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CSR Initiatives of P&G: Shiksha (Education) : Padhega India. Badhega India

P&G's CSR initiative Shiksha aims to improve education access for underprivileged children in India. It has helped over 280,000 children by building 140 schools with NGO partners. Through consumer purchases supporting the initiative, over 22 crore rupees have been donated to help children's education. Shiksha also supports disaster relief efforts and the Parivartan program to improve menstrual hygiene and education for girls.

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543 views2 pages

CSR Initiatives of P&G: Shiksha (Education) : Padhega India. Badhega India

P&G's CSR initiative Shiksha aims to improve education access for underprivileged children in India. It has helped over 280,000 children by building 140 schools with NGO partners. Through consumer purchases supporting the initiative, over 22 crore rupees have been donated to help children's education. Shiksha also supports disaster relief efforts and the Parivartan program to improve menstrual hygiene and education for girls.

Uploaded by

Supragya Saurabh
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© © All Rights Reserved
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CSR Initiatives of P&G

Shiksha (Education): Padhega India. Badhega India.

(Sustainability Journey in India)


P&G’s flagship Corporate Social Responsibility Program Shiksha is an integral part of
our global philanthropy program - Live, Learn & Thrive. Now in its 8th
year, Shiksha has till date helped 280,000 underprivileged children access their right
to education. The program has built & supported over 140 schools across India, in
partnership with NGOs like Round Table India (RTI), Save the Children (STC), Army
Wives Welfare Association (AWWA) and Navy Wives Welfare Association
(NWWA), amongst others.

Shiksha began with P&G India’s research which revealed education as the one cause
that consumers are most concerned about and are looking for a simple way to
contribute to. With this insight and founded on P&G’s purpose, Shiksha was launched
in 2005 to enable consumers to contribute towards the cause of education of under-
privileged children through simple brand choices.

Since its inception, Shiksha has made a cumulative donation of over Rs. 22 crores


towards helping children on the path to better education. This is a result of the support
from our consumers who participated in the Shikshamovement by buying P&G brands
for one quarter of the year, thus enabling P&G to contribute a part of the sales towards
the cause.

Shiksha’s NGO Partners

Shiksha’s vision is to help India get to 100% Shiksha someday, and it is working


towards this vision in partnership with NGOs like Save the Children India, Army
Wives Welfare Association (AWWA), Navy Wives Welfare Association (NWWA)
and Round Table India (RTI), amongst others.

Shiksha Schools

Shiksha aims to build the educational future of India ‘Brick – by – Brick’ by


addressing the need for better educational infrastructure and building the tangible
asset of schools. Shiksha’s interventions span across health and hygiene facilities at
schools such as clean drinking water and separate toilets for boys and girls, advanced
educational aids such as libraries and computer centres, as well as basic infrastructure
needs such as classrooms.

Disaster Relief
India has braved several natural disasters in the recent past, such as the Tsunami in
South India, floods in Bihar or earthquakes in J&K and Gujarat. P&G has stepped
forward in each of these calamities and helped communities get back on their feet.
Most recently we helped rebuild the Army School in Ladakh, located in one of the
most challenging Himalayan Terrains, which was wrecked by the Flash Floods in
2010. Shiksha came to the aid of the Ladakh Scouts Children’s School, by supporting
the education of children orphaned by the tragedy and helping reinstate essential
infrastructure.
Parivartan - The Whisper School Program

P&G’s Parivartan (Transformation) Program has been protecting millions of


adolescent girls in India from getting trapped in traditional practices of using
unhygienic cloth for sanitary protection, by providing timely menstrual education. The
program has been improving the lives of over 2 Million girls annually across 15,000
schools in India. The objective of the program is to help adolescent girls embrace
womanhood positively and enable them to adopt the right feminine hygiene practices
to stay healthy and stay in school. Parivartan ensures that adolescent girls do not miss
school because of periods and initiates a series of cascading effects leading to a more
equal gender status in the state.

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