PROJECT REPORT ON

‘INTERNSHIP AT SHIKSHA.COM’

Submitted by
Yash Sihare
2017BMS034

Under the guidance of

Ms Sumedha Sharma
Prof. Jagran Lakecity University

Submitted in Partial Fulfilment of the

requirements
Of Jagran Lakecity University for the Award of
the degree in
Bachelor of Management Studies

SCHOOL OF MANAGEMENT
JAGRAN LAKECITY UNIVERSITY
BHOPAL – 462001

AUGUST 2018

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 CONTENT

S. No. Content Page no.

1 Acknowledgement 3

2 Declaration 4

3 Certificate 5

4 Introduction 6
4.1 Scope of the study
4.2 Time frame
4.3 Geogrohical area
4.4 Internship objective

5 Industry Profile 9

6 Company Profile 21

7 Data Analysis 23

8 Findings & Conclusion 27

9 Bibliography 30

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 ACKNOWLEDEGEMENT

I am thankful to Mr. AFFAQUE HUSSAIN, Manager, Shiksha.com, for his

precious guidance throughout my project. He has devoted his valuable time and
motivated me at every step towards completing this project. I am grateful to my
faculty guide Ms. Sumedha Sharma Ma’am for her precious guidance throughout my
project.
I also express my sincere gratitude to my family members, friends and respondents for
their extended support throughout the project. Finally, I am thankful to all those who
have directly or indirectly contributed in this project.

Student name: Yash Sihare

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 DECLARATION

I, YASH SIHARE, hereby declare that the Project which is being presented in the
report entitled “Internship at Shiksha.com” is an original work done by me and is
submitted under the guidance of Ms. Sumedha Sharma Ma’am.
I further declare that no material of this report has been copied from any source and this
report has not been submitted to any other University or Institution for the award of any
degree, diploma or certificate. The materials obtained (and used) from other sources
have been duly acknowledged in the project.

Mentor Sign Student Sign

Ms Sumedha Sharma Yash Sihare

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CERTIFICATE OF THE COMPANY

5
CHAPTER - 1
INTRODUCTION

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SCOPE OF THE STUDY

The scope of the study in this internship are:

 Market research
 To study customer Behaviour
 To study how online business works

TIME FRAME

Time frame of the internship is of 50 days i.e. 11th June to 31st of July 2018.
The timings of the internship was 10:30 am to 5:30 pm.

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 GEOGRAPHICAL AREA

The office is situated in Malviya Nagar, Bhopal which comes under Western Region of the company.
Whereas the head office is based in Noida

INTERNSHIP OBJECTIVES

 To learn the marketing values in Shiksha.com

 To learn about consumer behaviour
 To learn about client relation

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 CHAPTER 2
INDUSTRY PROFILE

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INFO EDGE INDIA LTD.

Info Edge has an in-depth understanding of the Indian consumer internet domain. With years
of experience in the domain, strong cash flow generation and a diversified business portfolio,
it one of the very few profitable pure play internet companies in the country.

The company was incorporated on May 1, 1995 under the Companies Act, 1956 as Info Edge
(India) Private Limited and became a public limited company on April 27, 2006. Starting with
a classified recruitment online business, naukri.com, Inf0 Edge has grown and diversified
rapidly, setting benchmarks as a pioneer for others to follow. Driven by innovation, creativity,
an experienced and talented leadership team and a strong culture of entrepreneurship,
today, it is India’s premier online classifieds company in recruitment, matrimony, real estate,
education and related services.

With a network of 62 offices located in 43 cities throughout India, Info Edge has 4,049
employees engaged in innovation, product development, integration with mobile and social
media, technology and technology updation, research and development, quality assurance,
sales, marketing and payment collection.

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VISI0N and MISSI0N

Vision

To create world class platforms that transform lives

Mission

We will continuously delight our customers in current and new businesses by delivering
superior value through enhanced offerings on the internet and other platforms. We will do this
by preserving our entrepreneurial spirit and leveraging our financial strength and expertise in
building brands, communities, product and technology; and sales and service

Nb BUSINESPORTFOLIO

RECURITMENT- www.naukri.com,
www.quadranglesearch.com, www.firstnaukri.com

MATRIMONY- www.jeevansathi.com

REAL ESTATE- www.99acres.com

EDUCATION: www.shiksha.com

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INVESTEE COMPANIES: -

Etechaces
Applect Learning
Zomato Media Marketing and
Systems Private
Private Limited COnsulting
Limited
Private Limited

Happily Canvera Digital

Kinobeo Software
Unmarried Technologies
Private Limited
Private Limited Private Limited

Green Leaves
Mint Bird Rdare
Consumer
Technologies MediaCompany
Services Private
Private Limited Private Limited
Limited

SHIKSHA.COM

Shiksha.com is a one-stop-solution making course

and college selection easy for students looking to
pursue undergraduate (UG) and postgraduate (PG)
courses in India and abroad; also accessible to users
on the move through the website’s mobile site.
Launched in 2008, Shiksha.com belongs to Info Edge
(India) Ltd, the owner of established brands like
Naukri.com, 99acres.com, Jeevansathi.com, among
several others. With this strong brand pedigree, Shiksha offers its users the unique privilege of
customised tools like Alumni Employment Statistics that includes salary data powered by
Naukri.com.

Our website is a repository of reliable and authentic information for over 14,000 institutions,
40,000 plus courses and has a registered data base of more than 3.5 million students. We offer
specific information for students interested in UG/PG courses in India (shiksha.com) and

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Abroad (studyabroad.shiksha.com) across the most popular educational streams –
Management; Science & Engineering; Banking & Finance; Information Technology;
Animation, VFX, Gaming & Comics; Hospitality, Aviation & Tourism; Media, Films & Mass
Communication; Design; Medicine, Beauty & Health Care; Retail; Arts, Law, Languages &
Teaching; and Test Preparation.

Education seekers get a personalized experience on our site, based on educational background
and career interest, enabling them to make well informed course and college decisions. The
decision making is empowered with easy access to detailed information on career choices,
courses, exams, colleges, admission criteria, eligibility, fees, placement statistics, rankings,
reviews, scholarships, latest updates etc as well as by interacting with other Shiksha.com users,
experts, current students in colleges and alumni groups. We have introduced several student
oriented products and tools like Career Central, Common Application Form, Top Colleges,
College Compare, Alumni Employment Stats, Campus Connect, College Reviews, College
Predictors, My Shortlist and Shiksha Café.

Our active ask and answer community called Shiksha Café has over 1000 experts answering
career and college related queries. Students can ask questions, participate in discussions and
stay updated with latest news, articles related to their education interest. Shiksha.com is India’s
smartest college gateway that blends higher education related domain knowledge, with
technology, innovation, and credibility to give students personalised insights to make informed
career, course and college decisions.

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MANAGEMENT TEAM

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Key Statistics About Shiksha.com

Headquarters Delhi Area, India

Industry Internet

Type Public Company

Status Operating

Company Size 200 employees

Founded 2008

Website http://www.shiksha.com

OBJECTIVES

With so many colleges coming up every year and even more closing down, students
perennially look for an answer to the most difficult question in the admission season
“Which college should I choose?” There are multiple factors to consider like
placements, faculties, tie-ups, fees, infrastructure and the overall feel of the campus.
What makes this problem more complex is the sheer lack of information out there in
the public domain.

Shiksha.com’s main objective is to help aspirants choose the right course and the right
institute.

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TAGLINE:

LOGO:

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SERVICES GIVEN TO CLIENTS

SHIKSHA.com

STREAM 19
SUB_STREAM 105
COURSES 40000+
ANSWERED QUESTION 5 Lacs +
MINIMUM TIME SPEND 2.18 mins.

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SHIKSHA.COM WEBSITE:

The website of Shiksha.com is the primary source of information for the people who are
looking for colleges and courses.

The home page shows Colleges, Exams, Careers, Courses from which the students can filter
there search and look for the necessary information.

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COMPETITORS:

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SHIKSHA.COM APP QUESTION & ANSWER:

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 CHAPPTER 3
COMPANY PROFILE

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MARKETING DETAILS:

Product Mix:
Shiksha.com is online service platform where its product is the information that the students
seeks.
For the institutes Shikha works on brand development, generating enquiries and student
engagement.
Promotion Mix:
Promotion is done through online advertising, tele advertising.
Place Mix:
Shiksha.com works in 4 different regions in the country i.e. Northern, Southern, Eastern and
Western which covers whole country to provide services.
Segmentation targeting and positioning:
 Segmentation - Students
 Targeting – Shiksha.com targets students of age group of 16 to 30 for all levels of
education i.e. UG, PG, PhD’s etc.

Core competency of the company:

Shiksha.com works in online services, client services.
Market forecasting and budgets:
Annual billing of Shiksha.com is of around 50cr.
Customer handling and their grievance:
We ask customers different sets of questions according to which we guide them to proper
source of information.
Public relations:
Public relations is maintained through 1to1 meetings, regular contact through phone, campaign
management etc.

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 CHAPTER 4

DATA ANALYSIS

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DATA GATHERING AND FEEDBACK:

The objective of the study is to find out the interest of the institute towards any institute or
course. In this study the research is done through tele calling which provide the exact
information we need about the students.

METHODOLOGY:

 Selection of Sample:
The data needed for the study is collected through the responses of students in the
shiksha.com website and mobile app.
 Data Collection:
The data needed for the study will be collected from both primary and secondary
sources. The secondary sources include website of Shiksha.com Website and various
website.
 Sample Size:
The sample size depends on the responses and lead or interest of student towards
institute.

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DATA COLLECTION:

Data can be classified as primary and secondary data.

Primary Data:

 Through responses of students towards particular institute.

Secondary Data:

 Through internet & official sites of the organization

 Through Company directly.

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Data collected through calling:

Total calls
done 9466
Total calls
received 5698 60.2%
Visits 328 5.8%
Admission
in another
institute 1647 17.4%
Admission
in clients’
institute 197 2.1%
Admission
in another
client's
institute 46

Chart Title
10000
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
Total calls Total calls Visits Admission in Admission in Admission in
done received other clients's other client's
institute institute institute

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 CHAPTER 4

FINDINGS, SUGESTIONS AND

CONCLUSION

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FINDINGS:

 Around 60% of the total people used to pick up the call.

 17% use to take admission in the institute they search for.
 The best time to call the students is around 3:00 pm to 6:00 pm.
 Customer’s use to appreciate the initiative to getting the feedback.
 The potential of the market is huge as students are mostly looking for the
information through internet

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Conclusion:

During the internship I learnt that customer satisfaction plays an important role to sell our
product to our clients. The data analysis that we did helps in pitching new idea to the clients
for there brand development, student engagement and generating enquiries.

Online industry for service industry has huge potential as nowadays all the inquiries and
advertisement are mostly done through web.

Customer satisfaction is very important in online service market as there is a lot of competition
and if customer does not get the information they want the tend to not come back.

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BIBLIOGRAPHY

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Website

 http://www.infoedge.in
 http://www.infoedge.in/corporate-overview.asp
 http://www.infoedge.in/businesses-education.asp
 www.shiksha.com

Total calls done 9466

Total calls received 5698 60.2%

Visits 328 5.8%

Admission in other institute 1647 17.4%

Admission in clients's institute 197 2.1%

Admission in other client's

institute 46

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