2.

0 COMPANY INFORMATION

2.1 Company Background

Dobibest Dry Cleaning & Laundry Shah Alam is a sole proprietor that run by husband
and wife which are Encik XXX and Puan XXX. In year 2009, this couple had started the
business based at No. 8G, Jalan Kristal AR 7/AR, Seksyen 7, 40000 Shah Alam, Selangor.
About 10 years being operates, the company have been combining machinery technology with
fabric science to create the best laundry solutions for clients across Shah Alam and the nearby
areas.

Dobibest Dry Cleaning & Laundry offer a concept of cleaning services available to
individuals and families including dry cleaning and laundry. This company intends to offer
affordable luxury cleaning to all residents in Shah Alam. The purpose of this business is to give
the premium laundry service which is one of the quality services where the company make it
as priority for the clients. The company also offered a fast cleaning services to meet with the
clients need and requirements.

The company staff are always ready, trained and focus on quality services to ensure all
items will be deliver to the clients in a clean and very neat condition, ready to be wear. The
professional team is taking care of each item with great respect. Removal of the spots and high
quality finishing is some of the features that make Dobibest Dry Cleaning & Laundry different
from others. To sustain that features, the company trained and equipped the staff with all
necessary knowledge and skills in handling various fabrics to make sure all items delivered in
good quality and satisfying the clients.

Dobibest Dry Cleaning & Laundry also offer the Syariah Compliant Wet Cleaning
Method For Muslims. Different from the traditional dry cleaning which does not used any water
during cleaning process, the wet cleaning system is prayer-safe for the cleaning of sajadah
(prayer mat), hijab and telekung (prayer dress). This is particularly when the wet cleaning
method uses a water based bio-degradable high grade smart detergents that can provide the
comfort feeling for those who uses the garments during pray.
Vision

To be recognized as a premium Laundry provider in the market by providing the most

organized, the cleanest wash and cost effective to our value customers.

Mission

Lend a helping hand to families in tackling one of the most daunting household chores and help
free up more time for more productive tasks.

Figure X: The view of the Dobibest Dry Cleaning & Laundry Shah Alam
 2.2 Organizational Structure

As mention in the company background above, Dobibest Dry Cleaning & Laundry is a sole
proprietor company that run by husband and wife which are En XXX and Puan XXX.
Therefore, most of the job scope were handled by both of them such as General Manager,
Financial Manager, Sales and Marketing Manager and Administration Manager. To make the
business flow run smoothly, this couple had hired about six workers.

General Manager

Financial Manager Sales and Marketing Administration

Manager Manager

Worker Worker Worker Worker Worker Worker

Job scope Descriptions

General Manager  Overseeing daily business operations.
 Developing and implementing growth strategies.
 Analyzing accounting and financial data

Financial Manager  Collating, preparing and interpreting reports,budgets, accounts, commentaries and
financial statements
 Undertaking strategic analysis and assisting with strategic planning
 Producing long-term business plans
Sales and Marketing  Own ultimate responsibility for successfully meeting or exceeding sales goals
Manager
 Collaborate with marketing team to creatively reach more potential customers
 Take calculated risks to increase profitability and brand recognition
Administration  Plan and coordinate administrative procedures and systems to streamline processes
Manager
 Assess staff performance and provide guidance to ensure maximum efficiency

 Monitor inventory of office supplies and the purchasing of new material with attention
to budgetary constraints
Workers  Receives and sorts cloths and linens according to fiber, color, and soiled condition.
 Operates washers and dryers in accordance with safety standards.
 Supplies recommended quantities of detergents and bleaches. Folds, wraps or places
on hangers, completed laundry.
2.3 Service Description

Dobibest Dry Cleaning & Laundry provide one stop laundry services and can have all types of
business’s laundry such as washed, dried and folded. The strategical location was built to
provide personal fast and cost-effective service to the local customers.

Dobibest Dry Cleaning & Laundry provides laundry services for:

 Spa and massage centers
 Fitness centers
 Beauty centers
 Hotels
 Masjid/surau
 Shopping complex
 Factory
 Government sector
 Private sector

Types of services that Dobibest Dry Cleaning & Laundry provided:

1. Dry cleaning/wet cleaning
Suitable for items that needed special care. Dobibest Dry Cleaning & Laundry using only
biodegradable detergents that offers the best results of all cleaning methods. This company is
adopting a new way in dry cleaning innovation call the aqua wash wet cleaning whereby is one
of the most sustainable way of protecting the earth. Therefore, it can help the customer to
reduce the environment and operational impact for their businesses.

 Using biodegradable detergents

 Syariah compliants
 Convenient and fast services
 Remove stain and bad ordor
 No damage to cloth
2. Wash, dry and fold
Suitable for all regular items. This company wash, dry and fold the clothes with love. The
selection of the detergent was based on the clothes suggested by the expertise of the company.
Heavy items such as socks, bed sheet, comforter and towel will be wash separately.

 Everything is taking care

 Convenient and fast services
 Clean and neatly folded
 Affordable price

3. Hand wash
By hand, Dobibest Dry Cleaning & Laundry manually spot and remove stains. Every items is
dried on a hangar which helps preserving that textile fiber much better than tumble drying.

 Cleans and smell good

 Preserving textile fiber
 Fast services
 Affordable price

4. Leather care
Leather have a long lifespan. However, it’s important to maintain the leather materials and give
the good care that the leather needs. The chemicals or detergents used to clean leather products
should be the best quality and gentle to the human body. Each leather product is treated and
handled with care from the moment it is being dropped off. Each different kind of leather needs
to be treated differently and cared for in order to prevent any damages. All the leather cleaning
are process manually by hand. Besides, the company always beware of leather cleaning
companies that claims leather could be cleaned using the dry clean method. This will
potentially damaged and dry up the leather under high heat.
5. Special and other garments cleaning

Dobibest Dry Cleaning & Laundry also provide special cleaning on high fashioned couture
items, curtains, handbags, carpets, shoes, sheep skin, soft toys and even the most delicate
undergarments. Most of these products cannot be clean by normal household washing machine
due to its size or the nature of fabric, and Dobibest able to help them cleaned for a refresh and
cleaner lifestyle. Dobibest also provides take-down and re-hang of curtains meant for cleaning
during the pick up and delivery services.

6. Ironing

Dobibest Dry Cleaning & Laundry will handle all the ironing needs with professional care.
Dobibest uses high-tech mannequin and ironing board (with suction, air release and steam) to
give the valuable garments always look wrinkle-free. Dobibest use different high-tech pressing
techniques depending on the types of garment and fabric.

7. Handbags spa and cleaning services

The chemicals from UK and Germany that is used to clean handbags are of the best quality and
gentle to the human body. Each handbag is treated and handled with care from the moment it
is being dropped off. Depending on the built of handbags such as fabric, leather or mixed of
fabric and leather, Dobibest have the right treatment for it.
2.4 Business, Technology, Marketing, Operation/Production/Financial

2.4.1 Marketing

1. Target Market:

a) Clients

 Residents in Shah Alam and nearby areas

 Students
 General workers

b) Services
 Customers that have no time in managing the daily dirt laundry
 Customers that have no washing machine facilities at the house
 Customers who are need the specific laundry services for the specific types of clothes
materials
 Customers who have small child or babies that required to clean up baby’s car seat or
stroller
 Customers that need expert ironing services for formal attire

2. Marketing Strategies:

a) Pickup and delivery services

To save the clients time with logistics, time and gas, Dobibest Dry Cleaning & Laundry
provides pick-up and delivery services. The company will be appointing one person from the
office management in order to facilitate communications and guarantee on time delivery.

Setting up the own in-house laundry can be costly where the client need to hire additional staff
and purchasing heavy duty laundry equipment. But with Dobibest Dry Cleaning & Laundry,
the client do not have to go through the hassle of training new staff and doing all the laundry
works.

The clients can simply sign up with Dobibest and the on duty worker will come to pick up the
dirty clothes and linens, have them laundered and return them on a schedule that works for
each clients.
Laundry washing and dry cleaning has never been easier. Figure X below are the steps for the
clients that needed the pickup and delivery services.

Step 3: Cleaning Step 4: Delivery

Step 2: Pick-Up Laundry
Process
Step 1 Laundry
Washed or dry The laundry will
Submit form or Pick-up all the
cleaned, folded or be packed and
whatsapp / sms dirty clothes and
pressed, clean the delivered back to
and direct call linens at client’s
laundry, returned the client direct to
house
in spotless and the house
crisp condition

Figure X: The steps for the Pickup and Delivery Service

Other than that, Dobibest Dry Cleaning & Laundry also advertise the flyer and poster for the
Pickup and Delivery Service through online medium such as:
 Facebook page
 Website
 Blogspot
 Instagram

Figure X: The poster of the Pickup and Delivery Service

b) Promotion and discount price
Dobibest Dry Cleaning & Laundry make the marketing strategy by focusing on the
promotion for the price of the services for the special days such as:
 New year
 National day
 Hari Raya Aidilfitri and Aidiladha/Chinese New Year/Deepavali/Christmas Day

Besides, Dobibest also offer the discount price about 5% for the clients such as:
 Regular customers that always have the laundry services.
 Customers that have weight of daily cloth more than 20kg

2.4.2 Services process

Once the company receive the laundry, the clothes will be tagged, checked and separated based
on the types of materials and color. Each item will be tagged to ensure the items will never get
mixed with others’ throughout the process. Besides, all pockets will be checked so that there
have no pin, needle, coins that will contribute to the damages of the other clothes or washing
machines.

The company always make sure that white clothing item will be washed in hot or warm water
with detergent, bleach and fabric softener. After washing, the clothes will be rinsed in cool
water.

For dark and delicate items, its will be washed in cool water with detergent, some bleach and
softener, and then be rinsed with cool water. All the items will be dried in heat dryers on low
to medium heat.

After that, garments will be ironed and folded, and properly packaged to be delivered back to
the clients.
2.4.3 Technology used for the services
a) Wet cleaning system

The wet cleaning method uses a water based bio-degradable high grade smart detergents that
is prayer-safe for the cleaning of sajadah (prayer mat), hijab and telekung (prayer dress).

b) Aqua wash wet cleaning system

The wet cleaning method whereby one of the most sustainable way of protecting the earth.
Therefore, it can help the customer to reduce the environment and operational impact for their
businesses.

c) High-tech mannequin and ironing board

The ironing system that completed with suction, air release and steam to give the valuable
garments always look wrinkle-free especially for the formal attire clothes.

d) Cleaning chemicals from UK and Germany

The cleaning chemical is used to clean handbags that can give the best quality and gentle to the
human body. Depending on the built of handbags such as fabric, leather or mixed of fabric and
leather, Dobibest always have the right treatment for it.

2.4.4 Financial achievement

From the interview session with Puan XXX, she is very motivated to share her financial
achievement. According to her, the average sale for the company has increase year by year.
She had stated that the company has to pay the earlier modal to built and advertise the
Dobibest Dry Cleaning & Laundry about RM 50,000. Fortunately, she willing to share the
amount of sales that the company gain every month which about RM50,000 averagely. She
also stated that she had to pay RM30,000 per month for the maintenance, staffs’ salary, and
the cleaning materials such as detergent and softener. From that, can be conclude that the
company gain the profit about RM30,000 every month. Obviously now she managed to cover
back the earlier modal that she paid since she have the stable income profit and also the
company are already run for about 10 years. She is now planning to open one more branch in
Puncak Alam soon.