Republic of the Philippines

PROVINCE OF BUKIDNON
Municipality of Don Carlos

DON CARLOS POLYTECHNIC COLLEGE

Purok 2, Poblacion Norte, Don Carlos, Bukidnon
COURSE SYLLABUS FOR ALLIED 1 (CAMPUS JOURNALISM)
Course Name Campus Journalism (ALLIED 1)
Course Credits 3 units
Course Description This course introduces the nature of journalism as a profession by covering its history as well as acquaints students with the theories and principles of campus
journalism. This engages aspiring Campus Journalists in becoming skilled writers and critics in the different areas of journalism for a variety of purposes. This is
also a practical course to students who are beginners in the journalism field and who want to improve their journalistic skills and provides them opportunities to
produce news and other articles for a campus paper since this course covers topics such as media laws and ethics including the principles in news writing,
feature writing, editorial writing, photojournalism, lay outing, and editing.
Contact Hours/Per Week 3 hours
Pre-requisite None
Course Outcomes 1. Apply critical reading and thinking skills to the writing process through analyzing and reacting on reading materials and necessary skills need in the
profession as well as upholding journalism ethics and professional standards;
2. Acquire knowledge on the nature of journalism and followed the conventions of standard written English, in sentence structure, punctuation, grammar and
spelling;
3. Understood how journalism began by knowing its history;
4. Identify newsworthy stories in a complex field of facts and opinions; focusing on those of particular importance to the community they serve. Community is
interpreted broadly as geographic, virtual, of shared interest or philosophy.
5. Analyze other writer’s motives in reasons for writing and relate writing motives to internal features of their texts including different genres and expectations
of different audience.

COURSE OUTLINE AND TIMEFRAME

Week 1-2 Journalism Basics
Week 3 Ethics and Judgment/Journalism Principles and Practices
Week 4-5 Reporting
Week 6-7;9-11 Writing
Week 12-14 Editing and Design
Week 15-17 Multimedia
One week (or an equivalent of 3 hours) Allotted for Long Exams/Prelim Exam and Pre-final
One week (or an equivalent of 3 hours) Allotted for Midterm, and Final Exam (Micro-teaching)
Alignment of Course Outcome with Summative Assessment Tasks
Course Objectives Summative Assessment Tasks Details
 1. Apply critical reading and thinking skills to the writing process  Group Activities/ These tasks require students’ participation in class and within
through analyzing and reacting on reading materials and Performance Task/ their group in sharing their insights about their interpretation in
necessary skills need in the profession as well as upholding Question-generating activities/ analyzing and reacting on reading materials provided. This will
journalism ethics and professional standards; Prelim, Midterm, Final Examination enable students to apply the standards and ethics of journalism
and help the teacher to evaluate students’ knowledge and
understanding about journalism.
 Performance Task/
2. Acquire knowledge on the nature of journalism and followed the Written outputs/ These tasks require students’ active participation to practice and
conventions of standard written English, in sentence structure, Writing tasks develop their skills in writing by following the conventions of
punctuation, grammar and spelling; standard written English. These entail students to hone their
creativity in writing and widen their vocabulary throughout the
process of appreciating the essence of writing.

3. Understood how journalism began by knowing its history;  Performance Task/ These tasks require students’ active participation in class in
Question-generating activities/ expressing their ideas how journalism evolved over the years.
Research Task/ These entail students to be resourceful to better understand the
Synthesis Paper emergence of journalism.

4. Identify newsworthy stories in a complex field of facts and  Reaction Paper/

opinions; focusing on those of particular importance to the Critique Paper/ These tasks are given to assess student’s knowledge and
community they serve. Community is interpreted broadly as Question-generating activities understanding about the journalism. These entail students to
geographic, virtual, of shared interest or philosophy. discuss issues and express their opinions both in written and
televised news. These will also help students to understand the
ethical values that govern the practice of journalism.
5. Analyze other writer’s motives in reasons for writing and relate
writing motives to internal features of their texts including  Reflection Paper These tasks require students’ active participation in class and
different genres and expectations of different audience.  Critique Paper within their group in sharing insights on the writer’s motives in
reasons for writing. These enable students think beyond what is
 Performance Tasks
asked to better understand the different genres of journalism.

LEARNING PLAN

Teaching and Learning Activities

Desired Learning Outcomes Course Content/Subject (TLAs) Assessment of Tasks
Textbooks/References Resource Materials Time Table
(DLO) Matter Teaching Learning (ATs)
 Activities Activities
1. Generate opportunities Unit 1- Journalism Basics Craft, S., & Davis, C.N. (2016).
for reflection on Principles of American journalism: An
historical, social, A. Campus Journalism: introduction (2nd ed.). New York:  Interactive  Concept  Graded Oral and  Handouts/ 8 hours
cultural, and political A Better Routledge. Discussion Mapping written reports factsheets
processes as they affect Understanding  Providing  Question-  Performance  PPT
the day to day lives of a. Definition of Harrower, T. (2010). Inside reporting: handouts, generating tasks  Videos/Audios
the students. Campus A practical guide to the craft of PowerPoint activities  Output for discussion
1.1 Read about Journalism journalism. New York: McGraw Hill. presentation  Individual presentation  The Killing
journalism b. Journalism and  Processing reading and Reaction Paper Fields (a 1984
definitions and its scope Christians, C.G. (2009). Normative Student’s writing Oscar-acclaimed
developed their c. Types and Theories of the Media. Champaign: output exercises film about the
own understanding Functions of University of Illinois Press. Retrieved  Question-  Brainstormin press in
of it. Journalism July 27, 2016, from Project MUSE generating g Cambodia’s
1.2 Discussed the database. activities  Presentations Khmer Rouge
nature and scope of B. Of Horns, Wheels,  Film showing /activities regime)
journalism and Reels: A Brief Cruz, C. (2011). Advanced Campus  Show and tell  Creating a
1.3 Identified the History of Journalism. Rex Book Store. Manila timeline
different types of Journalism Philippines, 2000.  Answering
journalism a. Printing Press guide
according to b. British Press questions
medium and c. American Press
purpose; d. Philippine Press
1.4 Identified the e. Broadcasting
different types of f. The New Media
journalistic writing; g. Killing of
1.5 Identified Journalists/Jour
journalism’s roles nalism issues
as “Fourth Estate”
and as tool for C. Journalism in the
democracy; 21st Century: Is It
1.6 Identified the Still Relevant?
precursors of a. Journalism
present Roles in the
technologies; Society
1.7 Read about  Normative
journalism history Theories of the
from the censorship Press
in early British  Roles of Media
press, its
diversification in
American press,
and its role in
Philippine
democracy;
1.8 Identified modern
advancements in
 mass media and
their impacts to
journalism;
1.9 Reflect on the
importance of
campus journalism
in schools and
society.
2. Act in recognition of Unit II – Ethics and Philippine Press Institute. Journalists
professional social and Judgment code of ethics. Retrieved from
ethical responsibility; http://www.spj.org/ethicscode.asp  Interactive  Answering  Graded Oral and  Handouts/ 5 hours
Plans and carries out A. Journalism Discussion guide written reports factsheets
personal and Principles and Society of Professional Journalists.  Providing questions  Performance  PPT
professional Practices Code of ethics. Retrieved from handouts,  Reaction Tasks Videos/Audios
advancement. a. The Dos and http://ww2.aijc.com.ph/PCCF/observat PowerPoint Paper  Situational for discussion
2.1 Read about Don’ts in ory/pfd presentation  Research Judgment Quiz  Shattered Glass
constitutional Campus %20files/policies/massmedia/journalist  Processing task (a 2003 film on
provisions on Journalism s%20code.pdf Student’s  Reflection controversial
freedom of b. A review of the output Paper journalist
expression, of Journalism Quintos de Jesus, M., & Teodoro, L.  Scaffolding Stephen Glass)
speech and of the Creed (2007). The CMFR ethics manual: A activities
press as well as B. Libel Defamation values approach to new media ethics. (providing
their limitations; C. Copyright Makati: Center for Media Freedom and guide
2.2 Identified the Infringement Responsibility questions and
elements and D. Invasion of Privacy topics to
defenses of libel; Craft, S., & Davis, C.N. (2016). discuss)
2.3 Discussed issues Principles of American journalism: An  Question-
and cases on copy introduction (2nd ed.). New York: generating
right infringement Routledge. activities
and invasion of  Film Viewing
privacy; Harrower, T. (2010). Inside reporting:  Seminar-
2.4 Understood the A practical guide to the craft of discussion
ethical values that journalism. New York: McGraw Hill.
govern the practice
of journalism; Christians, C.G. (2009). Normative
2.5 Understood the Theories of the Media. Champaign:
guidelines in doing University of Illinois Press. Retrieved
journalistic July 27, 2016, from Project MUSE
research database.
specifically on
paper trail; and Cruz, C. (2011). Advanced Campus
2.6 Described the Journalism. Rex Book Store. Manila
qualities a Campus Philippines, 2000.
Journalist should
possess.
3. Demonstrate basic and Unit III – Reporting Harrower, T. (2010). Inside reporting:
higher levels of thinking A practical guide to the craft of
 skills in planning, A. Beat Basics journalism. New York: McGraw Hill.  Processing  Interview  Graded Oral and  Handouts/ 5 hours
assessing, and B. Paper Trail: students’ and note- written reports factsheets
reporting. Building Your Data Cruz, C. (2011). Advanced Campus output taking  Graded Interview  PPT
3.1 Understand the Bank Journalism. Rex Book Store. Manila  Speaking and simulations and note-taking Videos/Audios
basics of beat C. People Trail: The Philippines, 2000. acting (Online for discussion
assignments in Art of Interviewing exercises Mock Press  Robert
news room; D. Note-taking  Scaffolding Conference) Gunning’s “Ten
3.2 Practiced the Techniques activities Principles of
techniques in news (providing Clear Writing”
research, guide  Roy Peter
interviewing, and questions and Clark’s “14
note-taking; topics to common traits of
3.3 Understood basic discuss) good writers”
techniques in news  Video
gathering viewing
especially the paper discussion
and people trails;
and
3.4 Identify the
different types of
news stories
according to scope
or origin,
chronology or
sequence, and
structure
4. Effectively Unit IV – Writing Villa, H. (2010). Feature Writing from
communicate orally and the Lectures of Hazel P. Villa
in writing using both A. The News Writing  Lecture-  Writing  Graded Oral and  Handouts/ 13 hours
English and Filipino Formula Harrower, T. (2010). Inside reporting: Discussion Leads written reports factsheets
4.1 Understood the a. New Defined A practical guide to the craft of  Webinar-  Writing  Leads and  PPT
elements and  Elements of journalism. New York: McGraw Hill. Workshops/W straight news Straight news  videos
qualities of news; News riter/s Clinic  Writing  Submission of
4.2 Identified the  Types of News Cruz, C. (2011). Advanced Campus  Story features Clippings
different types of b. Basic Rules in Journalism. Rex Book Store. Manila conference  Writing  Feature, editorial,
news stories; News Writing Philippines, 2000. editorials and and opinion
4.3 Acquired c. News Structure opinion column
knowledge on the  Hard vs. Soft Itule, B.D. & Douglas, A.A. (2009) articles
different methods News News writing and reporting for today’s  Clipping
of news gathering;  The Inverted media (7th ed.). Boston: McGraw-Hill samples of
4.4 Learned how to Pyramid Companies, Inc. the different
write different  Types of Lead types of
types of news  Rules on Malinao, A. L. (2005). Campus and journalistic
stories by reading Paragraph Community Journalism Hand Book. stories
samples provided; Construction Mandaluyong, Philippines: National
4.5 Written a straight Book Store Inc.
new story; B. People, Places, and
 4.6 Understood the Things: Rudiments Malinao, A. L. (1991) Journalism for
structure and style of Feature Writing Filipinos. Mandaluyong, Philippines:
of feature stories a. Story National Book Store Inc.
4.7 Understood the Structures:
differences Diamond,
between general Hourglass, and
opinion writing and Kebab
the more b. Types of
specialized Feature Stories
editorial writing c. Types of Leads
styles; and d. Data Gathering
4.8 Written feature, Technique and
editorial, and Generating
opinion article. Story Ideas
e. Word craft:
Rhetorical Acts
for Paragraph
Development

C. Strengthening the
Column, Sharpening
Opinions
a. Structure
b. Editorial vs.
Opinion
columns
5. Analyze and interpret Unit V – Editing and Design Malinao, A. L. (1991) Journalism for
data and information Filipinos. Mandaluyong, Philippines:
using appropriate tools A. Copyreading National Book Store Inc.  Processing  Acting  Performance  Handouts/ 13 hours
and procedures. a. Responsibilities students’ activities Tasks factsheets
5.1 Defined headlining of a Copyeditor The 2013 Associated Press stylebook output  Peer editing  Individual  PPT
and copy reading; b. Copyreading and briefing on media law.  Interactive of news presentations  Videos/Audios
5.2 Enumerated the symbols Washington, DC: The Associated Discussion stories  Graded written for discussion
responsibilities of a c. The AP Style Press.  Scaffolding and oral reports
copyreader; d. Pointers in activities  Diagnostic test on
5.3 Identified the Copyediting (providing basic grammar
guidelines in guide  Newsletter output
headline writing; B. Headline Writing questions and
5.4 Applied a. What is a topics to
appropriate headline? discuss)
symbols in editing; b. Functions of a  Webinar-
5.5 Practiced writing headline workshop
catchy and c. Guidelines in  Design
appropriate Headline Workshop
headlines; writing
5.6 Understood
journalism style; C. Grammar Review
 5.7 Polished basic a. The basics of
grammar; and SVA
5.8 Understood and
applied basic D. Principles of Design
design principles.
6. Negotiate ethical Unit 6 – Multimedia Tellone, P. (2010). How to take great
minefields concerning photos. Retrieved from http://ebook-
photojournalism and A. Basic dl.com/item/how_to_take_great_photo  Interactive  Narrative  Grade written  Handouts/ 10 hours
strengthen their belief in Photojournalism s_peter_tellone Discussion paper reports factsheets
the tenets of responsible a. Photography vs.  Video  Output  Performance  PPT
photojournalism in both Photojournalis Kobre, K. (2012). Video journalism: viewing  Caption tasks  Videos/Audios
traditional, new media m Multimedia storytelling. Retrieved discussion writing  News photo and for discussion
and emerging b. The camera from  Photo-walk  3-minute feature photo
communication c. Basic Principles http://file.ebook777.com/004/KenKob  Video editing documentary with caption
platforms. in VidMulSto.pdf clinic on a campus
6.1 Understood the Photojournalis issue
basics of m Freeman, M. (2012). The
photography and d. Writing photographers’ story: The art of visual
photojournalism; Captions narrative. East UK: ILEX.
6.2 Studied the given
samples; B. Basic Audio/Video
6.3 Taken news and Journalism
feature photos; a. The Importance
6.4 Developed of Sound
practical skills of b. Structuring the
shooting, Video Story
recording, editing c. Basic Video
and filing news and Shots
feature video d. Basic Principles
stories’ of Video
6.5 Edited video shots Editing
using a basic
editing software; C. Convergence
and Journalism
6.6 Created a mini- a. Social Media
documentary film. b. Blogs and Web
Hosting
c. Podcasting/Vlo
gging

Suggested Reading and References Campbell, R., Martin, C.R. & Fabos, B. (2015). Media & culture: Mass communication in a digital age (12 th ed.) Boston: Bedford/St. Martin’s

Craft, S. & Davis, C.N. (2016). Principles of American Journalism: An introduction (2nd Ed.) New York: Routledge.

Christians, C.G. & Glasser, T. l. (2009). Normative theories of the media: Journalism in democratic societies. Champaign: University of Illinois Press.
 Retrieved on July 27, 2016. From Project MUSE database.

Dominick, J.R. (2012). Dynamics of mass communication: Media in transition (12 th Ed.) Boston: The McGraw-Hill Companies, Inc.

Harcup, T. (2015). Journalism: Principles and practice (3rd Ed.) London: Sage Publications, Inc.

Harrower, T. (2010). Inside reporting: A practical guide to the craft of journalism. New York: McGraw Hill.

Itule, B.D. & Douglas, A.A. (2009) News writing and reporting for today’s media (7th ed.). Boston: McGraw-Hill Companies, Inc.

Kobre, K. (2012). Video journalism: Multimedia storytelling. Retrieved from http://file.ebook777.com/004/KenKobVidMulSto.pdf

Pentak, S., & Lauer, D.A. (2015). Design basics (9th Ed.) Boston: Cengage Learning

Philippine Press Institute. Journalists code of ethics. Retrieved from http://www.spj.org/ethicscode.asp

Society of Professional Journalists. Code of ethics. Retrieved from http://ww2.aijc.com.ph/PCCF/observatory/pfd

%20files/policies/massmedia/journalists%20code.pdf

Quintos de Jesus, M., & Teodoro, L. (2007). The CMFR ethics manual: A values approach to new media ethics. Makati: Center for Media Freedom
and Responsibility

Tellone, P. (2010). How to take great photos. Retrieved from http://ebook-dl.com/item/how_to_take_great_photos_peter_tellone

The 2013 Associated Press stylebook and briefing on media law. Washington, DC: The Associated Press.

Teodoro, L.V. (2012). In media res: Essays on the Philippine press and media. Quezon City: UP Press.

Golden, R. (2012). Masters of Photography. London: Carlton Books.

Golden, R. (2005). Photojournalism: The world’s greatest news photographs. London: Carlton Books.
Course Requirements  Major Examinations (midterm and long exams)
 Class Presentation
 Outputs (individual)
- News story
- Feature story
- Opinion article (editorial/column)
- Layout
- News/feature photos
- 3-minute mini-documentary film
Grading System Suggested

Midterm Finals
30%- Midterm 40% -Micro-Teaching
30%- Quizzes, Long Exams 30%- Reporting, Pre-Final
40%- Individual/Group Tasks (performance based and written) 30% -Quizzes, Individual/Group Tasks (performance based and written)
Prepared by:

ANJELIC ANNE R. OLIPENDO, LPT

Instructor