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    Shikhar Srivastava SIP Weekly Report 1 18408

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    RajShikharSrivastava
    - The weekly report summarizes Shikhar Srivastava's activities during his first week of internship at PepsiCo working on the Sting activation project. - He had introductory meetings to learn about the Sting brand positioning targeting college students and the overnight sampling activation strategy. - PepsiCo works with agencies like VMS to execute the sampling of 30,000 Sting bottles in colleges across Punjab from May 10th-29th. - Branding elements like the Sting mobile van, bottle tags, and packaging were designed in coordination with the JWT agency.

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    Shikhar Srivastava SIP Weekly Report 1 18408

    Uploaded by

    RajShikharSrivastava
    17 views2 pages
    - The weekly report summarizes Shikhar Srivastava's activities during his first week of internship at PepsiCo working on the Sting activation project. - He had introductory meetings to learn about the Sting brand positioning targeting college students and the overnight sampling activation strategy. - PepsiCo works with agencies like VMS to execute the sampling of 30,000 Sting bottles in colleges across Punjab from May 10th-29th. - Branding elements like the Sting mobile van, bottle tags, and packaging were designed in coordination with the JWT agency.

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    Internship Report

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    - The weekly report summarizes Shikhar Srivastava's activities during his first week of internship at PepsiCo working on the Sting activation project. - He had introductory meetings to learn about the Sting brand positioning targeting college students and the overnight sampling activation strategy. - PepsiCo works with agencies like VMS to execute the sampling of 30,000 Sting bottles in colleges across Punjab from May 10th-29th. - Branding elements like the Sting mobile van, bottle tags, and packaging were designed in coordination with the JWT agency.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    17 views2 pages

    Shikhar Srivastava SIP Weekly Report 1 18408

    Uploaded by

    RajShikharSrivastava
    - The weekly report summarizes Shikhar Srivastava's activities during his first week of internship at PepsiCo working on the Sting activation project. - He had introductory meetings to learn about the Sting brand positioning targeting college students and the overnight sampling activation strategy. - PepsiCo works with agencies like VMS to execute the sampling of 30,000 Sting bottles in colleges across Punjab from May 10th-29th. - Branding elements like the Sting mobile van, bottle tags, and packaging were designed in coordination with the JWT agency.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    SUMMER INTERNSHIP WEEKLY REPORT

    WEEKLY REPORT FOR WEEK 1

    Weekly Report for Week 1


    (1/05/2019-3/05/2019)

    SUMMER INTERNSHIP PROGRAM


    (ON THE JOB TRAINING)

    Name : Shikhar Srivastava Section : M4 Roll No : 408


    Company: PepsiCo
    Location: Level 3-6, Pioneer Square, Sector 62, Gurugram, Haryana-122101
    Industry Mentor Details: Mr. Ankur Maheshwari
    Faculty Mentor: Prof. Atul Rawat
    Project Title: Sting Activation in College
    On the Job Training

    Learning from
    Weekly Activity Status of the
    Date Assigned (Give Activities activity/activities
    Details) Assigned assigned / Work
    accomplished
    Major points which were Learning from the first day of the
    discussed are as follows – internship are as follows –
    • What is the brand • PepsiCo has its high
    Introduction to the
    positioning of Sting? market share in food and
    brand and the project
    details. • What is the target beverages and now it’s
    audience for sting? entering into the market
    1/5/2019 • What kind of BTL of energy drinks.
    (WEDNESDAY) activities which PepsiCo • Sting is the energy drink
    is dealing with for the of PepsiCo that is
    brand? positioned as a energy
    • Currently on which drink that stimulates
    model we are working mind and refreshes body.
    on? • The target audience of
    Sting is Young Under-
    Graduate College Going
    Student.
    • The BTL activities on
    which we are working is
    known as “OVERNIGHT
    SAMPLING DURING
    EXAMINATIONS”
    • We are working on Need
    Creation and Brand
    Awareness models.

    PEPSICO INDIA Page 1


    SUMMER INTERNSHIP WEEKLY REPORT

    • Currently we are • PepsiCo executes its major


    Acquiring and
    Delegating suitable performing our marketing attributes with
    agencies to execute activation in major the help of different
    our Sting Activation cities of Punjab from Agencies; VMS is one of
    model. 10th May 2019 – 29th them which will help us in
    2/5/2019 May 2019, later we performing overnight free
    (THURSDAY) will move to other sampling of Sting Bottles
    states of India with in colleges.
    next destination as • The maximum Sampling
    Andhra Pradesh and which we are targeting is
    Telangana. 30,000 bottles in the entire
    • We are working with Punjab.
    VMS (an agency) for
    the activations in
    Punjab.
    Designing of the • Before proceeding with The branding elements which we
    creatives and Branding our activations we need to are using are –
    3/5/2019 elements design our branding • Sting mobile Van
    (FRIDAY) elements and Creatives. • Bottle Neck tags with
    • For the designing of some creative message
    creatives and other
    for students taking exams
    branding elements
    PepsiCo collaborates with into consideration
    an advertising agency • Wrapping bags for the
    JWT (J. Walter bottles with some
    Thompson). creative message for
    students taking exams
    into consideration
    • Our Tag line - #NIGHT
    LAGAO
    • Branded Insulation bags
    • Branded T-shirts
    • Branded Drums
    • Creatives
    • Watsaap messages/ Gifs
    All these were the branding
    elements which were need to be
    designed with coordination of
    both the Agencies VMS and
    JWT.
    Agencies were given deadline of
    three days to get the artwork and
    creatives approved from our
    team.

    PEPSICO INDIA Page 2

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