Business P: M-Dezire
Business P: M-Dezire
Business P: M-Dezire
M- D E Z I R E
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BY:
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SARABJEET SINGH DUA
MBA {Marketing)
SarabjeetsinghdualO@gm I
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About M - D Z I R E
M D
M· DEZIRE
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Head quartered in Bangalore, India, anc
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V I S I O N AND M I S S I O N M D
M· DEZIRE
VISION
MISSION
Our mission is to become one of the most trusted, competent, and customer
OBJECTIVES
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WHY A N D R O I D ? M D
. -
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PRODUCTS A N D S E R V I C E S M D
M· DEZIRE
Personalisation, Entertainment
etc.
as stores
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PRODUCTS A N D S E R V I C E S M D
M· DEZIRE
1.5 $ TO 5 $
Strategy
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PRODUCTS A N D S E R V I C E S M D
M· DEZIRE
Segmentation
Targeting
Positioning
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PRODUCTS A N D S E R V I C E S M D
M· DEZIRE
\ I
MARKET ANALYSIS M D
M· DEZIRE
Porter's 5 Forces
AIR I EL/ NOKIA
New Entrants
Customers
Suppliers
1-ligh Demand
F.,w Compani�
WINDOWS/JAVA Substitutes
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MARKET ANALYSIS M D
M· DEZIRE
Supplier Substitutes
introduced
PORTERS 5 FORCES M O D E L
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MARKET ANALYSIS M D
M· DEZIRE
w 0
s T
SWOT ANALYSIS
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MARKET ANALYSIS M D
M· DEZIRE
if,'"" - 6 .., .
Market Survey
By:
Nielsen
Entertainment
Survey
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Establishment : 10 Crs
R a n d D : 5 Crs
- Programming : 5 Crs
Promotion : 5 Crs
Other : 5 Crs
B U D G E T S (Crs)
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F I N A N C I A L PLAN M D
. -
Profit Yearly
$90,000
$60,000
$30,000
$0
($30,000)
($60,000)
($90,000)
($120,000)
($150,000) .__
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APPENDIX M D
M· DEZIRE
lnsut.!IK:C
" ,00 $5.500 ss.sm
P")'roll Taxes $25 050 $33780 $34 380
Prof,1 lkforc lntere,,1 and Taxc,, ($143 882) $81489 $160 073
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APPENDIX M D
M· DEZIRE
Year 2 Year 3
•=•
�··
Curmit Aslt'I.,
OthcrCurm,1 Asset< so so $0
Loog.Jtnn A,.,,
<1.<
TOlal A,.,,
<ti seo aso $137 852 $22& 983
Cutrt'llt Borrowing so so $0
OtbcrCurm,1 Liabilities so so $0
TOlal Ll�bi61ic, and Capi1..J seo aso $137 852 $22& 983
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FUTURE OPPORTUNITIES M D
M· DEZIRE
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BIBLIOGRAPHY M D
M· DEZIRE
BOOKS
WEBSITES
http://www.android.com/apps/
mobintegro.com
www.agicent.com/
www.xcubelabs.com/
www.adodis.com/
www.apptooth.com/
REFERENCES
www.taIkandraid.com/
www.androidpit.com/
play.google .com/apps
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THE E N D M D
M· DEZIRE
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