Lesson 1: Suggested Activity/Activities

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Chapter I

The New Normal and Global Media Culture

Manuscript Intended for: Students


Modality: Blended/Flexible Learning
Module No./Subject: No. 1, Contemporary World
Allotted time: 3 hours in First Week
Author: Dr. Arsenio M. Escalona

I. Learning Outcomes
This lesson intends to prepare students to:
1. Appreciate the complexity of the human nature;
2.Interpret the human experience from various perspective;
3. Reflect critically on shared concerns;
4.Take responsibility for knowing and being Filipino;
5. Identify the importance of global media cultures in present situation; and
6. Work effectively in a group.

II. Learning Management System


Lesson 1: Suggested Activity/Activities:
1. Allow each participating students to get a peso bill in their own pocket in the following denominations:
twenty pesos (Php20.00); fifty pesos (Php50.00); hundred pesos (Php100.00); Two hundred pesos
(Php200.00); five hundred pesos (Php500.00); and one thousand pesos (Php1000.00) to instill value of
financial literacy and good financial management as essential link toward economic prosperity (matatag
na ekonomiya) and high quality of education (one of the seventeen sustainable development goals) being
primodial thrust of Don Honorio Ventura State University as expressed in its latest charter: Republic Act
11169.

Lesson 2: Integration
1.Call at least five students to read the third
statement printed on the face of the peso bill they
held in particular: PINAGPALA ANG BAYAN
NA ANG DIOS AY ANG PANGINOON. Get the
individual opinion of these students. At this point,
instruct them to connect their ideas by narrating
their personal experiences during the periods of
lockdown, from ECQ, MECQ, GCQ, MGCQ, and
the New Normal. Tell all of them to focus on
restrictions and limitations on ease of movements
(disiplina). Inform them that their grades will be
www.slideshare.net/acyulo/warfare-against-the-world-spiritual-warfare-2
measured how they recited and how skillful they
are in expressing thoughts and ideas. Give each of
them at least two (2) minutes to wind up and additional one (1) minute for the lesson learned. Then, ask
them to define what is NEW NORMAL for them.

Lesson 3: Motivation
1. Except to those who recited already (five students) call the attention of all participating students by
asking them to say the word- “present” to test if all of them can follow hundred percent. Ask all of them
to define NEW NORMAL in just one (1) word. At this stage allow some students to commit mistakes to
imbue in them value of advocating the law on Anti-Discrimination and discover in them value of self-
confidence. Our foremost strategy in this modality is to
develop attributes of self-discovery and self-assessment
in one discussion or meeting through one set-up of video
conferencing. Deliverables at this point should be
measured in terms of effectiveness. The only indicator
available is the quality of answers each student has
given. Unlike in face to face, a teacher can already feel if
a student has been touched because it will show the
impact it has created emotionally, intellectually and
physically. Outright, positive effects will be visible at
sites.psu.edu/global/2015/02/15/social-learning-in-the-global-media-community/ hand in their behaviors. It is therefore quite challenging
if this so called “blended modality” will deliver this very
important ingredient of teaching-learning process. As safeguard, the author suggests “proximity test”. All
answers should be subjected right away to this coined test, meaning: all information given in order to
become effective must be relevant and timely. The teacher should likewise, possessed ready or instant wit
to assess its weight, essence and substance. Please avoid criticizing students’ responses, thus, convenience
will be felt. As mentioned earlier, self- discovery and self-assessment will help students to find self-
comfort which will eventually led them to become more confident. Just help them individually analyze
concepts, sort out ideas, discern which is best for them, and intelligently apply the same. Sometimes, even
failures are translated as the most important part of learning. The best way to develop them holistically
into becoming critical thinkers is to let them feel and value that in the end they are truly the ones
accountable for their actions which later on teach them to become productive citizens of the Philippines.

Lesson 4: Presentation
1. In the convenience of their respective homes, ask them what gadgets they are using. This discussion
should be focus on how important is internet access in this globalized world. Allow them to realize that
because of international connectivity, it seems that we- human beings are living in a borderless world.
Geographical distances have been solved through advent of modern communications and information
technology. Barriers and walls have been eliminated. Unlike the used of snail mail in the past, internet
access provides a virtual world where one can talk in person, audibly heard of, and can express emotions
freely.

Lesson 5: Discussion Proper


Introduction
This time of Covid-19 pandemic has changed the whole world abruptly. No one ever thinks that global
dynamics all of a sudden would stop. Global media culture which is considered a factor how the world
changes rapidly had shown inert power and tremendous impact in this period of human history.
Transmission of ideas, important data, and information through media turn out as a necessity and so
integral that even churches to propagate their mission utilized face book through live streaming. Media
help us to become more alert, more aware of recent developments. It helps us get fresh news around the
globe.

But what is global media culture?


Internet provides explicit definition: global media culture is the transmission of ideas, meaning, and
characteristics of a group through media. To trace therefore, global simply means relating to or embracing
the whole of something or of a group of things. Media, however, is the main means of mass
communication and is the outlets and tools used to restore and deliver information or data. On the other
hand, culture is the characteristics and knowledge of a particular group of people, encompassing
language, religion, cuisine, social habits, music and arts.

lilpickmeup.com/2014/09/27/dont-underestimate-the-power-of-your-voice-the-internet/

Global Media Culture pitfalls or downfalls


Fake news is one prevalent sample of downfall in global media culture. It also includes a high risk of
inaccurate reporting and may be a platform of identity theft and loss of privacy. According to Dr. Stig
Hjarvard, global media culture represents a cultural otherness, at times a threat to cultural tradition and
autonomy. On the other hand, it often contributes to a development of a local cultures and bringing them
into contact on par with social reality of a globalized modernity. Skyline University added that cultures
are the core values that cannot be disappeared just because of globalization. As a system, globalization
helps us to learn and explore different society. The main stream of any culture of the most remote society
is not weak that it can be affected by any globalization effort. Foruveinternational.com, however,
contested that globalization has negative and positive impact on our cultural identity. The main side effect
of globalization is the wide spread of multinational corporations. As it flourishes consumerism soar much
higher. Culture has almost become a way of operating a business. Some critics argue that in process of
products standardization values likewise shall be standardized.

Standardization versus Information Technology


Standardization is the process of making something to conform to a standard and also the process of
implementing and developing technical standards based on a consensus of different parties that include
firms, users, interest groups, standard organizations and governments, etc. Information technology is a
study of the use of a system and telecommunications for storing, retrieving and sending information. It
may be for business, enterprise and more. Standard in technology can mandate the quality and
consistency of technologies and ensure their compatibility and inter-capacity and safety. In this modern
world, features of cell phones varied just in a wink of an eye which increases value as well as its cost.

Cultural Imperialism
Cultural Imperialism is a process by which one country dominates other countries’ media consumption
and consequently dominates their values and ideologies. Consider the number of television programs and
films produced in the USA that are shown throughout the world. Conversely, cultural imperialism is the
domination of one culture over another.
The media also constitute a potential tool for control by dominant Western culture over those of
developing countries like the Philippines. The Western way of life and its economic and political systems
can be imposed on other societies as its lifestyles are sold through media products such as films and
television. Hollywood is a good example of cultural imperialism to the extent that even developed
countries like France and the United Kingdom go to great lengths to ensure their own film industries
remain strong. Today, as a global economic and political power, the United States is inevitably intruding
into the cultures of other countries of the world. Some believe that the Americans spread of culture is
beneficial to the entire planet, while other consider this cultural imperialism a threat.

Cultural Hybridization
Some people may agree in this statement- hybridize bred Filipinos are seen to be adaptable. Popular
names like: Brandon Vera, Apple de App, Rev. Fr. Leo Patalinghug and Catriona Gray could attest to it.
Cultural hybridize is very much linked to the globalization process, which is the spread of western ideas
and culture. It can be hard to disentangle cultures and it is often the case that it is more than two cultures
that combine to produce the new form of culture. Cultural hybridization is the blending of elements from
different cultures. Without it, the world we live today would not be anywhere near as interesting and
integrated as it today. An example of cultural hybridize is creolization. According to Hannerz, the term
creolization is used to refer to forms of culture that do not have historical roots, but are the result of global
interconnections. It is a useful way of thinking about hybridize, how different types of culture which exist
simultaneously and overlap, leading to new form of culture. Creole people today find it difficult to point
out where their ancestors are from. Therefore, being creole meant to be uprooted and to belong to a new
world in contrast to a world that is old, deep and rooted. The term creolization has subsequently been
applied to food, architecture, music and language.
While some people finds it funny or perhaps scary that American fast food restaurant and clothing brands
are just about anywhere in this world, cultural globalization is by no means a one- way street. Cultural
globalization involves the spread of language, the art, food, business, ideas, technology etc.
In the United States, they adapted lots of great things from other cultures and traditions, including lots of
foreign cuisine like Chinese, Thai, and Mexican food. In Europe, music from various European countries,
will, despite different languages be heard in clubs and restaurants. Business leaders from all around the
world gather in China, Japan, USA, and UK to exchange ideas about the direction of their particular field,
business culture and technology. Cultures around the world have also exchanged words or phrases “OK”
or the thumbs up is now used all over the world.

III. Process Questions


The following questions are laid down to assess effectiveness of teaching-learning process. It will also
help them remember important concepts and principles discussed earlier and to apply what they have
learned in daily lives.
1. CNN a very popular media network in the United States captured in live broadcast the death of George
Floyd which ignited social unrest and led towards establishment of Black Lives Matter Movement.
Racism catapulted as valid issue which gained support worldwide. In your opinion does global media
culture served its purpose on this way? Is it true that BLM movement can create damaging effect in the
Americans culture? How influential a reporter is in the performance of his profession?
2. Secretary Delfin Lorenzana of the Department of National Defense was surprised when he received
text messages, such as: Welcome to China and Welcome to Vietnam intruding in the privacy of his cell
phone upon setting his feet in the soil of Pagasa Island still part of the Philippines national territory. Are
technologies of these countries really so advanced that NTC failed to stop? If this kind of situation persist,
what do you think would happen to our claims in the West Philippine Seas sovereignty? What is the best
solution the government should do in this case?

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