Bus 201 Presentation 1
Bus 201 Presentation 1
Bus 201 Presentation 1
Bamboo Dry
Bamboo Thermo-control
Bamboo Antibacterial
Bamboo Anti-static
Bamboo UV protection
Bamboo Sensitive
4Ps of Marketing
Product
Price
Place
Promotion
Market Analysis
Target market: Our target customer is all class of people. For
targeting the customers segmentation is very important.
Market segmentation:
There are four basic bases for segmenting consumer market.
These are-
Geographic segmentation
Demographic segmentation
Behavioral segmentation
Psychographic segmentation
Sales and Market Plan
We use advertising to build awareness of our brands. We
want customers to think of our business when the types of
products we sells. Advertising draws attention to our brand,
then communicates key benefits to users.
Geographical locations
Competitors
Suppliers
Labor Force
Risk Management Plan
Risk management ensures that an organization identifies and
understands the risks to which it is exposed.
Benefits to managing risk:
Protecting the reputation and public image of the
organization.
Preventing or reducing legal liability and increasing the
stability of operations.
Protecting people from harm.
Protecting the environment.
Enhancing the ability to prepare for various circumstances.
Merger &
Acquisition
Liquidation
and close
Exit Initial Public
Offering
plan
Since the company manufactures textiles, the report talks about sustainability
measures taken during the processes of fetching the raw materials,
manufacturing the products and then distributing it to the consumers, both
domestic and overseas
Conclusion
The best businesses are those that do not
focus on merely earning money, but those
that have a broader vision.
In essence, we are greatly inspired to
delineate in this report the framework of
our small, moderate but firm and
enthusiastic endeavor to start a new
business.