I.

Introduction
A. Business Concept and Business Model

It has been observed that we, Filipinos, love eating. Even after a heavy meal, we look for
something else to eat, for a limited budget, sometimes we doubt if we would still buy
something just to lessen the unlikeable tastes in our mouths primarily because of the price.
When we talk about Polvorón we always tend to depict a picture of a milk powdered candy
in our minds with a nostalgic feeling, a candy that brings us back to our younger days.
Nowadays, the typical homemade traditional cellophane/Japanese paper wrapped Polvorón
is becoming dull due to big famous stores that offer it.
MM`s Polvorón aspires to produce Polvoróns that can keep pace with the Polvoróns of
famous stores and the taste of the new generation not just in the way of introducing new
flavors but in a sense of an unusual physical characteristics of it (i.e. Chocolate Coated
Polvorón). The product will be distributed to retailers in sari – sari stores, for customer’s
convenience and will not require consumers to go somewhere else.
Company Locations and Facilities
The company office will be located at National Life Insurance Company Bldg., NEW SESSION
ROAD, Baguio

However, as time progresses the intention is to move into more accessible and attractive
offices in a prime area. This regardless of the fact that our type of business is not too
dependent on office location and size.

B. The Business Goals: Vision, Mission, Objectives and Performance Targets

Vision:

MM`s Polvorón envisions itself on becoming the top producer of sweet delicacies in
Baguio and the leader in the distribution of healthy and enjoyable treat.

Mission:
Our mission is to serve customers great tasting nutritious dessert in today’s highly
competitive environment, it is becomes increasingly difficult to compare our product to
the usual Polvorón that consumers usually buy. Hundreds of retailers who are selling
different pastries are evolving.

C. The Business Offerings and Justification

II. Executive Summary

It has been observed that we, Filipinos, love eating. Even after a heavy meal, we look for
something else to eat, for a limited budget, sometimes we doubt if we would still buy something
just to lessen the unlikeable tastes in our mouths primarily because of the price.
Polvorón (also known as pulburon/polboron in Tagalog) is a type of shortbread and holiday
delicacy that originated from the Iberian Peninsula. It is produced mostly in Spain and Latin
America and is a popular dessert in the Philippines. “Polvo” which means powder in Spanish
literally translates to “powder” snack or cookie; hence “powder cookie.”
When we talk about Polvorón we always tend to depict a picture of a milk powdered candy
in our minds with a nostalgic feeling, a candy that brings us back to our younger days.
Nowadays, the typical homemade traditional cellophane/Japanese paper wrapped Polvorón is
becoming dull due to big famous stores that offer it.
MM`s Polvorón aspires to produce Polvoróns that can keep pace with the Polvoróns of
famous stores and the taste of the new generation not just in the way of introducing new flavors
but in a sense of an unusual physical characteristics of it (i.e. Chocolate Coated Polvorón). The
product will be distributed to retailers in sari – sari stores, for customer’s convenience and will
not require consumers to go somewhere else.
 III. The Business Proponents: Organizers with their Capabilities and Contribution

MMs Polvorn’s business partner will be the principal shareholder because all have equal
share in the entity with the equity contribution of 25% each, equivalent to ₱XX,XXX for a
total of ₱XX,XXX to establish the company. Purity will be a general partnership wherein all
partners will be equally responsible for the business’ debts and liabilities.

Breakdown of Contribution (sample only provide your own)

Business Partners Share Percentage Equity Contribution
Partner 1 25% ₱xxx,xxx
Partner 2 25% ₱xxx,xxx
Partner 3 25% ₱xxx,xxx
Partner 4 25% ₱xxx,xxx

Total 100% ₱xxx,xxx

MM`s Polvorón Organizational Chart

The Management Team (example)

 We will ensure that we only hire people that are qualified, honest, hardworking, customer
centric and are ready to work to help us build a prosperous business that will benefit all the
stake holders (the owners, workforce, and customers).

Maritess Alegre
 Operations Manager
Job Description: works in retail travel outlets, which promote and sell holidays and
travel-related products. Offers specialist, professional and competitive travel
products to meet the demands of the travel market, which includes online bookings
and tailor-made trips.

Job Specification (example):

- Provide inspired leadership company wide.
- Set strategies and direction
- Model and set the company’s culture, values and behaviour
- Build and lead the company
- Allocate capital to the company’s priorities

Job Qualifications (example):

- Leadership skills
- Time Management
- Decision Making Skills
- Math and Budgeting Skills

IV. The Target Customers and Main Value Proposition to the Customer
The initial target customers of MMs Polvoron are students, teachers and school staffs of
any age and gender. These people are prone to strain and fatigue so they need stress-
relievers and one way to ease stress is to eat and MMs Polvorn’s products could be a
comfort food that they can enjoy while relaxing. Not only that, it can also help in
stimulating their tired mind and body since sugary products are known as good
energizer.

Value Proposition Consumers buy products not only because of its affordability but also
for the benefits that they could get from it. MMs Polvoron sweet delicacies are not only
for pasalubong but also a great source of nutrients. Its products’ main ingredient, milk,
is a source of calcium that can help in making the consumers’ bones strong and body
healthy. Sugar, which is also a main ingredient in making these products makes people
persevere longer and keeps them focused based on studies.

V. The Market, Market Justification based on the Industry Dynamics and Macro
Environmental Factors Affecting the Opportunities and Threats in the Market, the Size,
Potential and Realistic Share of the Market

It has been observed that we, Filipinos, love eating. Even after a heavy meal, we look for
something else to eat, for a limited budget, sometimes we doubt if we would still buy
 something just to lessen the unlikeable tastes in our mouths primarily because of the
price.
Filipinos are also known to have sweet tooth, meaning that they like sweets like
chocolates and candies. But on today’s time where imported goods and sweet products
are prevailing, ordinary people could not afford to buy these since it is costly. That’s why
MMs Polvoron’s owners came up with an idea of sweet delicacies that are tatak Pinoy
which are not just affordable but will surely suit the Filipinos’ typical taste for sweet
foods.

Sales

Graham Balls 36%

12%

12% 37%
Sweet Nuts 12%

Bread Rolls 26%

Gummy Worms 12%

MM's Polvoron 12%

27% 12%

SWOT Analysis

Strengths
 Sell directly to the consumers
 Keep costs below competitor’s cost
  Homemade product

Weaknesses
 Limited amount of capital
 Limited target audience
 Lack of brand awareness

Opportunities
 Loyal customers
 Similar products on the market are not as reliable or are more expensive
 Growing population

Threats
 Competitors have stronger brand name
 Changing customer taste
 Competition may increase

Direct Competitors:

[Please indicate your direct competitors here]

 Product Strategy
 We have a distinct flavor and look that consumers will look for.
 Pricing Strategy
MM’s Polvoron is priced with the competition in mind. The distributors is not
concerned with setting prices to signal luxury or prestige, nor it is attempting to
achieve the goals of offsetting low prices by selling high quantities of products.
Instead value pricing is practicing so that customers feel comfortable purchasing
again the said product. The pricing strategy also makes MM’s Polvoron good
gifts --- for birthdays, graduations, or “just because”.
 Place Strategy
Our business will be distributed to MasCo kiosk and Online Rush Computer
Shop. The distribution of the product is the best for the accessibility, availability and for
our target need of the business. 
 Promotion Strategy
a. Internet advertising/ Social media (MasCo Facebook Page)
b. Referral

 Distribution Strategy
Use marketing efforts to attack the competitor in the areas in which they are
not serving the market well.
VI. Product and Service Offerings
VII. The Enterprise Strategy and Enterprise Delivery System: Business Competitiveness
VIII. The Financial Forecasts and Expected Returns, Risks, and Contingencies
IX. Environmental and Regulatory Compliance
X. The Capital Structure and Financial Offering: Returns and Benefits to the Investors,
Financiers, and Business Partners.