Hero-worship the Product,
    Creativity: A Cult, Commercial Creativity.
    How to Write Advertising Copy?: Introduction, Types of Ads Copywriters
    Perspective, Getting Down to Business, Creating Copy, Grammar and

    Syntax: A Necessity in Ads or Not, Pun and Humour: A Copywriters


    Redemption, Hard Sell v/s Soft Sell, The Headline, The Ad, A Mentors
    Checklist - Before, During and After Writing an Ad
    Writing Humour: Introduction, Steps to Writing Humour, Humour in
    Romance Writing, Humour in Fiction, What Can Give Your Work The Funny
    Edge?, Jokes and How to Joke Around, Black Humour, Unintentional
    Humour and Situation Comedy, Blue Humour
    Writing for Commercials and TV:
    Introduction, Writing Commercials,
    Basic Principles That You Need to Know to Write a Great Commercial, What
    is the Relationship between an Idea and a Story?, Scriptwriting for TV, TV
    Writing: A Class Apart But How?, Where Do Ideas Come From?, Basic Story
    Shape
    Module 5: Writing for the New Media
    12
    Hours
    Interactive Writing: An Introduction: Introduction, Interactivity and
    Interactive Writing, Intrinsic Interactivity Media That Are Already
    Interactive, Media That Can Benefit from Interactivity, Linear Writing
    versus Interactive Writing
    Thinking and Writing Interactively: Introduction, How to Think
    Interactively?, To Tame the Wanderer, How to Plan to Write an Interactive
    Work?, Planning for Interactivity, Questions to be Answered before Writing
    for New Media
    The Grammar of Interactivity: Introduction, Cinematic Grammar,
    Interactive Nouns and Verbs, Elements of Interactive Grammar, The
    Writers Grammar: Discoverability, Interactive Sentences
    Interactive Storytelling: Introduction, World of Computers versus World of
    Television, Web TV, Story Branching, Involving the Reader/User Using the
    Second Person, Being Creative: Enrich the Title, Pitfalls
    1.
    2.
    3.
    4.

    Reference Books:
    Kenneth Roman and Joel Raphaelson. Writing that Works How to
    Communicate Effectively in Business. Rupa & Co. 2000
    Neil James. Writing at Work How to write, clearly, effectively and
    professionally. Viva Books First South Asian Edition. 2008
    William Carpenter. Principles of Effective Communication. Dept. of
    Agricultural Information, North Carolina State University at Raleigh, 1969
    Ed Shewan. Applications of Grammar: Principles of Effective
    Communication. Christian Liberty Press. 2007

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