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    Business Description

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    Hammad Naeem
    New Ambala Bakery (NAB) is a new bakery located in Ambala that aims to offer competitive prices and high quality bakery products to attract a loyal customer base. The document discusses starting a bakery business in Karachi and analyzes the industry's strengths, weaknesses, opportunities, and threats. Strengths include a wide product range, hygienic practices, and competitive pricing. Weaknesses are being a new business and saturated competition. Opportunities exist to provide new products and gain customers. Threats include established competitors and potential new market entrants.

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    Business Description

    Uploaded by

    Hammad Naeem
    806 views2 pages
    New Ambala Bakery (NAB) is a new bakery located in Ambala that aims to offer competitive prices and high quality bakery products to attract a loyal customer base. The document discusses starting a bakery business in Karachi and analyzes the industry's strengths, weaknesses, opportunities, and threats. Strengths include a wide product range, hygienic practices, and competitive pricing. Weaknesses are being a new business and saturated competition. Opportunities exist to provide new products and gain customers. Threats include established competitors and potential new market entrants.

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    Business Description

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    New Ambala Bakery (NAB) is a new bakery located in Ambala that aims to offer competitive prices and high quality bakery products to attract a loyal customer base. The document discusses starting a bakery business in Karachi and analyzes the industry's strengths, weaknesses, opportunities, and threats. Strengths include a wide product range, hygienic practices, and competitive pricing. Weaknesses are being a new business and saturated competition. Opportunities exist to provide new products and gain customers. Threats include established competitors and potential new market entrants.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    806 views2 pages

    Business Description

    Uploaded by

    Hammad Naeem
    New Ambala Bakery (NAB) is a new bakery located in Ambala that aims to offer competitive prices and high quality bakery products to attract a loyal customer base. The document discusses starting a bakery business in Karachi and analyzes the industry's strengths, weaknesses, opportunities, and threats. Strengths include a wide product range, hygienic practices, and competitive pricing. Weaknesses are being a new business and saturated competition. Opportunities exist to provide new products and gain customers. Threats include established competitors and potential new market entrants.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    BUSINESS DESCRIPTION

    New Ambala Bakery (NAB) is a bakery retail establishment located in --------. NAB expects
    to catch the interest of a regular loyal customer base with its broad variety and best quality of
    bakery products. We plan to build a strong market position in the town, due to the mild
    competitive climate in the area. NAB aims to offer its products at a competitive price to meet
    the demand of the middle-to higher-income local market area residents and tourists and also
    to provide the best quality and a good service to the customers in this competitive price.

    INDUSTRY ANALYSIS
    If you are considering starting a bakery business in the Karachi, your concern should not be
    restricted to just acquiring a shop facility or hiring the best hands in the industry, you should
    also be concerned on how to attract customers to patronize your products, after all you will
    not consume them yourself.

    Strength
     Strength lies in the fact that the industry has a wide range of products that can meet the
    needs of a wide range of customers.
     Hygienic products and experience bakers.
     Cooperative and trained staff.
     Competitive price and effective marketing strategies.
     Good location in the market and also to cover the large customer area.
     Quick service to fulfill the customer demand and to satisfy the customer expectation.
     Fresh products.
     Products for health conscious peoples (sugar free or diet products).

    Weakness
     The fact that we are setting up a bakery business in a city with other bakeries might likely
    pose a challenge for us in breaking into the already saturated bakery business.
     We are new in this business so we required time to settle there.
     We have a new staff and setup unlike our competitors.
     Competitive supplier.
    Opportunities
     The opportunities available to us are unlimited. Loads of people consume breads, cakes
    and snacks on a daily basis, and all what we are going to do to push our products to them.
     There are also loads of people who have interest to become a part of this industry, so it is
    easy to find the right staff.
     Provision of new products.
     High quality products with reasonable price.
     Large demand of products.

    Threat
     The threat that is likely going to confront us is the fact that we are competing with
    already established bakeries.
     There are other entrepreneurs who are likely going to launch similar businesses within
    the same location we plan to launch out from.
     Experience of competitors in the market.
     People already commit to already establish bakeries we need to capture other well
    established bakeries costumers.
     Economic slow-down.

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