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    Eva - RSM 392 Primary Agency Assignment Description 11-26-19 - 3

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    Eva Alexander created a digital marketing flyer for Coastal Carolina University Athletics as part of her 60-hour field experience. She attended various CCU sporting events to understand how digital channels provided continuous communications about sports teams. The flyer details the online and digital channels supported by CCU Athletics and the devices people can use to receive information. Its purpose is to provide options for following CCU Athletics and allow the digital marketing group to promote to various audiences like students, alumni, and sponsors in order to increase visibility of the university and athletic department.

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    Eva - RSM 392 Primary Agency Assignment Description 11-26-19 - 3

    Uploaded by

    api-525187117
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    Eva Alexander created a digital marketing flyer for Coastal Carolina University Athletics as part of her 60-hour field experience. She attended various CCU sporting events to understand how digital channels provided continuous communications about sports teams. The flyer details the online and digital channels supported by CCU Athletics and the devices people can use to receive information. Its purpose is to provide options for following CCU Athletics and allow the digital marketing group to promote to various audiences like students, alumni, and sponsors in order to increase visibility of the university and athletic department.

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    eva - rsm 392 primary agency assignment description 11-26-19 -3

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    Eva Alexander created a digital marketing flyer for Coastal Carolina University Athletics as part of her 60-hour field experience. She attended various CCU sporting events to understand how digital channels provided continuous communications about sports teams. The flyer details the online and digital channels supported by CCU Athletics and the devices people can use to receive information. Its purpose is to provide options for following CCU Athletics and allow the digital marketing group to promote to various audiences like students, alumni, and sponsors in order to increase visibility of the university and athletic department.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    53 views2 pages

    Eva - RSM 392 Primary Agency Assignment Description 11-26-19 - 3

    Uploaded by

    api-525187117
    Eva Alexander created a digital marketing flyer for Coastal Carolina University Athletics as part of her 60-hour field experience. She attended various CCU sporting events to understand how digital channels provided continuous communications about sports teams. The flyer details the online and digital channels supported by CCU Athletics and the devices people can use to receive information. Its purpose is to provide options for following CCU Athletics and allow the digital marketing group to promote to various audiences like students, alumni, and sponsors in order to increase visibility of the university and athletic department.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Eva Alexander

    Professor

    RSM 392 Field Experience In Recreation and Sport

    26 November 2019

    Primary Agency Assignment – Digital Marketing Flyer (Coastal Carolina University Athletics)

    Assignment Description:

    For my 60 hour Field Experience portion of the class, I worked for the Digital Marketing group

    supporting Coastal Carolina University Athletics. I attended many CCU sporting events and was

    introduced to how the various digital channels and platforms were used to provide continuous

    communications and updated information for each sports team. Therefore, in creating the Digital

    Marketing Flyer, this would provide people details on where and how they could find additional

    information on a particular sport or CCU Athletics in general.

    Assignment Steps:

    The steps I took when creating the Digital Marketing Flyer supporting CCU Athletics included

    identifying the following:

    - All of the online and digital channels currently supported by Coastal Carolina University

    such as Website, Email, SMS Text & Social Media (Facebook & Twitter).

    - Developing the same online and digital channels capabilities geared towards Coastal

    Carolina University Athletics.

    - Listing the devices a person could use to join, follow and receive continual information

    on Coastal Carolina University Athletics, such as cell phones, tablets, computers & TVs.

    I then created an attractive flyer that included everything described above in an easy to follow

    manner.
    Assignment Purpose:

    The purpose of creating the Digital Marketing Flyer is to provide individuals available options to

    follow and receive any type of information on Coastal Carolina University Athletics. It allows

    the Digital Marketing group to continually promote and communicate with several groups of

    audiences:

    - Current Students

    - Alumni

    - Parents of Current Students / Alumni

    - Prospective Student Athletes In High School

    - Local Towns People

    - Local Corporations

    - Sponsors

    - Donors

    This will definitely increase the visibility of Coastal Carolina University as a whole and

    specifically the Athletic Department.

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