Internship Report On
Internship Report On
Internship Report On
‘INTERNSHIP AT SHIKSHA.COM’
Submitted by
Yash Sihare
2017BMS034
Ms Sumedha Sharma
Prof. Jagran Lakecity University
SCHOOL OF MANAGEMENT
JAGRAN LAKECITY UNIVERSITY
BHOPAL – 462001
AUGUST 2018
1
CONTENT
1 Acknowledgement 3
2 Declaration 4
3 Certificate 5
4 Introduction 6
4.1 Scope of the study
4.2 Time frame
4.3 Geogrohical area
4.4 Internship objective
5 Industry Profile 9
6 Company Profile 21
7 Data Analysis 23
9 Bibliography 30
2
ACKNOWLEDEGEMENT
3
DECLARATION
I, YASH SIHARE, hereby declare that the Project which is being presented in the
report entitled “Internship at Shiksha.com” is an original work done by me and is
submitted under the guidance of Ms. Sumedha Sharma Ma’am.
I further declare that no material of this report has been copied from any source and this
report has not been submitted to any other University or Institution for the award of any
degree, diploma or certificate. The materials obtained (and used) from other sources
have been duly acknowledged in the project.
4
CERTIFICATE OF THE COMPANY
5
CHAPTER - 1
INTRODUCTION
6
SCOPE OF THE STUDY
TIME FRAME
Time frame of the internship is of 50 days i.e. 11th June to 31st of July 2018.
The timings of the internship was 10:30 am to 5:30 pm.
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GEOGRAPHICAL AREA
The office is situated in Malviya Nagar, Bhopal which comes under Western Region of the company.
Whereas the head office is based in Noida
INTERNSHIP OBJECTIVES
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CHAPTER 2
INDUSTRY PROFILE
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INFO EDGE INDIA LTD.
Info Edge has an in-depth understanding of the Indian consumer internet domain. With years
of experience in the domain, strong cash flow generation and a diversified business portfolio,
it one of the very few profitable pure play internet companies in the country.
The company was incorporated on May 1, 1995 under the Companies Act, 1956 as Info Edge
(India) Private Limited and became a public limited company on April 27, 2006. Starting with
a classified recruitment online business, naukri.com, Inf0 Edge has grown and diversified
rapidly, setting benchmarks as a pioneer for others to follow. Driven by innovation, creativity,
an experienced and talented leadership team and a strong culture of entrepreneurship,
today, it is India’s premier online classifieds company in recruitment, matrimony, real estate,
education and related services.
With a network of 62 offices located in 43 cities throughout India, Info Edge has 4,049
employees engaged in innovation, product development, integration with mobile and social
media, technology and technology updation, research and development, quality assurance,
sales, marketing and payment collection.
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VISI0N and MISSI0N
Vision
Mission
We will continuously delight our customers in current and new businesses by delivering
superior value through enhanced offerings on the internet and other platforms. We will do this
by preserving our entrepreneurial spirit and leveraging our financial strength and expertise in
building brands, communities, product and technology; and sales and service
Nb BUSINESPORTFOLIO
RECURITMENT- www.naukri.com,
www.quadranglesearch.com, www.firstnaukri.com
MATRIMONY- www.jeevansathi.com
EDUCATION: www.shiksha.com
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INVESTEE COMPANIES: -
Etechaces
Applect Learning
Zomato Media Marketing and
Systems Private
Private Limited COnsulting
Limited
Private Limited
Green Leaves
Mint Bird Rdare
Consumer
Technologies MediaCompany
Services Private
Private Limited Private Limited
Limited
SHIKSHA.COM
Our website is a repository of reliable and authentic information for over 14,000 institutions,
40,000 plus courses and has a registered data base of more than 3.5 million students. We offer
specific information for students interested in UG/PG courses in India (shiksha.com) and
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Abroad (studyabroad.shiksha.com) across the most popular educational streams –
Management; Science & Engineering; Banking & Finance; Information Technology;
Animation, VFX, Gaming & Comics; Hospitality, Aviation & Tourism; Media, Films & Mass
Communication; Design; Medicine, Beauty & Health Care; Retail; Arts, Law, Languages &
Teaching; and Test Preparation.
Education seekers get a personalized experience on our site, based on educational background
and career interest, enabling them to make well informed course and college decisions. The
decision making is empowered with easy access to detailed information on career choices,
courses, exams, colleges, admission criteria, eligibility, fees, placement statistics, rankings,
reviews, scholarships, latest updates etc as well as by interacting with other Shiksha.com users,
experts, current students in colleges and alumni groups. We have introduced several student
oriented products and tools like Career Central, Common Application Form, Top Colleges,
College Compare, Alumni Employment Stats, Campus Connect, College Reviews, College
Predictors, My Shortlist and Shiksha Café.
Our active ask and answer community called Shiksha Café has over 1000 experts answering
career and college related queries. Students can ask questions, participate in discussions and
stay updated with latest news, articles related to their education interest. Shiksha.com is India’s
smartest college gateway that blends higher education related domain knowledge, with
technology, innovation, and credibility to give students personalised insights to make informed
career, course and college decisions.
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MANAGEMENT TEAM
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Key Statistics About Shiksha.com
Industry Internet
Status Operating
Founded 2008
Website http://www.shiksha.com
OBJECTIVES
With so many colleges coming up every year and even more closing down, students
perennially look for an answer to the most difficult question in the admission season
“Which college should I choose?” There are multiple factors to consider like
placements, faculties, tie-ups, fees, infrastructure and the overall feel of the campus.
What makes this problem more complex is the sheer lack of information out there in
the public domain.
Shiksha.com’s main objective is to help aspirants choose the right course and the right
institute.
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TAGLINE:
LOGO:
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SERVICES GIVEN TO CLIENTS
SHIKSHA.com
STREAM 19
SUB_STREAM 105
COURSES 40000+
ANSWERED QUESTION 5 Lacs +
MINIMUM TIME SPEND 2.18 mins.
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SHIKSHA.COM WEBSITE:
The website of Shiksha.com is the primary source of information for the people who are
looking for colleges and courses.
The home page shows Colleges, Exams, Careers, Courses from which the students can filter
there search and look for the necessary information.
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COMPETITORS:
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SHIKSHA.COM APP QUESTION & ANSWER:
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CHAPPTER 3
COMPANY PROFILE
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MARKETING DETAILS:
Product Mix:
Shiksha.com is online service platform where its product is the information that the students
seeks.
For the institutes Shikha works on brand development, generating enquiries and student
engagement.
Promotion Mix:
Promotion is done through online advertising, tele advertising.
Place Mix:
Shiksha.com works in 4 different regions in the country i.e. Northern, Southern, Eastern and
Western which covers whole country to provide services.
Segmentation targeting and positioning:
Segmentation - Students
Targeting – Shiksha.com targets students of age group of 16 to 30 for all levels of
education i.e. UG, PG, PhD’s etc.
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CHAPTER 4
DATA ANALYSIS
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DATA GATHERING AND FEEDBACK:
The objective of the study is to find out the interest of the institute towards any institute or
course. In this study the research is done through tele calling which provide the exact
information we need about the students.
METHODOLOGY:
Selection of Sample:
The data needed for the study is collected through the responses of students in the
shiksha.com website and mobile app.
Data Collection:
The data needed for the study will be collected from both primary and secondary
sources. The secondary sources include website of Shiksha.com Website and various
website.
Sample Size:
The sample size depends on the responses and lead or interest of student towards
institute.
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DATA COLLECTION:
Primary Data:
Secondary Data:
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Data collected through calling:
Total calls
done 9466
Total calls
received 5698 60.2%
Visits 328 5.8%
Admission
in another
institute 1647 17.4%
Admission
in clients’
institute 197 2.1%
Admission
in another
client's
institute 46
Chart Title
10000
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
Total calls Total calls Visits Admission in Admission in Admission in
done received other clients's other client's
institute institute institute
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CHAPTER 4
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FINDINGS:
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Conclusion:
During the internship I learnt that customer satisfaction plays an important role to sell our
product to our clients. The data analysis that we did helps in pitching new idea to the clients
for there brand development, student engagement and generating enquiries.
Online industry for service industry has huge potential as nowadays all the inquiries and
advertisement are mostly done through web.
Customer satisfaction is very important in online service market as there is a lot of competition
and if customer does not get the information they want the tend to not come back.
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BIBLIOGRAPHY
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Website
http://www.infoedge.in
http://www.infoedge.in/corporate-overview.asp
http://www.infoedge.in/businesses-education.asp
www.shiksha.com
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