Week 7- Teamwork, Ch.

Hello Class and Dr. Kalam,

Challenging stereotypes and creating more cultural awareness has been made possible

with online and social media activism. For example, the Trayvon Martin video (Ledbetter, 2012)

and campaign has helped people look beyond stereotypes by showing how many young black

men are doctors, lawyers and helpful members of society. Two other campaigns include

Women’s March (Mallory, et. al, 2019) and Lin-Manuel Miranda’s #Ham4All (Miranda, 2017)

campaign. The Women’s March has the mission of creating social change through the political

power of diverse women and their communities. However, Miranda’s campaign was designed as

a social media campaign to gather money for immigrants. In the cases above, the impact of social

media on promoting the cause was extremely important in gaining more awareness and support

for the causes. In fact, the campaign for gathering donations for immigrants was so successful

that many famous people including Ben Stiller became involved with the campaign. Although

there is much to be gained from the use of online and social media, the number of benefits for

businesses and managers should be considered.

The research on the use of social media and online platforms for improving sales and

bottom line is vast and can be shown in the works of Zeng and Reinartz (2003). However, the

use of social media and the internet for management has only recently been investigated. For

example, Chan et. al. (2017) shows how social media can be used in operation management to

make business related decisions based on comments and other information provided by

customers. Also, the use of social media in brand reputation and exposure of businesses has been

well researched (Blevins & Ragozzino, 2019). However, the benefits of social media in terms of

business has also been shown to be hampered by fake news and advertising as seen in the works
of Mills, Pitt and Ferguson (2019). Although there are many strategies that businesses and

managers can use for creating brand awareness and profits for business, the use of social media

and online platforms for creating social alliances are just as important. Managers and

organizations can use social media to gain alliance with related businesses for referrals and

cross-sales, but managers should also be using social media to strengthen teams. Bucher (2015)

defines teams as groups working on a common effort, however, managers should leverage the

power of social media to create diverse virtual teams to maximize effectiveness and create more

empathy and evaluation among members. Although social media can create vast teams,

managing conflicts such as trust, disagreement, communication and support (Bucher, 2015) is

equally important. Bucher (2015) discusses six approaches for managing conflict that include

communication, circumvention, confrontation, conformity, compromise and collaboration as

approaches to managing conflicts in teams and virtual teams.

References

Blevins, D. P., & Ragozzino, R. (2019). On Social Media and the Formation of Organizational

Reputation: How Social Media Are Increasing Cohesion Between Organizational

Reputation and Traditional Media for Stakeholders. Academy of Management Review,

44(1), 219–222. https://doi-org.prx-keiser.lirn.net/10.5465/amr.2018.0017

Bucher, R. D. (2015). Diversity consciousness: opening our minds to people, cultures, and

opportunities/Richard D. Bucher. — Fourth edition.

Chan, H. K., Lacka, E., Yee, R. W. Y., & Lim, M. K. (2017). The role of social media data in

operations and production management. International Journal of Production Research,

55(17), 5027–5036. https://doi-org.prx-keiser.lirn.net/10.1080/00207543.2015.1053998

Campaign Video [Video file]. Retrieved April 16, 2019, from

https://www.youtube.com/watch?v=rH5bB8HUWFs

Mallory, T., Bland, B., Perez, C., & Sarsour, L. (2019). Women's Agenda [Video file]. Retrieved

April 16, 2019, from https://womensmarch.com/agenda

Mills, A. J., Pitt, C., & Ferguson, S. L. (2019). The Relationship between Fake News And

Advertising: Brand Management in the Era Of Programmatic Advertising and Prolific

Falsehood. Journal of Advertising Research, 59(1), 3–8. https://doi-org.prx-

keiser.lirn.net/10.2501/JAR-2019-007

Miranda, L. (2017). Ham4All. Retrieved April 16, 2019, from https://twitter.com/search-home

Zeng, M., & Reinartz, W. (2003). Beyond Online Search: THE ROAD TO PROFITABILITY.

California Management Review, 45(2), 107–130. https://doi-org.prx-

keiser.lirn.net/10.2307/41166168

Chapter 7: Text
1- Why Teams?
2- Methods for developing teamwork skills
3- Diversity consciousness and teaming.
4- Proven strategies for high-performance teams.
5- 6 approaches to conflict management

YouTube:
1- Team Work: Gingale
a. Story: “Before talking back we think what they have said then we speak.” Active
Listening.
b. Components of Team Work
i. Respect
 ii. Tolerance
iii. Common objective.
iv. Fair communication.
2- Cultural Intelligence: Thomas
a. Venezuala; mob, anti-american.
b. IQ (intelligence), EQ (empathy), CQ (cultural intelligence): how well we work with
diverse groups of people.
3- CQ
a. Deeper levels of understanding.
b. Drive-knowledge-stratgey-action.
c. National cultural intelligence center for assessment.

Hi ,

Great job with the post.

Drawing from power theory, this article develops a conceptual model of the influence of the social

media power of partner brands on brand alliance success (Kupfer et. al, 2018).

References

Kupfer, A.-K., vor der Holte, N. P., Kübler, R. V., & Hennig-Thurau, T. (2018). The Role of the Partner

Brand’s Social Media Power in Brand Alliances. Journal of Marketing, 82(3), 25–44. https://doi-

org.prx-keiser.lirn.net/10.1509/jm.15.0536

Hi ,

The use of social media in promoting…

References

Ram, J., & Siqi Liu. (2019). Social Commerce and Innovative Business Engagements: An Empirical
Investigation. Electronic Journal of Information Systems Evaluation, 21(2), 94–108. Retrieved

from http://search.ebscohost.com.prx-

keiser.lirn.net/login.aspx?direct=true&db=bth&AN=135153000&site=ehost-live

- Social media (SM) is driving innovations in both individual and business lifestyles,
unleashing new opportunities and spurring new business models. Chinese
businesses, in particular, have seized upon the opportunity of integrating SM in
innovative ways of business delivery. Yet there is little formal knowledge on this
subject. The purpose of this research, therefore, is to empirically identify some of
these SM-enabled business innovations in a Chinese context to develop
fundamental knowledge and to build an evidence-based platform for understanding
the motivation for adopting SM for business innovations. Qualitative data collected
through semi-structured interviews with industry experts were analysed using
content analysis techniques. The study finds that SM is enabling innovations in
business including: (1) developments of social media market territories that are
used by organizations for gathering market intelligence as well as for promoting
products/services, (2) strategic engagements that are being used not only for
tapping into diverse wisdom but also as a means of cultivating communities and
enhancing product/service awareness before their launch, (3) quicker promotion to
productivity, (4) development of socialized commerce activities based on new
SChannels, and (5) development of social media market intermediaries.
Academically, the results extend innovation theories in a SM-oriented technological
innovations context and identify some of the factors that could influence the
adoption stage as in more general innovation theory. Managerially, the results could
be valuable for strategising adoption of SM-enabled business innovation and
tapping into the opportunities of social commerce and development of S-Channels.
[ABSTRACT FROM AUTHOR]