Strawberry DPR PDF

Detailed Project Report (DPR)
: Model template
for NHB Scheme No.1 for Strawberry
Scheme.1 Development of Commercial Horticulture through Production and
Post-Harvest Management of Horticulture Crops:
1. Open field condition
2. Integrated Post Harvest Management
Crop Tick mark

Scheme 1. Open field condition of NHB Within overall cost ceiling
components specified crops
+Farm Mechanisation
+Good Agri.Practices (GAP)
+Plastic Mulching
2. Integrated PHM
3.1.Integrated Pack House
3.2.Pack house
3.3.Pre-cooling unit
3.4. Cold Room (Staging)
3.5. Mobile Pre-cooling unit
3.7 Primary Processing
3.8.Refer Van
3.9 Retail outlet
Submitted by
…………………………….Applicant with full correspondence Address
Detailed Project Report (DPR) will have to be signed by the applicant (s) / authorised person
( in case of legal entity) on each page with date -along with Horticulture and Project Finance
Expert wherever applicable.
1
Index
Project at a Glance
1 About the Applicant /Promoter and his/her entrepreneurship
2 Details of benefits availedby the Applicant / Promoter
3 About Project -Name, Rationale, Management and Description
1. Name of Project, Activity,Objectives and expected Outcomes
2. Rationale / Justification for the project
3. Site/ Land details- RoR/ Ownership / Registration of lease/ Map etc.
4. Location of the Project- Identification
5. Current usage of land of proposed Project Area
6. Current infrastructure and assets possessed by the Applicant:
7. Lay out plan of the project
8. Conversion of Land Use (CLU)
9. Whether project site is part of production belt / cluster / hub
10. Rationale for the location of the project
11. Compliance of project site for food safety
12. Components / Activities of the Project with justification
13. Operations planning
14. Month wise operational chart / Implementation schedule
15. Backward and Forward linkages.
16. Manpower (Skilled & Unskilled labour etc.) availability
17. Employment generation
18. Infrastructure & Connectivity
19. SWOT Analysis
20. Monitoring and evaluation
4 NHB Scheme under which the project is proposed with rationale /
justification.
5 Project details
5.1 Agro-climatic suitability / feasibility
1. Origin, introduction and distribution of crop in the said location,
India and in the world (briefly)
2. Agro-climatic / Horticultural zones and suitability of the crop (s)
3. Soil type and latest health-suitability for the crop
4. Water (irrigation) source, availability, Quality and suitability
5.2 Market viability
1. Commercial and Nutritive importance / significance, composition and
Uses
2. Target Market (s)
3. Statistics: India and State: Area, Production and Productivity in the
District, State and India for the last 5 years
4. Clusters of the project crop in the state.
5. Demand and Supply gap
6. Global producers- Country, Area, Production, Productivity and global
market share in the last available 5 years.
7. International trade and potential (for export oriented projects)
8. Seasonality of crop / produce and its comparison with other
availablecrop/ produce
9. Price variation of commodity in the State and nearby markets
2
10. Balance sheet of commodity in the State
11. Transportation
12. Value Addition scope
13. Central and State Government policy
14. Value chain in the commodity
15. Proposed Business strategy for Market viability
5.3 Financial viability
1. Due diligence status
2. Project Cost
3. Means of Finance
4. Investment in Horticulture
5. Key financial Indicators
6. Project Financing
1. Rate of Interest
2. Percentage of Term loan against total project cost
3. Internal Rate of Return (IRR)
4. Cost of Production and Profitability
5. Yield and Sales Chart
6. Proposed Balance Sheet
7. Proposed Cash flow Statement for repayment period.
8. Proposed Profit & Loss Account
9. Proposed Repayment of Term loan and Schedule
10. Break Even Analysis
11. NPV (Net Present Value)
12. Economic Rate of Return
13. Depreciation
7. Risk Analysis and management
8. Statement of Assets and liabilities
9. Farm record keeping/ Maintenance proposed
5.4 Land development and Crop Husbandry
5.4.1.Land development
5.4.2.Selection of Quality Planting Material
1. Recommended and popular Cultivars- varieties/hybrids, their specific
characteristics, requirements and yields.
2. Cultivar/Hybrid/Variety selected and Criterion adopted for selection
3. Propagation methods.
4. Accredited / Good Nurseries in the area
5. Planting material-source, quality and suitability
5.4.3.Orchard / Site planning, Lay out and management
1. Planning, establishment and layout systems
2. Land preparation
3. Planting Season / time and density and transplanting
4. Water and Nutrientmanagement
5. Intercultural operations including Weed management
6. Flowering& fruiting
7. Integrated Pest and Disease Management and Food Safety
measures
8. Physiological disorders- causes, preventive and management
3
measures.
9. Special problems if any
5.4.5.Farm Structures and Mechanisation
1. Farm Mechanisation
5.4.6.Harvesting and Fruit / flower care management
5.5 Post-Harvest Management
1. Post-Harvest infrastructure scenario in horticulture sector in the State
and specially for the proposed crop / component
2. Product/ Process Flow chart
3. Lay out / Floor Plan of post-harvest operations
4. Post-harvest operations
1. Pre-cooling
2. Cleaning / Washing
3. Sorting and Grading
4. Packing and labelling
5. Transport
6. Storage- Low cost / cold storage/ CA
5. Post-harvest infrastructure – Integrated Post-harvest Management
1. Integrated Pack house
2. Pack House
3. Pre-cooling unit
4. Cold Room (Staging)
5. Mobile Pre-cooling unit
6. Primary Processing
7. Refer van
8. Retail outlet
9. Labour/ Store room
5.6 Marketing
1. Connectivity
2. Aggregation & Assembling: Marketing infrastructure
3. Market Institutions and agents
4. Demand and Supply trends and forecast both in local and National
markets.
5. Traceability record
6. Proposed value chain / method of Marketing by the Applicant
5.7 Value addition / Processing
6 Technology providers
1. ICAR /CAU/ SAU/SHU / Research Stations and Experts names
2. Experts-whose services are availed
3. Agri/Horti-Business incubators
7 Food Safety -With /Without GAP certification
1. GAP Certification if any
2. Food safety measures
1. Pre-planting
2. Crop husbandry
3. Harvestings
4. Post-harvest
8 Innovation if any
4
9 Profitability of the project (Horti-business): Critical observations of
Applicant
10 Checklist
11 Declaration from Crop Expert and Project Finance Expert
12 Self-declaration by the Applicant
Annexure: Proposed stages in NHB Scheme Implementation
Checklist of documents to be submitted at Market Viability and Financial Viability stage and
during JIT.
5
Project at a Glance
1. Applicant (s)/ Legal entityName

2. Constitution / Applicant nature / beneficiary
3. NHB Scheme for which DPR is made
4. Project Activity
5. Nature of project- Green field/ pre-existing- expansion / component
specific
6. Products, By-products and services
7. Land
1. Land ownership: Owned or on registered lease for minimum of 10
effective years from the date of IPA. In other words ideally one
should have 11 Years of registered lease including a processing
period of 1 Year from the time of application for Technical
feasibility.
2. Project Area and Survey /khasra/ Gat/Dag No.
3. Project Site Address with Postal Code and Police Station Name
8. Technical feasibiltiy
1. Agro-climatic suitability
2. Research institution whose technology and package of practices are
proposed to be followed
3. Crop husbandry / PHM is based on evidence based R&D
9. Existence of similar project activity in the said District
10. Whether the project is located in the crop cluster/ hub/ belt Yes/No
11. Project economic period/ economic life
12. Total Project Cost of the proposal
13.  Open field condition
 Integrated Post Harvest Management
 Total
14. Project completion period ( in months)
Expected Implementation Commencement
timeline Completion
15. Total Eligible Project cost as assessed by the Applicant as per NHB
guidelines
16. Bank/ Financial Institution identified for Term loan
17. Proposed Means of Promoters contribution (in Lakh Rs.)&%
Finance Bank Term loan (in Lakh Rs.) &%
Un secured loan (in Lakh Rs.) &%
Total
18. Gestation period
19. Projected Key Current Ratio other than export units
20. Financial Parameters CR-Export units
IRR /BCR
DSCR*
Average DSCR
Debt to Equity Ratio i.e DER
TOL/TNW
Promoters Contribution
Break Even Point
6
Security Coverage Ratio
Repayment period
21. Productivity expected (in MT/Qtl/Kg/numbers)
22. Likely Gap in productivity compared to National /Global average
23. Potential Market (s)for the commodity and distance from the project
site
24. Employment generation Direct- regular per annum
In-direct – Man days per annum
7
1.About the Applicant / Promoter and his/her entrepreneurship
A. About Applicant / Promoter
1.1.In case of Individuals or Group of farmers (if applicable)

Individual
1. Name of Farmer /
Entrepreneur/Individual/ Proprietor
2. Parents or spouse name of Individual
Group of Farmer growers / SHG- Promoters
1. Name of Group
2. Names of all members of group with their
father, mother/husband/ wife name
1.2.In case of Legal entity (if applicable)
Name / Title
1. Incorporation / Registration number/ CIN& date of registration
2. Act under which Registered
3. Registering authority
4. Name of Promoter / CEO/CMD/MD/
5. If it is FPO/ FPC/ Producers Co-op society / Growers Co-operative
Marketing federation- Please specify
6. If it is Reg. Society/ Company/ Corporation / Partnership firm /
Proprietary firm- Please specify
7. Name of Promoter (s)/ Board of Directors/ Partners etc.
8. Status of the promoter / applicant in the legal entity-please specify
9. Whether the promoter / applicant is authorised by the Legal entity-
Yes/No
10. In case of Company/partnership firms / legal person
a. Certified copy of Company/Partnership incorporation/ registration
certificate issued by Competent Authority, as applicable
b. Certified copy of MoA/Bye Laws
c. Certified copy of Board of Directors Resolution duly passed and
authorizing signatory of application to apply for IPA
d. Certified copy of latest Audit Report, if applicable
i. (are to be made available in case the project and the
application is considered for processing.- State Yes/No
11. NGO- Specify- give details of registration
1.3.Government Institutions / Organisations-- Please specify (if applicable)
(i) Marketing Board / Agricultural Produce Marketing Committee APMC
(ii) Municipal Corporation
(iii) PSU/ Agro-Industries Corporation
(iv) ICAR/CAU/SAU/ Government R&D Institution
8
1.4.Statutary registration ( As per applicability)
a. PAN No
b. Aadhaar No. Yes/No
c. Udyog Adhaar No.
d. GST
1.5.Correspondence Address Postal Address with PIN code
Telephone
Mobile
Email id
Fax if any:
1.6.Project / Site Address
1.7.Social Category General / SC/ST

( In case of legal entity the OBC
CEO and Board of Directors Minority
social category is to be (Muslim/Christians/Sikhs/Buddhists/Parsis/Jains)
mentioned) In case of SC/ST applicants a Certified copy of
Caste Certificate issued by Competent Authority
is to be enclosed. In case of others a self-
declaration is to be enclosed.
1.8.Location: TSP / NE Region In case of TSP a self-attested copy of notification
/ Hilly States is to be enclosed.
1.9.Gender Male / Female/Transgender
9
B. Applicant/ Promoters’ Entrepreneurship:
1.10.CV / Biodata of Applicant (s) / Promoter (s) (Authorised by legal entity)in brief: ( If
applicants are more than one, all are to provide their CV / Biodata)
a. Name of Applicant/ Promoter:

b. Fathers’ & Mothers’ name:
c. Spouse name:
d. Date of Birth
e. Place of Birth (village/town/city, District and State)
f. Permanent Address:
g. Educational qualification (Higher Secondary, Under graduation Degree and above)
Education Name of Board / Year of Remarks

Metric/ U education / College / Pass
specialisation University/
Institute
h. Horticulture and project proposal specific Trainings if any undergone

Training Duration and Institute with Purpose for undergoing
Period address training
i. Current profession with details of Turn over, Accomplishments if any.
j. Previous profession during the last 5 Years with details of Turn over,
Accomplishments if any
k. Experience- General and Horticulture
a. General (Other than Horticulture) specify the activity, establishment/ Office,

location etc.
b. Horticulture-General: State specific activity- crop production, PHM etc.

including project site, area, number of years, accomplishments etc.
c. Horticulture-Experience in proposed activity: provide the name of

establishment/office, location, number of years, specialisation etc.
l. Any information that establishes the applicants’ entrepreneurship (Should be able to

enclose evidence during Market & Financial Viability stage and during JIT):
10
1.11. Registrations with any Government Agency if any
Government Agency Provide registration No. details with date and

location of registration
a. SFAC
b. NDDB
c. MSME
d. MSME/SSI
e. Any other
1.12.Commitment by the applicant:In case the project is approvedfor pre-IPA, the promoter
/ CEO/CMD should undergo a 2 Weeks (min.10 working days)project specific training
programmein one of the ICAR/CAU/SAU/SHU/ Research Station/ Centres of Excellence/
related Central or State Government institution/ others as found appropriate / approved by
NHB.
11
In case of a Partnership firm/ Company / Legal person
a. Whether the proposed activity is covered under the objectives as per Memorandum of
Association (MoA) / Rules explicitly: If so please provide the Article and Rule in
verbatim.
b. Professional history of Legal entities Farmers Producer Organisations (FPOs), Self

Help Groups, Partnership/ Proprietary Firms, NGOs, Companies (as a Board of
Director), Corporations, Cooperatives, Co-operative Marketing federations/
Government Institutions.
c. Management structure if it is a company/ firm etc depicting the position of the

applicant.
12
2.Details of benefits availed/ proposed to be availed by the applicant- either individually
or as a member of Association of growers, Group of Farmer Growers/consumers, Farmers
Producer Organisations (FPOs), Self Help Groups, Partnership/ Proprietary Firms, NGOs,
Companies (as a Board of Director), Corporations, Cooperatives, Co-operative Marketing
federations from (i) NHB and (ii) other Ministries/ organisations of Central Government and
(iii) State Governments including NHM for Horticulture related projects.
Note: The beneficiary should be truthful. In case any information is received later on at any
stage about his/her availing of benefit which is not disclosed hereunder will entitle NHB to
reject the current proposal and recover the funds if already released.
2.1.In this / proposed project and location:
1. Whether the proposed project proposal has been submitted for consideration under
any State Government or Central Government Scheme for financial grant? If yes give
details.
2. Whether any subsidy has been availed from the Board, other Central Govt.
organisation or State Government for the same activity on the same piece of land,
khasra/ Gat/Dag/ etc either in his / her own name individually or in the name of
his/her family members or through any legal entity in which he/she is the beneficiary
either in the same location, project. - Yes/ No. If Yes, Please provide details
Constitutio Ministr Schem Project Project Land Eligibl Total Current

n– y/ e code & Locatio Surve e subsid status of
Individuall Organi Name Activit n y No Project y/ project-
y or in any sation y cost grant Operational
form /
( Rs.in ( Rs.in underutilise
lakhs) lakhs) d / closed
13
2.2.In earlier/ any other Project (s) : Either in his / her own name individually or in the
name of his / her family members or through any legal entity or in any form or constitution,
in which he / she is the beneficiary either in the current proposed project location or any other
location.
2.2.1. From NHB: Whether any assistance in the form of soft loan and subsidy has been
availed earlier from the National Horticulture Board? If yes, give details thereof
Year Scheme Project Project Land Eligible Total Current status

Name code & Location Survey Project subsidy of project-
Activity No cost /grant Operational /
availed underutilised /
closed
2.2.2. From Central Government- Ministries / Organisations:

Name code & Location Survey Project subsidy / of project-
Activity No cost grant Operational /
closed
2.2.3.From State Governments:

Name code & Location Survey Project subsidy of project-
Activity No cost /grant Operational /
closed
14
2.3. Operational status of earlier projects under NHB scheme and other Central Ministries
and State Government.
Ye Organisa Activit Dates As on Annu Expo Profita Rema

ar tion / y for Subsi Project Comme date al rts if ble or rks /
Ministry which dy comple nced Project Turno any loss Reaso
which assista recei ted producti Operati ver makin ns
released nce is ved on onal (of g
assistanc availe status previo
e d& (Runnin us
code g or Year)
Closed)
* in case of completed projects and where proposals envisioning expansion/ modernisation

are proposed, Annual Reports and Audited Statement of Accounts of the last 3 years are to be
made available along with Bank appraisal during Market and Financial Viability stage both
online and offline.
2.4. Please provide map of earlier / other subjects and this project- Key map of project land
showing project details and land boundary details
15
2.5.Provide the following details:
a. Have you ever been refused / denied subsidy claim from NHB, NHM, APEDA,
NCDC, MoFPI? If Yes please provide details of (i) Project code, (ii) Name of
Applicant, (iii) Address (iv) Project activity etc. and the reason for such refusal /
denial:
b. If you were a recipient of Government subsidy, have you / your Bank/FI ever been
asked to refund the subsidy / call back? If Yes please provide details of (i) Project
code, (ii) Name of Applicant, (iii) Address (iv) Project activity etc. and the reason for
such refusal / denial:
Attention:
1. In case the project application is considered for Pre-IPA, the applicant shall have to
enclose No Objection Certificate from State Government / State Horticulture Mission that
there is no duplication of funding for the project and the applicant shall also submit self-
declaration that he/she is not availing government subsidy / grant / assistance from any
other ministry.
16
3. About the Project, Rationale, Management and Description
3.1 About the Project

1. Name of the Project
2. Correspondence Address:
3. Address of Project Site :
4. Project Activity and Scheme components (Should be as per NHB scheme latest
scheme guidelines- please verify):
Name of the scheme and component Unit Tick mark

relevant
component
No.
5 Development of Commercial Horticulture through
Production and Post-Harvest Management of
Horticulture Crops
1. Open field condition
2. Integrated PHM
a. 3.1.Pack House
b. 3.2.Integrated Pack house
c. 3.3.Pre-cooling unit
d. 3.4. Cold Room (Staging)
e. 3.5. Mobile Pre-cooling unit
f. 3.7 Primary Processing
g. 3.8 Refer Van
h. 3.9.Retail outlet (environmentally
controlled)
6. Details of Crop in case of Open field condition
Name of the Variety / Area ( acres ) No. of plants Source of

Crops Hybrid/ Planting
Cultivar Material
7. Products, product Mix, by products and Services of the Project

8. Objectives of the Project
9. Expected Outcomes of the Project
10. Socio-economic benefit to the region /District / State
17
3.2. Rationale / Justification for the project
3.2.1. Rationale
3.2.2. Details of similar projects / crop in the neighbourhood and the District -Area,
Production, Productivity briefly. Provide more details in Market viability chapter.
3.2.3. Raw Materials: How quantity and quality of inputs/ raw materials is assured.
18
3.3. Project Site/ Land details:
3.3.1. Proposed Project Area:
Activity Area proposed

1 Cultivation –
Open Cultivation (Ha) (Sq.Mt)
2 PHM
3 Plant and Machinery
4 Any other activity
3.3.2. Land details- RoR/ Ownership / Registration of lease/ map etc.
A Name of Owner of land proposed for the

project as per Land Revenue Records
Whether title of the land is clear in the name
of applicant and is free from any litigation
How Title is Ancestral
derived Purchased (with details
of date)
Encumbrances if any
B Name of the Owner in case of joint ownership Survey/ Area in Share
Gat Sq.mt / Ha
/khasraNo
etc.
Whether land boundaries are demarcated for Yes/No

the applicant clearly.
Whether land is in possession of the Applicant
C In case of Partnership
1. Whether land is owned by Partnership Yes/No
firm or jointly by its partners
2. NOC: If land is owned by one of the
partner, an undertaking by land owner
is required stating that he/she will not
withdraw, sale or transfer his/her land
during currency period of the project
D In case of Lease
1. In case the land is that of leased,
Registration details of the said leased
land in the office of Sub-Registrar
2. No.of Years of lease
3. Whether lease is entered in RoR Yes/No
E Whether land is mortgaged? If yes provide
details of mortgagor and mortgagee
19
3.4.Location of the Project- Identification (Longitude, Latitude, Altitude, Village, GP,
Block, District, State), Area, Number of growers.
1. Location Address
2. a. Survey/Khasra/ Dag/ Other No
3. b. Habitation/ Village
4. c. Gram Panchayat / Urban body
5. d. Block / Urban body
6. e. Sub-Division
7. f. District
8. g. State /UT
9. Location Longitude, Latitude& Altitude
10. Total Area of land owned (ha)
11. Total Area proposed for project (ha)
Google map with coordinates:
3.5.Current usage of land of proposed Project Area
Proposed Project Current usage

Survey / Dag Nature of Area (ha) Activity / Area (ha) Mortgage
etc.No land Crop Yes/No
Dry/ If Yes with
Irrigated/ whom
Waste land
20
3.6.Current infrastructure and assets possessed by the Applicant:
Category Asset Name Year of Make Capacity Cost

Purchase
Fixed Tube well
Assets
Dug Well
Drip irrigation
Electric Motors
Tractor
Tiller
Transport vans
Vermi compost shed
Stores
Pack house
Labour room
Water harvesting pond
Installation/digging
Pipeline
Others
Operating Planting Material
Assets
Support system
Tools and implements
3.7.Lay out plan of the project/ Map of Farm / production/ Operations unit / project land
showing project details and land boundary details
3.8.Conversion of Land Use (CLU) if applicable
Whether Land in possession of the applicant is with/ without approval for industrial
use/Whether CLU permission for the project has been received from competent
authority: If Yes- Please provide details of the authority approved with full
designation, address contact numbers and email id, approval No. and date
3.9.Whether project site is part of production belt / cluster / hub ? If yes, provide details
of working relations with other farmers
21
3.10.Rationale for the choosing the said Location for implementation of the project / Location
advantages and disadvantages
Connectivity :
Road National High way

connectivity-
State Highway
Distance from
Fright Corridor
Golden Quadrilateral
Rail connectivity
Air connectivity
Water ways
Market
connectivity
Supply side suitability: Raw material Catchment area
Whether project site is part of production belt / cluster / hub ? If yes, provide
details of working relations with other farmers

connectivity-
State Highway
Distance from
Fright Corridor
(Range) Golden Quadrilateral
Rail connectivity
Air connectivity
Water ways
Market
connectivity
Map of Catchment Area:
Demand side suitability
Proximity and connectivity of project site to major consumption centres /Mandies
Demand centres Names Distance from the proposed site

Agriculture Primary
Market Committees -
APMCs / Mandies
Tier-1, 2 and 3 cities
Map of consumption Centres
22
Other Merits/ Advantages:
3.11.Compliance of project site for food safety
The information on soil condition and site on water logging, industrial waste and effluents.
Run off and contaminated water is not allowed to enter fields.
23
3.12.Components / Activities of the Project with justification (Please refer NHB scheme
guidelines)
Name of the scheme and component Justification
No.
1 Development of Commercial Horticulture
through Production and Post-Harvest
Management of Horticulture Crops
1. Open field for specified crops
2. Integrated PHM
3.1.Integrated Pack house
3.2.Pack House
3.8. Refer Van
3.8.Retail outlet (environmentally
controlled)
24
Component wise cost of the Project and NHB Norms
Scheme Items Sub- items Capacity/ Units/ Likely NHB

Component Area/ Numbers / unit Norm
spacing/ cost
size
Etc.
Open field Cultivation Planting material
Cultivation Expenses Input cost
(Labour, Manure
& Fertilisers,
pesticides etc.)
Others
Irrigation Tube well/ bore
well/ Open well
(Nos.)
Cost of Pipeline
from source of
irrigation to
production unit
(Length, Size &
Material)
Water harvesting
structure / Water
tank min. 300
microns
Non lined
ponds/tanks
Others
Drip / Sprinkler
Civil Functional pack
Infrastructure house
Store & Pump
house (Area in
sq.ft with size)
Labour room & go
down (Area in
Sq.ft with size)
Others
Farm Tractor upto 20
Mechanisation BHP
(AC) Power Tiller HP
Equipment’s-
driven by Tractor/
Power Tiller
Mulch laying
machine
Self-propelled
hort. Machinery
25
Other tools and
equipment’s as per
Sub Mission on
Agriculture
Mechanisation
(SMAM)
Others
Land Soil levelling /
Development Digging/Fencing
etc.
Others if any
Land if newly purchased but not
before one year from date of
sanction of Term loan (indicate
year)
Support system for Grapes
Vermi Compost Unit
 1. Permanent Structure
 2, HDPE Vermibed(12ft X 4ft X2 ft)
Certification of Good Agricultural
Practices (GAP) including
infrastructure (AC)
Plastic Mulching
Others
Grand Total
Scheme Capacity/ Units/ Likely NHB
Area/ Number /Unit Norm
Spacing/ cost
size etc.
Integrated 1. Integrated PHM
PHM 3.1.Pack House
3.4.Cold Room (Staging)
3.5.Mobile Pre-cooling unit
controlled)
Others
Note: NHB Norm: means Over all ceiling in project mode with add on component as per NHB Scheme guidelines.
(Appendix 1-A)
AC: Add on component: Over and above the cost ceiling.
26
3.13.Operations Planning
1. Name of Farm / Project Manager (working directly

under the applicant / CEO) if any.-optional
2. Name of agency providing technical know-how
and turn key for cultivation- and contact person
Name and contact numbers
3. Operations:
1. Land preparation Own / custom hiring
2. Procuring planting material/ seeds Own / outsourcing
3. Orchard planning, layout Own / outsourcing
4. Water and nutrient management Own / outsourcing
5. Integrated Pest & Disease management Own / outsourcing
6. Physiological disorders Own / outsourcing
7. Farm Mechanisation Own / outsourcing
8. Harvesting/ Fruit/Flower care management Own / outsourcing
9. Post-Harvest Management Own / outsourcing
a. Pre-cooling Own / outsourcing
b. Cleaning / Washing Own / outsourcing
c. Sorting and Grading Own / outsourcing
d. Packing and labelling Own / outsourcing
e. Transport Own / outsourcing
f. Storage- Low cost / Cold Room/ Own / outsourcing
CA
g. Refer van Own / outsourcing
h. Retail outlet Own / outsourcing
i. Cold chain Own / outsourcing
10. Marketing Own / outsourcing
11. Processing Own / outsourcing
27
3.14. Profile of Agency executing erection of Post Harvest Infrastructure (based on
project / applicability etc.
1. Name of agency providing technical know-how and

turn key basis with full address of its Hq
2. Agency local Address
3. CIN / Company Incorporation No.
4. GST No.
5. CEO of the Agency
6. Contact person Name and contact numbers
7. Technical Manpower available (Desirable)
8. Number of years of experience (Desirable)
9. No of plants set up till date during the last 5 years in (Desirable)
the State
10. Turnover of the Agency (Desirable)
11. Whether firm has been blacklisted ever by any (Desirable)
government or corporate firm
28
3.15.Month wise operational chart / Implementation schedule: Commencement to
completion:
Project Implementation period in case of approval: Months.

Proposed/ Tentative dates of Bench mark / Activity Approximate date
Project Commencement Land development or Land/
Site Preparation
First Commercial Crop / plantation /
operations if any / Plant & Machinery
etc.
Project Completion
Activity Units Months

JF MA MJ JA SO ND
1. Land development
2. Land preparation
3. Procuring planting material
4. Orchard planning and layout
5. Water and nutrient
management
6. Integrated Pest & Disease
management
7. Physiological disorders
8. Farm Mechanisation-
procurement
9. Farm Mechanisation
operations
10. Harvesting/ Fruit care
management
11. Post-Harvest Management
a) Pre-cooling
b) Cleaning / Washing
c) Sorting and Grading
d) Packing and labelling
e) Transport
f) Storage- cold storage/ CA
g) Cold chain
12. Marketing
13. Value/ addition Processing
Note: The table can be extended as per need.JF: January/ February; MA: March/April and similarly other abbreviations.
3.16. Number of days of Operation / Crop etc:
29
3.17. Backward and Forward linkages
1. Backward linkages -with growers, input suppliers etc.
Operations Agency / Agents / providers (specify Distance Remarks

the proposed location)
Seed/ Planting Material
Manure
Fertilizers
Bio fertilizers
Bio pesticides
Fertilizers
Pesticides / Insecticide
others
2. Forward linkages- for Domestic and Export Market
Operations Agency / Agents / Service providers Distance Remarks

(specify the proposed location)
Storage Unit
Processing Unit
Local Market
Terminal market
Farm Market
3. Briefly explain as to how the produce will be consolidated (backward linkages) and
marketed/exported (forward linkages)
4. How transportation of raw material and produce is planned?
30
3.18.Manpower (Skilled Labour, Expertise etc.), Required, Already available, Gaps and the
management in an Year.
3.18.1.Managerial and Technical
Managerial Technical Gap

Requirement Availability Requirement Availability S US
Number No.of Number No.of N D N D
Days Days
a)
b)
c)
3.18.2.Skilled and Unskilled Labour
Skilled Labour Unskilled labour Gap

Requirement Availability Requirement Availability S US
Number No.of Number No.of N D N D
Days Days
Operations/
activity
d) Administration
e) Manager
f) Finance &
Accounts
g) Typing / IT
operations
h) Watch man
Crop husbandry
a)
b)
c)
d)
e)
f)
g)
h)
3.19.Employment Generation per annum
No.of man days / Annum

Permanent man power -Permanent (on rolls)
Casual / Temporary
31
3.20.Infrastructure and connectivity (Power, Fuel, Water, Plant and Machinery, Effluents
treatment etc.)- Required, Already available, Gaps and the management.
Utility Requirement Remarks

Power Likely requirement per month for the
purposes of …………………………
Source of Power
Whether renewable alternate energy to
power is under consideration
Access to Power is assured or not
Alternative Source of Power in case of
breakdowns
Water Source – Ground Water /Surface Water
Existing or New source
Plant &
Machinery
Fuel Access to fuel to power- Generators-
Yes/No
Nearest fuel depot
Effluent Facility and method adopted for effluent
treatment treatment.
connectivity- State Highway
Distance from Fright Corridor
Golden Quadrilateral
Rail
connectivity
Air connectivity
Market
connectivity
Vermi compost If available Numbers and Capacity.
Types:1. Permanent Structure and 2,
HDPE Vermi bed (12ft X 4ft X2 ft)
Animal Details of Animals
Husbandry Capacity / Income
Environmental
issues of the
project if any
Fencing
Any other
32
3.21.SWOT Analysis
1 Strengths
2 Weaknesses
3 Opportunities
4 Threats
33
Attention of the applicant:
1. Applicant has to intimate the Board before effecting change of project land, crop, area,
bank etc in the proposal before claim of subsidy. (page 121 of guidelines point 10(vi).
Thus Any change in crop or project site without prior approval of NHB shall make the
component or project, as the case may be, ineligible for getting subsidy.
2. Even the change in FI / Banker should be done with prior approval of NHB.
(Signature of the Applicant)

with date and time.
34
4 NHB Scheme under which the project is proposed with rationale /
justification.
1. Scheme.1: Scheme guidelines
35
36
2. Cost Norms and pattern of assistance: Copy paste scheme guidelines
37
38
39
40
41
42
43
3. Rationale for justification for taking up the proposed project under the scheme No.1 and
its components.
44
5.Project details
45
5.1 Agro-climatic suitability
5.1.1. Origin, History, and Distribution

1. Origin of the crop and its introduction into India:
The garden strawberry (Fragaria × ananassa) is a widely grown hybrid species of the
genus Fragaria, collectively known as the strawberries. It is cultivated worldwide for
its fruit. The fruit is widely appreciated for its characteristic aroma, bright red color,
juicy texture, and sweetness. It is consumed in large quantities, either fresh or in such
prepared foods as preserves, juice, pies, ice creams, milkshakes, and chocolates. The
very first garden strawberry was grown in Brittany, France, during the late 18th
century. Prior to this, wild strawberries and cultivated selections from wild strawberry
species were the common source of the fruit. The strawberry is not, from a botanical
point of view, a berry. Technically, it is an aggregate accessory fruit, meaning that the
fleshy part is derived not from the plant's ovaries but from the receptacle that holds
the ovaries. Each apparent "seed" (achene) on the outside of the fruit is actually one of
the ovaries of the flower, with a seed inside it. USA is the leading producer of
Strawberry in the world with production of 13,12,960 tonnes followed by Turkey with
a production of 3,02,416 tonnes, Spain with a production of 2,62,730, Egypt with
production of 2,40,284.
2. Distribution of crop across the country
The parts of India growing strawberries commercially are Himachal Pradesh, Jammu
and Kashmir, Uttar Pradesh, Maharashtra, West Bengal, Punjab, Rajasthan, Haryana,
Delhi and the Nilgiri hills. Maharashtra’s Panchgani, Mahabaleshwar leads the
country’s strawberry production, accounting for 85 percent of India’s supply.
Himachal Pradesh and Jammu and Kashmir account for most of the remaining
production. Approximately 20 varieties are of particular importance to the country,
with each varying in their ratio of sweetness and end use. Though India is not known
for its strawberries, it nevertheless exports them to other countries. According to the
APEDA in New Delhi, the top export countries of Indian strawberries are Bangladesh,
Austria, the US, Germany and Jordan.
46
5.1.2.Agro-climatic / Horticultural zones including Rainfall, temperatures at critical
stages and suitability of the project (Not applicable to standalone PHM projects)
Parameter Recommended@ Project location Remarks /

parameters# deviations
Climate Temperate
Altitude 4200 foot
elevation
Climatric / Non Climatric Non-Climactric
Temperature range Chilling period
varies from 400-
600 hours
Rainfall / Water Critical stage at
flowering and
fruit development
@ Note: Organisation / Institution (ICAR/CAU/SAU/SHU/ other) making recommendation
and its source should be specified: SKUAST-Shalimar Kashmir and ICAR-CITH, Srinagar
Risk management/ Deviation Management if any:
Conclusion: Whether project crop is recommended for the project location Yes/No
5.1.3. Soil Type and health -requirements and that of project suitability
(Not applicable to standalone PHM projects)
As recommended by Project Deviation Date on which

ICAR location data if any and soil health is
/CAU/SAU/SHU as per latest Manageme tested and the
Soil health nt name of the
test Institute
Soil type
Texture Sandy loam
and sandy clay-loam
soils
pH 5.7-6.5
Organic carbon
A conductivity of 0.22
deci-Siemens (ds) per
Electrical metre is equal to
0.033% of Total
conductivity
Soluble Salts. Values
above 0.3 ds/m may
retard the growth of
47
roots but other
factors, such as soil
type and the kind of
salt present, must also
be considered.
Calcium is required in
large quantities.
Generally, around
1.5kg of calcium is
needed for every tonne
of fruit. A lot of this
calcium is found in the
root, the plant leaves
and petioles. Transport
of calcium into the fruit
is limited largely
Calcium because Ca follows
water uptake and is
only taken up by
transpiring organs
thereby mirroring
water uptake. Thus
regular, season-long
supply of calcium to
the fruit is critical to
maintain fruit quality
and in particular
firmness and shelf life.
Sodium
Potassium is needed in
large quantities – at
levels above those of
nitrogen. Total crop K
uptake is around 3.5-
4.5kg/t of fruit yield.
Almost 60% of the
Potassium potassium is found in
the fruit at harvest.
Peak K demand is from
early fruit formation
through to maturity,
when uptake is faster
than for any other
nutrient.
Nitrogen is required in
large quantities at rates
Nitrogen of 3-3.5kg/t of crop
yield. Plants require a
continuous supply of N
48
for growth and 50% of
nitrogen eventually
accumulates in the
fruit. Excessive
amounts in the leaf,
and available at later
stages, can soften the
fruit and delay
ripening. Best practice
is to ensure regular
applications throughout
the growing season.
is important at early
stages of crop
development to ensure
good rooting and leaf
growth. Crops take up
around 0.5-1kg P/t of
fruit yield. During fruit
Phosphorus development, the P
concentration in other
plant organs decreases,
indicating a
redistribution of P to
the fruits with around
40% of total uptake
ending up in the berry.
@ Note: Organisation / Institution (ICAR/CAU/SAU/SHU/ other): SKUAST-Shalimar
Kashmir and ICAR-CITH, Srinagar
#: Provide details of Soil Test Laboratory (should be that of Agriculture Dept/ Agric.Univ/
Central or State Government) where Soil is tested with contact details of Head of Laboratory/
Analyst with telephone and mobile details and weblink if possible. A self-attested copy of the
laboratory results should be submitted in case project is qualified for processing for subsidy
claim.
Whether project location is a problematic soil- Alkalinity/Salinity/Others: if Yes.
1. Causes
2. Reclamation / Management/ Amendments proposed:
49
Conclusion:
Whether project location soil is suitable for the crop / activity.
50
5.1.4.Water/ Irrigation water Quality -requirements and that of project suitability
(Not applicable to standalone PHM projects)
As recommended by Project location data as per

ICAR /CAU/SAU/SHU latest Water Analysis test#
pH 5.5-6.5
EC below 0.75dS/m
(750uS/cm) or total
dissolved solids (TDS)
of 400mg/L.
Sodium Absorption Ratio ( Less than 3
SAR)
Bi-Carbonate 1.5 - 8.5 mmol/l
Boron concentration 0.7 - 3.0 mg/l
@ Note: Organisation / Institution (ICAR/CAU/SAU/SHU/ other) making recommendation
and its source should be specified.
#: Provide details of Laboratory (should be that of Agriculture Dept/ Agric.Univ/ Central or

State Government) where water is tested with contact details of Head of Laboratory/ Analyst
with telephone and mobile details. A self-attested copy of the laboratory results should be
submitted in case project is qualified for processing for subsidy claim.
Conclusion: Whether project location water source is Yes / No

suitable for the crop / activity.
51
5.2. Project- Market viability of the Project
(To be facilitated and certified by Horticulture Expert)
5.2.1. Commercial (and nutritive -where ever applicable) importance / significance,

composition and uses.
 Strawberry contains high levels of micronutrients and phytochemical compounds.

These exhibit functional roles in plant growth and metabolism and are also essential
for the nutritional and organoleptic qualities of the fruit. .
 On the nutrition front, strawberries are loaded with a hefty dose of healthy nutrients.
They are extremely rich in antioxidants and are a great source of vitamin C. Talking
about strawberry's nutritional value, the scrumptious heart-shaped delight contains
little or no fat, zero cholesterol and is sodium-free.
 Strawberries are rich in quercetin and kaempferol, both of which can prevent
"unhealthy" (LDL) cholesterol in the blood from oxidising and damaging the artery
walls. Other than this, its rich vitamin C content can also boost your immunity to a
great exten
 Strawberry contains the antioxidant compound known as ellagic acid that scavenges
for, binds to, and helps neutralise cancer-causing chemicals in the body. Apart from
this, strawberry also contains the antioxidants lutein and zeaxanthin that fight against
free radicals in the body.
 Strawberries are abundantly rich in vitamins and minerals. Loading up on this fruit
can give you a good dose of vitamin A, C, folate, phosphorus and manganese. Folic
acid can help in production of new cells, whereas vitamin C acts as powerful
antioxidants. Even if you consume 2-3 strawberries as a mid-meal snack, you shall
meet a good chunk of your daily vitamin C requirement. Not only does vitamin C
support the immune system, but also creates collagen, which helps in healing of
wounds. Other than this, manganese, which is found in strawberries, helps support
bone health and can maintain cognitive functions as well. Consumption of
strawberries helps in boosting body's metabolism and also reduces inflammation..
52
5.2.2.Targetted market (s) : Domestic or International. In case of International market, the
applicant have to refer APEDA export requirements and should specify compliance
appropriately with in the document. In case of domestic market specify the intended market
briefly while more details be provided in Marketing chapter.
1. Quality grades/ specifications/ kinds of products and their targeted Domestic/

International market.
2. Existing / Proposed Market linkages:
3. MOUs/ Contract documents / undertakings/ LoA if any
4. Target consumption centres/ key domestic markets
5. Export targets/ Plans if any
6. In case of export, details of volume to be exported / export destination / statutory
norms of export destination should be provided in the DPR.
5.2.3. Statistics: India and State.
1. India: Area, Production and Productivity in the area, State and India for the last 5-10
years
National picture
Year Area in ha Production Productivity Global Productivity

MT T/ha data T/Ha
2011- 0.1 0.3 3 Highest Average
2012
2012- 0.17 1.40 8.23
2013
2013- 0.21 1.61 7.66
2014
2014- 0.83 8.50 10.24
2015
2015- 0.7 4.90 7
2016
2016- 0.5 3.8 7.6
2017
Source:http://agricoop.nic.in/
State wise picture- Top 10 producing states
State Area in ha Production MT Productivity T/ha

Haryana 1.65
Mizoram 1.08
Meghalaya 0.90
Maharshtra 0.69
Himachal Pradesh 0.48
Jammu & Kashmir 0.06
Tamil Nadu 0.05
Source: http://agricoop.nic.in/
53
2. Project State Picture (Mandatory)
Year Area in Production States’ Productivity Gap in Productivity (T/Ha)

ha MT contribution T/ha State National Global
to Nation Av. Av Highest
2014- Haryana
15
Mizoram
Meghalaya
Maharshtra
Himachal
Pradesh
Jammu &
Kashmir
Tamil Nadu
3. Project State- district wise performance in the said crop producing districts in Last
Year (Mandatory)
Area Production Productivity

District Area % of District Production % of State District Productivity Ranking
(ha) State (MT) Production (T/ha)
Area
5.Project crop in the state: Time trend of Area, Production and Productivity (Mandatory)
District Item Current Year CY-2 CY-3 CY-4

District.1 Area
Production
Productivity
District.2
6.Share of project Crop- in terms of Area and Production in overall fruits/vegetables.
54
Crop Area Production
Ha % MT %
Total 100 100

55
7.Availability of Storage facilities in the project area / District / StateSource: (Desirable Data)
Year Commodity Low cost storage structures Cold storage CA Storage

No. Capacity Capacity No. Capacity Capacity No. Capacity Capacity
utilisation utilisation utilisation
Source: Multiple sources: https://nccd.gov.in/# and District Horticulture Office.
Gap Analysis in Project Area:
Commodity / produce Storage Storage Gap Remarks

required in the available in the
area area
Clusters/ Zones
5.2.4.1.Crop clusters in the State (Mandatory)
Name of Crop District No.of villages No.of farmers Total Area

1
2
3
4
5.2.4.2.Crop Agricultural Economic Zones in the State / UT, if any (Desirable)
Crop AEZ District No.of villages No.of farmers Total Area

1
2
3
4
56
5.2.5.Demand for the commodity:( based on the available data- minimum for the project area,
district and the state)
Demand -Supply gap for the commodity
Unit Demand No.of growers Supply / Gap Remarks

production
Nos. Area
Project
area*
District
where
project is
located
State
Country
Globally
Source: Multiple sources.
http://agricoop.nic.in/
APMC/ Agriculture Marketing Board/ District Horticulture Officer
*: Project area could be a block / District based on the crop / commodity/ activity and its
spread area and numbers.
Note: Applicant may take the help of District Horticulture Officer.
5.2.5.A.Projections of production, productivity, targets for domestic and export market (Desirable)
Year Production Productivity Local Value Terminal Value Export Value

Market in Rs. market in Rs. Market in Rs.
57
5.2.6.Global producers- Country, Area, Production, Productivity and global market share for
the last 5-10 years
Major producing country Area Production Productivity % share in

global market
India
5.2.7.International trade market and potential:
(collect from APEDA Agri-exchange website at http://agriexchange.apeda.gov.in/; including

product profile, statistics and market intelligence sites esp. International trade and Global
Analytical report in brief to the extent of relevance; may also refer DGCIS
sitehttp://www.dgciskol.gov.in/for more information)
58
5.2.8. Seasonality matrix of the fruit/vegetables/ flowers (Desirable Data):
Seasonality matrix of the crop
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Strawberry
Lean Season
Peak Season
Demand and Supply issues specific to project area:
59
5.2.9 Price variation of Commodities at State / UT Capital or at a Major Fruit Market
A.At local Market
Local Market: 1 Unit=Rs. Per Qtl/MT/Kg

Year Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Source: Concerned APMC / Marketing Board website or http://agmarknet.gov.in/

If no reliable source is available, the above data may be collected from District Marketing /
Horticulture Officer
B.At nearest / Major Terminal Market

Major Terminal Market: 2 Unit=Rs. Per Qtl/MT/Kg
Source: Concerned APMC / Marketing Board website or http://agmarknet.gov.in/

If no reliable source is available, the above data may be collected from District Marketing /
Horticulture Officer
C.Projected prices of project produce (if Possible)
Market: ………………………… Unit=Rs. Per Qtl/MT/Kg

Source: Could be applicants’ own assumption / horticulture expert etc.by giving justification
60
5.2.10.Balance sheet of commodity in the State (Desirable Data/ Voluntary)
Year: Qty: 000Tons

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Stored/
Carry in
Fresh
Production/
Arrivals
Imports
Availability
In LT
Storage
Consumption
Exports
Post
Production
losses
Total Usage
Carry out
Source:
Note:
61
5.2.11.Whether transportation infrastructure is available.
1. Mode of transportation / arrangement:

2. Whether cold chain facility available locally if so details of service providers and
contact person name.
5.2.12.Value Addition scope/ potential
5.2.13.Central and State Government policies to promote the commodity:

(towards its promotion, area expansion and organised marketing, processing and export).
62
5.2.14.Value chain in the commodity
5.2.15.Proposed Business Strategy by the Applicant for Marketing and Market viability
63
5.3.Financial Viability of the Project
( To be prepared and certified by Project Finance Expert on each page)
5.3.1: Due Deligence Status

Date of Due Deligience Remarks
1 Examination of CIBIL report Yes/No
2 Credit rating / scoring is done Yes/No
3 Whether name of promoters/company
appearing in the list of-
a) RBI defaulter list Yes/No
b) RBI willfull defaulter list Yes/No
c) ECGC SA list Yes/No
4 a)Verfication of CERSAI (Central Yes/No
Registry of Securitisation Asset
Reconstruction and Security Interest)
b) In case of company whether Yes/No
financial data verfied with ROC .
5.3.2.Project Cost (Rs in Lakhs) – (subitems are to be decided based on need)
Scheme Items Sub- items Capacit Units/ unit Cost Cost as

Component y/ Numbe cost per
Area/ rs NHB
spacing norms
Etc.
Open field Cultivation Planting material
Cultivation Expenses Input cost (Labour,
Manure & Fertilisers,
pesticides etc.)
Others
Irrigation Tube well/ bore well/
Open well (Nos.)
Cost of Pipeline
(Length, Size &
Material)
Water harvesting
structure / Water
tank min. 300
microns
Non lined
ponds/tanks
Others
Drip / Sprinkler
Civil Functional pack
Infrastructur house
e Store & Pump house
(Area in sq.ft with
size)
Labour room & go
64
down (Area in Sq.ft
with size)
Others
Farm Tractor upto 20 BHP
Mechanisati Power Tiller HP
on Equipments- driven
(AC) by Tractor/ Power
Tiller
Mulch laying
machine
Self-propelled hort.
Machinery
Other tools and
equipment’s as per
Sub Mission on
Agriculture
Mechanisation
(SMAM)
Others
Land Soil levelling /
Developmen Digging/Fencing etc.
t Others if any
Land if newly purchased but not

before one year from date of
sanction of loan (indicate year)
Support system for Grapes
Vermi Compost Unit
Certification of Good Agri Practices
Good Agricultural Practices (GAP)
including infrastructure (AC)
Plastic Mulching
Others
Grand Total
Scheme Capacit Units/ Like NH
y/ Numbe ly B
Area/ r /Uni Nor
Spacin t m
g etc. cost
Integrated 2. Integrated PHM
PHM 3.1.Pack House
3.4.Cold Room (Staging)
3.5.Mobile Pre-cooling unit
controlled)
Others
65
Summary of Project Cost
Project Max.possible
Cost NHB support
(self-
appraisal)
Open field condition With add on components
Without add on
components
Integrated PHM
3.1.Integrated Pack House
3.2.Pack house
3.8.Refer Van
3.9 Retail outlet
Grand Total
5.3.3 Means of Finance (Rs.in Lakhs)

S.No Item Components
1 Promoters share
2 Bank/FI Term loan
3 Un secured
loan/VCA
Total
5.3.3. A Information on subsidy available under different schemes:- (For information)

1. Subsidy from NHB
2. Subsidy from State *
3. Subsidy from Centre *
4. Subsidy from other *
sources
Total
66
5.3.4.Hypothecation Security if any:
5.3.5.About Bank/ FI: Name of the Bank/FI, branch and its code identified for Term loan
and Rationale
Name of Bank/ FI
Bank/FI Branch Address
Bank/FI Branch contact Number
IFSC code
5.3.6.Investiment in Horticulture Sector
5.3.7 Projected / existing operational profitability of the Project : (Rs. In Lakhs)
Estimated projections
Y1 Y2 Y3 Y4 Y5 Y6 Y7 Y8
Capital
Reserves
Intangibles
Tangible Net
Worth
Net Working
Capital
Current Ratio
Net Sales
Op. Profit
Net Profit Before
Tax
Net Profit After
Tax
TOL/ TNW
Debt-equity ratio
Depreciation
Dividend
Retained Profit
Justification for the above (wherever figures are on higher side)
NOTE:- In case of existing business / project, the promoter has to provide the audited data
for the last three years apart from estimated and projected data for covering the entire
repayment period.
67
5.3.8 Project Financing:
1) Rate of Interest :
2) Percentage of Term loan against total project cost
3) Internal Rate of Return (IRR):
4) Cost of Production and Profitability (Annexure)
5) Yield and Sales Chart (Annexure)
6) Proposed Balance Sheet: (Annexure)
7) Proposed Cash flow Statement for repayment period (Annexure)
8) Proposed Profit & Loss Account: (Annexure)
9) Proposed Repayment of Term loan and Schedule (Annexure)
10) Break even Analysis (Annexure)
11) NPV (Net Present Value)
12) Economic Rate of Return
13) Depreciation
68
5.3.9 Sensitivity analysis of the project.
Base Case 2018-19

(First Full
Year of
Operation)
Case I Decrease in capacity utilization by 10%.
Case II Decrease in Sales by 10%.
Case III Increase in Raw Material Cost by 10%
Base Case Case I Case II Case III
PBIDT
PBT
PAT
Min DSCR
Max DSCR
Overall
DSCR
69
5.3.10 Key Financial Parameters for the proposal:
Sl. Ratio Benchmark As calculated by Project Finance Expert

No.
1styr 2ndyr 3rdyr 4thyr 5thYr
1. Current Ratio 1.25:1
other than export
units
2. CR-Export units 1.10:1
3 IRR /BCR
4 DSCR* 1.50:1
5 Average DSCR
6 Debt to Equity 3:1
Ratio i.e DER
7 TOL/TNW 4:1
8 Promoters 25%
Contribution minimum
9 Break Even Point Lower the
% is better
10 Security More than
Coverage Ratio 100% of
Loan
Amount
11 Repayment Up to 7
period Years
excluding
moratorium,
but not to
exceed an
overall
tenor of 10
years
70
5.3.11 Statement of Assets & liability as on……...
1. Immovable Assets
(Rs. In lakh)
Sl.No Description Extent Location Face value Market value
1 Land
2 Building
3 Plant & machinery
4 Commercial plots
2. Movable Assets
Sl.No Description Modle Face value Market value
1 Car/Scooter/Truck/Bus/Mobile
phone
3. Bank/FI balances and cash
Sl.No. Name of the institutions Date of Face value Market

opening value/Present
value
4. Shares & debentures
Sl No Name of the Date of Face value Market value

Company/Institutions purchase
5. Investment in business & other associates concern

Sl No Name of the Date of Face value Market value
Company/Institutions Investment
Total assets……............
1. Liabilities
Sl.No. Nature of the loan Name of the Date of loan Face Market value/
institution value Present value
Total liabilities…….....................
Net of assets & liabilities…….....
Date:Signature of the Promoter/Guarantors/Directors /partner
71
5.3.12.Risk Analysis& Management
A. Promoters & Management Risks:

B. Project Completion and Operational Risk:
C. Other Risks:
Risk Management
Excess production / Glut situation in
Market
Crop failure Crop insurance
Price volatility-low prices
Pests and Diseases
Natural calamities- fire, cyclone, Floods
etc.
5.3.13.Farm record keeping/ Maintenance proposed
72
5.4: Land development and Crop husbandry
5.4.1.Land development: ( in case of waste/ barren land)
5.4.2. Selection of Quality Planting Material

Recommended and popular Cultivars- varieties/hybrids, their specific characteristics,
requirements and yields and list of reputed / accredited Nurseries
1. Recommended and popular Name of variety / Hybrids/ cultivar (with

cultivars/ varieties/ Hybrids State potential yield)
wise
a. Earliglow
b. Chandler
c. Blakemore
d. Elsanta
e. Fairfax
f. Red heart
g. Seascape
h. Senga Sengana
i. Redglow
j. Redchief
k. Itasca
l. Hecker
m. Catskill
n. Katrarin sweet
o. Dilpasand
p. Nabila
q. Pusa Early Dwarf
r. Bangalore
s. Missionary
2. Classification of cultivars based on
crop maturity
a. Early
Earliglow
Lester
b. Mid
Chandler
Elsanta
c. Late
73
Pandora
Sophie
Method of Propagation / technology
Method recommended by ICAR / There are three main ways to propagate

CAU/SAU/SHU strawberry plants. The plants can be
divided and transplanted once multiple
crowns have been grown (or division of
rhizomes), new plants can be grown from
strawberry seeds, or the runners that
strawberry plants put out can be controlled,
guided, and caused to root where clone
plants can be utilized most efficiently.
Proposed method under the project
Do’s and Don’t’s proposed / taken in
propagation
Expert guiding the project
List of Nurseries having Virus Indexing
 ICAR-CITH, Srinagar
 SKUAST-K, Shalimar

List of NHB accredited Nurseries: availability of quality seeds / planting material.
List of reputed / authorised store / Nursery from where quality seeds / planting material is
planned to source in the project:
74
Planting material-source, quality and suitability
1. Proposed cultivar / variety/Hybrid

2. Criterion / Rationale for Selection
3. Nursery from where planting material is Name of Nursery:
procured/ purchased
Proprietor Name
Contact Number:
4. Warranty provided if any
5. Whether variety/ hybrid/ cultivar
registered under Section 39 (2) of The
Protection of Plant Variety and Farmers
Right Act, 2001 (PPVFR Act)
6. Authority which provides compensation Registrar General, PPV & FRA is the
to the farmers in case a registered designated officer for redressal of Public
variety does not perform as per the Grievances and can be addressed to:
claim made by the breeders. Registrar General Protection of Plant
Varieties and Farmers’ Right Authority S-2,
A Block, NASC Complex, Opp. Todapur
Village New Delhi -110012
7. Applicability of Seed Act and any State
Act on nursery/ planting material
8. Authority which provides compensation
to the farmers in case a registered
variety does not perform as per the
claim made by the breeders under Seed
Act / State Nursery Act if any
9. Parentage if known
10. Original manufacturer / Source of
planting material
11. Name of Tests with date and lab-
conducted to assure pest and disease
freeness of planting
material/propagation by the nursery
12. Whether the planting material is
imported. If Yes, whether plant
quarantine and disease free certification
was done
75
5.4.3. Orchard planning Lay out and management
5.4.3.1. Planning of orchards establishment and layout systems / Types of orchards
As recommended by  Orchard should be planned at site where there is source of

ICAR Institute/ irrigation, transportation facilities, marketing, suitable soil
CAU/SAU/SHU/ Others conditions, slope of land should be suitable, direction of
orchard should face sun light etc.
 Orchard can be designed in rectangular, hexagonal, diagonal
or quincunx system or contour system based on the type of
land.
Action taken / proposed
by the applicant
Points of Deviation if any
and justification
76
5.4.3.2. Land preparation including bed preparation
As recommended by Land should be levelled before planting in plains or contour system is

ICAR Institute/ adopted for the hills where the plants are planted along the contour
CAU/SAU/SHU/ Others across the slope.
Action taken / proposed
by the applicant
Points of Deviation if
any and justification
77
5.4.3.3. Planting Season / time and density
Recommended @ Proposed Remarks in case of

deviation
Planting Season / November-December
Time
Spacing The usual practice is to
plant on raised beds 4 x
3 meters or 4 x 4 meters.
The planting distance
should be 45 cm from
plant to plant and 60 to
75 cm. from row to row.
Seed/ seedling rate/
Density per Acre
Depth of sowing
Seedling/
Transplanting age
@: Specify the organisation / institution recommending. www.cith.org.in
78
5.4.3.4. Water and Nutrient Management
1. Water requirements, Source and irrigation methods&
a. Critical stages for Irrigation and Water required under Drip Irrigation
Critical Stages Recommendation Proposed practice Remarks

Bud Burst and
flowering stage
Fruit
development
(Fruit fill stage)
b. Method of Irrigation:
Methods Recommendation Proposed practice Remarks

Flood 8-12ML/ha
Drip 3-8mm/hr, 4-8ML/ha
(Preferred method)
2. Nutrient management—Manure, Bio-/ Chemical fertilizers including micro nutrients:/

Fertigation. Dosage and method and time of application for efficacy, food safety and
environment sustainability.
Soil Health Analysis:
Dated Institute
Soil Health Values Recommended range Remarks

Parameters
As recommended by Strawberry requires moderate amounts of nitrogen. Addition of organic

ICAR Institute/ matter to the soil, in the form of 50 tons of Farm Yard manure per hectare
CAU/SAU/SHU/ is highly desirable. It improves the water holding capacity of the soil and
Others also gives better runner formation. Farm yard manure may be
supplemented by chemical fertilizers to make up the total quantity of
nitrogen from 84 to 112 kg per hectare, Phosphorus 56 to 84 kg per
hectare, and Potash 56 to 112 kg per hectare. The Phosphatic fertilizer
should be incorporated into the soil before plantings. The nitrogenous
fertilizer be applied in Two doses (Three weeks after planting and again
at the time of flowering) and potash at the time of flowering only.
Application of adequate amounts of nitrogen gives higher yield of early
berries
Action taken /
proposed by the
applicant
79
Availability of Water and Nutrient management plan: Yes/ No
5.4.3.5. Intercultural operations including Weed management
As recommended Floor management/weed managament through hoeing or ploughing/grass

by ICAR cutter. Application of glyphosate @ 800 ml./ha. or Gammaxone /Paraquat
Institute/ (0.5% ) as post emergence herbicide suppresses weed growth for 4-5 months
CAU/SAU/SHU/
Others
Action taken /
proposed by the
applicant
Points of
Deviation if any
and justification
80
5.4.3.6. Integrated Pest and Diseases Management including Biological control and Food
Safety
As recommended by Diseases include: anthracnose, black root rot, botrytis fruit rot (gray
ICAR Institute/ mold), leaf blight, leaf scorch, leafspot, leather rot, powdery mildew, red
CAU/SAU/SHU stele, verticillium wilt. Fungicides are applied for gray mold (Botrytis
cinerea) up to 3 times during bloom starting at 10% bloom, according to
weather conditions and related disease pressure
Insects and related pests include: aphids, bud weevil (clipper), cyclamen
mite, garden slugs, leafrollers, root weevils, sap beetle, spittlebug,
strawberry rootworm, potato leafhopper, tarnished plant bug, two spotted
spider mite. Control measures for spider mites are not taken until: 25% of
leaves sampled show presence of TSSM but no predator mites are found
OR 30% of leaves sampled show presence of TSSM and some predators
mites are found
Action taken /
proposed by the
applicant
Residue Analysis: Address and contact details of NABL approved laboratory proposed for
testing pesticide residue:
81
5.4.3.11. Physiological disorders- causes, preventive and management measures.
As recommended by ICAR  Sunscald is caused by high temperatures and over-

Institute/ CAU/SAU / SHU exposure of strawberry fruit to the sun. Symptoms are
more common when hot sunny weather occurs after a
prolonged period of cool cloudy weather. Symptoms
appear on the upper side of fruit, near the calyx, just
before ripening. The fruit becomes pale and mushy at
first, eventually drying down to a distinct, firm, bleached
lesion ranging in colour from pink to off-grey. Berries
growing on the south or west side of rows, and those
without adequate foliage canopy, are most susceptible.
Some varieties are more susceptible than others.
 Albinism (lack of fruit colour during ripening) is a
physiological disorder in strawberry. It is probably
caused by certain climatic conditions and extremes in
nutrition. Fruits remain irregularly pink or even totally
white and sometimes swollen. They have acid taste and
become less firm. Albino fruits are often damaged during
harvesting and are susceptible to Botrytis infection and
decay during storage.
.
 Poor pollination can cause poor fruit set, low yields, and
poorly developed or misshapen fruit. The fruit will
usually exhibit smaller seeds in the deformed area
compared to the surrounding healthy area of the fruit.
Poor weather conditions during bloom increase the
likelihood of poor pollination. Powdery mildew can also
cause small fruit with small undeveloped seeds.
Diseases such as powdery mildew can infect pollen and
also lead to symptoms of poor pollination.
 Growers should take care when using insecticides
harmful to bees, especially during bloom.
Action taken / proposed by the

applicant
Points of Deviation if any and
justification
82
5.4.3.12. Special problems if any
Special Recommendation by Proposal / action Points of deviation and

Problem ICAR/ taken by applicant justification
CAU/SAU/SHU
83
5.4.5. Farm Mechanisation
Available Machinery and equipment’s / implements
Operations Available Machinery Proposed use justification

and equipment’s /
implements
1 Pesticide spray Sprayers
2 Ploughing Tractor
3 Weeding Weeder, grass cutter
4 Harvesting Manual/Mechanical
5 Grading Grading machine
Plant & Machinery proposed to be used or procured on outsourcing and on his own
Operations Plant & Machinery Out Cost justification

proposed to be used sourcing /
own
purchase
1 Pesticide spray Sprayers
2 Ploughing Tractor
3 Weeding Weeder, grass cutter
4 Harvesting Harvester
5 Grading Grading machine
5.4.6. Harvesting and Fruit / Flower care management
5.4.6.1. Harvesting season- Across India
State/UT Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
J&K
MAHABALESHWAR
5.4.6.2. Harvesting season- Across the project state /UT
District/ Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Production
area
5.4.6.3. Harvesting stage based on purpose and market (local/distant market):
84
5.4.6.4. Harvesting technology and Fruit care management
Global best practices (Mention source of publication with date/Year)

As recommended by Pre-harvest Management
ICAR Institute/ Maturity Index / determination
CAU/SAU/SHU Technique
Devices
Skills and training
Time/ Period
Handling
Containers
Others
(Mention source of publication with date/Year)

Relevant Photographs
if any
Action taken /
proposed by the
applicant
5.4.6.5.Expected Yield / Acre and for the project area in a Year:
85
5.5. Post-Harvest Management
5.5.1.Post-Harvest infrastructure scenario in horticulture sector in the State and specially for
the proposed crop / component
86
5.5.2.Product / Process Flow chart- Illustrative ( It should be crop and project specific)
(Unidirectional)
Harvesting
PRE-Cooling
Grading &
Sorting
Processing and value
addition
Packaging
Transportation (R-Van)
Marketing
87
5.5.3. Lay out/ Floor Plan of Post-harvest operations
1. Sorting
2. Cleaning / Washing
3. Grading
4. Pre-treatments (HW, waxing, chemical treatment, etc.)
5. Packing
6. Pre-cooling
7. Transport
5.5.4. Post-harvest operations
1. Arrival Area
Activity Recommended Proposed practice Remarks

Collection Storage with
cooling facilities
2. Pre-Cooling (Also specify protocols to be followed)

3. Cleaning / Washing– manual/mechanised; model/make, size, capacity and protocols.

Cleaning and Manual
washing Mechanized
4. Sorting and grading including manual/mechanised; model/make, capacity and

protocols.

Sorting and Size based
grading
Sorting and Colour based
grading
5. Packaging and Labelling
88
(Including steps/ processes, norms, protocols, manual/mechanised; model/make, capacity,
turn over / hour; palletisation; wooden/plastic / any other.In case of exports are you aware
of compliance requirements as provided by APEDA-
http://apeda.gov.in/apedawebsite/six_head_product/FFV.htm)

Packaging & packed in flat shallow
labelling containers of various
types (cardboard,
bamboo, paper trays etc.)
with one or two layers of
fruit
6. Mode of Transport including the requirement of Refer vans
Recommended Present status Gap / Remarks

Transport method- Road/Air
Local Market Strawberries are
highly perishable
and hence a great
deal of care in
harvesting and
handling as well as
its marketing also
requires to be
organised carefully.
Usually the fruit is
picked in the early
morning and sent to
the market in the
afternoon of the
same day or is
picked in the late
afternoon stored
overnight in a cool
place, and sent to
market the following
morning.
Distant Market
Exports
7. Storage Cold room and Cold Chain

Cold storage &
cold chain
89
5.5.5. Post-harvest Infrastructure – Integrated Postharvest Management
Type of project New Project/ Expansion/Modernisation

Location of the Project
Man power employed
(On rolls and on contract)
Business model - Rental, Captive, Part of Supply chain service, mixed
Components of project
submitted
Infrastructure under the scheme Tick mark
1.3Integrated PHM
Integrated Pack house
Pack House
Pre-cooling unit
Cold Room (Staging)
Mobile Pre-cooling unit
Ripening Chamber
Primary Processing
Refer van
Retail outlet
Types of products to be Frozen, chill, Mild chill
handled Temperature zones
Note: In case the project includes any of the post-harvest infrastructure units. Only the
relevant details and data sheet should be part of the DPR.
Certificates to enclosed during Market and Financial viability stage and JIT:
1. For Civil Works: Chartered Engineer (Civil) Certificate- component wise cost break
up for Civil Works.
2. For Plant & Machinery: Chartered Engineer (Mechanical) Certificate on component
wise cost break up for Plant & Machinery showing basic cost and Taxes separately.
90
5.5.5.1. Integrated Pack house:
1. Rationale for the proposal

2. Stages / process flow chart.
3. Proposed project location:
4. Number of days proposed to be operational:
5. Raw Material:
a. Types/ Quality of raw material- Grades/ Specifications
b. Raw material availability and procurement: Details of own production if any and
local production annually with 5 years data with future projections. Markets and farm
areas of procurement and reliability. (Obtain past data from Local District
Horticulture Officer. In the absence of scientific data, the authority can give
estimated/projected data with stated assumptions)
c. Catchment area:
S.No Location of Catchment Name of Commodities Qty to be
(Cluster- Primary / Village, to be sourced sourced
Secondary) Block, District
d. Quality control/ assurance /testing

6. Pack house/ Sorting and Grading unit:
e. Existing number of units, available capacity and utilisation in the project block,
district and the State.
f. Products and services and projections.
g. Statutory requirements / licensing details if any.
7. Products, Bi products and services
h. Various products – Quality, specifications etc.
i. Annual output for the last 3 years in the project block, district and state.
j. Projections for 7 years.
k. Packing and labelling
8. Market :
a) Quality grades/ specifications/ kinds of products
b) Demand and Supply data for the products and services.
c) Existing / Proposed Market linkage
d) MOUs/ Contract documents / undertakings/ LoA
e) Target consumption centres/ key domestic markets
f) Export targets/ Plans if any
g) In case of export, details of volume to be exported / export destination /
statutory norms of export destination should be provided in the DPR.
9. Business model for the unit.
10. Source of Technology
11. Pack house unit: Type and Lay out (show the drawing)
12. Technical standards-Civil infrastructure and Plant and Machinery, accessories: Refer NHB
guidelines on Technical Standards
(Proposed Design, layout and Photographic evidence certified by chartered engineer is required
to be submitted in case the project is considered for processing)
91
Plant & Recommended Proposed Make No.of Unit cost Total
Machinery technical units cost
standards
13. List of Manufacturers / Suppliers of Plant and Machinery (enclose quotations during
Market viability and Financial viability stage)
Plant & Manu- Offer product Compliance Quotation Dealers Quotation

Machinery facturer Technical with the cost location is in
Specifications NHB possession
standards of the
applicant
14. Protocols
15. Compliance to relevant BIS code and standards- Electrical, Mechanical- Yes/No.
16.Requirement and Availability of
a. Managerial manpower
b. Technical manpower
c. Skilled manpower
d. Un skilled manpower
92
93
5.5.5.2. Pack house:

5. Raw Material:
c. Catchment area:

6. Pack house/ Sorting and Grading unit:
a. Existing number of units, available capacity and utilisation in the project block,
b. Products and services and projections.
c. Statutory requirements / licensing details if any.
a. Various products – Quality, specifications etc.
b. Annual output for the last 3 years in the project block, district and state.
c. Projections for 7 years.
d. Packing and labelling
7. Market :
10. Pack house unit: Type and Lay out (show the drawing)
guidelines on Technical Standards(Proposed Design, layout and Photographic evidence
certified by charter engineer is required to be submitted in case the project is considered for
processing)
94
Plant & Recommended Proposed Make No.of Unit Total
Machinery technical units cost cost
standards

standards of the
applicant
14. Protocols
Activity Recommended Proposed Remarks

practice
15. Compliance to relevant BIS code and standards- Electrical, Mechanical- Yes/No.
e. Managerial manpower
f. Technical manpower
g. Skilled manpower
h. Un skilled manpower
17.Data sheet if any.
95
5.5.5.3.Pre-cooling unit

5. Raw Material:
c. Catchment area:

6. Pre-cooling unit:
7. Market :
9. Technology / Source/ Company/Make
10. Pre-cooling unit: Type and Lay out (show the drawing)
guidelines on Technical Standards (Proposed Design, layout and Photographic evidence
processing)
96
standards

standards of the
applicant
i. Managerial manpower
j. Technical manpower
k. Skilled manpower
l. Un skilled manpower
97
98
5.5.5.4.Cold room

5. Raw Material:
c. Catchment area:

6. Cold room unit:
7. Market :
h) Quality grades/ specifications/ kinds of products
i) Demand and Supply data for the products and services.
j) Existing / Proposed Market linkage
k) MOUs/ Contract documents / undertakings/ LoA
l) Target consumption centres/ key domestic markets
m) Export targets/ Plans if any
n) In case of export, details of volume to be exported / export destination /
10. Cold Room: Type and Lay out (show the drawing)
processing)
99
Plant & Recommended Proposed Make No. Unit Total
Machinery technical of cost cost
standards units

standards of the
applicant
a. Managerial manpower
b. Technical manpower
c. Skilled manpower
d. Un skilled manpower
100
5.5.5.5. Mobile Pre-cooling unit

5. Raw Material:
c. Catchment area:

6. Mobile Pre-cooling unit:
8. Market :
11. Mobile Pre-cooling unit: Type and Lay out (show the drawing)
processing)
101
standards
13.List of Manufacturers / Suppliers of Plant and Machinery (enclose quotations during


standards of the
applicant
e. Managerial manpower
f. Technical manpower
g. Skilled manpower
h. Un skilled manpower
102
5.5.5.6.Primary Processing unit

2. Stages in Primary Processing and flow chart.
5. Raw Material:
c. Catchment area:

6. Industry:
7. Market :
h) Quality grades/ specifications/ kinds of products
i) Demand and Supply data for the products and services.
j) Existing / Proposed Market linkage
k) MOUs/ Contract documents / undertakings/ LoA
l) Target consumption centres/ key domestic markets
m) Export targets/ Plans if any
n) In case of export, details of volume to be exported / export destination /
103
10. Civil infrastructure. Design, layout and Photographic evidence certified by chartered engineer
is required to be submitted in case the project is considered for processing.
Facility / Recommended Proposed. Remarks

utility
11. Plant & Machinery: Rationale, Design, Capacity, After service, Warranty(Design, layout and
Photographic evidence certified by chartered engineer is required to be submitted in case the
project is considered for processing).
Plant & Recommended Proposed Make No.of Unit cost Total

Machinery technical machinery units cost
standards standards

Specifications NHB excluding possession
standards Taxes of the
applicant
14. Requirement and Availability of

i. Managerial manpower
j. Technical manpower
k. Skilled manpower
l. Un skilled manpower
104
5.5.5.7.Refer Van
1.Introduction
105
106
3. Product / Process flow chart.
6. Produce / Raw Material:
c. Catchment area:

7. Enterprise:
7. Market :
o) Quality grades/ specifications/ kinds of products
p) Demand and Supply data for the products and services.
q) Existing / Proposed Market linkage
r) MOUs/ Contract documents / undertakings/ LoA
s) Target consumption centres/ key domestic markets
t) Export targets/ Plans if any
u) In case of export, details of volume to be exported / export destination / statutory
10. Civil infrastructure, Plant and Machinery. Design, layout and Photographic evidence certified by
chartered engineer is required to be submitted in case the project is considered for processing.

utility
107

applicant
12.Skilled Manpower availability:
13. Data sheet:
108
Retail outlet
1. Introduction:

3. Product / Process flow chart.
6. Produce / Raw Material:
areas of procurement and reliability.
c. Produce/ Raw material quality and assurance testing
7. Enterprise:
7. Market :
v) Quality grades/ specifications/ kinds of products
w) Demand and Supply data for the products and services.
x) Existing / Proposed Market linkage
y) MOUs/ Contract documents / undertakings/ LoA
z) Target consumption centres/ key domestic markets
109
aa) Export targets/ Plans if any
bb) In case of export, details of volume to be exported / export destination / statutory
10. Civil infrastructure, Plant and Machinery. Design, layout and Photographic evidence certified by
chartered engineer is required to be submitted in case the project is considered for processing.

utility

applicant
m. Managerial manpower
n. Technical manpower
o. Skilled manpower
p. Un skilled manpower
13. Data sheet:
110
111
5.6 Marketing
5.6.1.Connectivity of project site and produce
1. Road connectivity Distance

a. National Highway
b. State Highway
c. Fright corridor
d. Quadri lateral
2. Rail connectivity
3. Air connectivity
5.6.2. Nearest produce Assembling / Aggregation unit/ place if any
5.6.3. Existing Market Institutions – Agri.Produce Market Committees,
a) Near to Project site

b) Within the District / Neighbourhood districts
c) Within the State
d) In Adjacent State
5.6.4. Alternative Marketing strategies;
a. Pre-harvest contract
b. On Farm Marketing
c. Retail Marketing
d. Wholesale marketing
e. Online Marketing
f. Exports
5.6.5.Traceability Record/ system proposed if any for packs.
5.6.6.Proposed value chain / method of Marketing by the Applicant
112
5.7 Value Addition/ Processing
Potential for the processing of crop produce / commodity and facilities / infrastructure available
Processing product (s) Infrastructure / Capacity % capacity Remarks

Processing units utilisation
available
113
6 Technology providers
6.1. Research Institute (s) [ICAR/CAU/SAU/SHU etc.] providing / from which technical details are
ascertained
 ICAR-central Institute of Temperate Horticulture, Old Air Field, Rangreth, Srinagar –

190007, Jammu and Kashmir, India
 Sher-i-Kashmir University of Science and Technology, Shalimar, Srinagar, Jammu and
Kashmir, India
 Dr YS Parmar University of Horticulture and Forestry, Nauni, Solan, 173 230, Himachal
Pradesh, India

114
6.2. Experts-whose services are availed -Crop expert / Subject Matter Specialist (SMS) and
other experts consulted DPR preparation.
Crop Expert Name of Horticulturist/ Crop Expert

(Mandatory) Current profession:
Educational Qualification and
University passed out
Registration Number if any
Permanent Address:
Contact Number:
Hi Tech Expert Name of Expert
(Desirable) Current profession:
Permanent Address:
Contact Number:
Post-Harvest Name of PHM Expert
Management Expert
Permanent Address:
Contact Number:
Cold storage / Infra Name of Expert
Expert / Charter
Engineer
Permanent Address:
Contact Number:
Market Expert Name of Expert
Permanent Address:
Contact Number:
Project Finance Name of Expert
(Mandatory) Current profession:
Permanent Address:
Contact Number:
115
6.3. Agri-Business Incubators
1. List of Incubators nearest to the project.

2. If any assistance is taken from the incubators, details
a. Dr Desh Beer Singh, Director, ICAR-Central Institute of Temperate Horticulture,
Srinagar, [email protected], [email protected]
b. Dr Om Chand Sharmna, Principal Scientist, Fruit Science, ICAR-Central Institute of
Temperate Horticulture, Srinagar, [email protected]
c. Dr Javid Iqbal Mir, Senior Scientist, ICAR-Central Institute of Temperate
Horticulture, Srinagar, [email protected]
d. Dr Waseem Hassan Raja, Scientist, ICAR-Central Institute of Temperate
Horticulture, Srinagar
116
7 Food Safety – With / Without Good Agricultural Practices Certification
7.1. GAP Optional

Whether the applicant proposes to undertake Good Agricultural Yes/No
Practices?
If Yes. What brand / kind GAP – Provide details of brand
Provide Certifying Agency details and contact person
NABL lab whose services are proposed to be availed to assure
compliance with regard to pesticide / chemical residue.
7.2.FOOD SAFETY MEASURES
7.2.1.Pre-Planting Measures
Activity Action taken /Proposed

to be in the project
1. Site selection
Land or site for strawberry production should be selected on
the basis of land history, previous manure applications and
crop rotation.
a) The field should be away from animal housing,
pastures or barnyards.
b) Farmers should make sure that livestock waste
should not enter the produce fields via runoff or
drift.
2. Manure handling and field application
Livestock manure can be a valuable source of nutrients, but
it also can be a source of human pathogens if not managed
correctly.
a) Proper and thorough composting of manure,
incorporating it into soil prior to planting, and avoiding
top-dressing of plants are important steps toward
reducing the risk of microbial contamination.
3. Manure storage and sourcing
a) Manure should be stored as far away as practical from
areas where fresh produce is grown and handled.
b) Physical barriers or wind barriers should be erected to
prevent runoff and wind drift of manure.
c) Manure should be actively compost so that high
temperature achieved by well-managed, aerobic
compost can kill most harmful pathogens.
4. Timely application of manure
Manure should be applied at the end of the season to all
planned strawberry, preferably when soils are warm, non-
saturated, and cover-cropped. If manure is being applied at
the start of a season, then the manure should be spread two
weeks before planting, preferably to grain or forage crops.
117
7.2.2. Production Measures
1. Irrigation water quality

Ideally, water used for irrigation or chemical spray
should be free from pathogen. However, potable water
or municipal water is not feasible for extensive use for
crop production.
a) Hence, surface water used for irrigation should be
quarterly tested in laboratory for pathogen.
b) Farmers can filter or use the settling ponds to
improve water quality.
c) Strawberry crop should not be side dressed with
fresh or slurry manure. If side dressing is
required, well composted or well-aged (greater
than one year) manure should be used for the
application.
2. Irrigation methods
a) Drip irrigation method should be used, whenever
possible to reduce the risk of crop contamination
b) Plant disease levels also may be reduced and
water use efficiency is maximized with this
method.
3. Field sanitation and animal exclusion
a) Farmers should stay out of wet fields to reduce
the spread of plant or human pathogens.
b) Tractors, plant, machinery and equipments that
were used in manure handling should be cleaned
prior to entering produce fields.
c) Animals, including poultry or pets should not be
allowed to roam in crop areas, especially close to
harvest time.
4. Worker facilities and hygiene
a) Farmers should get proper training to make them
understand the relationship between food safety and
personal hygiene. These facilities should be
monitored and enforced.
b) Ideally, farm workers should be provided clean, well-
maintained and hygienic toilet facilities around the
farming areas separately for the male and female.
7.2.3.Harvest
1. Clean harvest aids

a) Bins and all crop containers have to be washed
and rinsed under high pressure. All crop
containers should be sanitized before harvest.
b) Bins should be properly covered, when not in
118
used to avoid contamination by birds and
animals.
2. Worker hygiene and training
a) Good personal hygiene is particularly
important during the harvest of crops. Sick
employees or those with contaminated hands
can spread pathogens to produce.
b) Employee awareness, meaningful training and
accessible restroom facilities with hand wash
stations encourage good hygiene.
7.2.4.Post-Harvest Handling
1. Worker hygiene
a) Hands can contaminate fresh strawberry fruits
with harmful microbes
b) Packing area should be cleaned and sanitized.
c) Supply liquid soap in dispensers, potable
water, and single-use paper towels for hand
washing.
d) Packing area should be cleaned and
sanitized. Supply liquid soap in dispensers,
potable water, and single-use paper towels for
hand washing.
e) Workers should be properly educated about
the importance of restroom use and proper
hand washing.
f) Encourage proper use of disposable gloves on
packing lines.
g) Sick employee should not be given food-
contact jobs.
2. Monitor wash water quality
a. Potable water should be preferably used in all
washing operations.
b. Clean water should be maintained in dump
tank by sanitizing and changing water
regularly.
c. Use chlorinated water and other labelled
disinfectants to wash fresh produce.
3. Sanitize packinghouse and packing operations
a. Loading, staging, and all food contact surfaces
should be cleaned and sanitized at the end of
each day.
b. Exclude all animals, especially rodents and
birds from the packing house.
c. Wash, rinse and sanitize the packing line belts,
conveyors, and food contact surfaces at the
end of each day to avoid buildup of harmful
microorganisms.
119
d. Packaging material should be stored in a clean
area
4. Pre-cooling and cold storage
a. After harvesting, strawberry fruits should be
quickly cooled to minimize the growth of
pathogens and maintain good quality.
b. Water bath temperature for cooling should not
be more than 10F cooler than the produce pulp
temperature.
c. Refrigeration room should not be overloaded
beyond cooling capacity.
5. Transportation of produce from farm to market
a) Proper cleanliness of the transportation
vehicles should be ensured before loading.
b) Farmers have to make sure that fresh fruits
and vegetables are not shipped in trucks which
have carried live animals or harmful
substances.
c) If these trucks must be used, they should be
washed, rinsed, and sanitized them before
transporting fresh produce.
d) For traceability norms, it must be ensured that
each package leaving the farm can be traced to
field of origin and date of packing
8.Innovation if any
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9.Profitability of the project (Horti-business): Critical observations of Applicant
121
10 Checklist
Check list for Detail Project Report (DPR)
Mandatory Document / Tick

Information Evidence * Mark
Project at a Glance √
1 About the Applicant /Promoter √
2 Details of benefits availedby the Applicant √
/ Promoter
3 About Project -Name, rationale,
Management and Description
1. Name of Project, Activity, Objectives √
and expected Outcomes
2. Rationale / Justification for the project √
3. Site/ Land details- RoR/ Ownership / √ Certified Land
Registration of lease/ map etc. revenue
documents
4. Location of the Project- Identification √
5. Current usage of land of proposed √
Project Area
6. Current infrastructure and assets √
possessed by the Applicant:
7. Lay out plan of the project √ Lay out Plan
8. Conversion of Land Use (CLU) √ Certificate
from
competent
authority
9. Whether project site is part of √
production belt / cluster / hub
10. Rationale for the location of the √
project
11. Compliance of project site for food √
safety
12. Components / Activities of the √
Project with justification
13. Operations planning √
14. Month wise operational chart / √
Implementation schedule
15. Backward and Forward linkages. √
16. Manpower (Skilled & Unskilled √
labour etc.) availability
17. Infrastructure (Power, Fuel, Water, √
Plant and Machinery, connectivity,
Effluents treatment etc.)- Required,
Already available, Gaps and the
management.
122
18. Employment generation √
19. SWOT Analysis √
20. Monitoring and evaluation √ Certificate
4 NHB Scheme under which the project is
proposed with rationale / justification.
5 Project details
5.1 Agro-climatic suitability / feasibility
1. Origin and distribution of crop in the
said location and India and in the
world (briefly)
2. Agro-climatic / Horticultural zones √ IMD Data
and suitability of the crop (s)
3. Soil type and latest health-suitability √ Latest Soil
for the crop health card
(not more than
1 month old)
4. Water (irrigation) source, availability, √ Latest Water
Quality and suitability Analysis report
(not more than
1 month old)
5.2 Market viability
1. Commercial and Nutritive importance
/ significance, composition and Uses
2. Target Market √
3. Area, Production and Productivity in
the District, State and India for the last
5 years
4. Clusters of the project crop in the √
state.
5. Demand and Supply Gap √ State
Horticulture
Dept.
6. Global producers- Country, Area,
Production, Productivity and global
market share in the last available 5
years.
7. International trade and potential (for √ @
export oriented projects)
8. Seasonality of fruit and its comparison √
with other available fruits
9. Price variation of commodity in the √ State Govt.
State and nearby markets
10. Balance sheet of commodity in the
State
11. Central and State Government policy
12. Value chain in the commodity √
13. Proposed Strategy by the Applicant √
for Marketing and Market viability
5.3 Financial viability
123
1.Due diligence status √
2.Project Cost √ Certified by
3.Means of Finance √ CA
4.Investment into Horticulture √
5.Key financial Indicators √
6.Project Financing √
a. Rate of Interest √
b. Returns from the Project √
(IRR):
c. Cost of Production and √
Profitability (Annexure)
d. Yield and Sales Chart √
(Annexure)
e. Proposed Balance √
Sheet: (Annexure)
f. Proposed Cash flow Statement √
for next 7 years (Annexure)
g. Proposed Profit & Loss √
Account: (Annexure)
h. Proposed Repayment of Term √
loan and Schedule (Annexure)
i. Break even Analysis √
(Annexure)
j. NPV (Net Present Value) √
k. Economic Rate of Return √
7. Farm record keeping/ Maintenance √ Records
proposed
5.4 Land development and Crop Husbandry
5.4.1.Land development
5.4.2.Selection of Quality Planting Material
1. Recommended and popular Cultivars- √
varieties/hybrids, their specific
characteristics, requirements and
yields
2. Cultivar/Hybrid/Variety selected and √
Criterion adopted for selection
3. Propagation methods √
4. Accredited / Good Nurseries in the √
area
5. Planting material-source, quality and √ Nursery / Shop
suitability Invoice with
Seed quality
5.4.3.Orchard / Site planning, Lay out and
management
1. Planning, establishment and layout √
systems
2. Land preparation √
3. Planting Season / time and density √
and transplanting
124
4. Water and Nutrient management √ Written plan
5. Intercultural operations including √
Weed management
6. Flowering & fruiting √
7. Integrated Pest and Disease √
Management and Food Safety
measures
8. Physiological disorders- causes, √
preventive and management
measures.
9. Special problems if any √
5.4.5.Farm Structures and mechanisation √
Farm Mechanisation √ Company
Brochures
5.4.6.Harvesting and Fruit / flower care
management
5.5 Post-Harvest Management √
1. Post-Harvest infrastructure scenario in
horticulture sector in the State and
specially for the proposed crop /
component
2. Product/ Process Flow chart √
3. Lay out / Floor Plan of post-harvest √
operations
4. Post-harvest operations (Based on √ Protocols
applicability)
5. Pre-cooling √
6. Cleaning / Washing √
7. Sorting and Grading √
8. Packing and labelling √ Models
9. Transport √
10. Storage- Cold storage/CA √
11. Post-harvest infrastructure – Integrated √ Technical
Post-harvest Management- (Which ever Standards
component is proposed)
1. Integrated Pack house
2. Pack House
3. Pre-cooling unit
4. Cold Room (Staging)
5. Mobile Pre-cooling unit
6. Primary Processing
7. Refer van
8. Retail outlet
9. Labour room
5.6 Marketing
1. Aggregation & Assembling: √
Marketing infrastructure
2. Market Institutions and agents √
3. Demand and Supply trends and
125
forecast both in local and National
markets.
4. Traceability system √
5. Proposed value chain / method of √
Marketing by the Applicant
5.7 Value addition / Processing √
6 Technology providers √
1. ICAR /CAU/ SAU/SHU / Research √
Stations and Experts names
2. Agri/Horti-Business incubators √
7 Food Safety -With /Without GAP
certification
1. GAP Certification if any √
2. Food safety measures √ Clean farm,
a. Pre-planting √ Trained
b. Crop husbandry √ workers;
c. Harvestings √ Protective
d. Post-harvest √ clothing,
Safety
equipment;
First Aid;
Safety and
Hygiene
policy; Waste
Management
Plan
8 Innovation if any
9 Risk Management √ Proposed
insurance
details if any
10 Checklist √
11 Declaration from Crop Expert and Project √
Finance Expert
Self-declaration by the Applicant √
Note: *: Documents are to be submitted only when NHB accords Pre- IPA approval.
@ In case of export units.
11.1.Declaration by Crop Expert ( if the Project / Crop specific information, data and
chapters of DPR are prepared by theexpert and not by the applicant)
I have read and understood the latest NHB Schemes operational guidelines and made the
applicant understand the same.
The technical information provided in the Detail Project Report are as recommended by
ICAR/ State Agriculture / Horticulture University/ …….Research Institute as published in
their publication…………./ genuine website……………….
The project is technically feasible and economically viable and is bankable.
126
Certified that the information/contents as above furnished by me/us in the application are true
to the best of my/our knowledge & belief and nothing material has been concealed.
My details are as follows:
Name of Crop Expert (Could be any working or retired faculty / scientist in

ICAR/ CAU/SAU/SHU/State Horticulture Dept. or
ICAR Agri/Horti-business incubators)
Current/ previous profession:
Educational qualification and
Registration number if any
Permanent address:
Contact Number: Tel
Mobile
Email
Place Signature
Date Designation and Seal
127
11.2.Declaration by Project Finance Expert (Chartered accountant)
( if the Market viability and Financial Viability chapters are prepared by the Project Finance
Expert and not done by the applicant on his/her own)
I have read and understood the latest NHB Schemes operational guidelines and made the
applicant understand the same.
The project is technically feasible and economically viable and is bankable.
The Financial and Market viability as provided in the Detail Project Report is true to the best
of my knowledge.
Certified that the information/contents as above furnished by me/us in the application are true
to the best of my/our knowledge & belief and nothing material has been concealed.
Name of Chartered Accountant

Current profession:
Educational qualification and
Registration number if any
Permanent address:
Contact Number: Tel
Mobile
Email
Place Signature
Date Designation and Seal
128
12.Self-Declaration by applicant
1. I have read, understoodand abide by the latest NHB Schemes operational guidelines
including conditions, norms and pattern of assistance.
2. The information provided in the Detail Project Report is true to my knowledge.
3. In case the details provided by me viz., (i) my personal details, land, previous benefits
availed by me from either Central and State Government if proved false at any stage NHB
is entitled to recover any subsidy if any released by it from me.
4. I have personally ascertained technical details of the projector or I have availed the
services of a competent Horticulturist for technical details and viability. Accordingly
declaration is provided herewith.
5. I have personally ascertained Financial and Market viability of the project or I have
availed the services of a competent Project Finance expert for the requisite project finance
details and project viability. Accordingly declaration is provided herewith.
6. In case the project is approved for pre-IPA, I shall undergo a 2 Weeks (min.10 working
days) training programme in case of Open field condition and protective cover (with or
without PHM component) and a minimum of 1 Week programme in case of standalone
PHM component at my own expenses in one of the ICAR/CAU/SAU/SHU/ Research
Station/ Centres of Excellence/ related Central or State Government institution/ others as
found appropriate / approved by NHB.
7. I shall adopt scientific package of practices / technology and maintain proper farm
accounts.
8. The project is technically feasible and economically viable and is bankable.
9. In case the project application is considered for application processing, I am bound to
submit all required / requisite mandatory documents to establish veracity of my DPR and
eligibility to claim subsidy under NHB Schemes in the form prescribed with in6 months
of any such intimation from NHB for according In principle approval (IPA). Else I
acknowledge that my application stands vacated and rejected by default of my omission.
10. I understand that incomplete, delayed and /or NPA projects and default cases shall not be
eligible for subsidy.
11. I solemnly affirm/ undertake that the proposed project components in the application are a
completely new activity and not a pre-existing activity or any component thereof.
12. In case of Plant & Machinery- only new are proposed. Reconditioned / refurbished
equipment/ Plant & Machinery shall not be procured under the project.
13. In case of concealment of any facts in this regard, the NHB would have right to reject/
cancel my application / project out right at any stage.
14. In case the project is approved for subsidy claim I shall undertake a MOU with NHB to
comply with all the terms and conditions of the scheme guidelines as effective on the date
of subsidy claim approval and any other condition/ advisory in the interest of projects
success and sustainability.
Applicant (Name and signature) and Seal if any
Date Location:
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Detailed Project Report (DPR)

Crop Tick mark

…………………………….Applicant with full correspondence Address

Annexure: Proposed stages in NHB Scheme Implementation

1. Applicant (s)/ Legal entityName

A. About Applicant / Promoter

1.1.In case of Individuals or Group of farmers (if applicable)

1.7.Social Category General / SC/ST

a. Name of Applicant/ Promoter:

Education Name of Board / Year of Remarks

h. Horticulture and project proposal specific Trainings if any undergone

i. Current profession with details of Turn over, Accomplishments if any.

k. Experience- General and Horticulture

a. General (Other than Horticulture) specify the activity, establishment/ Office,

b. Horticulture-General: State specific activity- crop production, PHM etc.

c. Horticulture-Experience in proposed activity: provide the name of

l. Any information that establishes the applicants’ entrepreneurship (Should be able to

Government Agency Provide registration No. details with date and

b. Professional history of Legal entities Farmers Producer Organisations (FPOs), Self

c. Management structure if it is a company/ firm etc depicting the position of the

2.1.In this / proposed project and location:

Constitutio Ministr Schem Project Project Land Eligibl Total Current

Year Scheme Project Project Land Eligible Total Current status

2.2.2. From Central Government- Ministries / Organisations:

Year Scheme Project Project Land Eligible Total Current status

2.2.3.From State Governments:

Year Scheme Project Project Land Eligible Total Current status

Ye Organisa Activit Dates As on Annu Expo Profita Rema

* in case of completed projects and where proposals envisioning expansion/ modernisation

3.1 About the Project

Name of the scheme and component Unit Tick mark

6. Details of Crop in case of Open field condition

Name of the Variety / Area ( acres ) No. of plants Source of

7. Products, product Mix, by products and Services of the Project

3.3.1. Proposed Project Area:

Activity Area proposed

3.3.2. Land details- RoR/ Ownership / Registration of lease/ map etc.

A Name of Owner of land proposed for the

Whether land boundaries are demarcated for Yes/No

Google map with coordinates:

3.5.Current usage of land of proposed Project Area

Proposed Project Current usage

Category Asset Name Year of Make Capacity Cost

3.8.Conversion of Land Use (CLU) if applicable

Road National High way

Supply side suitability: Raw material Catchment area

Road National High way

Demand side suitability

Proximity and connectivity of project site to major consumption centres /Mandies

Demand centres Names Distance from the proposed site

Map of consumption Centres

3.11.Compliance of project site for food safety

Run off and contaminated water is not allowed to enter fields.

Name of the scheme and component Justification

Scheme Items Sub- items Capacity/ Units/ Likely NHB

1. Name of Farm / Project Manager (working directly

1. Name of agency providing technical know-how and

Project Implementation period in case of approval: Months.