Coatings Word December 2012

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December 2012 Vol. 17, No. 12 Table of Contents
28
The Powder Coatings Market
30
Biocides Update
34
38
40
The powder coating industry is mature in the regions and markets where penetration has occurred, but there
are a number of new applications and regions where there is strong growth potential
Environmental regulations continue to drive substantial changes in the biocides market, fueling demand.
Pigments Directory
Domestic Marine Coating Regulations: A Year in Review
The Construction Chemicals Market

Coatings World takes a look at the latest prodcuts and news from the construction chemicals market.
COLUMNS
InternationalCoatings Scene................................ 19
Latin America Sherwin-Williams to Double in Latin
America via Comex
Europe Coatings Companies Adjust Financial
Strategies to Deal with Continued EU Recession
Business Corner.................................................... 22
Acquistion Guideline Consideration
IPaint..................................................................... 24
Better Living Through Chemistry (Chemical Trade
Secrets, That Is)
DEPARTMENTS
Editors Page........................................................... 6
As We Go To Press ................................................. 8
Index to Companies................................................ 8
Fresh Paint............................................................ 10
Patents.................................................................. 18
New Products....................................................... 26
Industry News....................................................... 42
Suppliers Corner................................................... 45
People.................................................................. 46
Meetings............................................................... 47
Final Coat.............................................................. 50
ADVERTISING SECTIONS
Classified Ads....................................................... 48
Advertising Index.................................................. 49
Coatings World (ISSN 152-711-29) is published monthly by Rodman Media Corp., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553.
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December 2012 www.coatingsworld.com
Coatings World | 5
Editors Page
End Of The Year

Wrap-Up
hile I finish up the final issue of Coating World for 2012, I

also take some time to reflect back on the past year. There
have been quite a few changes in the industry this year. One
of the most notable ones was recently announced as this issue went
to press. Charles Thurstons article on Sherwin-Williams acquisition
of Comex (page 19) takes a closer look at this important event. The
acquisition, worth some $2.34 billion, is the companys largest deal
to date. Comex, which has exclusive sales to 3,300 paint stores in
Mexico, generated 66 percent of its $1.4 billion of revenue last year in
Latin America, Sherwin-Williams reported. It will be interesting to see
what implications this acquisition will have for the rest of the architectural coatings market in the U.S. and Mexico.
In The Powder Coatings Market, beginning on page 28, I spoke
with a number of powder coatings manufacturers to find out their
insights for the future of powder coatings. Although it is true that the
powder coatings industry is mature in the regions and markets where
penetration has occurred, there are a number of new applications and
regions where powder has strong growth potential.
The American Coatings Associations Marie Hobson shared her
expertise on marine coating regulations (page 38) with her article,
Domestic Marine Coatings Regulations: A Year in Review.
Coatings World has several new projects planned for 2013 and I
hope our readers will be just as excited about them as we are. I encourage our readers to get in touch with me and let me know what issues matter the most to you. I would love to hear suggestions on ways
we can improve our magazine and look forward to the coming year.
Happy New Year!
[email protected]
A Rodman Media Publication

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EDITOR
Kerry Pianoforte [email protected]
VICE PRESIDENT/EDITORIAL DIRECTOR
Tom Branna [email protected]
ASSOCIATE EDITOR
Bridget Klebaur [email protected]
ART DEPARTMENT
Michael Del Purgatorio [email protected]
INTERNATIONALCORRESPONDENTS
Sean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)
CONTRIBUTING EDITORS
Phil Phillips
EDITORIALADVISORYBOARD
Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
Thomas Frauman (consultant)
Joseph Prane (consultant)
Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)
Shelby F. Thames (University of So. Mississippi)
PRESIDENT
Rodman J. Zilenziger, Jr. [email protected]
EXECUTIVEVICEPRESIDENT
Matthew J. Montgomery [email protected]
GROUPPUBLISHER / ADVERTISINGSALES
Dale Pritchett [email protected]
ADVERTISING SALES (U.S.)
Kim Clement Rafferty [email protected]
ADVERTISING SALES (Europe)
Baudry Boisseau Associates
27 Rue J. Lebeau- B-1000, Brussels, Belgium
Tel.: 32-(0)2-513-06-47 Fax: 32-(0)2-514-17-38
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Coatings Worlds circulation is audited by BPA Worldwide.
6 | Coatings World www.coatingsworld.com
December 2012
As We Go To Press
Altana Acquires Wax Additive Manufacturer

ChemCor, USA
he specialty chemicals group Altana,

has signed a contract to acquire the
business of ChemCor Corporation
of America Inc., a U.S. manufacturer of
specialty wax additives. The business, headquartered in Chester, New York, generated
yearly sales of approximately $17 million.
By way of an asset deal, Altana will acquire
the production site in Chester together
with the staff employed there. The business will be integrated into Byk USA Inc.,
which is based in Wallingford, Connecticut
and belongs to the Altana Additivesand
Instruments division.
ChemCor produces water-based wax
products and specialty additives for a
wide range of industries including floor
finishes, exterior paint and deck stains,
graphic arts coatings and inks as well as
mold release products.
BASF (China) Co., Ltd. and the

Management Committee of Wujin Green
Building Industry Demonstration Area
in Changzhou, Jiangsu Province signed a
framework agreement of strategic cooperation on Dec. 8, the opening day of the
9th International Green Habitat Forum
in Wujin, Jiangsu.
The range of solutions BASF provides to the GBIDA in Wujin include,
thermal insulation material and exterior
insulation finishing systems, eco-friendly

coatings, flooring and waterproofing systems as well as waste management solutions. Under a ten year plan, Wujin Green
Building Industry Demonstration Area,
with an area of 15.6 square kilometers,
will be come a national hub for green
building demonstration and developmen,
as well as a hub for the development of
talent in this field, entrepreneurial cultivation and international exchange. CW
Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants
Subsidiaries are indexed under their own names.
AkzoNobel ...........................................................................................10, 28, 46
BASF Supports Sustainable

Construction Initiatives
BASF.......................................................................................................8, 10, 40
BASFs expertise in energy efficiency in

buildings and municipal waste management will be applied at the Green Building
Industry Demonstration Area (GBIDA)
in Wujin, Jiangsu. This GBIDA in Wujin
is the first Green Building Industry
Demonstration Area nominated by the
Ministry of Housing and Urban-Rural
Development, which sets an example for
green buildings in China.
With the urgency in enhancing energy
savings in China and more Chinese consumers looking for highly energy-efficient,
environmentally friendly solutions that
suit their lifestyles at their living places,
we see the rising demand for innovative
solutions that support sustainable living
environments. With our extensive network and further strengthened research
and development platform in China, BASF
is committed to supporting the sustainable construction initiatives in China with
tailor-made innovative solutions, highquality products and reliable supply, said
Andrew Lee , vice president, business management, BASF Greater China.
Carboline......................................................................................................... 40
Dunn Edwards........................................................................................... 10, 26
Hempel............................................................................................................ 10
International Paint........................................................................................... 10
Jotun................................................................................................................ 28
PPG.......................................................................................................10, 26, 46
SCIGRIP.......................................................................................................... 10
Resene Paints................................................................................................... 10
RPM................................................................................................................ 40
The Sherwin-Williams Company.....................................................10, 19, 26, 28
Spies Hecker..................................................................................................... 26
Valspar....................................................................................................... 10, 50
Whitford.......................................................................................................... 10
December 2012
Advertisement
The Promising Future

of Anti-fouling Amides
Researchers in Singapore have patented an innovative technology that

may redefine the way biocides are used in anti-fouling coatings for the
marine industry, potentially setting new standards for cost-effectiveness,
environmental profiling and biodegradability.
Marine biofouling is a major issue facing companies utilising the worlds oceans for commerce.
Biofouling, the accumulation of microorganisms
on marine equipment, and ship hulls in particular, has a negative impact, both commercially
and environmentally. It results in increased fuel
consumption from the extra drag on the ships
hull; it increases frequency of dry-docking thereby reducing a ships availability; and it accelerates corrosion of marine structures like offshore
platforms and buoys, leading to a shorter product life span.
Tributyl Tin (TBT): An effective antifouling agent with a high environmental cost
its product name, Imodium. The compounds

bioactivity towards fouling organisms was what
interested these researchers.
Using loperamide as the starting point, the researchers developed a class of highly potent
and biodegradable novel anti-fouling amides.
These compounds are also cost effective, as only
two to three steps are required to produce the
amides from readily available starting materials.
Preliminary studies have demonstrated that
these amides can be introduced into coatings
and paint mixtures, thus creating an anti-fouling
solution that is effective against a broad array of
marine fouling organisms.
The solution the market is waiting

for
The future of the marine coatings industry looks
bright with these next-generation environment-friendly amides that could prevent hard
fouling on marine structures and achieve cost
savings for end-users.
Contact us
ETPL, the technology transfer arm of
A*STAR, is seeking collaborators to develop
and commercialise these compounds for
applications of your interest. Please email Mr
Yong Chin Wee at [email protected]
for further discussion.
Visit ETPLs website at www.exploit-tech.com.
First created in the 1960s as an effective antifouling agent, TBT was used for more than 20
years as the biocide of choice for marine vessels.
In the 1980s, reports of malformations in oyster
shells around marinas and imposex of molluscs
led to greater scrutiny of TBT.
Field Studies
Control
Anti-fouling Amides
TBTs poor degradability caused a gradual buildup of toxicity in sediments, resulting in longterm environmental issues in major ports. As a
result, the use of TBT has been banned in most
parts of the world.
Currently, copper-based coatings have
replaced tin-coatings as the major marine
antifouling solution used on more than 90%1
of the worlds shipping fleets. These coatings
are invariably supplemented with booster
biocides, many of which have been shown to
be environmentally detrimental. As a result
of bold environmental initiatives such as
those resulting from the EUs Biocide Product
Regulation, new biodegradable biocides are
urgently needed in the marine industry.
A surprising inspiration
Researchers from the Agency for Science, Technology and Researchs (A*STAR) Institute of
Chemical and Engineering Sciences (ICES) and
National University of Singapore recently developed a class of anti-fouling additives that could
protect marine equipment and ship hulls from
fouling by marine organisms. In addressing this
global issue, the researchers found the answer
in, of all things, anti-diarrhoea medication!
Chart 1: An eight-week study showed the anti-fouling amides to be dramatically effective

against settlement of several species of marine organisms.
This research is funded by

The solution was inspired by a pharmaceutical
compound used to treat diarrhoea, called loperamide hydrochloride, popularly known by
Source: 4th Global Marine Coatings Forum, organized by International Paint & Printing Ink Council (2012)
Fresh Paint
Sherwin-Williams to Acquire Comex
The Sherwin-Williams Company announced it has signed a definitive agreement to acquire Consorcio Comex, S.A.
de C.V., a leader in the paint and coatings
market in Mexico with headquarters in
Mexico City. Sherwin-Williams will pay
approximately $2.34 billion, including
assumed debt, in an all-cash transaction.
Completion of the acquisition is subject
to certain conditions and customary regulatory approvals.
Founded in 1952, Comex is a privately held business with operations in Latin
America, the U.S. and Canada. In 2011,
Comex had total annual sales of $1.4 billion. The company manufactures and
sells architectural and industrial coatings in Mexico through 3,300 points of
sale operated by 750 concessionaires. In
the U.S., Comex sells paint and coatings
products under a variety of brand names
through 240 company-operated paint
stores. In Canada, the company markets multiple brands of paint and coatings through 78 company-operated paint
stores and approximately 1,500 independent paint dealers.
Comex, like Sherwin-Williams, places
heavy emphasis on supplying high-quality architectural paints and coatings. The
companys product assortment also includes various industrial, protective and
specialty coatings. Comex operates eight
manufacturing sites in Mexico, five in the
U.S. and three in Canada and has more
than 7,200 employees.
Sherwin-Williams and Comex Group
are an ideal fit in every respect geographically, strategically and culturally,
said Christopher M. Connor, Chairman
and CEO of Sherwin-Williams. This
transaction will significantly increase
our presence in markets where our store
count is low, it builds upon our strategy
to grow our architectural paint business
in the Americas and it brings a highquality, dedicated team of employees to
Sherwin-Williams. We are proud to welcome such a well-respected company
and their employees into the SherwinWilliams family.

Marcos Achar Levy, CEO of Comex,
commented, We are very pleased and excited to join the Sherwin-Williams team
and look forward to making a major
contribution to the Companys ongoing
success across the Americas. We have respected Sherwin-Williams for years, and
are delighted to now be a partner. Comex
and its committed employees know
Sherwin-Williams well, and I am confident that joining the Sherwin-Williams
family will provide an outstanding future
for our employees and customers.
New PPG Brochure

Highlights Pretreatment
and Engineered Products
PPG Industries industrial coatings business has published a new brochure detailing its complete range of pretreatment
and engineered products for protecting
metal in automobiles, appliances, consumer electronics and industrial products.
The four-page booklet describes
the broad range of PPGs pretreatment
products, organized according to typical industrial processes such as drawing
and stamping compounds, rust-corrosion inhibitors, cleaners, descalers, zinc
and iron phosphates, and final rinses
and sealers. ZIircobond and X-Bond
pretreatments, two environmentally advanced zirconium-based products that
both received R&D Magazines R&D
100 Award, are featured.
The brochure highlights four engineered product categories, encompassing seven products such as new Durabull
protective polyurea coatings, which are
used to protect vehicles and their exterior components from road debris,
stone chips, chemicals and other abrasive materials. Other engineered products are Spectracon zinc-rich basecoats,
Audioguard noise-reduction coatings and
Corabond adhesives and sealants.
Readers can also review PPGs
technical and service capabilities, with

value-added expertise in areas such as
defect analysis, physical and mechanical
testing, engineering and production training, production line design and start-up
assistance, and troubleshooting.
Valspar Paint Signs

Distribution Deal for United
Kingdom and Ireland
The Valspar Corporation announced
an agreement with B&Q, an operating
company of Kingfisher plc, the worlds
third largest DIY retail conglomerate,
to supply a full selection of premium
Valspar paint to all 350 of its locations
in the United Kingdom and Ireland.
Valspar will be positioned as one of
B&Qs flagship paint brands and the
two companies are collaborating to create an entirely new consumer experience
not seen before in the U.K. decorative
paints marketplace. The partnership
significantly expands Valspars presence
in the U.K. and Ireland and will bring
consumers more choices for interior
and exterior paints that can be custom
tinted to virtually any color. Previously,
B&Qs stores offered primarily readymix paints in a smaller assortment of
colors and textures. The new retail
concept will be rolled out to all 350
locations throughout 2013. Due to the
timing of the up-front investment, this
initiative is not expected to have a material impact on Valspars earnings in
fiscal 2013.
Our partnership with B&Q is another important step in expanding our
global consumer paint business and
bringing innovative paint solutions to
new retail partners and markets, said
Gary Hendrickson, chairman and chief
executive officer of Valspar. Were
looking forward to helping B&Q grow
the paint category and making its
stores the destination of choice in the
U.K and Ireland for consumers painting projects.
December 2012
Fresh Paint
Sherwin-Williams
Lends upport to
The Room to Dream
Foundation
Sherwin-Williams has become the exclusive paint sponsor for The Room to
Dream Foundation. Sherwin-Williams
will donate paint to support transforming environments of children facing
chronic illnesses.
We are thrilled to be teaming up with
Sherwin-Williams, stated the Foundations
founder, Stefan Nathanson. We are only
able to accomplish what we do with donations from individuals and companies. Like
most non-profits, we have limited budgets,

so having Sherwin-Williams donate paint
for all projects is a significant contribution
and one that we and the families we serve
deeply appreciate.
The Room to Dream Foundation is
a Boston-based non-profit organization
dedicated to creating healing environments for children and adolescents suffering from chronic illnesses. Focusing its
services on children and families living
in low- and moderate-income urban and
suburban areas, the Foundation raises
funds to purchase furnishings and supplies tailored to the specific needs of the
child and family.

Sherwin-Williams is honored to partner with The Room to Dream Foundation
and lend a helping hand in creating comforting environments for children when
they need them the most, said Mark T.
Weiner, specification consultant, SherwinWilliams. The Foundation has done a
tremendous job in bringing remodeling
professionals and community volunteers
together to transform spaces for children
and their families.
To learn more about The Room to
Dream Foundation, call (617) 332-3066
or visit roomtodreamfoundation.org.
painstanbul: Successful paint and coatings event

By Bridget Klebaur, Associate Editor
he leading Turkish paint and coatings event, paintistanbul 2012, was held at the WOW Hotel and Convention
Center September 13-15 for the CNR Expo Fair Center in
Istanbul, Turkey. Attracting approximately 10,000 overall participants, the exhibition showcased a wide range of products from
the paint and coatings industry and was regarded as the biggest
show in Turkey and surrounding areas.
paintistanbul 2012 was the biggest event of Turkey and its
region, which puts together paint, coatings, and raw material
industries, explained paintistanbul 2012 Event co-presidents
Ahmet Yigitbasi and Hakan Fidan from the Turkish coatings and
paint association Bosad.
With representatives from 16 countries, the exhibition was
not only the biggest in Turkey, but it was applauded for its international diversity. Bosad, the organizer of the event, collaborated for the first time with two international partners, increasing
the diversity of the event and drawing approximately 500 participants from the paint and coatings industry.
The show exceeded our expectations. We received many
visitors, not only from Turkey but also from neighboring countries in both Europe and the Middle East, said the president of
Brilliant Group USA Darren Bianchi.
In addition to the international spectrum of the audience,
there was an array of significant exhibitors present at paintistanbul2012. Thirty-one presentations were held by prominent
exhibitors, such as AkzoNobel, BASF, Bayer, Buhler, DYO, Dow,
Organik Kimya, Polisan, Wacker Chemie and Evonik.
The exhibition was promoted globally, with Bosad collaborating with the publishing house Vincentez Network and the
exhibition company NurnburgMesse to organize and promote
the event in Europe, South and East Asia, and North, Central,
and South America. Thirteen percent of the trade visitors were
from outside of Turkey, with four percent coming from Iran, Iraq,
Azerbaijan and other countries within the Turk Republics as well

as the Middle East.
Participants took notice of the diverse atmosphere of the
event. As a long standing exhibitor at the European Coatings
Show, we appreciate the cooperation between its organizers
and paintistanbul 2012. We have noticed the increasing significance of the trade show for the Turkish paint and coatings industry, said Joachim Schulze, head of application service powder
coatings at Schlenk-Metallic Pigments.
In addition to the diversity of the exhibition, the highly qualified audience was evident to participants. Even though the
show is much smaller than the European Coatings Show, it offered us a very good opportunity to gain insights into the Turkish
market. Fifty percent of our booth visitors were international
from the Turk Republics, Middle East, Northern Africa and Asia,
said Massimo Vitelli, CEO of the Italian paint and Turbomill producer Mirodur.
The convention, which was held bilingually in Turkish and
English, included several highlights and keynote speakers, including a presentation by Dirk Mestach from Nuplex Resins,
who gave reports on compliance issues in the coatings industry.
George R. Pilcher, another keynote speaker from the ChemQuest Group, presented Transformational Thinking Concept
as a valuable tool for innovation in coatings.
With its global diversity, qualified participants, and internationally known exhibitors in the paint and coatings industry,
paintistanbul2012 was deemed a success, with many looking
forward to the collaboration of Bosad and Vincentez Network
again next year. Dagmar Heisler, trade fairs manager, Wacker
Chemie AG expressed his satisfaction with the show overall
saying, Visitors at our booth were qualified professionals with
concrete requests. Its very likely that we will be on board for the
next paintistanbul.
December 2012
Fresh Paint
Volkswagen
AG Approves
AkzoNobels Lesonal
Brand Refinishes for
Global Use
Volkswagen AG has granted technical
approval to AkzoNobels Lesonal brand
for global use. The approval follows extensive and intensive testing procedures
against Volkswagens repair specifications
to demonstrate Lesonals compliance
with both U.S. and European standards.
AkzoNobel has had a long and successful relationship with Volkswagen, and
its Sikkens brand has enjoyed global approval since 1994. Adding Lesonal provides repair specialists around the world
with additional choices; Lesonal offers a
combination of high performance, outstanding value and ease of use.
At the same time as the approval
was extended to Lesonal, Volkswagen
also renewed its approval of Sikkens.
Since Volkswagen first approved the
Sikkens brand, AkzoNobel has introduced numerous new products and has
continuously upgraded its entire Sikkens
product line.
Were very pleased to gain approval
for Lesonal and re-affirm Volkswagens
approval of our Sikkens brand, said
Kerstin Stranimaier, director marketing, AkzoNobel Automotive and
Aerospace Coatings. Volkswagen AG
is one of the most highly respected automotive manufacturers in the world,
and our relationship with Volkswagen
is extremely important.
BASF Sponsors Canadian

Motorsport Tribute
Auction at the Canadian
International Autoshow
Charity Gala
BASF Canadas coatings division recently
sponsored the Canadian International
Autoshows 40th Anniversary Charity
Gala at the Metro Toronto Convention
Center. This years charity auction featured a limited edition Camaro ZL1
which has received a professional BASF
custom paint job with Tribute graphics
designed and applied by renowned artist
Ron Gibbs.
R-M, a BASF Coatings paint brand,
The limited edition Camaro ZL1, has received a professional BASF custom paint job with Tribute graphics
designed and applied by artist, Ron Gibbs.
showcased Carizzma Colors, a premium, U.K. facility to a larger property to acspecial effect paint system. In addition to commodate growth over the past year,
offering custom painters an exciting new as well as to provide room for continued
range of colors, this product provides a expansion. Whitfords new site offers
spectacular tuning finish and its water- 78,000 square feet of total space and the
borne properties help make it environ- manufacturing space is 70 percent largmentally friendly.
er. The laboratory has 90 percent more
Visitors to the auction will be cap- space, and the office area has doubled.
tivated by the cars distinctive color and
Whitford has also made significant
finish, said Harry Dhanjal, business man- investments in equipment in the new
ager, refinish solutions, BASF Canada. laboratory and quality-control areas.
The high quality pigments
and other materials used in
R-Ms Onyx systems create some of the cleanest and
brightest colors imaginable.
The total value of these
unique graphics and paint
alone is more than $30,000.
In celebration of the
shows 40th anniversary, the
event included special presentations from celebrity guests
Dan Aykroyd and Mike
Bullard, as well as Canadian Whitfords new home at 11 Stuart Road, Manor Park, Runcorn, U.K.
racing greats Scott Goodyear,
Alex Tagliani and Paul Tracy.
Additionally, extra space in the manuProceeds from the event will further facturing area allows for improved effithe works of the Toronto Automobile ciency, influenced by Lean Manufacturing
Dealers Foundation (TADF), in support Principles and a Kaizen culture. Updated
of causes such as the Ronald McDonald stock-control systems have been deHouse, the Trillium Gift of Life Network veloped to meet customer delivery
and the Canadian Safe Schools Network. expectations.
Whitford Ltd. Buys New

Facility to Meet Growing
Customer Demands
Whitford, Ltd., leading manufacturer of
fluoropolymer coatings, has moved its
PPG Products Earn Good

Housekeeping Seal
PPGs Envirobase High Performance and
Aquabase Plus waterborne brands have
received the Good Housekeeping Seal.
December 2012
consumer symbols in the market today.

The Good Housekeeping Seal is one
of the most trusted emblems of product quality in todays marketplace, said
Benckart. We have always been very confident about the quality of our products
and back them fully. Having the GHRI
recognize Envirobase High Performance
and Aquabase Plus as brands our collision centers and their customers can rely
on is something we are proud of and hold
in high regard.
PPG
collision
centers
using
Envirobase High Performance and
Aquabase Plus will display the Good
Housekeeping Seal in their shops and in
promotional materials reassuring shops
and consumers that the products used in
their refinish work are backed by an esteemed symbol of quality.
Hempel Opens Warehouse

in Deer Park, Texas
Hempel Coatings recently celebrated
Fresh Paint
The announcement was made by Greg

Benckart, vice president, Americas, PPG
Automotive Refinish.
Envirobase High Performance and
Aquabase Plus advanced waterborne
basecoats are premium-quality refinish coatings that are extremely popular
throughout the U.S. and Canada with
collision centers as they shift to lowVOC products. Both Envirobase High
Performance and Aquabase Plus are easy
to mix and apply, offer consistent and excellent color match, allow easy blending
with superb results and help shops optimize productivity and efficiency, according to the company.
The Good Housekeeping Seal is issued by Good Housekeeping magazine
and granted to products that have been
evaluated by the Good Housekeeping
Research Institute (GHRI). Before earning the Seal, the scientists and engineers
at GHRI review the product to ensure it
delivers on all claims made in its advertising, packaging and other informational
materials. If the product does not perform
as promised or does not meet established
standards for quality, it does not earn the
Seal. The Seal has been reassuring consumers about their product-purchasing
decisions for more than 100 years and is
one of the most recognized and respected
the grand opening of a new

warehouse in Texas. Located
at 4800 Railroad Ave, Deer
Park, Texas, the warehouse
features a reception and office area and
18,000 square feet of warehouse space,
which can store more than 140,000 gallons of paint inventory. The warehouse
is equipped with state-of-the-art tinting capabilities. Blome linings are also
available at the warehouse, making this
a full-service warehouse.
We decided to expand to Deer Park
as a response to customer requests,
said Troy Marshall, Hempel oil and gas
manager for North America. Despite
having a manufacturing facility and
warehouse in Conroe, we decided to
be even closer to our customers in the
biggest petrochemical corridor in the
world, accelerating our service and exceeding their needs. This new warehouse
means faster, easier access to Hempel
and Blome products.
PPGs Envirobase High Performance and Aquabase

Plus waterborne brands have received the Good
Housekeeping Seal.
Coatings World | 15
Fresh Paint
The Hempel Coatings warehouse will service the Deer Park,

Texas area for heavy industrial
petrochemical markets, terminals contractors, service companies, marine shipyards, manufacturers and OEMs.
Dean Webster to Deliver 2013 Mattiello Lecture at ACAs

CoatingsTech Conference
he American Coatings Association (ACA) has

announced that Dr. Dean Webster, chair of
the Coatings and Polymeric Materials Department at North Dakota State University (NDSU), will
deliver the Mattiello Memorial Lecture at its CoatingsTech Conference, March 11- 13, 2013, at the Hyatt
Regency OHare in Rosemont, Illinois. The CoatingsTech Conference is the coatings industrys leading
technical event, and will embrace the theme, Leaps
and Bounds: Re-energizing the Coatings Industry,
underscoring the importance of continued innovation in the coatings industry through education and
Dean Webster
networking.
Webster joined NDSUs Department of Coatings and Polymeric Materials in 2001,
becoming chair of the department in January 2012. Prior to arriving at NDSU, he
worked for 17 years in the coatings industry, beginning in 1984 at The Sherwin-Williams Companys Central Research Laboratories in Chicago where he was involved
in resin development for industrial coatings, as well as long-range research in new
resins and crosslinking chemistry. While in Chicago, he helped develop the Coatings
Technology program at DePaul University and taught a course in coatings resin technology. In 1993, he moved to Eastman Chemical Company in Kingsport, Tennessee,
where he led project teams in the areas of applications development for new monomers, new chemistry for coatings systems, and polymer development for coatings.
Webster has a B.S. in Chemistry and a Ph.D. in Materials Engineering Science from
Virginia Tech.
Websters current research interests include the use of biobased chemicals in high
performance materials, design of new high performance polymer and coating systems; use of high throughput methods in the development of new materials; low
surface energy coatings; use of nanoreinforcements; and radiation curable polymer
systems. Webster has been recognized with numerous awards and citations: he is a
five-time recipient of the Roon Foundation Award, and won the American Chemical
Societys prestigious Roy W. Tess Award; he has published 86 peer-reviewed articles,
contributed six book-chapters, and holds 17 patents. Webster is a member of ACA,
the American Chemical Society, the American Oil Chemists Society and Radtech. He
is currently the Editor-in-Chief of Progress in Organic Coatings.
In addition to the Mattiello Memorial Lecture, the CoatingsTech Conference will
include the Roon Award competition papers, Gordon Best Paper competition, student poster presentations and feature a multi-track forum. Leading the conference
will be three Technology Short Courses, to be offered on Monday. In addition, tabletop exhibits held during the event will feature displays of the most innovations in
products and services offered to the industry.
For more information on the 2013 CotatingsTech Conference and Short Courses,
visit www.paint.org/events.coatingstech.html or contact Starsha Valentine at 202-4626272; e-mail: [email protected].
SG200 Series Methacrylate

Adhesives from SCIGRIP
Provide Permanent Bonding
Dragonfly Boatworks
Paddle Boards
SCIGRIP SG200 methacrylate adhesive
technology serves in critical bonding and
sealing applications and enhances the
performance of recreational and fishing
paddle boards, as well as other personal
watercraft manufactured by Dragonfly
Boatworks. The paddle boards unique
two-piece shoe box design consists
of a hull and a top deck that are mated
with SCIGRIPs SG200 Series adhesive
in a 6mm bond line, ensures the bond
strength to keep the two pieces together, and prevents water from entering
the boards internal section. Due to the
unique rheology of SG200-40, no additional sealing steps are required after the
hull pieces are joined.
SCIGRIPs SG200 series adhesives are
two-component, 10:1 mix ratio products
used for bonding composites, thermoplastics, metals and combinations thereof. The SG200 Series requires minimal
surface preparation and offers a choice
of 10-, 20- and 40-minute working times.
SG200-40 helps maximize manufacturing efficiency by providing Dragonfly
Boatworks with the production time
needed in order to bond the two-piece
boards and ensure a precision seal, according to the company.
Dragonfly Boatworks 10-foot and
13.6-foot paddle boards are used for fishing, exercise and recreation, offering the
ability to enter typically non-accessible,
shallow waters. Additionally, Dragonfly
boards are configured to keep the paddle
boarders dry with their unique watershedding deck design.
GNS Science and Resene

Paints to Develop Cool-Roof
Paint Using Nanoparticles
GNS Science and Resene Paints have
teamed up to develop a high-tech roof
paint containing nanoparticles that will
be more effective than existing coating
products at reflecting summer heat and
keeping buildings cooler in summer.
The joint project will develop a new
low-cost way of producing a powder
December 2012
Fresh Paint
tinted water-based products.

This new technology allows
Dunn-Edwards not only to make
greener paint, but to comply
with current and future regulatory limits
that may be set on colorants used for tinting paint, according to the company.
International Paints
Interchar 1120 Acrylic
Intumescent Fireproofing
Now Available in Canada
Hempels new warehouse in Deer Park, Texas (see page 15).
containing metal oxide nanoparticles

that can be incorporated with existing
paint manufacturing methods. Once the
technology is perfected for roof coatings,
it is likely to be available for other applications such as marine and automotive
coating products, said project leader John
Kennedy of GNS Science.
The project has received Ministry of
Business Innovation and Employment
funding of $450,000-a-year for two
years to help establish New Zealand
as a leader in cool coating technology.
Resene is contributing $100,000 in inkind support.
GNS Science has designed and built
a prototype chamber that produces the
reflective powder containing metallic oxide nanoparticles. Quantities produced
are small, but enough to allow continued
development of the technology.
Zero VOC Colorants

Now Available in all
Dunn-Edwards Stores
Dunn-Edwards has announced the availability of zero VOC colorants for tinting.
Zero VOC colorants are available in all
of Dunn-Edwards 110 stores located
in Arizona, California, Nevada, New
Mexico and Texas.
While high quality, zero VOC paints
have become widely available in recent
years, there was still the issue of conventional colorants adding VOCs back into
the paint, said Robert Wendoll, director
of environmental affairs. Now we can
offer low odor, more environmentally
friendly paints in any color, while maintaining lower overall VOCs in all of our
International Paint, has announced that

Interchar 1120, a fully VOC-compliant,
thin-film waterborne acrylic intumescent
coating, is now available in Canada.
Interchar 1120 is part of the
Firesthetics family of fireproofing technologies introduced by International
Paint to the U.S. architectural and building markets in 2010, which includes the
flagship Interchar 212 epoxy intumescent
fireproofing and revolutionary factorymanufactured castings and self-extinguishing bolt caps.
Our team has made a concerted effort over the last couple of years to educate building owners and architectural
professionals on the unmatched safety
and performance benefits of Interchar
1120, and were happy that this latest addition to our industry-leading fireproofing line-up is now available in Canada,
said Bill Dempster, International Paints
fire protection marketing manager for the
Americas. Bottom line; with a full range
of VOC-compliant primers and decorative topcoat options available, you dont
have to sacrifice aesthetic versatility on
interior exposed steel designs. CW
Coatings World | 17
Patents
Valspar Patents Low-Temp Cure Coating
U.S. 8,198,348 B2
Valspar Sourcing has been granted a patent for a method of making a coating
composition comprised of reacting the
following components to form a coating
composition: a first component A, comprised of: approximately 20% weight to
90% weight, based on the total weight
of the composition, of an unsaturated
polyester resin, wherein the unsaturated
polyester is comprised of allyl ether functionality, 1% weight to 50% weight: an
alkoxy (meth)acrylic functional monomer, wherein the functional monomer
is selected from di and tri(meth)acrylic
functional compounds with 8 to 16 ethoxy or propoxy groups along a backbone
and a thermoplastic compound containing active hydrogen groups, wherein the
thermoplastic compound is selected from
cellulose resins and cellulose derivatized
resins; and 0.1% weight to 3% weight of
least one metal drier, wherein the metal
drier is a metal salt of an organic acid,
and wherein the metal is comprised of
Co, Mn, Pb, Ce, Zr, Ca, Zn, Bi, Cu, Cr,
Li, K, Ni, Mg and mixtures and combinations thereof, and a second component B,
comprised of 0.5% weight to 5 % weight
of at least one organic peroxide; wherein
the coating composition is substantially
free of any of formaldehyde, isocyanate
and styrene.
Henkel Patents Adhesive
U.S. 8,168,738 B2
PPG Industries has been granted a patent
for a coating comprised of a binder comprised of a saturated polymer comprised
of silyl functional groups and having a
silyl equivalent weight of at least 150; an
ungelled, secondary amine-containing,
Michael addition reaction product of reactants comprised of a compound comprised of more than one site of ethylenic
unsaturation, and an aminofunctional
silane; and a compound of functional
groups reactive with the amine groups.
U.S. 8,197,902 B2
Imperial Chemical Industries has obtained a patent for a pigmented, aqueous
coating comprised of an aqueous dispersion of non-crosslinkable addition oligomer of weight average molecular weight
of 5000 to 15000 Daltons and calculated
Fox Tg greater than 0 C and less than
50 C, an aqueous dispersion of addition polymer of weight average molecular weight greater than 53,000 Daltons,
calculated Fox Tg greater than 10 C and
less than 40 C and mean particle diameter of less than 150 nanometers and the
ratio is from 0.25:1 to 2.70:1 based on %
weight dispersion solids and a pigment,
and wherein the composition has an open
time of 61 to 123 minutes, and never
more than 15 minutes; and when dry has
a gloss of at least 75%.
Evonik Patents Aluminum

Oxide Powder, Dispersion
and Coating
Sachtleben Pigments
Patents Titanium Dioxide
United Technologies
Patents Durable Coating
U.S. 8,182,602 B2
Sachtleben Pigments has been granted a
patent for a method of preparing a welldispersable, rutile-structured, microcrystalline titanium dioxide product having a
crystal size of less than 60 nm from a TiO2
starting material, the method is comprised
of the (A) stages of treating a TiO2 oxide
starting material to convert it into TiO2 so
that (A1) the starting material is treated
with a base to have an alkaline pH value;
(A2) a precipitate obtained from stage A1
is treated with hydrochloric acid so that a
U.S. 8,187,989 B2
United Technologies has been granted a
patent for a coating comprised of 30%
to 80% weight of a hard carbide material
and 20% to 70% weight of a lubricating
material incorporated with the hard carbide material, wherein the thermal spray
process is selected from a group consisting of a high-velocity oxyfuel process and
a plasma spraying process, and wherein
the hard carbide material and lubricating material are co-sprayed onto the substrate. CW
U.S. 8,197,791 B2
Evonik Degussa GmbH has obtained a
patent for an aluminium oxide powder
in the form of aggregates of primary particles, wherein each particle has a BET
surface area of from 10 to 90 m2/g and is
comprised of as crystalline phases, in addition to gamma-aluminium oxide and/
or theta-aluminium oxide, at least 30%
by weight of delta-aluminium oxide, and
wherein the aluminium oxide powder has
a tamped density of 10 to 200 g/l.
U.S. 8,197,944 B2
Henkel has been awarded a patent for a
one-component structural adhesive that
has a flow limit of at least 1500 Pa, a flow
rate of <50 grams/minute, and an initial
adhesion of more than 30 g/cm2, and that
is comprised of 10% to 75% weight of an
adhesive binder and 8% to 50% weight of
at least one thickening agent and 0% to
50% weight of at least one filler based on
the total mass of the one-component adhesive, the sum of thickening agent and filler
is in the range of 20% to 50% weight, and
in which the thickening agent is selected
from at least one of silicic acid and an amide wax and the filler is calcium carbonate.
PPG Patents Low Temp,

Moisture Curable Coating
final hydrochloric acid content is adjusted

to 8 to 35 g/l; (A3) the precipitate obtained
from stage A2 is neutralized into slurry to
a pH value of 4.0 to 6.0; (A4) the neutralized slurry obtained from stage A3 is
primed with a pretreatment chemical; (A5)
the primed slurry obtained from stage A4
is calcinated; and (B) further treating the
TiO2 obtained from stage A to convert it
into a TiO2 end product.
Imperial Chemical Industries

Patents Low VOC Coating
December 2012
Latin America International Coatings Scene
Sherwin-Williams to Double in
Latin America via Comex
by Charles W. Thurston
Latin America Correspondent
[email protected]
The $2.34 billion

acquisition of
Mexicos Comex
is SherwinWilliams largest
deal to date.
herwin-Williams largest deal ever, the

$2.34 billion acquisition of Mexicos
Comex, will strategically position the
buyer in a set of robust national markets
throughout Latin America, at the same time as
it strengthens its western U.S. and Canadian
presence. The combined company will have $10
billion in sales.
With very strong brand recognition in Latin
America, S-W now has acquired a company
that registered two-thirds of its sales in the
region, including Mexico. Comex, which had
total sales of $1.6 billion in 2010, had 3,300
points of sale when the deal was announced.
S-W has 3,400 points of sale in the U.S., according to one analyst.
Mexicos residential paint market is expected to expand by double digits over the coming
year. A recent survey of Mexicos leading consumer companies indicated a shared expectation for approximately 20 percent growth over
the coming year.
Comex has increased its investments in the
U.S. over the past several years through the acquisition of Professional Paint Inc., of Lonetree,
Colorado for $400 million. PPIs network of
regional paint formulators sell under different brands in the U.S. including Color Wheel
in Florida, Frazee in California, Kwal Paint
in Colorado, Parker Paint in the U.S. Pacific
Northwest and General Paint in Canada. As a
result, Comex has expanded rapidly in China
as well.
Following the announcement of the Comex
deal, Moodys Ratings Service announced a
downgrade review of the companys A3 Senior
Unsecured Rating, since some $2 billion of the
purchase price would go to cover Comex debt.
As recently as August, Comex took out a loan
of more than $400 million, and in 2009, the
company executed a $475 million restructuring. To raise the acquisition funds, S-W indicated plans to issue 5, 10 and 30 year notes.
In January, Moodys Ratings Service noted
that, SHWs ratings are constrained by the

companys relatively narrow focus in the
coatings sector. The company is also heavily
exposed to the housing market, as trends in
housing have an important impact on demand.
While we believe the companys manufacturing
efficiency is world-class, the company has significant exposure to rising input costs, notably
most recently titanium dioxide.
While only some 15 percent of Comex sales
are industrial, the companys close linkage with
Mexicos national oil company Pemex will provide S-W with a competitive edge in this highvalue segment, as well. The combined entity
will have incumbent access to the oil and gas
market, as well as to a growing industrial maintenance segment in general. In May, Comex unveiled a new powdered coating line, Khral.
Comex has strong brand recognition in Latin America.
Within Comex, one industrial unit offers:

industrial coatings; architectural paints; texturizing; accessories; enamels; waterproofing;
wood and other products. We manage specification coating products for PEMEX, CFE (the
national electricity monopoly), Amercoat, CIC
(Comex Industrial Coatings), industrial floor
coatings, flame retardant coatings, high temperature coatings, primers, anticorrosive polyurethane and epoxy coatings among others, the
unit advertises.
Mexicos national paint trade association,
ANAFAYT, blessed the Comex deal. President
Javier Guillermo Maldonado Moctezuma
noted that Mexico only consumes 5.5 liters of
paint per capita annually, while the U.S. consumes close to 16 liters. CW
Coatings World | 19
International Coatings Scene Europe
Coatings Companies Adjust Financial Strategies

to Deal with Continued EU Recession
by Sean Milmo
European Correspondent
[email protected]
E
European
coatings
companies are
becoming more
cautious about
their shortto-medium
term financial
outlook in the
light of gloomy
predictions of,
at best, lowgrowth in much of
Europe.
uropean coatings companies must deal

with the widening gap between mature
domestic markets and buoyant emerging
economies.
European coatings companies are becoming more cautious about their shortto-medium
term financial outlook in the light of gloomy
predictions of, at best, low-growth in much of
Europe.
Those producers with international operations are hoping that faster expanding markets
in Eastern Europe and in Asia will enable them
to boost profitability or at least maintain present overall margins.
Mature Domestic Markets in

Europe Present Challenges
Nonetheless, the poor prospects for major parts
of Europe underline the challenges for its leading coatings producers on how to deal with the
widening gap in potential between their mature domestic market and that of the buoyant
emerging economies, particularly in Asia.
In its latest economic outlook issued in
November, the European Commission, the
European Unions Brussels-based executive
body, expects the recession this year in the EU
will continue into the early part of 2013.
In 2012 GDP in real terms will go down by
0.4 percent in the 17-country eurozone and by
0.3 percent in the EU as a whole, according to
the Commission. Then, after a weak recovery
later in the second half of 2013, the euro area
will return to marginal growth of 0.1 percent
during the year while the whole EU economy
will increase by 0.4 percent. In 2014 GDP
growth will quicken to 1.4 percent in the eurozone and 1.6 percent in the EU.
Meanwhile the U.S. economy will be expanding at a much faster rate of 2 percent next
year and 2.8 percent in 2014, according to the
latest forecast by the Paris-based Organization
for Economic Co-operation and Development
(OECD), representing the worlds richer
countries.
It reckons that on the European periphery,
Russia will be growing by an average of just under 4 percent annually over the next two years
and Turkey by more than 4.5 percent. Indias
GDP will be expanding by an annual average
close to 7 percent in 2013-14 and Chinas nearly 9 percent.
Tikkurila of Finland is now expecting to
raise its sales by more than half to 1 billion
($1.3 billion) by 2018, according to the companys recently announced new financial target.
A lot of this growth is likely to come from increased revenue from Russia and other former
Soviet Union countries, which accounted for 36
percent of the companys sales of 550 million
in the first nine months of this year.
The rise will be achieved by strong organic
growth, mainly driven by Russia where 5-percent annual organic growth is possible, said
Erkki Jaervinen, Tikkurilas president and chief
executive.
However, with respect to profitability and
gearing, the company is being conservative with
its new targets, most of which, with the exception of revenue, its latest financial result show it
has already reached.
Over the next five years it wants to have an
operating margin of 12 percent while in the first
nine months of 2012 it was close to 13 percent.
With return on capital employed (ROCE), the
objective is 20 percent while the company is
already hitting nearly 21 percent while with
gearing the target is below 70 percent while
currently it is 42 percent.
(Weve set these new targets) because acquisitions might change the picture and pose
challenges to these targets, said Jaervinen.
In addition to having a large proportion
of its sales in the emerging growth areas of
Russia, Poland and the Baltic States, Tikkurila
has a portfolio heavily orientated to industrial
coatings.
Deco Paint Business Struggles

Among many of Europes coating companies it
has been the decorative paints businesses which
have been struggling.
Also, the decorative sector in Europe has
December 2012
Europe International Coatings Scene

been undergoing the most restructuring with production being centralized in
large plants to cut costs.
BASF Coatings recent sale of its
Relius decorative operations in Germany
and France to Prosol Lacke + Farben
GmbH of Germany highlighted a swing
to vertical integration in the sector. Prosol
is a leading coatings wholesaler.
The renovation part of the decorative
market in Europe is pretty stable, said
Alexander Keller, a partner at Roland
Berger strategy consultants, Dusseldorf,
Germany. But in Europe there will not
be much growth in the second, more volatile decorative segment of new building.
Overall, the European decorative
market is not going to be a source of big
profits, but it will still be providing profits on a stable basis, he added. On the
other hand, there is good potential for
industrial coatings in Europe. There is a
large installed industrial base in Europe
where customers expect quality and
technological performance and are willing to pay for it.

AkzoNobel surprised analysts in
November when it announced a 2.5 billion write-down of its decorative paints
operation, plunging the company into a
net loss of 2.4 billion in the third quarter. Decorative paints account for approximately a third of AkzoNobels total
sales with its other two businesses of performance coatings and specialty chemicals both also making up a third each.
The move reflected the extent to which
the decorative paints operation has been
declining in value in recent years, mostly
in Europe and the other mature market
of North America. Approximately three
quarters of the impairment charge was
for the European decorative activities and
most of the rest in North America.
AkzoNobels profit margins in decorative paints in Europe, which accounts
for 47 percent of its decorative sales, and
in North America have been slipping in
recent years while it is thought the company has not been making much money yet out its decorative paint sales in
China, India and other emerging Asian
economies.
Meanwhile the profitability of its performance coatings operation, mainly industrial and protective products, has been
much healthier. In the first nine months of
this year the operating margin of decorative paints at 5.2 percent was less than
half that of performance coatings at 11.2
percent.
In making the impairment charge,
we have taken into account the forecasts
of slow GDP growth in Europe, said an
AkzoNobel official. It would have been
different if a strong economic recovery
was expected.
For AkzoNobel and other leading
coatings companies in Europe the best
prospects for profitability in a low-growth
Europe over the next several seems to lie
in industrial and protective coatings. CW
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2012 Cytec Industries Inc.
Coatings World | 21
Business Corner Strategies & Analysis
Acquisition Guideline Considerations

by Phil Phillips, PhD
Contributing Editor
[email protected]
W
CHEMARK has
developed a set
of considerations
designed to
maximize a
successful
acquistion.
hen considering an acquisition

(merger and joint venture as well)
we all know there are many pitfalls associated with opportunities in the process. We all know to avoid as many of these
as possible, detailed plan and a set of objectives related questions must be considered.
CHEMARK has developed such a set of considerations designed to maximize a successful
acquisition.
Specific issues, which MUST be addressed
during the acquisition investigatory stages
include:
Development and agreement of appropriate screening and selection criteria for the
target companies and business management
(champions).
Structural overview of the target markets
to provide a framework to identify potentially
attractive target segments (8-10 max).
Analysis of target segment value chain
clusters, to identify potentially attractive opportunities for strategic value creation and/or
extraction.
Identify, qualify and prioritize potential
acquisition candidates, and develop initial
business build scenarios for construction of
a successful industry participant to take advantage of identified value creation and/or extraction opportunities in target segments.
Develop in-depth acquisition profile for
top ten acquisition candidates, detailing opportunities for value creation/extraction and recommended initial negotiation strategy.
Identify and screen potential management
candidates, either from within target acquisition candidates, or industry at large, who could
be the Champion to lead implementation of
the business building strategy.
Develop initial business build scenarios,
including analysis of potential value creation/
extraction and risk/return.
Approach and Methodology:

We see a three phase methodology:
Phase 1 Building a foundation through
establishment of clear selection criteria, structural market assessment and identification of
possible opportunities.
Phase 2 Targeting of attractive opportunities, acquisition candidates and business build
scenarios.
Phase 3 In-depth analysis of selected candidates and business build strategy development.
Phase 1:
Foundation Building
All key decision-makers (investors included),
need to fully understand What will the success look like? Goals and objectives for the
concept company will be translated into a set
of screening criteria to be used in identifying
and assessing possible acquisition candidates.
Possible dimensions for consideration include
potential for market growth, organizational
capabilities and capacity for innovation, competitive advantage and opportunities for value
generation. A detailed list of key perspectives
to consider for each of these dimensions is
shown below.
With these selected criteria in hand, a structural analysis of the markets aimed at identifying potential opportunity targets, is launched.
Its important to quickly and thoroughly establish the size, growth and trends of the market
segments targeted. Interviews with material
suppliers, formulators, end-users, trade associations and other industry participants provide
the bulk of the needed information. Depending
on the complexity of the acquisition, analysis
could consider 20-70 interviews market segments will be analyzed to provide detail on consumption, relative segment profitability, growth
rates, market dynamics, participants, positioning, unmet needs, etc. This analysis will provide
the foundation identification and assessment
of potentially attractive target segments that
match the developed criteria.
At the conclusion of Phase 1, its important
to stop and thoroughly consider the quality
of the results. The overview of the structural
December 2012
Strategies & Analysis Business Corner

business build strategy
to meet the business goals
set out by you.
In-depth acquisition
Candidate = XYZ
profiles of the top canCandidate Position to Target
didates should be devel1
oped.
Profiles should
$MM Sales
Strategic/Marketing Fit
detail
issues
such as cur2
rent offerings, estimated
3.0
revenues, costs, and
3
profitability,
positioning, basis of competitive
4
advantage, vulnerabilities, organization, man$33MM
5
agement structure and
1
2
3
4
5
strength,
operations
overview, strategic fit
5
4
3
2
1
with parent organiza5
tions (if division), value
12% OPBT
4.5
creation/destruction le4
4.0
vers, and estimated cost
of acquisition.
3
Each candidate will
Profitability
Defensible TechnicalPosition
2
also be profiled relative
to the key screening crite1
ria developed in Phase 1.
The chart to the left provides an example of one
format
planned
for use. The closer to the
Using
the
criteria
developed
in
Phase
market analysis, and review identified
opportunities, should then yield a pri- 1, and the identified value opportuni- epicenter the stronger the candidate is for
oritization and selection of 8-10 market ties identified above, develop and assess acquisition consideration. This example
segment targets for further assessment in initial business build scenarios for con- is based on the following key criteria:
Size = Dollar revenue and units
struction of a successful industry particiPhase 2.
Strategic/Marketing Fit
pant to take advantage of identified value
Defensible Technical Position
opportunities
in
the
target
segments.
Phase 2:
Relative Profitability
Potential
acquisition
candidates
to
supOpportunity Targeting
In the final task of Phase 3, a detailed
port
potentially
attractive
business
build
Phase 2 focuses on deeper analysis of target market segments for value creation scenarios would then be identified, quali- business build stand alone or integration strategy and plans for target start-up,
and extraction opportunities, identifica- fied and prioritized.
At the conclusion of Phase 2, ther is including a risk/return analysis must be
tion of possible acquisition candidates,
and development of possible business review of analyses, scenarios and candi- put in place. One of the key questions to
dates. Prioritization of select acquisition be addressed is What will happen with
build scenarios.
For each of the target market seg- candidates for in-depth acquisition analy- this new entity and why?
A Decision Summary should be develments, develop a comprehensive Value sis, and development of a detailed busiChain Cluster designed to uncover ness build plan. At this juncture, it is oped, and opportunities for specific value
and show where industry structure, value important to be focused on qualified, at- creation/extraction, as well as recomchain inefficiencies, supply/demand bal- tractive market opportunities, a business mended approach and negotiation stratance or other structural issues may pres- development plan and strong candidates, egy should also be included. Since this is
a summary slide exhibiting, at the top,
ent attractive opportunities for strategic which support that plan.
the decision criteria from left to right in
value creation or extraction, the Channel
a descending weight of importance and
captain (or, captains) for each segment be Phase 3:
the five target acquisition candidates on
identified. This Value Chain exercise will Strategy Development
highlight the attractive niche/segments, The focus of Phase 3 is validation of the vertical left, each cell must contain the
allowing for a more focused determina- value opportunity hypotheses and devel- various detailed data inputs that cause
tion of potential acquisition candidates.
opment of an acquisition detailed and the excellent or fair final rating. CW
Candidate Attractiveness Example
Coatings World | 23
IPaint Protecting the P&C Industrys Intellectual Assets
Better Living Through Chemistry

(Chemical Trade Secrets, That Is)
by Steve McDaniel, JD, PhD
Technology Litigators
n this space, we have spent considerable time discussing the laws of trade
secrecy. Thats what us lawyers do
geek out on the law. But, if you look up
under my crisp Armani suit (yeah, like I
have one!), what you will find is the rumpled and stained lab jacket of a seasoned
chemist with years of bench experience
(more than I care to recall). And, what
I really like to geek out about is chemistry. So bear with me as I discuss my
heart-of-hearts with a legal twist about
protecting our chemical inventions.
With the hard-won position that such
reviews are of significant value for my
trade secret audit clients, I have routinely looked at trade secret cases with the
chemists perspective. It turns out that
its kinda easy to find all sorts of chemical trade secrets cases that give us paint
guys an insight into what might be protectable or not. These are just anecdotal,
but hopefully they will stimulate your
imagination as to what things you are doing that you might NOT want to share
at the American Coatings Show social
hour with your buddies from other companies (stick to lying about the fish you
are catching or the beer-goggled romantic
conquests you seem to recall having had
in college). And remember, as we have
discussed in the past, trade secret law is
vastly a creature of state law, so the cases
from which we pluck these anecdotes
come from all over the U.S. map, not
necessarily the state in which you operate
your chemical business.
The common wisdom is that a mixture
of commonly-known chemicals (such as
solvents, resins, fillers, etc. in a latex paint)
will not qualify as a trade secret. But,
specific proportions, acceptable ranges
of concentrations, orders of addition, pot
times, etc. might very well be protectable.
Get this, more than once courts have held
that the use of a commercially-available

ingredient, as-is off-the-shelf, but with the
label removed and put to a new purpose
is a protectable trade secret! Similarly,
although your publiclyavailable MSDS may clearly
state that such and such ingredient is in your product
formulation, the fact that
you secure that ingredient
from a particular supplier
that works while other suppliers products do not work
or work as well IS a protectable trade secret.
Formulae that have been
found protectable in at least
one state court as a trade
secret include . . . an edible,
apple-based shellac . . . ink
formulas . . . sealants for use
in nuclear power plants . . .
customized resin formulations specific for adhesive
sheeting . . . polyurethane
foams especially built for
lightweight marine craft . .
. dye hues and color variations . . . recipes for predipped or coated electrical
insulation gloves . . . pearlizing glass beads . . . to
name a few. What I glean
more as a chemist than a
lawyer from such cases is
that, while the polymeric
coating I am using may be
well-known in the industry
and perhaps unpatentable,
my tweaks of such formulas
to fit the coating into a particular application likely ARE protectable
trade secrets. And, as a lawyer, I know
that such assets can form the basis of
very lucrative licensing agreements struck
with customers and competitors that DO
NOT KNOW the nuances that are used.
Processes for formulating our witches
brews that have been found to qualify as
trade secrets include . . . processes for making gas-permeable polymers for soft contact
lenses . . . processes for packaging resulting
in longer shelf-life for chemical products . .
. generally, processes at least as varied and

as numerous as the products we sell. The
process has to be substantive, of course,
and cant just be emphasizing care in mixing well-known ingredients. But, it doesnt
have to rise to the requirements for novelty
and unobviousness needed to be patentable
either. So, while merely cautioning to mix
December 2012
Protecting the P&C Industrys Intellectual Assets IPaint

carefully may not hit the mark, specifically
listing shear maxima and times of mixing
might very well do so. Processes concerning applying a known coating to a particular surface such as iron pentacarbonyl
have been held to be protectable, as have
. . . manufacturing fiberglass using a particular type of combustion chamber with
specific types of air jets and air rings . . .
how to build epoxy rods reinforced with
fiberglass for handling hot electrical wires .

. . using pigment-carrying vehicles to enhance color quality in latex paint . . . more
environmentally-sound manufacturing of
coated paper . . . dust mitigation techniques
peculiar to a particular toxic ingredient in
a manufacturing process . . . high-pressure
processes for making polyethylene where
the trade secrets lay in the minor pressure

variances (in this case, eight-ninths of the
process was admittedly publicly known) .
. . a pressure process for expanding polystyrene to maximize resiliency/pliability/
shock absorbence . . . processes for recovering and re-using catalysts and reactants
from a manufacturing process. As a chemist, the take home lessons for me include
looking outside my actual formulation to
the processes I use for brand
new (to me and my clients)
trade secret assets. As a lawyer, I can tell you that while
process and methods
patents typically have much
less value than composition
of matter patents, it is not
uncommon for the exact opposite hierarchy to be true for
trade secret processes. In fact,
since processes are usually as
much art as they are science,
these techniques are routinely
the quintessential trade secret
surrounding a coating.
Machines and other tools
that we use to make our
paints and coatings, even
when they are only slightly
modified from the storebought version can be protected as trade secrets, such
as . . . off-the-shelf computer
software used to automate a
process that has been modified to the particular process
. . . increasing the precision
of certain monitoring equipment that leads to superior
products . . . the design of
automatic or even semiautomatic
spray-painting
equipment . . . heck, even
processes and methods one
uses in filing a patent application on your formulation
can rise to protectabilty as a trade secret
(but, proceed with caution, see iPaint,
Coatings World April 2012, Patent
Pendency, A Good Reason to Cherish Your
Trade Secrets). Certainly, your laboratory notebooks, your production run logs,
etc. are your trade secrets. But, so may
be your Standard Laboratory Operating
Procedures (even if they are only your

hand-picked collections of ASTM methods), quality control manuals, regulatory
compliance manuals, etc. And, heres one
that my clients usually overlook, but one
that courts have routinely upheld as almost ideal trade secrets maintenance and
repair methods and logs.
You need to know that courts have
routinely held that, despite sale or other
commercialization steps, secrets in a
product like a coating itself remain trade
secrets. This is good. What we all appreciate only too well, and few outside
our industry know, is that coatings are
typically very concentrated suspensions
of solids. And, we know and many others dont, that even minor alterations in
the characteristics of that suspension can
result in cataclysmic failure. And, we
know that once the film formation process starts, many of the volatile components depart the coated surface never to
be seen (or detected) again despite the
fact that without them, the film would
not have formed and the product would
have failed. So, as chemists we actually
can enhance the trade secret protection
status of our products with this knowledge. We can maintain as a trade secret
our negative data where we have either
purposefully caused our formulations to
fail or simply found them to fail in the
normal laboratory process.
So, dig deep again and identify even
more of your corporate assets heretofore
un- or under-appreciated. Search for
them where they lie cloaked and unseen,
in the intimacy of the chemistry itself.
Look for something that in many cases
is unrecognizable but to a few chemistry
nerds like us, and certainly not necessarily in the common knowledge surrounding our formulations. Do your trade
secret audits with Sam Cookes famous
lyrics in Wonderful World, in mind.
Dont know much about history, dont
know much biology, dont know much
about a science book, dont know much
about the French I took, but I do know
that I love you (my beloved trade secrets),
and I know that if you love me too, what
a wonderful world this would be. Admit
it. Youre gonna be whistling this classic
all day long. Youre welcome. CW
Coatings World | 25
New Products
Sherwin-Williams Adds Acrolon Ultra

to Polyurethane Portfolio
Sherwin-Williams Protective and Marine

Coatings launched Acrolon Ultra, a high
gloss, solvent-based acrylic polyurethane
providing long-term UV protection for
high profile structures where high durability is required.
Acrolon Ultra provides excellent hiding
and film formation at low film thicknesses
(2-3 mils DFT), offering a distinct cost
advantage during application, according
to the firm. It is suitable for use in USDAinspected facilities. The product complements Sherwin-Williams polyurethane
portfolio by offering a solvent-based
alternative to WB Acrolon 100, a high
performance water-based polyurethane
introduced in 2008. At less than 340 g/L
VOC, it complies with current Ozone
Transport Commission (OTC) limits.
Acrolon Ultra is optimized for brush
and roll application and can be sprayed
using airless or conventional spray equipment. It also provides a rapid return to
service; the coating can be dry to the
touch in as few as two hours after application. It can be shaded to virtually any
color through the companys 4,000 company-owned facilities worldwide.
Dunn-Edwards introduces
Block-It Aerosol stain
blocking primer
Dunn-Edwards has introduced Block-It
Aerosol, interior/exterior stain-blocking
primer in a 13-oz. spray can. It is a highhiding, all purpose, primer sealer and
stain blocker. It is ideal for use in sealing and blocking stains caused by water, nicotine, smoke, tannin, pencil, ink,
grease and felt marker, according to the
company. Block-It Aerosol seals smoke
and pet odor, and can be used on interior/exterior wood, concrete, drywall and
non-galvanized metal.
Block-It Aerosol sticks to hard-topaint surfaces such as railings, shutters,
glossy paint, glass, ceramic tile and outdoor furniture. It sands easily and can be
used for sealing spackle, drywall repairs
and hiding dark colors. As with any aerosol product, Block-It Aerosol should be
used only where there is adequate fresh
air ventilation and should not be used
near any open flame, such as an oven or
water heater pilot flame.
Designed for use with all Spies Hecker base coats,

Permasolid Spectro Sealer 5450 can help increase
productivity and profitability.
Spies Hecker launches

Permasolid Spectro
Sealer 5450
Spies Hecker has recently introduced
Permasolid Spectro Sealer 5450, a premium 2K high solid system that can be used
as a wet-on-wet sealer, underhood color
or as a flexible sealer for plastic repairs.
Fast and easy to apply, this low VOC
sealer delivers excellent coverage and a
smooth finish, according to the company.
Designed for use with all Spies Hecker
base coats, Permasolid Spectro Sealer
5450 can help increase productivity and
profitability. Spraying requires 1.5 coats
with no flash-off time between coats.
Permasolid Spectro Sealer 5450 is currently available in black and white. Red,
blue, green and yellow will be available in
2013. All colors can be mixed together
to get an unlimited number of colors, including shades of gray.
Sherwin-Williams launches
high temperature-resistant
coating
Sherwin-Williams has introduced the
next generation of corrosion under
insulation (CUI) coatings to the oil and

gas industry, Heat-Flex Hi-Temp 1200,
an immersion-grade single-component
inert multipolymeric matrix coatings.
Rigorous protocols based on ASTM
standards, conducted at the SherwinWilliams labs where the first CUI coating
was pioneered in 1999, documented better corrosion and abrasion resistance, and
increased flexibility and harder film, the
company reported.
Heat-Flex Hi-Temp 1200 combines
ease of application, ambient cure, surface tolerance and UV resistance in one
formulation for application under calcium silicate and mineral wool insulation
systems, and is recommended for use in
wet/dry cyclic service at operating surface
temperatures of cryogenic to 1.200 F,
with application temperatures from ambient to 500 F.
PPG introduces new

waterborne primers
PPG has launched two new waterborne
primer surfacers, Envirobase High
Performance EPW115 Waterborne Speed
Prime and Aquabase Plus P950-5505
Waterborne Primer Surfacer, for the automotive refinish industry.
The low-VOC products are intended
for use with PPGs popular Envirobase
High Performance and Nexa Autocolor
Aquabase Plus waterborne product lines
and will become essential elements in
PPGs waterborne refinish systems for collision repair centers across North America.
Both products offer direct-to-metal performance and may be applied over properly prepared substrates including cold rolled
steel, aluminum and galvanized metals,
plastic, E-coat, OEM or previously repaired
refinish paints. Each air dries quickly and is
ready to sand in 30 minutes. In addition,
the fast air dry properties will reduce energy costs. EPW115 and P950-5505 both
have a 24-hour pot life and are currently
available in gray, with black and white options available soon. CW
December 2012
CREATING TOMORROWS SOLUTIONS
MAKE THE MOVE

TO VINNAPAS EF8300 THE NEW VAE
BINDER FOR HIGH PERFORMANCE PAINTS
VINNAPAS EF8300 is a new VAE copolymer dispersion that is produced without the use of APEO and
ideal for flat to semi-gloss paints. This allows the formulation of paints with low VOC (< 5 g/l), very low
residual VAM (< 200 ppm) and overall high performance, e.g. excellent scrub resistance, good block
resistance as well as good wet adhesion and water resistance.
Make the move to the technology of the future today. Visit us at www.wacker.com/interior-paints
FEATURE
The Powder Coatings Market

The powder coating industry is mature in the regions and markets where penetration
has occurred, but there are a number of new applications and new regions where
powder has strong growth potential.
Kerry Pianoforte, Editor
lthough growth in the powder coatings market remains

sluggish, there are certain regions and niche markets
that offer healthy growth potential.
North America has fairly good growth for powder coatings in 2012, which is reflected in industry numbers and trends,
said Bob Cregg, senior marketing director - general finishing and
electronics, The Sherwin-Williams
Company, Product Finishes Division.
The Europe market for powder
wasnt as strong as it has been in years
past, again reflecting much of the ongoing economic uncertainty. However,
I do think there are areas and pockets of opportunities of growth across
the region as we consider 2013. Asia
certainly had a down year in 2012
if looking at the region with the exception of yearly high double digit
growth. While I think the market did
grow some in 2012, it was both far
from typical growth and off from predictions for the region.
Olaf Conreur, global marketing
manager for Jotun Powder Coatings
shared that the current year witnessed
growth that was slightly slower as
compared to previous years, Market
growth for the period of 2010 to 2015
has been predicted to progress at a
Compounded Annual Growth Rate
(CAGR) of around four to five percent
per annum, he said. However, the growth that we experienced in
2011 and this year, remained slower than the other years. Despite
this, the market in general is healthy and continues to grow and we
are doing well compared to the market.
Environmental Regulations
Powder coatings does not require solvents and releases relatively
small amounts of VOC during cure. As a result, powder coatings
has always benefited from environmental regulations.
Stricter environmental regulations have definitely been

one of they key drivers in North America for the growth in
the powder coatings industry, going back to the mid-1980s,
said Cregg. Over the last five years, there has been a continuing push in several regional governmental areas towards
reducing and eliminating VOCs - continuing to drive interest
and adoption of powder coating as
a finishing product.
Jotun continues to be a strategic player in the move to protect
and preserve the environmentremaining true to its commitment to
develop products that leave less of
a carbon footprint and are highly
eco-friendly. The presence of highly
stringent environmental regulations
is a favorable advantage for powder
coatings, mainly because these products are VOC free, recyclable and
easy and safe to dispose of, Conreur
added. All of our latest innovations
and technologies are developed with
the ultimate aim of compliance with
these set environmental standards,
which in turn, is part of our Jotun
GreenSteps program that looks towards giving our customers more
sustainable solutions.
From a regional standpoint, Asia
continues to represent the best area
for growth. Conreur explained the
companys current global expansion initiatives, Asia is growing
a lot. In fact, we have just built a factory in China, he said. We
are also putting strong focus on the Middle East and emerging
markets like Russiawith a new factory up for completion by
2014. This new factory is expected to help address the growing
demand for powder coatings across the Russian market.
Conreur revealed the companys main strategy, Simply put,
sustainability is Jotun Powder Coatings main focus, which is
evident in our continuing move to offer products that integrate
December 2012
Powder Coatings FEATURE

both sustainability and our efforts to address the market needs.
An example of this facet is our current call of action to push for
more TGIC free solutions.
There is no question that Asia still offers significant opportunities for growth, said Cregg. Opportunities in Eastern
Europe appear to be expanding, as are opportunities in Latin
and Central America. During the past ten years we saw a number of companies move their manufacturing to Asia, and were
now seeing some of that coming back into Mexico and even
some into South and North America.
According to Cregg, in terms of growth, a lot is going to depend on what happens with the global economy over that next 12
to 18 months. There are certainly strong opportunities in certain
regions of the globe, he added. There also appear to be growth in
new applications where powder typically hasnt been seen before.
Powder Coating Institute, a North American industry consortium,
published a study in 2011 highlighting new markets for powder
coatings, including tremendous opportunities for growth outside of
your typical metal binding and coating areas. Alternative substrates
and many new alternative areas where powder could become a
preference where it wasnt considered in the past, are great opportunities out there for powder to penetrate into areas that it typically
hasnt been associated with.
Many people look at powder coatings as a mature market, especially in some areas of the globe, like Europe, said Cregg. The
reality is powder is mature in the regions and markets where penetration has occurred, but there are a number of new applications
and new regions where powder has strong growth potential.
New Products
Powder coating development at Sherwin-Williams mirrors enduser interest for higher performance powder coatings, including
ongoing advances in UV resistance and corrosion protection. We
also continue to to investigate both lowering the cure temperature
and shortening the cure time, said Cregg. As opportunities expand beyond the traditional, we are developing new technologies
and modifying existing ones to ensure we have the coatings that
will meet the need of these new end-use applications.
kzoNobel Powder Coatings has launched the new Interpon F 2013 trend range, featuring colors chosen specifically for indoor and outdoor furniture. Based on the five
trends that experts believe are shaping the world today, the new
Interpon F trend range provides the trend colors that will be
seen in 2013 in the furniture industry.
The 2013 collection features 15 colors chosen for the interior
furniture market and 15 colors that have been selected specifically for exterior furniture. The trend range is the complement to
the standard Interpon color ranges and every shade is available
in high quality, sustainable powder coatings.
Furniture is at the heart of our everyday lives in our homes,
our offices, our gardens and public spaces. We know color is extremely important to furniture designers its what gives a piece
According to Conreur, the company has recently launched

three new products that are part of the Reveal range; Reveal
Smooth, Reveal Tempo and Reveal Folio.
Reveal Smooth is an eco-friendly premium MDF powder
coating solution that is being positioned as the smoothest of its
kind for the MDF segment. The product is not only environmentally friendly but is also a cost effective alternative solution to
established technologies such as liquid paints. Reveal Smooth
offers high consistency in appearance and offers outstanding
scratch resistance. Using the product is simple and easy as it does
not require vinyl foils or edge banding to lift. Reveal Smooth
is being offered in dynamic and custom-made colors that can be
used to coat home and office furniture, retail displays, shelving
and cabinets for the bathroom and kitchen.
Meanwhile, Reveal Tempo is a new generation low temperature curing product. The powder coating can cure at temperatures
as low as 130C/20min, 140C-10min, 160C-5min,and as high
as 180C/3min, which drives in an increase in productivity, reduction in energy costs and has a unique ability to coat more heat
sensitive objects. The product has been developed for both wet
and dry applications, allowing it to be used for a wide range of
applications ranging from appliances to fixtures and furniture.
Lastly, Reveal Folio is an easy-to-apply thin film coating that
has been specially designed and formulated for the manufacturing
industry, offering superior mileage and low carbon footprint. The
coating offers the same level of hiding as a standard powder product but at a much lower thickness. Conreur added we believe that
the value of this product has been misunderstood. The fact that
you need much less raw materials to coat a similar surface makes
Reveal Folio a very sustainable solution, and we hope, even though
thin film is not really a new technology, to reposition it to its real
value in the market. Reveal Folio is available for hot, wet and
dry environments in shades of white and light colors and is highly
recommended for refrigerators, kitchen freezers, box freezers, microwave ovens, stoves, dishwashers, washing machines, drying machines, heating panels, heating radiators, ventilators, inverters, air
conditioners and shelving units. Reveal Folio and Reveal Tempo
are classified as Jotun GreenSteps products. CW
its personality and definition, said international color expert and

AkzoNobel Powder Coatings furniture manager, Per Nimer, Designers can benefit from the superior performance and protection Interpon F powder coatings bring to their products, whilst
ensuring their designs are in tune with the latest color fashions.
The 2013 trend range is taken from the AkzoNobel Colour
futures collection. Once a year, the AkzoNobel Aesthetic Center
meet with an international group of creative specialists from the
fields of color, design, architecture and fashion experts with
their fingers on the pulse of the latest trends and color to discuss and develop the hues that will be key for the following year.
This year the five key trends are Home Factory, Collective Passion, Switching Off, Art of Understanding and Visual Solace.
Coatings World | 29
FEATURE
Biocides Update
Environmental regulations continue to drive substantial changes in the biocides market,

fueling demand.
Kerry Pianoforte, Editor
iocides, algaecides and fungicides play a vital role in

the formulation of paint and coatings. Biocides markets
Coatings World spoke with report improvements in demand in North America, the BRIC nations and Asia. Global
regulations continue to be the main driver for growth across
the globe.
Troy has seen an overall increase in global demand for biocides over the past year. However, there have been disparities
in regional activity, said W. Brian Smith, vice president, Troy
Corporation. North America is improving, while European
demand remains relatively flat year-over-year. The Asia/Pacific
region continues to grow although slower than in years past.
The BRIC nations have also seen an increase in demand for
biocides, driven not only by a boom in construction, but also
by the increasing demand for higher quality paints and coatings with greater and more sophisticated wet-state and dry-film
protection.
Troy is in a strong position to supply these regional markets

with the right technologies that offer high levels of performance,
environmental responsibility and cost efficiencies, backed by regional distribution, regulatory assistance and accessible technical service and support, Smith continued.
This year, Troy unveiled a state-of-the-art 1,500 square meter
logistics center in Thailand to service customers in Asia. Troy
also doubled the size of its Thailand manufacturing site, significantly increasing the versatility and capacity of production. In
2013, Troy will open a new Technical Service and R&D Center
located near Bangkok International Airport, said Smith. The
new facility represents a major expansion of laboratory facilities for new product development, technical service and fieldtesting. Troy has been a dedicated supplier to the Asia/Pacific
coatings industry since 1970, and has manufactured products
in Asia since 1997.
In addition to Polyphase dry-film fungicides, which are ideally
December 2012
Troys advanced materials protection and surface enhancement technologies provide

maximum efficiency and value by delivering higher performance at lower use levels. With
one of the broadest product lines in the industry combined with superior technical service,
Troy can custom develop the most cost-effective solutions, enabling formulators to meet
performance objectives and improve cost savings.
To learn how Troy is the Key to Innovation, Performance, and Value, contact your Troy
representative and ask how Troy dry film preservatives such as Polyphase 678, 663, and 2085
are adding value in the industry today by providing unmatched performance at low cost-in-use!
Visit www.troycorp.com for more information.
Troy Corporation 8 Vreeland Road Florham Park, NJ 07932 USA tel +1.973.443.4200 fax +1.973.443.0843
FEATURE Biocides Update

suited for Asias tropical climates, Troy also offers green wetstate preservatives and performance additives for the region.
Troy enables its customers to comply with stringent environmental standards, while also achieving superior performance,
Smith said. With full manufacturing, product development and
service capabilities in Asia, Troy is well-positioned to help its
customers to lead in their respective markets.
Wilson Nova Ruiz, head of sales, materials protection products, Lanxess Corp., has seen an increased demand for biocides,
especially for water treatment and disinfection. Fracking activities for the oil and gas shale area lead to increased biocide demand, mainly in the U.S. and to some extent in Latin
America and Asia Pacific, he added. In the disinfection field,
some countries have begun or are increasing their measures to
prevent disease. There is a growth pattern for in-can preservation biocides as many solvent formulations are being shifted
to water-based materials. Biocides are not needed for in-can
preservation, however, in water-based formulations, the biocide becomes essential.
Meeting customer needs

Meeting the increasingly changing formulation and performance needs of their customers is a key challenge for biocides manufacturers.
Environmental regulations and the continued move to waterbased products present many opportunities. It is always very
interesting for customers to have VOC free products and lower
toxic materials, said Ruiz. It is very important to follow new
regulations on labeling and registration. From the performance
point of view, some products, after being used for a long period
of time, can present issues due to increased resistance or microorganisms against biocides. More specifically, in the case of
polymer emulsions, customers are looking for options to close
the gaps of some isothiazolines against acid forming bacteria or
sulphate reducing bacteria.
As always, our customers are looking for what their customers are looking for: class-leading protection in the wet-state
and on the film surface; green attributes, such as minimized
environmental persistence, lowest toxicity and safe handling attributes; and of course, cost efficiency, said Smith.
World class regulatory support is a service that provides
value to Troy customers, Smith continued. Different regions
and countries around the world often have complex procedures
and protocols that necessitate the assistance of suppliers like
Troy who have experience helping customers achieve compliance. Troy has a long history of regional and local regulatory
expertise, and has been serving customers in Europe, Asia, Latin
America and the Middle East/Africa for several decades.
New products
Environmental regulations continue to drive substantial changes
in the bioicdes market. Biocides makers have met this challenge
by offering a number of new products that meet this needs.
This past year Troy launched two new green, high performance dry-film preservatives for Asia customers. Polyphase
689 offers long-lasting, broad-spectrum dry-film protection

against both fungi and algae, said Smith. 689 has been tested
extensively in Southeast Asia in tropical and sub-tropical environments and has proven to be highly effective against severe
fungal and algal threats. Polyphase 7026 is a new, green dry-film
preservative for interior aqueous coatings, offering full-spectrum anti-fungal efficacy against problematic microorganisms,
including Alternia alternate.
Polyphase 689 and 7026 are zero VOC products with very
low hazard profiles. Both products also offer class-leading efficacy at very low use levels, resulting in excellent cost efficiency.
In North America, Troy introduced Mergal K9N and MC14,
two advanced broad-spectrum wet-state preservatives based on
CMIT/MIT (methylchloroisothiazolinone / methylisothiazolinone) technology. Mergal K9N and MC14 offer cost-effective
materials protection at very low use rates, enabling manufacturers to balance cost control with performance objectives.
Additionally, the two products represent green preservative
technology, as they are zero-VOC, formaldehyde-free chemistries engineered to leave a minimal carbon footprint.
With the acquisition of Verichem Inc. in 2011, Lanxess bolstered its products portfolio for in-can preservation and water
treatment for the U.S. market.
In addition, Lanxess acquired the Material Protection business from Syngenta in 2011, said Ruiz. Lanxess offers state-ofthe-art product formulations with reduced tox profiles products
for the building industry, for the preservation of paints, dry film
protection, joint compounds, sealants, paper and adhesives and
gypsum board.
Lanxess has also completed the expansion of the production
capacity in its Pittsburgh based manufacturing site. In 2012,
Lanxess registered six new product formulations for the material protection market in the U.S.
Lonza Microbial Controls zinc Omadine ZOE Antimicrobial
product and related zinc pyrithione compounds are being increasingly used to protect the surfaces of paints, coatings and
other dry films from fungal and algal growth.
According to Lonza, this surge in their use has occurred in
part as paint containing rival carbendazim and diuron products
now need to carry enhanced environmental warnings on their
labels at normal use levels because of toxicological concerns expressed by regulatory bodies in certain markets.
As an alternative, zinc pyrithione, shows a lower toxicological profile when used as a dry film preservative, according to
the company. It also provides good activity against both fungi
and algae, offers long-term protection due to its low water solubility, and does not trigger environmental symbol labeling at
normal use levels. Zinc Omadine ZOE Antimicrobial has the
added benefit of not discoloring in the presence of other metal
ions in paint and coatings formulations. This new product consists of a mixture containing both zinc pyrithione as the active
agent, along with zinc oxide, which provide broad-spectrum
antimicrobial activity that preserve paints and coatings, extends their useful life, and deters the growth of fungi and algae
on painted surfaces. CW
December 2012
FEATURE
Pigment Suppliers
DIRECTORY
The following pages contain a directory of select pigment suppliers and their products.
For more information on the products listed in this guide, contact the companies directly.
BASF Corporation
800-962-7829/973-245-7399
Fax: 800-971-1123/864-332-5080
E-mail: [email protected]
Web: www.basf.us/colorsolutions
Type of pigments: Blacks (Near Infrared reflective pigments;
Near Infrared Transparent pigments; Mica-based effect pigments, Heat Management pigments); Blues (Phthalocyanine
Blue; Cobalt Aluminum Oxides); Corrosion inhibiting
(Miscellaneous additives); Extender pigments (Miscellaneous
pigment extenders and reinforcers); Greens (Chrome Green pigments, Phthalocyanine Green Pigments); Iron Oxide pigments
(Transparent Iron Oxides); Metallic pigments (Pearlescent effects pigments; Special effects pigments, Vacuum-metallized aluminum pigments); Reds (Diketopyrrolo Pyrolle (DPP) pigments,
Quinacridone pigments, Pyrazolone red and maroon. Pigment
Scarlet, Perylene Red and Maroon, Misc. Red and Maroon
Toners and Lakes, BON Red and Maroon); Specialty pigments
(High-performance pigments, Light-Interference pigments, Heat
Management pigments, Low VOC pigments, Misc. Yellow pigments); Whites (Synthetic mica-based effects pigments).
Product Name: Lumina Royal Aqua and Lumina Royal Indigo
effect pigments
Attributes/comments: The newest members of the Lumina
Royal family of high chromaticity effect pigments. These two
new interference pigments deliver superior chromaticity and reflectivity offering new options to color designers and stylists.
Product Name: Paliocrom Brilliant Gold L 2050 effect pigments
Attributes/comments: Brings the brightest and most intense
gold appearance possible to coated surfaces enabling designers to create eye-catching effects because of its high chroma and
superior lightness.
Burgess Pigment Co.

478-552-2544/Fax: 4783524281
Web: burgesspigment.com
Type of pigments: Extender pigments (aluminum silicate, kaolin clay)
Product name: Burgess Optiwhite
Attributes/comments: Optiwhite is a unique flash calcined
kaolin for wet and dry hiding as well as improved touch up,
scrub, sheen control, and Ti02 reduction
Cabot Corporation
978-671-4144
Web: www.cabotcorp.com
Product name: Emperor 1200
Attributes/comments: Uniquely designed high jetness carbon
blacks enable best-in-class color performance and superior dispersability. Emperor 1200 provides excellent color performance
and hiding power.
Product name: Emperor 1600
Attributes/comments: Uniquely designed high jetness carbon
blacks enable best-in-class color performance and superior dispersability. Emporer 1600 is Cabots highest color pigment for solvent-based
applications that delivers deep black color with a blue undertone.
Heucotech Ltd./Heubach
215-736-0712/Fax: 215-736-2249
Web: www.heubachcolor.com
Types of Pigments: Blacks (Complex Inorganic Colored Pigments);
Blues (Phthalocyanine Indathrone, Complex Inorganic Colored
Pigments); Corrosion Inhibiting (Calcium, Zinc, Strontium
Phosphate); Greens (Phthalocyanine, Complex Inorganic
Pigments); Reds (Napthols, Benzimadazolone DPP, Quinacridone);
Speciality Pigments (Dispersions and Colorants); Yellows and
Oranges (Bismuth Vanadak, Complex Inorganic Pigments, PY74
and 83, Disazo) Whites (Titanium Dioxide Dispersions).
Product name: Monolite Red 301901
Attributes/comments: Monolite Red 301901 is the Bluish
Red modification of the Quinacridone pigment violet 19. High
lightfastness and durability makes PV19 a useful product for a
variety of applications throughout the coatings and paint industry, including high end industrial paints and automotive finishes.
Product name: Monolite Yellow 115401
Attributes/comments: PY154 is a somewhat greenish yellow
shade providing very high lightfastness and weatherfastness.
It is completely resistant to the major organic solvents. It is
December 2012
FEATURE Pigment Suppliers Directory

primarily used in high performance industrial paints and automotive finishes.
Hoover Color Corporation

540-980-7233/Fax: 540-980-8781
Web: [email protected]
Types of products: Environoxide Pigments
Product name: BR-832 & BG-836 Environoxide Pigments
Attributes/comments: Environoxides Iron Oxide Pigments
can be used anywhere conventional natural or synthetic iron
oxide pigments are used. They can be used to color the paint
used to paint a product, the plastic used to mold a product, and
the building material used to build a project. They can also be
used in conjunction with other traditional pigments to provide
a wide range of earth-tone colors.
Lansco Colors
845-507-5955/Fax: 845-735-2787
Web: www.pigments.com
Types of pigments: Blacks (carbon black); Blues (phthalo, indanthrene, milori); Corrosion inhibiting (zinc phosphate, zinc chromate); Greens (phylo, chromium oxide); Iron oxide pigments
(synthetic micronized and nonmicronized zinc ferrite) Metallic
pigments (aluminum); Reds (high performance, naphthol, toluidine, azo, quinacridone, perylene, DPP)
Product name: Lansco 1522 Bon Maroon 5222
Attributes/comments: A blue shade red pigment used in spray
paint and other low performance applications where cost is an
important driver in pigment selection.
Product name: Lansco 2184 Bismuth Vanadate
Attributes/comments: A green shade yellow Bismuth
Vanadate recommended for coatings and plastic applications
where excellent lightfastness is needed.
Lanxess Corporation
412-809-1000
Web: www.us.lanxess.com
Reitech Corporation
610-929-9451/Fax: 610-921-9788
E-mail: reitechcorporation.com
Web: [email protected]
Pigments offered: Blacks (Carbons); Blues (Phthalos and
Ultramarine); Greens (Phthalos); Iron Oxides (Red, Yellow,
Black, Brown; transparent and opaque); Reds (Naphthols, DPPs,
Bariums, and Toluidines); Yellows (Hansas Diarylides, Bismuth
Vandates, and Benzimidazolone); Oranges (DNAs, Dianisidine,
Diarylides); Whites (Titaniums); Violets (Quinacridones,
Carbizoles , Methyls)
Product name: Y74R635 Opaque Hansa Yellow
Attributes/comments: A good light fast green shade yellow
that hides well.
Product name: Y83R629 RS HR Yellow (transparent)
Attributes/comments: A red shade transparent yellow with
good light fast properties.
Sensient Industrial Colors

800-325-8110/Fax: 314-658-7326
Web: www.sensientindustrial.com
Types of pigments: Blues; Greens; Reds; Yellow and Oranges
Product name: Sensi Coat Seed Coating Pigments
Attributes/comments: EPA compliant seed coating dispersions for enhanced appearance, flowability, dust control and
seed protection.
Product name: Sensi Pro Green links Turf Colorant
Attributes/comments: High strength pthalocyanine based
pigment dispersion for long lasting visual enhancement for turf
and other agricultural applications.
Sincol USA
909-931-9954
Fax: 909-931-9465
Web: sincol.com.com
832-445-3300/Fax: 832-445-0250
Web: www.orioncarbons.com
Types of pigments: Blues (Phthalos); Greens (Phthalos); Reds

(DPP, Napthol, Quinocradone, Lithol Rubine); Yellows &
Oranges (Diarylide, Benzimidazolone)
Product name: Sinper Maroon Red 179
Attributes/comments: Perylene Red. Blue shade red with
excellent lighfastness and weatherfastness recommended in all
decorative and industrial coatings.
Product name: Sinfast Yellow 151
Attributes/comments: Benzimidozolone Yellow. Green shade
yellow suitable as lemon chrome replacement in solvent based
industrial finishes.
Types of pigments: Blacks (Carbon black)
Sun Chemical
Types of pigments: Black (Iron oxide); Blues (Phthalo cyanide blue); Greens (Chrome oxide green); Iron oxide pigments
(Synthetic iron oxide); Reds (iron oxide); Yellows and Oranges
(azo); Whites (iron oxide)
Orion Engineered Carbons LLC
513-681-5950
December 2012
Pigment Suppliers Directory FEATURE

Web: www.sunchemical.com
Types of pigments: Blacks (Carbon Black Dispersions); Blues
(Indanthrone blue, Phthalocyanine Blue); Corrosion inhibiting (Zinc Flake, Zinc Paste); Greens (Phthalocyanine green);
Metallic Pigments (Aluminum paste, Aluminum powder,
Waterborne Aluminum, Stain resistant Aluminum, GoldBronze
powders); Reds (Bon Red/Maroon, Lithol Rubine, Naphthol,
Perylene Red, Perylene Maroon, Perylene Scarlet, Perylene
Violet, Quinacridone Maroon, Quinacridone Red, Quinacridone
Scarlet, Diketo-pyrrolo-pyrrole Red, Dioxazine Violet, Toluidine
Red); Yellows and Oranges (Diarylide Yellow, Diarylide Orange,
Hansa Yellow, Azo Yellow, Isoindoline Yellow, Benzimidazalone
Yellow, Benzimidazalone Orange, Perinone Orange)
Product name: 288-6736 Quindo Red 209
Attributes/comments: Used in both solvent-based and waterbased coatings applications. Quindo Red 209 is highly chromatic and is one of the most yellow shade Quinacridones.
Product name: Benda-Lutz Maxal EC encapsulated aluminum
flakes
Attributes/comments: Superior chemical and alkali resistance
and are well suited for solvent, waterborne and powder coatings
for a variety of interior and exterior applications.
Trust Chem USA LLC

East Greenwich, RI
401-398-7301
Fax: 401-398-7321
Web: www.trustchemusa.com
Type of pigments: Blues (Phthalocyanine); Greens
(Phthalocyanine);
Reds
(Azo,
Quinacridone,
DPP,
Benzimidazoione); Specialty pigments (Pearlescent pigment);
Yellow and Oranges (Azo, Benzimidazoione, Isoindoline,
Isoindolinone, Quinophthalone, Perinone)
Product name: Pigment Yellow 93
Attributes/comments: Pigment Yellow 93, disazo pigment,
green shade, has excellent light-and-weather-resistance, mainly
used for the coloring of plastic, packaging ink and decorative
paint.
Product name: Pigment Yellow 95
Attributes/comments: Pigment Yellow 95, red shade, has the
best color strength in azo-condensation pigments and excellent
heat stability. Its mainly recommended for coloring of plastic
and high-end metal decorative ink. CW
Coatings World | 37
FEATURE
Domestic Marine
Coating Regulations:
A Year in Review
Marie Hobson, Counsel, ACA
arine coatings, specifically antifouling coatings, are

specially designed for exposure to the marine environment. Antifouling coatings are most typically applied
to commercial and military ships, fixed and floating structures,
such as offshore oil rigs, and recreational boats and yachts, just
to mention a few. The requirements for marine coating systems
carry a tall order, including the protection of vessels and structures in harsh and diverse environmental conditions (saltwater
immersion, extreme temperatures, ultraviolet radiation exposure,
humidity, physical impact from wave action, biological fouling
[barnacles], etc.). Marine coatings are also expected to perform
under extreme operating conditions (chemical tank lining, hightemperature surfaces, physical and mechanical durability of work
surfaces, etc.). In addition to the physical demands on the coatings, marine coatings must comply with evolving health, safety,
and environmental regulations. This article focuses on the ever
changing regulatory landscape and provides a year in review
for domestic marine coatings regulations.
California led the regulatory charge this past year by proposing a ban on copper in pleasure craft coatings (Senate Bill
623), while simultaneously initiating a re-evaluation of copper
as an approved biocide in antifouling coatings (Department of
Pesticide Regulations). In September 2011, the California State
Lands Commission (CSLC) released a draft proposal to control
biofouling on ships hulls entering California ports. In addition
to the regulations coming out of California, this article will also
briefly discuss the impact of the Pleasure Craft Control Technique
Guidelines (CTG ), as well as the draft 2013 vessel general permit
(VGP) and the new small vessel general permit (sVGP).
SB 623
California Senate Bill 623 proposed to ban the use of copper in
antifouling paint for use on pleasure craft. The bill was sponsored by Senator Christine Kehoe (D) and co-sponsored by the
Port of San Diego and the San Diego Coast Keeper. Industry had
urged proponents, who had acknowledged the litany of technical
issues surrounding the measure including questions of what

an alternative product would be like, how much would it cost,
and if it would even work as well as copper-based antifouling
coatings to study the issue further and make decisions based
on scientific evidence and technological feasibility. The question Will it work as well? is one that should be of primary
concern to lawmakers and regulators in California and beyond;
they rightly fear that the risks of invasive species will increase
if the alternatives are not as effective. SB 623 was dropped by
Senator Kehoe on May 30, 2012 after ACA submitted a letter
pointing out new evidence that would soon come to light which
could change how copper-impaired waters are defined, specifically EPAs review of the Biotic Ligand Model (BLM) for marine
waters and the California Department of Pesticide Regulations
(DPR) re-evaluation of copper as an approved biocide in antifouling paints. Although the bill was dropped by Senator Kehoe,
a similar bill will likely be introduced in the 2013 legislative
cycle.
Department of Pesticide Regulation (DPR)

The use of copper in antifouling paints has been targeted by many
groups as contributing to adverse water conditions in certain
California marinas. In March of last year, manufacturers with
affected registrations received a data request from California
DPR titled, Clarification of Leach Rate Determination, Notice
of Additional Data Requirements and Meeting Regarding the
Reevaluation of Copper Based Anti-fouling Paint Pesticides. The
data requirement called for, among other things, a protocol to
accurately determine the impact underwater hull cleaning has on
overall copper release from antifouling paint. ACA submitted the
In Water Hull Cleaning and Passive Leaching Study Protocol to
DPR and the study protocol was approved by DPR in June of this
year. The study is being conducted by SPAWAR (Space and Naval
Warfare Systems Command), a subgroup of the U.S. Navy, and
reviewed by a third party Scripps Institution of Oceanography
at the University of California San Diego. The results of this study
and the mitigation strategies developed by DPR will not just determine the course for anti-fouling coatings in California, but will
likely have global implications.
December 2012
Regulations FEATURE
CSLC
The California State Lands Commission (CSLC), operating under
a statutory directive from the state Legislature to establish regulations governing the management of hull fouling on vessels arriving at a California port or place and based on the best available
technology economically achievable, proposed a biofouling rule
for all ships greater than 300 gross tons that carry ballast water entering California ports. Released in September 2011, the proposal
mandated performance standards with a ranking system to determine if a ships hull is clean enough to enter California waters.
The CSLC biofouling rule was akin to the International Maritime
Organization (IMO) Guidelines for Control and Management
of Ships Biofouling to Minimize the Transfer of Invasive Aquatic
Species, which were adopted as an IMO Resolution on July 15,
2011 and were largely supported by the U.S. paint and coatings
industry. However, the California proposal deviates significantly
from the IMO guidelines in that it mandates the performance
standards with a ranking system. Because of the difficulty in interpreting such a subjective scale, coupled with the fact that antifouling paints have never been subjected to such a system, the IMO
did not incorporate performance standards into the international
guidelines. The U.S. marine coatings industry, through ACA, commented on multiple drafts of the proposal, urging CSLC to delete
the performance standards from its proposal and, instead, confine
its provisions to those in the IMO guidelines. The U.S. marine coatings industry believes that, due to the international nature of shipping and in order to maintain a level playing field in the highly
competitive marine industry (in 2010, U.S. shipments of marine
coatings, including original equipment manufacturer and refinish
applications, totaled 13.9 million gallons valued at $430 million),
biofouling standards should be adopted consistently across the
globe. The U.S. marine coatings industry maintains that vessels following the IMO guidelines that enter California waters will present
a low risk for translocation of invasive species into California waters. California law requires that rules such as the biofouling rule
be promulgated within a year. CSLC did not include the issue on
the August or October agenda and therefore will need to begin the
rulemaking process anew.
Control Technique Guideline (CTG) for

Pleasure Craft Coatings
The pleasure craft CTG continues to inhibit the marine coatings
industry as it is adopted in a patchwork fashion across the 50
states and local air districts. The PC CTG was finalized by the
EPA in 2008 with little- to-no input from industry and is based
on the South Coast Air Quality Districts rule 1106.1. Because
of the lack of consultation with coatings experts, the VOC levels
of certain categories and the definitions provided in the CTG
are problematic. Additionally, there is at least one crucial coating category that was not included in the PC CTG. Over the
last several years the American Coatings Association has been
lobbying individual states to modify their PC CTG (after all,
the CTG only offers guidance to the states) to include the more
realistic VOC levels, as well as adding the Antifouling Sealer/
Tie Coat category, among other things. While some states are
amending EPAs recommendations, others are adopting the CTG

as is. This is creating confusion not only within the manufacturing world having to create different formulas for different
jurisdictions but also with customers. This year Maryland
adopted a version of the PC CTG and Maine has just begun
the rulemaking process to adopt the CTG. New York and
Pennsylvania are expected to follow suit in the coming year.
Vessel General Permit (VGP) / Small Vessel

General Permit (sVGP)
In November 2011, U.S. EPA issued two draft vessel general
permits that would regulate discharges from commercial vessels, excluding military and recreational vessels. The draft Vessel
General Permit, which covers commercial vessels greater than
79 feet in length, would replace the current 2008 Vessel General
Permit, when it expires in December 2013. VGP is a CWA
National Polluant Discharge Elimination System (NPDES) permit that authorizes 27 discharge categories for vessels larger
than 79 feet in length. The differences between the 2008 VGP
and the new draft VGP include numeric ballast water discharge
limits for most vessels and some minor changes to recordkeeping and reporting requirements.
The new draft Small Vessel General Permit would cover
vessels smaller than 79 feet in length and would provide such
vessels with the Clean Water Act permit coverage they will be
required to have as of December 2013. The draft permit specifies best management practices for several broad discharge management categories including fuel management, engine and oil
control, solid and liquid maintenance, graywater management,
fish hold effluent management and ballast water management.
ACA submitted comments to EPA in February 2012 asking that
EPA not discourage use of safe, effective biofouling controls.
Forecast and Conclusion

California will continue to set the pace for the domestic and
even international marine coating regulations in the coming
year. Additionally, Maine, Pennsylvania and New York are expected to adopt the pleasure craft CTG. The VGP and sVGP
are expected to go into effect in 2013 and EPA intends to issue
the final permits in November 2012. ACAs Marine Coating
Committee and Anti-Fouling Work Group will continue to
work to preserve the market for antifouling coating systems,
while remaining ever mindful of protecting domestic waters,
safeguarding the environment, and promoting the development
of safer technologies for marine coatings. CW
Marie Hobson serves as Counsel in the American Coatings
Associations (ACA) Government Affairs Division as well as
Counsel to the International Paint and Printing Ink Council (IPPIC).
Hobson serves as staff to ACAs Marine Coatings Committee and
its Antifouling Workgroup, ACAs Auto-refinish Coalition as well
as ACAs newly formed International Affairs Committee. She graduated from Villanova University with a degree in Political Science
before earning a law degree with a focus on environmental law
from the Widener University School of Law.
Coatings World | 39
FEATURE
The Construction
Chemicals Market
Coatings World takes a look at the latest products and news from the construction
chemicals markets.
ccording to a recent study from market research firm,

The Freedonia Group, U.S. on-site construction chemical demand will rise 3.4 percent annually through 2013.
Gains will be driven by a rebound in the housing market, a
shift to higher value products and solid home improvement and
repair spending. Caulks and adhesives will surpass protective
coatings and sealers as the largest product segment by 2013.
Freedonia estimates the U.S. construction chemical industry is
valued at $7.7 billion.
Carboline Company recently broke ground on a new
100,000 square foot storage and distribution facility in Lake
Charles, Louisiana. The facility will be located in close proximity to one of Carbolines largest manufacturing facilities.
Construction on the new facility is expected to be complete
in the spring of 2013. Once open, the new facility will be utilized
as a key component in Carbolines growing service and support
plan. While the facility will be used as a storage location for
material in the manufacturing process, its primary use will be as
a finished goods distribution center.
This warehousing space will allow us to optimize the restocking process for our over 30 U.S. service centers said Bruce
Hammersla, vice president of operations at Carboline Company.
Carbolines expectations are for this facility to become another
key ingredient in providing industry leading service and support
to its customers.
We are excited about the opportunity a facility of this nature provides us, said Randy Roth vice president of sales for
the U.S. and Mexico. We pride ourselves in meeting the ever
changing and ever growing demands of our customers, and this
facility is being created with that in mind.
The global construction chemicals market appears to be
growing as well, with BASFs Construction Chemicals division
opening new centers in Canada and Russia.
BASFs Construction Chemicals division recently opened its
new Construction Center in Toronto, Ontario.
The new BASF Construction Center will service the greater
Toronto area and the Canadian marketplace and will continue
to build on BASFs leadership position and commitment to providing product and system solutions to solve even the most demanding jobsite challenges in the construction industry, said
John Salvatore, head of BASF Construction Chemicals Americas.
The new BASF Construction Center offers on-site customer
service and support, manufacturing and warehousing capabilities, and is centrally located. Additional benefits include
increased service to the Canadian marketplace and enhanced
distribution and logistics to deliver products on time.
Our Wall Systems business will offer a complete product
line to meet the needs of the professional contractor in the
Canadian construction market, said Bill Kasik, head of BASFs
Wall Systems business. This offering includes all exterior insulation and finish systems (EIFS) components, custom color
matching and tint capability, local delivery service and a handson classroom and training facility.
The BASF Construction Center will feature a full line of
products from the Construction Chemicals division.
With the opening of the Construction Center, we are reinforcing our commitment to serving the needs of construction
professionals in the Canadian marketplace, said Brian Denys,
head of BASFs Construction Systems business.
BASF has opened its first production plant for concrete admixtures in Russia located at its existing site in the Podolsk
District of the Moscow Region. With this new production facility BASF will serve its customers in the Russian construction
industry with a wide range of concrete admixtures.
Russia as an emerging market is very attractive for us, said
Tilman Krauch, head of BASFs Construction Chemicals division. We expect the Russian construction industry to grow annually by seven percent in the next three years. By investing into
local production of our high-tech admixtures we can serve our
customers in Russia even more effectively and flexibly.
The size of the Russian market for concrete admixtures is
approximately 140 million annually. The BASF portfolio of
admixtures produced locally at Podolsk will comprise 30 different admixture types including the latest generation products
December 2012
Construction Chemicals FEATURE

based on polycarboxylic ether (PCE) technology. Among them
are Glenium superplasticizers improving the flowability of fresh
concrete as well as the strength and durability of the final concrete structures for RheoMatrix admixtures giving self-compacting properties to concrete.
Construction companies in Russia are asking for more and
more high-performance concrete to build projects in various climatic zones of Russia from Vladivostok to Kaliningrad, said
Sergey Vetlov, general director of OOO BASF Stroitelnye Sistemy.
This results in an ever-increasing demand for BASF admixtures
providing a good reason to start local production in Russia.
RPM International Inc. has acquired Viapol Ltda. (Viapol),
a leading Brazilian manufacturer and marketer of building materials and construction products. Based in Cacapava, Brazil,
near Sao Paulo, Viapol has annual sales of approximately $85
million. Terms of the transaction, which is expected to be accretive to earnings after year one, were not disclosed.
Viapol, which was founded in 1990, will become part of The
Euclid Chemical Group, a unit of RPMs Building Solutions
Group that serves construction and rehabilitation markets
worldwide. Viapols products include rolled asphalt roofing materials, waterproofing products, concrete admixtures, industrial
epoxy flooring systems, structural recovery products and retail
paints, varnishes and stains. The company has more than 300
employees, nearly 125 independent sales representatives and
two ISO 9000 certified manufacturing facilities in Brazil.
The acquisition of Viapol establishes a substantial footprint
for RPM and our many industrial and consumer businesses
in the exciting Brazilian market, which is the largest economy
in South America, and now the sixth largest economy in the
world, said Frank C. Sullivan, RPM chairman and chief executive officer. As part of RPM, we expect that Viapol will build
on many of our current technologies, enabling it to introduce
new products, while leveraging its existing customer base for
additional growth opportunities. We look forward to having
the Viapol management team, led by Ariovaldo Jose Torelli and
Alexandre Racz, join RPM.
RPM International Inc.s Rust-Oleum Group has acquired
Synta Inc., a producer and marketer of exterior wood deck
and concrete restoration systems. Based in Clarkston, Georgia,
Syntas annual sales are anticipated to exceed $40 million in the
first year. Terms of the transaction, which is expected to be accretive to earnings within one year, were not disclosed.
Syntas Deck Restore and Concrete Restore brand products
offer consumers the opportunity to extend the life of weathered
outdoor wooden decks and concrete surfaces well beyond the
performance of conventional stains, paints and sealers. They are
widely available at leading nationwide home centers and other
home improvement retailers. Additionally, Synta offers a line of
arts and craft coatings under the Anitas brand, and a recently
introduced line of specialty coatings under the MyColor by
Pantone brand.
The Building Systems business of BASFs Construction
Chemicals Division has introduced Mastertop VB 240 FS,
a moisture mitigation solution for use with resinous flooring
systems. Mastertop VB 240 FS can be used in conjunction with

BASF flooring systems such as Selby and SRS to provide durable
flooring to meet the needs of the most demanding environments.
Specially engineered for use with resinous floor coatings.
Mastertop VB 240 FS features rapid curing for improved installation time and process throughput. Mastertop VB 240 FS is
a high performance epoxy coatings that bonds aggressively to
concrete while providing superior moisture vapor protection for
long lasting floor installations.
Mastertop VB 240 SF joins BASFs comprehensive Performance
Flooring product offering. As a one coat, one to one ratio system,
Mastertop VB 240 VS will help reduce labor, material and rework
costs. It is rapid curing and allows flooring to be installed in as
little as three hours, minimizing facility downtime. The product is
100% solids, providing a VOC free formulation.
BASF has also developed a highly flexible one component
membrane for waterproofing and concrete protection for the
European market. Masterseal 6100 FX is a lightweight, rapidcuring cementitious membrane used for internal and external
applications as a waterproof lining for water retaining structures, to protect concrete surfaces from carbonation and chloride attacks. Its composition makes Masterseal 6100 FX the
right membrane for areas constantly submerged in water and
basements. It protects concrete surfaces from chlorides and
carbonization.
Based on its formulation and the use of powdery polymers,
a pack of 15 kg of Masterseal 610 FX can be substituted for a
25 kg pack of comparable two-component products, which usually also require 10 liters of liquid polymers. Thus, the need for
storage space as well as the amount of waste package material
and the cost of transporation will be reduced, according to the
company.
Carboline Company has introduced Polyclad 975, an advanced 100% solids epoxy pipeline coating with performance
properties designed for corrosion protection of buried steel and
ductile iron pipeline exteriors, girth welds or tie-ins.
We are very excited about this technology because it has excellent cathodic disbondment resistance making it ideal for long
term protection needed for oil and gas pipelines said Mitch
Connor, senior market manager, Carboline Company. Polyclad
975 is the latest technology in external corrosion protection for
buried pipelines with fast curing, easy application, and unparalleled performance features said Doug Moore, vice president of
global marketing, Carboline Company.
Polyclad 975 epoxy technology can be applied by spray.
The companion product Polyclad 975 H is ideal for hand application by brush or roller, according to the company. The fast
setting properties result in quick quality control and return to
service. This product is compatible with other pipe coatings
such as FBE, coal tar and tape systems, and it also has excellent
compatibility with cathodic protection. Cathodic disbondment
was tested at temperatures up to 176F (80C) with excellent
results. Polyclad 975 is an easy to apply system that can be used
for field and shop applications. Its fast curing properties allows
for quick quality control and backfill of coated pipes. CW
Coatings World | 41
Industry News
Wacker Strengthens its Presence in

Middle and South America region
Wacker Chemie AG is strategically expanding its presence in the Middle

and South American growth region.
Consequently, the Munich-based chemical company is extending its existing
technical center in So Paulo, Brazil,
and creating a new technical center in
Mexico City, Mexico. At the same time,
the Groups international training center the Wacker Academy will also be
expanded at the former site, and a new
one opened at the latter. Both projects
are scheduled for completion in the first
quarter of 2013. For this purpose, Wacker
is investing $1.2 million.
Middle and South America are key
future markets for Wacker, said president
and CEO Rudolf Staudigl. Our sales in
these regions have grown by an annual average of 15 percent over the past five years.
Increasing demand for state-of-the-art,
high-quality solutions leads us to expect
continued growth rates for our silicone and
polymer businesses in the years to come.
We meet our customers growing demand
by enhancing our local services.
In Brazil, the Group is enlarging its
technical center in Jandira near So Paulo.
This center has been supporting customers in the development of new products
and applications since 2003, taking local
raw materials and environmental conditions into consideration. The expansion
focuses mainly on the labs for dispersible
polymer powders, which are used in drymix mortars for concrete applications,
tile adhesives and sealing slurries. The test
area for polymer binders available at the
technical center will more than triple in
size and the new labs will get state-of-theart testing equipment in line with international standards. In addition, the Wacker
Academy training center will be equipped
with a new, larger training lab, which will
allow participants to carry out extensive
practical tests.
Polymer binders are also the focal point
of the new technical center that Wacker
is currently building in the southwest of
Mexicos capital. The reason for this is the

strong growth of the regional economy,
especially of the construction and paint industries, the company reports. Covering an
area of more than 800 square meters, the
facility will house the new offices of the local sales subsidiary Wacker Mexicana S.A.
and the R&D labs for dispersible polymer
powders and vinyl acetate-ethylene copolymer (VAE) dispersions. These binders
find application in paints, coatings and
adhesives. Due to the rising number of
training inquiries from the region, a training center for the Spanish-speaking market
will be created with the Wacker Academy
Mexico. Bundling sales, applications laboratories and the training center under one
roof will foster closer teamwork between
the sales and development teams and thus
optimize customer support in the region.
Both the expansion of the technical center in Brazil and the opening of a new one
in Mexico are scheduled for completion in
the first quarter of 2013. In the future, the
technical center in Mexico will support customers from Mexico, Belize, Guatemala,
El Salvador, Honduras, Nicaragua, Costa
Rica, Panama, the Caribbean, Columbia,
Ecuador, Peru, Venezuela and Bolivia. The
technical center in Brazil will continue as
the South American hub for customers
from Argentina, Brazil, Chile, Paraguay
and Uruguay.
Byk Receives Altana

Innovation Award 2012
A Byk innovation team has won the 2012
Altana Innovation Award. The prize was
awarded for high performance CRP wetting and dispersing additives for sophisticated coatings applications. The prize
awards technically outstanding innovations
that are already successful in the market.
The presentation of the prize took place
at the 5th International Altana Innovation
Conference held in Wesel, Germany.
Approximately 160 top researchers and
developers of the specialty chemicals Group
from all over the world gathered at the 5th
international Innovation Conference to discuss technical and economic developments

as well as future innovative trends.
BASF Opens Dispersions

Plant in Huizhou
BASF inaugurated its new dispersions plant
in Daya Bay Petrochemical Industrial Park
in Huizhou, China. The new plant will produce styrene butadiene (XSB) dispersions
and styrene acrylic (SA) dispersions. XSB
dispersions are mainly used as coating binders for paper, while SA dispersions are used
in paint and coatings, printing and packaging, construction materials and adhesives.
The new plant in Huizhou, together
with BASFs existing eight dispersions
plants located in China, Indonesia, India,
Japan and Australia will expand BASFs
regional manufacturing footprint and
dispersions capacity. It will meet the
growing demands of key customers who
serve Asias fast growing consumer markets, according to the company.
This new dispersions plant strengthens our commitment to the fast growing
paint and coatings market in China, and
the increased capacity helps to expand
the local production network, said Gops
Pillay, senior vice president, dispersions
and pigments, Asia Pacific, BASF. BASF
will continue to strengthen the research
and development footprint in China that
equips us with more resources to develop
innovative products to tap into additional market opportunities.
Sachtleben Awarded
Green Raw Material
Supplier Award
The fifth annual Green Industrial
Coatings Asia combined fair and symposium was held in Shanghai on October
23-24. The focus was on environmentally
friendly coatings systems including the
latest developments of binder systems,
pigments and additives, which fulfill the
criteria to be green.
Experts from companies, including
December 2012
Momentive Specialty
Chemicals Inc. and UPC
Technology Corporation
Begin Construction of
Phenolic Resins JV in China
Momentive Specialty Chemicals Inc. and
UPC Technology Corporation have recently broken ground on a joint venture
manufacturing facility. The facility will
produce specialty phenolic resins and be
operated by Zhenjiang Momentive Union
Specialty Chemicals Ltd.
The new joint venture facility, which
will produce specialty phenolic resins, is
located in Zhenjiang, Jiangsu, China, and
is adjacent to an existing UPC Technology
Corporation manufacturing complex.
This construction represents the first portion of a two-phase project, which will
create an 80 KT/annum specialty phenolic
resins facility. The new plant will produce
a full range of specialty novolac and resole
phenolic resins, which will be provided
under several trade names of Momentive
Specialty Chemicals. These materials are
used in applications including refractories,
friction, abrasives and electronics. One of
Momentive Specialty Chemicals predecessor companies invented phenolic resins
and has a rich heritage of more than 100
years of innovation in phenolic technology
and product advances.
AkzoNobel Inaugurates
R&D Center in India
The India Analytical Center at
AkzoNobels Bangalore lab will leverage
global and local resources to provide analytical services to fulfill the needs of all
coatings businesses in India.
AkzoNobel employs approximately 150
Industry News
AkzoNobel, DuPont and Sachtleben,

presented papers on the latest developments in Green Coatings. Sachtleben received the Green Raw Material Supplier
Award, for its new functionalized barium
sulfate product. A new technology of
particle functionalization and its contribution to green coatings and sustainability,
presented by Milan Krumbe, sales director
coatings at Sachtleben, addressed concepts
and ideas focusing on the three leading
cornerstones within the coatings industry:
performance, efficiency and sustainability.
research, development and innovation pro- and innovation (RD&I) and

director on the board of Akzo
fessionals at its R&D hub in India.
AkzoNobel has launched a new initia- Nobel India Limited.
India is recognized globally
tive at its International Research Center
at Bangalore. The India Analytical Centre for frugal innovation and as a fast emerg(IAC) as this new initiative is now known ing R&D hub, said Armstrong. Over
was inaugurated by Graeme Armstrong, the years, AkzoNobels International
AkzoNobels
committee
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Industry News
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labs around the globe.
Tego Web Seminars

Now Online
The interactive web seminar platform
from Evoniks business line Coating
Additives is now online.
For many years the company has been
training customers in the use of it Tego
products, primarily through personal
contact. These new web seminars offer customers live and flexible information transfer and training on the newest
products, according to the company. On
the website, www.tego.us, customers will
find a web seminar area where an initial
overview of online trainings is available.
Following successful registration and
login, further information on individual
training modules will be provided.
Tegos web seminars are free and protect the identity of all participants while
maintaining their ability to utilize a chat
feature within the web environment to
ask questions and request feedback.
BASF Polyurethane
Opens Applications
Technology Center Near
St. Petersburg, Russia
BASF opened its first Russian applications
technology center for polyurethane systems in Vsevolozhsk, near St. Petersburg.
Like the System House in Nishnekamsk,
which went into operation in 2000, this
site will also be a part of the BASF joint
venture Elastokam with the Russian
company OAO Nishnekamskneftechim
(NKNC). The area houses a modern technology center and office space, alongside
storage areas and a test laboratory.
This center will provide comprehensive
technical services and sales support for
modern polyurethane systems to quickly
and competently serve customers all over
Russia and other CIS countries. Equipment
installed will make it possible to test PU
materials for a wide range of applications in the automotive and construction
industries, as well as in CASE (Coatings,
Adhesives, Sealants, Elastomers) related

areas. Training programs and practical
seminars for the companys customers and
partners will also take place within the
technology center.
With our investment into a second
Russian site we emphasize the significance of this region for BASF and show
our local customers that we want to be
their preferred partner by supporting
their growth requirements said Raimar
Jahn, president BASF Polyurethanes.
This investment is part of the systematic
implementation of our successful worldwide strategy of having sites that are close
to the customer which will strengthen our
leadership position in the polyurethanes
market.
Clariant and Wilmar

Establish Joint Venture
Clariant Ltd. and Wilmar International
Limited have signed an agreement to establish a 50-50 joint venture as the global platform for production and sales of
amines and selected amines derivatives.
The joint venture will be headquartered
in Singapore with global sales, distribution and production affiliates. Subject to
receipt of regulatory approvals, including
merger clearances, the joint venture is expected to be operational in spring of 2013.
Clariant will contribute its Industrial
and Consumer Specialties (ICS) Business
Units sales activities of relevant amines
and defined derivatives to the joint
venture as well as its amines plant in
Germany and production output from its
amines plant in Brazil. Headquartered in
Muttenz, Switzerland, ICS has the highest
sales volume in the Clariant Group and is
one of the largest providers of specialty
chemicals and application solutions for
consumer care and industrial markets.
Wilmar will contribute a new plant in
China as well as its oleochemical expertise, including access to renewable raw
materials. Wilmar is among the worlds
largest processors and merchandisers of
palm and lauric oils.
BASF Opens PU System

House in China
BASF has opened a new polyurethane
system house in Tianj, China, which will
further expand its global service and production network. The new facility will deliver customized polyurethane solutions
to its customers, supported by local production, in-house sales, technical service
and development teams.
As BASFs first investment in Tianjin,
this site is also the companys eleventh
polyurethane system house in Asia Pacific
and the third in Mainland China. It will
join a comprehensive worldwide network which currently includes 38 system
houses.
The new system house develops and
manufactures innovative polyurethane
systems for a wide range of industries. The
new facility occupies 3.4 hectares of land
in the Tianjin Economic Technological
Development Area. Along with the current system houses in Shanghai and
Nansha, as well as a planned system
house in Chongqing, BASF reports that is
well positioned to lead the polyurethane
market. The system houses are also supported by BASFs production sites for basic materials in Caojing, Shanghai and the
upcoming facility in Chongqing.
Cytec Expands
Manufacturing Sites
for Cyasorb UV Light
Stabilizers
Cytec Industries Inc. has completed capacity expansions at two manufacturing sites for Cyasorb light stabilizers. In
North America, the manufacturing expansions in Willow Island, West Virginia,
offers additional capacity to support
the global growth of polymeric HALS,
Cyasorb THT and Cyasorb Cynergy
Solutions stabilizers.
In Asia Pacific, the new production
line located in Fengxian, Shanghai, China,
enables faster and more efficient supply
of high performance UV stabilizers for
Automotive TPO, including monomeric
HALS and Cyasorb Cynergy Solutions
V703 stabilizer.
These investments demonstrate our
long-term commitment to support our
customers and leverage growth opportunities on a global basis, with innovative high
performance UV protection solutions.
said Domenico Romanino, vice president,
additive technologies at Cytec. CW
December 2012
Charles Ross and Son Company now offers a variety of surface treatments, coatings and alternative materials on its full
range of mixing, blending, drying and dispersion equipment for the processing of
high-purity, sensitive, corrosive or abrasive products.
Pictured is a custom Dual-Shaft

Mixer equipped with a PEEK (polyetheretherketone) high speed disperser
and a two-wing Anchor agitator completely coated with black Teflon PFA, a
perfluoroalkoxy copolymer resin with a
high level of inertness. The wetted surfaces of the stainless steel vessel, cover
and charge ports are all PFA-coated as
well to prevent metal ion contamination. Designed for a high-purity electronic application, this vacuum-capable
inert mixer includes a recirculation filter system. Operators control and monitor the agitators, recirculation pump,
recipe menu, temperature, vacuum level
and data acquisition from a 10 color
touch screen.
Omnova Unveils Pliotec

HDT 12 Binder
Omnova Solutions unveiled its new
Pliotec HDT 12 binder designed for
the formulation of anticorrosion paint.
Omnova
Solutions
Hydrophobic
Dispersion
Technology
(HDT),
provides adhesion and water resistance properties, making Pliotec HDT
12 one of the preferred resins for the
formulation of glossy, anticorrosion,
also known as DTM (direct-to-metal)

paints.
The manufacturing process selected
by Omnova results in a hydrophobic
functional polymer with minimal amount
of free surfactants.
Anticorrosion paints based on
Pliotec HDT 12 display very low water
permeability and excellent corrosion resistance, without the need for inhibitive
pigments, according to the company.
Such water-based DTM paints are recommended for the finishing or renovation of portals, wrought iron or metal
sidings. They are characterized by a
high gloss level, with greater ageing resistance and color retention. They also
offer both mechanical and aesthetic
qualities (film without residual tack, increased impact resistance and a smooth
finish).
Pliotec HDT 12 provides excellent adhesion properties on all metals, ferrous or
non-ferrous, offering a real alternative to
solventborne anticorrosion coatings.
Paints based on Pliotec HDT 12 have
been shown to be environmentally preferred with low emissions of VOC and
compliant with the most up to date standards on Indoor Air Quality.
Cray Valley Hydrocarbon

Specialty Chemicals Offers
Water-based Surface
Treatments for Improved
Dispersion
Cray Valley Hydrocarbon Specialty
Chemicals (HSC) developed a cost-effective water-based application process
for minerals in filled polymer systems.
Pre-loading select non-halogenated
minerals with a functionalized liquid
polybutadiene (LPBD) improves dispersion and enhances a composites
mechanical properties, according to
the company. With a broad application
base, this process results in better adhesion to and coverage of mineral surfaces in non-halogenated composites.
Suppliers Corner
New Surface Treatments and

Coating Options Offered On Ross Mixers
When Ricon, a functionalized liquid

polybutadiene oligomer, or SM (styrene
maleic anhydride) is applied to minerals using an aqueous solution, interfacial surface tension decreases. Ductility
and flame resistance improve, along
with heat release rate (HRR) and rate of
smoke release (RSR). Compounds also
demonstrate a lesser tendency to burn
in line with a V-0 UL rating. All of the
above are characteristics of improved
dispersion of the filler.
Water-based surface applications
provide excellent film formers and allow formulators to use large quantities
of filler versus additive, which reduces
production costs. Leveraging non-halogenated materials at the industry level does not require significant changes
to a compounds chemical structure
and offers an environmentally friendly
process for filled polymers.
Cytec Launches Additol

VXW 6503 N Universal
Wetting and Leveling Agent
New Additol VXW 6503 N universal
wetting and leveling agent from Cytec
Industries Inc. is a polyether modified siloxane that improves substrate wetting in
a wide variety of aqueous, solventborne
and solvent-free formulations, including
UV/EB curable formulations.
The specific siloxane tensile structure
used in Additol VXW 6503 N leads to
superior dynamic surface tension reduction and improved static surface tension
reduction, according to the company. As
a result, Additol VXW 6503 N provides
optimal substrate wetting and anti-cratering performance without contributing to foam stabilization or impacting
intercoat adhesion.
In addition, this performance can
be achieved at addition levels as low as
0.1 - 1.0 percent on total formulation,
and Additol VXW 6503 N can be incorporated at any stage of the production process. CW
Coatings World | 45
People
CEO Ton Bchner Returns to AkzoNobel
The Supervisory Board of AkzoNobel

has announced that CEO Ton Bchner
will resume his duties, following a full
recovery.
On behalf of the Supervisory Board
and the Executive Committee we welcome
Ton coming back to the office. It has obviously been a testing time for all of us
but now Ton is back as expected, leading
the company forward and returning to
business as usual, said Karel Vuursteen,
Chairman of the Supervisory Board.
Commented CEO Ton Bchner: I am
thrilled to return to my post. I am grateful to my team who have taken care of
the company so well during my absence.
There is a great future for AkzoNobel
and we are looking forward to updating
you on our plans to further improve the
companys performance.
Nova Paint Club

Elects New President at
Conference in Germany
The Nova Paint Club has elected Michael
Dayan, CEO of Tambour, Israels leading
paint company, to be its new president, replacing Joao Serrenho of CIN Group. The
Nova Paint Club, which has ten member
companies operating in 80 countries, recently met in Ludwigsburg, Germany. The
event was hosted by Wolfram Votteler,
Rainer Votteler and Dietmar Votteler, joint
managing directors of German member
Votteler Lackfabrik GmbH & Co. KG.
The meeting in Germany gave members the opportunity to visit Votteler
Lackfabriks modern technical center, including the research laboratories
and extensive testing facilities. Votteler
Lackfabrik is a family-owned business
specializing in the development, manufacture and marketing of coatings for wood,
wooden materials and plastics. It has
wholly-owned subsidiaries in Switzerland
and Austria.
During the Conference delegates received reports from technical directors
highlighting successful cooperation on
Nova Board Members-Nova Paint Club
issues such as cost savings, product development and environmental improvements. Attendees were also able to plan
significant future coordination on a wide
range of emerging technologies.
The meeting also heard a keynote
presentation from Professor Dr. Ewald
Wessling, global expert on digital change.
Wessling spoke on how technology
change has become the biggest external
challenge for CEOs. He stressed that
companies must embrace the new era of
collaboration as networks like Wikipedia
and social media extend into the corporate world.
The next board meeting of the Nova
Paint Club will be hosted by Pintuco in
April 2013 in Bogota, Colombia, and will
be held alongside a meeting of Novas
marketing directors.
The Nova Paint Club is an international organization founded in 1983 to
provide a framework for leading global
independent paint companies to benefit
from exchanges of technical information,
technology and expertise in all areas of
their operations.
The Nova Paint Club currently has 10
core members with their main operations
based in Argentina (Sinteplast SA), Canada
(Cloverdale Paint Inc), Colombia (Pintuco),
Germany (Votteler Lackfabrik GmbH &
Co), Greece, (Druckfarben Hellas SA),
India, (Asian Paints), Israel (Tambour

Ltd), Portugal (CIN SA), Spain (Barnices
Valentine S.A.), and the USA (Vogel Paint
Inc). These companies also have other operations and/or subsidiaries, which extends
their total involvement to approximately
80 countries throughout the world.
PPG Appoints Thiele

Treasurer, Announces Giga to
Retire
PPG Industries has appointed Eric K.
Thiele, PPG assistant treasurer and credit
director, as treasurer and a company officer. He will report to David B. Navikas,
PPG senior vice president, finance and
chief financial officer, and he will continue to be based at the companys global
headquarters in Pittsburgh.
Thiele succeeds PPG vice president
and treasurer Aziz Giga, who has announced his retirement, effective March
1, 2013. Giga will continue to support the
company as corporate vice president during the transition period. Thiele joined
PPG in 1995 and advanced through positions of increasing responsibility, such as
director, financial services, aircraft transparencies; director, financial reporting,
coatings businesses; director, finance and
planning, automotive coatings; and director, finance, and chief financial officer,
PPG Asia Pacific. CW
December 2012
Meetings
Waterborne is in New Orleans Feb. 4-8

2013
January 28-30
The Coatings Summit
Brussels, Belgium
Vincentz Network
Amanda Beyer
+49 (511) 99 10 - 270
www.coatings-summit.com
[email protected]
February 4-8
Waterborne 2013
New Orleans, LA, United States
Melanie Heusser
www.usm.edu/waterborne
[email protected]
February 5-8
World of Concrete
Las Vegas, NV, United States
Tom Cindrick
www.worldofconcrete.com
[email protected]
February 11 - 15, 2013

Polymers and Coatings Introductory
Short Course
California Polytechnic State University,
San Luis Obispo, CA, United States
Ray Fernando
805-756-2395
[email protected]
www.polymerscoatings.calpoly.edu
February 26 - 27, 2013

uv.eb West 2013
Redondo Beach, CA, United States
RadTech
240-497-1242
www.uvebwest.com
February 28, 2013

British Coatings Federation
SafeHouse Seminar
De Vere Wychwood Park, Crewe, UK
British Coaitngs Federation, Tracy Jagger
01372 365989
March 3-6
PDCA 2013 Painting and Decorating
Expo
St. Louis, MO, United States
Painting and Decorating Contractors of
America
800-332-PDCA (7322)
www.pdca.org
March 6-8
Spray Finishing Technology Workshop
Owens Community College
Toledo, OH, United States
Jamie Wineland
800-466-9367 x7320
March 19-21
European Coatings Show
Nuremberg, Germany
Vincentz Network
Amanda Beyer
+49 (511) 99 10 - 270
www.european-coatings-show.com
[email protected]
March 25 -March 29, 2012

Basic Composition of Coatings
Missouri S&T Coatings Institute, Rolla,
MO, United States
Catherine Hancock
573-341-4419
coatings.mst.edu
[email protected]
[email protected]
April 21 - 24, 2013

SSCT 2013 Annual Technical
Conference
Hyatt Regency Hotel, Sarasota, FL,
United States
Southern Society for Coatings
Technology
601-310-7687
www.ssct.org
April 29 - May 2, 2013

The Eastern Coatings Show (ECS)
Location: Atlantic City, NJ, United States
Ann Fody, executive director, MNYCA
732-291-0168
www.mnyca.org
www.psct.org
www.nesct.org
[email protected]
[email protected]
May 2-4, 2013

INACOATING 2013
The Indonesia International Coating,
Paint and Technology Exhibition 2013
JIExpo Kemayoran,
Jakarta, Indonesia
PT. Global Expo Management (GEM
Indonesia), Donna Fransisca
+62 - 21 - 5435 8118
May 6 - 10, 2013

Introduction to Paint Formulation
Location: Missouri S&T Coatings
Institute, Rolla, MO
Catherine Hancock
573-341-4419
www.coatings.mst.edu
cemv26#mst.edu
[email protected]
July 17 - 19, 2013

Introduction to Coatings Composition
and Specifications
Missouri S7T Coatings Institute,
Rolla, MO
Catherine Hancock
573-341-4419
www.coatings.mst.edu
[email protected]
[email protected]
2014
March 6 - 8, 2014
PaintIndia 2014
Location: Bombay Exhibition Center,
Goregaon, Mumbai, India
PaintIndia
+91-22-2430 6319
www.paintindia.in
[email protected] CW
Coatings World | 47
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December 2012
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Advertising Index
Company Name
Page
Phone
Website
BASF Corporation..............................................3...............................................800-231-7868 ..................................................................www.basf.com

Blairgowrie Associates, LLC..............................17..............................................602-539-2683 .......................................www.blairgowrieassociates.com
Buhler ................................................................15..............................................512-466-8005 ...............................................www.buhlergroup.com/ink
Chemark Consulting .........................................37..............................................910-692-2492.............................................www.chemarkconsulting.net
Conn & Company ............................................43..............................................814-723-7980.........................................................www.connblade.com
Cytec Industries.................................................21..............................................800-652-6013 .................................................................www.cytec.com
ETPL ..................................................................9.............................................................................................................................www.exploit-tech.com
European Coatings Show .................................33......................................+49 (0)9 11.86 06-49 00 ..........................www.european-coatings-show.com
Halox ................................................................11..............................................800-442-4676 ................................................................www.halox.com
Heubach Ltd.......................................................7 .............................................800-HEUBACH ..................................................www.heubachcolor.com
Hoover Color Corp.......................................Cover 4..........................................540-980-7233 ......................................................www.hoovercolor.com
Lansco Colors ...................................................35 ............................................888-4-LANSCO .........................................................www.pigments.com
Reitech Corporation..........................................37..............................................610-929-9451............................................www.reitechcorporation.com
Sensient Industrial Colors...................................4...............................................800-325-8110..............................................www.sensientindustrial.com
Shamrock Technologies Inc...........................Cover 2..........................................973-242-2999......................................www.shamrocktechnologies.com
Troy Corporation ..............................................31..............................................973-443-4200 ...........................................................www.troycorp.com
Wacker Chemical Corporation..........................27 .............................................517-264-8790 .......................................www.wacker.com/interior-paints
December 2012
www.coatingsworld.com
Coatings World | 49
Final Coat
Stacy Keibler partners with Valspar Paint to announce

extension of Valspar Love Your Color Guarantee
Valspar is extending the Valspar Love Your Color Guarantee. To

celebrate the extension of this color assurance program, Valspar
has teamed up with actress and personality Stacy Keibler to announce The Valspar Foundations guaranteed commitment of
more than $21 million in cash and paint donations beginning
this year through 2014 to Habitat for Humanity.
The Valspar Love Your Color Guarantee is the color assurance program that provides support in the paint color selection process by offering a complimentary replacement color to
anyone who does not absolutely love their first color choice.
Because of the positive consumer appreciation for the guarantee, the program is now extended through October 7, 2013.
We are excited to continue the Valspar Love Your Color
Guarantee because it is a unique way that Valspar can help
consumers connect to the power in color, said Paula Shikany,
director of marketing, Valspar. We know that choosing the
right paint color can cause fear for many consumers, and
theyve told us that this program, along with the color tools
we have, makes a difference in helping them find their color
risk free. To celebrate this milestone for Valspar and our longstanding partnership with Habitat for Humanity, we couldnt
think of a better way than to bring the transformative power in
color into more peoples lives through the Valspar Love Your
Color Guarantee Project.
The Valspar Love Your Color Guarantee Project is part
of the ongoing partnership between Valspar and Habitat for
Humanity. Since launching their national partnership in 2002,
Valspar Paint has committed more than $60 million in cash and
paint to Habitat through 2014 and guarantees paint for every
Habitat house built, repaired or rehabilitated in the U.S. CW
December 2012
Colors You Can Trust For Any Application

I
2170 Julia Simpkins Road, P.O. Box 218 I Hiwassee, Virginia 24347 I T(540)980-7233
I www.hoovercolor.com I E-mail: [email protected]
F(540)980-8781

Coatings Word December 2012

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What is the publication about?

What is the publication about?

What are some of the sections in the publication?

What are some of the sections in the publication?

we create

Looking for a water-based metal primer that stands up to

December 2012 Vol. 17, No. 12 Table of Contents

The Powder Coatings Market

Domestic Marine Coating Regulations: A Year in Review

The Construction Chemicals Market

End Of The Year

hile I finish up the final issue of Coating World for 2012, I

A Rodman Media Publication

6 | Coatings World www.coatingsworld.com

Altana Acquires Wax Additive Manufacturer

he specialty chemicals group Altana,

BASF (China) Co., Ltd. and the

insulation finishing systems, eco-friendly

AkzoNobel ...........................................................................................10, 28, 46

BASF Supports Sustainable

BASFs expertise in energy efficiency in

8 | Coatings World www.coatingsworld.com

The Promising Future

Researchers in Singapore have patented an innovative technology that

its product name, Imodium. The compounds

The solution the market is waiting

Chart 1: An eight-week study showed the anti-fouling amides to be dramatically effective

This research is funded by

Sherwin-Williams to Acquire Comex

and their employees into the SherwinWilliams family.

New PPG Brochure

10 | Coatings World www.coatingsworld.com

technical and service capabilities, with

Valspar Paint Signs

most non-profits, we have limited budgets,

child and family.

painstanbul: Successful paint and coatings event

Azerbaijan and other countries within the Turk Republics as well

12 | Coatings World www.coatingsworld.com

BASF Sponsors Canadian

Whitford Ltd. Buys New

14 | Coatings World www.coatingsworld.com

PPG Products Earn Good

consumer symbols in the market today.

Hempel Opens Warehouse

The announcement was made by Greg

the grand opening of a new

PPGs Envirobase High Performance and Aquabase

December 2012 www.coatingsworld.com

The Hempel Coatings warehouse will service the Deer Park,

Dean Webster to Deliver 2013 Mattiello Lecture at ACAs

he American Coatings Association (ACA) has

16 | Coatings World www.coatingsworld.com

SG200 Series Methacrylate

GNS Science and Resene

tinted water-based products.

Hempels new warehouse in Deer Park, Texas (see page 15).

containing metal oxide nanoparticles

development of the technology.

Zero VOC Colorants