BUSINESS P

ANDROID MOBILE APPLICATION DEV

M- D E Z I R E

,�
•

BY:
' '
SARABJEET SINGH DUA

MBA {Marketing)

SarabjeetsinghdualO@gm I
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 About M - D Z I R E
M D
M· DEZIRE

M-Dezire is a global Software Services

company, providing full spectrum of

Android Mobile Software Product

Development, Consulting, and R&D

Services to IS Vs ( Independent Software

Vendors) and Enterprise of a l l sizes, and

ranging across multiple business

domains.

<'
Head quartered in Bangalore, India, anc

currently expanding our presence across

US, Europe, and Asia-Pacific.

Strategic Alliances with Google Play and

Vodafone For Sales.

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 V I S I O N AND M I S S I O N M D
M· DEZIRE

VISION

A team of expert engineers, an unparalleled success rate with our valuable

customers and our capability to execute projects exceeding expectations

collectively make us a best Software Development Partner of the world. Bring

revolution in cell-phone industry.

MISSION

Our mission is to become one of the most trusted, competent, and customer

focused Software Service companies in the world.

OBJECTIVES

•Pioneer in mobile application development

•Increase market share of mobile apps

•Develop all sorts of mobile apps

•Software solutions for all problems

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WHY A N D R O I D ? M D
. -

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 PRODUCTS A N D S E R V I C E S M D
M· DEZIRE

Open Source Development Portal

Different types of mobile Encourage Development of apps

applications for Business, Social, from other small companies and

Personalisation, Entertainment

etc.

Value added service by

Making Applications for
Vodafone to download
Motorola and Google PLAY.
softwares from network as well

as stores

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PRODUCTS A N D S E R V I C E S M D
M· DEZIRE

30% Free Apps 70% Paid Apps

1.5 $ TO 5 $

( 100 Rs To 250 Rs)

Product

Strategy

Apps will help smart

users to enhance their

ffity of mobile and will

add to brand it.

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PRODUCTS A N D S E R V I C E S M D
M· DEZIRE

Segmentation

Targeting

Positioning

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PRODUCTS A N D S E R V I C E S M D
M· DEZIRE

\ I
 MARKET ANALYSIS M D
M· DEZIRE

Porter's 5 Forces
AIR I EL/ NOKIA

New Entrants

Customers
Suppliers
1-ligh Demand
F.,w Compani�

WINDOWS/JAVA Substitutes

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 MARKET ANALYSIS M D
M· DEZIRE

New Entry Competition

Customers Bargaining

Supplier Substitutes

AIRTEL, MICRO MAX, SAMSUNG

OTHER MOBILE APP DEV COMPANIEf--_::

Can Bargain for higher

Compensation as new technolo

introduced

Mobile Network Companies.

App Dev Companies.

Windows and Java Apps

High as 30-40 % of apps are

Free. So High Competition

PORTERS 5 FORCES M O D E L
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 MARKET ANALYSIS M D
M· DEZIRE

w 0

s T

SWOT ANALYSIS
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 MARKET ANALYSIS M D
M· DEZIRE

tf& 1 Th" n"l/\ nf c;,.....,..,rtnhnn" �hnnn,.,.r� in [,rt" 7n17

Ou,:ol us. - �""

plo
nnlft& .........

if,'"" - 6 .., .

Market Survey

By:

Nielsen

Entertainment

Survey

7:J!' ol the ...... nt

\hoseMdooidbased
.................... ,,....
."'"'
-:-�:.� ·
- --· --•oM•­
Mdr oid ltl tN .-..
"' the ...,., 6 months f>montho

1i. ... P'C to -�

toanl-

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CURRENT SMA.RTPHONE MAA�ET SMARE IN OUR STUDY

 M D
F I N A N C I A L PLAN
M· DEZIRE

For One Country

Establishment : 10 Crs

R a n d D : 5 Crs

- Programming : 5 Crs

Promotion : 5 Crs

Other : 5 Crs

Estimated Cost : 120000 $ Over All

B U D G E T S (Crs)

Development of 5000 Apps / Year

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 F I N A N C I A L PLAN M D
. -

Profit Yearly

$90,000

$60,000

$30,000

$0

($30,000)

($60,000)

($90,000)

($120,000)

($150,000) .__

Year 1 Year2 Year 3

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 APPENDIX M D
M· DEZIRE

Estimated Profit and Loss

Yc..r l Yea 2 Year 3

SSo $96 793 $400,397 $489 84

2

biree1 Coll of �ale,, $6 776 $28028 $34,289

Otb<r Co,t, of Good, so so so

TOlal Co,,1 of�alcs $6 776 $2802& $34 289

Gros, �Lrgin $90,0l & $372,369 $455 553

Gro., Margin % 9300% 9300%

'' 00%
Ex puses

Payroll $167,000 $225 200 $229 200

�ales and M..rkcling and Otbcr Ex�nsc,, se eoc $7100 $7200

lkpn,ci.i1ion s, soo $),800 $) 800

$10 450 sn 400 $1 l 400

�"'
U1ili1ics
" ,00 $6,000 $6,000

lnsut.!IK:C
" ,00 $5.500 ss.sm
P")'roll Taxes $25 050 $33780 $34 380

Progr.>mming $12 000 so so

TOlal Op<1".i1ing Expuse,, $.233900 $290 880 $295,480

Prof,1 lkforc lntere,,1 and Taxc,, ($143 882) $81489 $160 073

EIJlTOA ($142 082) $83189 $16) 873

ln1<erc,,1 Expu,c $9 134 $9.566 $9943

Taxes Incurred so $21.577 $45 039

N<"1 Profil ($153 017) $50J46 $105 091

Nc1 Profit/�..Jc, .)5809% 12.57% 2145%

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 APPENDIX M D
M· DEZIRE

Pro Forma Balance Sheet

Year 2 Year 3
•=•
�··
Curmit Aslt'I.,

c•• $25 286 $17,062 $ 84 2 1 5

Account, Retti,·ablc $.26,487 $109 566 $134 042

ln,·cn1ory $140& $5 824 $7 126

OthcrCurm,1 Asset< so so $0

TOlal Curm,1 A,.,,<ti $53 180 $132 452 $225,383

Loog.Jtnn A,.,,
<1.<

Loog.1tn" As.,,<ti $9000 $9000 $9000

Accumul�tcd lkprtti�lion SJ &00 $3600 $5400

TOlal Long.1crm Assets $7200 $..'i.400 $3600

TOlal A,.,,
<ti seo aso $137 852 $22& 983

Liabili1ics and Capi1al Ycar2 Year 3

•=•
Curmit Liabili1ie,,

Acrounl> Payable $7.124 $10.477 Sl2J44

Cutrt'llt Borrowing so so $0

OtbcrCurm,1 Liabilities so so $0

Subto!al Current Ll�bilitie< $7 124 $10.477 $12 744

Long-1trm Llabili1ie,, $83 773 $107 S46 $9) 319

TOlal Ll�bi61ic, $90 897 $ll&023 $104 063

Paid-in Capital $145 C0J $145.(0) $145 C0J

R<"laiOW Earning, ($22j00) (SJ 75.5 17) ( $ 1 25 1 7 1 )

Earning, ($153017) SJOS 09!

TOlal Captal ($30.517)

""·"'
$19 829 $124 920

TOlal Ll�bi61ic, and Capi1..J seo aso $137 852 $22& 983

Net Worth ($30.517) $19 829 $124 920

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 FUTURE OPPORTUNITIES M D
M· DEZIRE

•Google Launch Android OS Based Laptop in UK and USA in Jan 2013.

•Toshiba Launched Android Based Projectors in 2013.

•Google took over Motorola and Whatsapp.

•Samsung Launched Android Based Camera.

•AKAi Launched Android Based Power Box in 2013.

•Micromax Launched Android Based LED TV in 2013.

•Google to Launch Eye Wear Android Goggles in 2014

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 BIBLIOGRAPHY M D
M· DEZIRE

BOOKS

Hello, Android (English) Authored by Ed Burnette

Sams Teach Yourself Android Application Development in 24 Hours (English)

How To Write A Business Plan By Mike P. McKeever

WEBSITES

http://www.android.com/apps/

mobintegro.com

www.agicent.com/

www.xcubelabs.com/

www.adodis.com/

www.apptooth.com/

REFERENCES

www.taIkandraid.com/

www.androidpit.com/

ti mesofi ndia. indiati mes.com/

play.google .com/apps

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THE E N D M D
M· DEZIRE

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