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    Company Profile Rustan Marketing Corporation History

    Uploaded by

    Angieline Bautista Manzanal
    Rustan Marketing Corporation is a Philippine company that was established in 1951 and began as a small gift shop owned by Bienvenido and Gliceria Tantoco. It has since expanded into the country's most prestigious retailer, carrying famous luxury brands. Rustan's established the country's first loyalty program for customers. Rustan's Supermarkets was later launched in 1970 and the brand was acquired by other companies but Rustan's maintains ownership of the trademark. The company's vision is to be the leader in brand management and distribution in the Philippines and region with a focus on customer service and empowering employees.

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    Company Profile Rustan Marketing Corporation History

    Uploaded by

    Angieline Bautista Manzanal
    295 views7 pages
    Rustan Marketing Corporation is a Philippine company that was established in 1951 and began as a small gift shop owned by Bienvenido and Gliceria Tantoco. It has since expanded into the country's most prestigious retailer, carrying famous luxury brands. Rustan's established the country's first loyalty program for customers. Rustan's Supermarkets was later launched in 1970 and the brand was acquired by other companies but Rustan's maintains ownership of the trademark. The company's vision is to be the leader in brand management and distribution in the Philippines and region with a focus on customer service and empowering employees.

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    Rustan Marketing Corporation is a Philippine company that was established in 1951 and began as a small gift shop owned by Bienvenido and Gliceria Tantoco. It has since expanded into the country's most prestigious retailer, carrying famous luxury brands. Rustan's established the country's first loyalty program for customers. Rustan's Supermarkets was later launched in 1970 and the brand was acquired by other companies but Rustan's maintains ownership of the trademark. The company's vision is to be the leader in brand management and distribution in the Philippines and region with a focus on customer service and empowering employees.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    295 views7 pages

    Company Profile Rustan Marketing Corporation History

    Uploaded by

    Angieline Bautista Manzanal
    Rustan Marketing Corporation is a Philippine company that was established in 1951 and began as a small gift shop owned by Bienvenido and Gliceria Tantoco. It has since expanded into the country's most prestigious retailer, carrying famous luxury brands. Rustan's established the country's first loyalty program for customers. Rustan's Supermarkets was later launched in 1970 and the brand was acquired by other companies but Rustan's maintains ownership of the trademark. The company's vision is to be the leader in brand management and distribution in the Philippines and region with a focus on customer service and empowering employees.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    of 7

    Chapter II – Company Profile

    Rustan Marketing Corporation History


    Rustan's is a Philippine chain of upmarket department stores owned by the Rustan
    Group of Companies. The brand is also applied to a chain of supermarkets (Rustan's
    Supermarkets) established by the Rustan Group in 1970 and owned by it until 2017.
    Rustan's the flagship brand of the Rustan Group of Companies.

    Rustan's Department Store was established in 1951 by spouses, Bienvenido Tantoco


    and Gliceria Rustia Tantoco. Rustan's Department Store began as a set of goods
    displayed for sale in the couple's living room. Eventually, the Tantocos expanded from a
    small gift shop into a full-fledged department store.

    Rustan's Department Store is considered as the Philippines most prestigious retailer,


    carrying many of the world’s most famous upscale names and signature brands, among
    them, Cartier, Mikimoto, Tiffany, Ermenegildo Zegna, Nina Ricci, Alfred Dunhill, Sonia
    Rykiel, Estee Lauder. Rustan's was the first in the country's retail industry to introduce a
    customer loyalty program, "Frequent Shoppers Plus".
    Rustan's Supermarket

    Rustan's Supermarkets was established in 1970. In 1998, Shopwise hypermarket was


    launched under Rustan Supercenters, Inc. (RSI). In 2006, the Rustan's supermarket
    chain (Rustan Supermarket, Inc.) was consolidated under RSI.

    In 2012, the Dairy Farm Group acquired 50% interest in RSI. By 2017, the Dairy Farm
    Group acquired full ownership of RSI.

    On March 23, 2018, the Dairy Farm Group sold RSI to Robinsons Retail Holdings, Inc.
    (RRHI) through a stock swap. After the sale, the Dairy Farm Group will own 18.25% of
    RRHI. At the time of the sale, RSI operated Rustan's Supermarket, Marketplace by
    Rustan's, Shopwise, Shopwise Express and Wellcome (Philippines).

    On April 11, 2018, Zenaida R. Tantoco, chairperson and CEO of the Rustan Group of
    Companies clarified that the Rustan's trademark and trade name was "never a part of
    the business transaction between RRHI and Dairy Farm Group, legally or otherwise.”
    Tantoco stated that Rustan Commercial Corporation (RCC) is the sole owner of the
    Rustan's trademark and trade name and the use by any third party requires the written
    consent of RCC. The statement clarified that after the buy-in of the Dairy Farm Group
    into RSI in 2012, RSI was granted use of the Rustan's trademark and trade name for a
    "limited period of five years commencing from the year 2012 and was terminated upon
    our written notice to the Dairy Farm Group on April 3, 2018.” The following day, RRHI
    issued a statement acknowledging the trademark license arrangement between RCC
    and RSI and should the trademark license of Rustan's be "validly terminated by RCC"
    such stores would be rebranded with "other premium brand alternatives."
    The sale of RSI to RRHI was approved by the Philippine Competition Commission on
    August 17, 2018.

    Rustan Marketing Corporation Vision and Mission

    Vision

    To be the leader in brand management and distribution of the best brands in the
    Philippines, with strong presence in the Southeast Asian Region.
    Mission

    To delight our customers with impeccable service and an offering of the world’s best
    brands.

    To train, develop, and empower its people and provide them with opportunities for
    personal growth and a rewarding career.

    To create a work environment that fosters teamwork, mutual respect, and excellent
    performance.

    To establish market leadership by employing innovative technologies and marketing


    strategies.

    To maximize shareholders’ value and shared prosperity through mutually beneficial


    partnerships with our principals and suppliers.

    To be socially responsible by providing employment opportunities/supporting worthy


    causes.
    To honor and revere God as the center of our undertakings.
    CORE VALUES
    Leadership Professionalism
    Integrity Action
    Fairness Commitment
    Excellence Trust
    Service
    Rustan Marketing Corporation Organizational Chart

    Zenaida R. Tantoco- Anthony T. Huang- Ma. Theresa R.


    Chairman and CEO President Tantoco-Treasurer

    Elizabeth T. Quiambao-
    Executive Vice President

    Rossellina J. Escoto-
    Vice President-finance

    Ma. Margarita A. Atienza-


    VP Investor Relation
    compliance Officer

    Gemma M. Cheryl Anne M. Berioso- Ma. Alicia Picazo-


    Santos-Corporate Head of Corporate planning San Juan- Assistant
    Secretary corporate Secretary

    Location or vicinity Map


    Rustan Marketing Corporation Product

    BRANDS BRAND CODE

    Fragrances 1
    FRAGRANCES GIVENCHY FRAGRANCES GV FRAGRANCES
    FRAGRANCES KENZO KZ FRAGRANCES
    FRAGRANCES CARTIER CT FRAGRANCES
    FRAGRANCES LES PARFUMS CHARRIOL CF FRAGRANCES
    FRAGRANCES SOLINOTES SL FRAGRANCES

    FRAGRANCES 2 (COTY)
    FRAGRANCES LACOSTE FRAGRANCES LC FRAGRANCES
    FRAGRANCES HUGO BOSS HB FRAGRANCES
    FRAGRANCES GUCCI GC FRAGRANCES
    FRAGRANCES ESCADA EF FRAGRANCES
    FRAGRANCES JAMES BOND JB FRAGRANCES
    FRAGRANCES GUESS FRAGRANCES GS FRAGRANCES
    FRAGRANCES NAUTICA FRAGRANCES NT FRAGRANCES
    FRAGRANCES JOVAN JV FRAGRANCES
    FRAGRANCES ASPEN AP FRAGRANCES

    Fragrances 3
    (INTERPARFUMS)
    FRAGRANCES GAP GP FRAGRANCES
    FRAGRANCES BANANA REPUBLIC BR FRAGRANCES
    FRAGRANCES ANNA SUI AS FRAGRANCES
    FRAGRANCES ALFRED DUNHILL AD FRAGRANCES
    FRAGRANCES SHANGHAI TANG ST FRAGRANCES
    FRAGRANCES ELLE FRAGRANCE EL FRAGRANCES
    FRAGRANCES BERDOUES COLOGNE BT FRAGRANCES

    PERSONAL CARE &


    COLOUR COSMETICS
    PERSONAL CARE & SALLY HANSEN SH PERSONAL CARE & COLOUR
    COLOUR COSMETICS COSMETICS
    PERSONAL CARE & ANNY AN PERSONAL CARE & COLOUR
    COLOUR COSMETICS COSMETICS
    PERSONAL CARE & BEYU BU PERSONAL CARE & COLOUR
    COLOUR COSMETICS COSMETICS
    PERSONAL CARE & AUSTRALIS AC PERSONAL CARE & COLOUR
    COLOUR COSMETICS COSMETICS
    PERSONAL CARE & BKR BE PERSONAL CARE & COLOUR
    COLOUR COSMETICS COSMETICS
    PERSONAL CARE & MAKE UP FACTORY MU PERSONAL CARE & COLOUR
    COLOUR COSMETICS COSMETICS
    PERSONAL CARE & SCUNCI SN PERSONAL CARE & COLOUR
    COLOUR COSMETICS COSMETICS
    PERSONAL CARE & VIDAL SASSOON VS PERSONAL CARE & COLOUR
    COLOUR COSMETICS COSMETICS
    PERSONAL CARE & BABYLISS BL PERSONAL CARE & COLOUR
    COLOUR COSMETICS COSMETICS

    Skin Care & Colour


    Cosmetics
    Skin Care & Colour NUXE SKINCARE NX Skin Care & Colour Cosmetics
    Cosmetics
    Skin Care & Colour MAX FACTOR MX Skin Care & Colour Cosmetics
    Cosmetics
    Skin Care & Colour COVER GIRL CG Skin Care & Colour Cosmetics
    Cosmetics

    Intimate & Athletic


    Apparel
    INTIMATE & ATHLETIC MAIDENFORM MF INTIMATE & ATHLETIC APPAREL
    APPAREL
    INTIMATE & ATHLETIC SPANX UNDERGARMENTS SU INTIMATE & ATHLETIC APPAREL
    APPAREL
    INTIMATE & ATHLETIC CHAMPION APPAREL CM INTIMATE & ATHLETIC APPAREL
    APPAREL

    Fashion, Luggage &


    Footwear
    Luggage
    FASHION, LUGGAGE & SAMSONITE SS FASHION, LUGGAGE &
    FOOTWEAR FOOTWEAR
    FASHION, LUGGAGE & AMERICAN TOURISTER AT FASHION, LUGGAGE &
    FOOTWEAR FOOTWEAR
    FASHION, LUGGAGE & HIGH SIERRA HS FASHION, LUGGAGE &
    FOOTWEAR FOOTWEAR
    FASHION, LUGGAGE & SAMSONITE RED SR FASHION, LUGGAGE &
    FOOTWEAR FOOTWEAR
    FASHION, LUGGAGE & LIPAULT LP FASHION, LUGGAGE &
    FOOTWEAR FOOTWEAR
    FASHION, LUGGAGE & KAMILIANT KM FASHION, LUGGAGE &
    FOOTWEAR FOOTWEAR
    Fashion & Footwear
    FASHION, LUGGAGE & JACK NICKLAUS JN FASHION, LUGGAGE &
    FOOTWEAR FOOTWEAR
    FASHION, LUGGAGE & SAVILE ROW SV FASHION, LUGGAGE &
    FOOTWEAR FOOTWEAR
    FASHION, LUGGAGE & AMAZONAS AM FASHION, LUGGAGE &
    FOOTWEAR FOOTWEAR
    FASHION, LUGGAGE & DIESEL DS FASHION, LUGGAGE &
    FOOTWEAR FOOTWEAR
    FASHION, LUGGAGE & LEVIS FOOTWEAR AND LF FASHION, LUGGAGE &
    FOOTWEAR ACCESSORIES FOOTWEAR

    Homecare & Lifestyle


    HOMECARE & LIFESTYLE TEFAL SB HOMECARE & LIFESTYLE
    HOMECARE & LIFESTYLE CONAIR HOMECARE CN HOMECARE & LIFESTYLE
    HOMECARE & LIFESTYLE CBTL CO HOMECARE & LIFESTYLE
    HOMECARE & LIFESTYLE ANNE KLEIN WATCHES AK HOMECARE & LIFESTYLE
    HOMECARE & LIFESTYLE CUISINART CA HOMECARE & LIFESTYLE
    HOMECARE & LIFESTYLE NINE WEST WATCHES NW HOMECARE & LIFESTYLE
    HOMECARE & LIFESTYLE CANDY WATCHES CW HOMECARE & LIFESTYLE
    HOMECARE & LIFESTYLE BEKA BK HOMECARE & LIFESTYLE
    HOMECARE & LIFESTYLE ANCHOR HOCKING AH HOMECARE & LIFESTYLE
    HOMECARE & LIFESTYLE OXO OX HOMECARE & LIFESTYLE
    HOMECARE & LIFESTYLE ONEIDA ON HOMECARE & LIFESTYLE
    HOMECARE & LIFESTYLE CON AIR BRUSH CB HOMECARE & LIFESTYLE
    HOMECARE & LIFESTYLE ROWENTA RW HOMECARE & LIFESTYLE
    HOMECARE & LIFESTYLE PRINCESS APPLIANCES PA HOMECARE & LIFESTYLE
    HOMECARE & LIFESTYLE ALADDIN AL HOMECARE & LIFESTYLE
    HOMECARE & LIFESTYLE REISENTHEL RI HOMECARE & LIFESTYLE

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