Statista Digital Market Outlook

Fitness
worldwide

Definition
The eServices market segment Fitness contains the user and revenue development of two product categories: (1) portable, connected fitness devices
(Wearables) and (2) digital fitness and nutrition applications for use with a smartphone and/or tablet (Apps).The Wearables segment includes devices
that are explicitly intended for fitness. In particular, fitness wristwear which is equipped with sensors and activity trackers that measure and analyze the
physical activity and body functions of the wearer. Smart Clothes and Eyewear are also included. Smartwatches are not considered here as dedicated
fitness equipment; therefore they are excluded from the market segment.The Apps segment includes fitness and nutrition apps e.g. calorie counters,
nutrition diaries and apps for detecting /tracking/ analyzing and sharing vitality and fitness achievements. Apps that focus on specific diseases (e.g.
diabetes apps) are excluded as well as Apps that do not provide any options to directly measure or analyze vitality and fitness achievements (e.g.
exercise tutorials or nutrition lexicons). The user base covers paying and non-paying customers. The revenue figures only include revenues generated
from paid app downloads, premium/full versions and in-app purchases; eCommerce and advertising revenues are not included.

In-scope
■ Fitness wristwear equipped with sensors
■ Activity trackers that measure and analyze the physical activity and body functions
■ Smart Clothes or Eyewear that measure body functions
■ Fitness and nutrition apps for detecting /tracking/ analyzing and sharing vitality and fitness achievements
■ Desktop versions of fitness applications that additionally provide an app

Out-of-scope
■ Smartwatches
■ Apps that focus on specific diseases (e.g. diabetes apps)
■ Apps that do not provide any options to directly measure or analyze vitality and fitness achievements

Data
► EUR
► USD
► GBP
► AUD
► CAD
► CHF
► CNY
► JPY
► KRW
► INR
Definition
worldwide, Fitness in EUR

Revenue in million €
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Total 13,177.92 14,170.28 15,249.14 19,958.90 19,358.96 19,338.70 19,769.23 20,482.07 6.50
Apps 1,760.92 2,051.29 2,385.25 3,146.25 3,564.50 3,967.04 4,337.84 4,670.33 14.95
Wearables 11,417.00 12,118.99 12,863.89 16,812.66 15,794.46 15,371.65 15,431.39 15,811.74 4.76
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020, exchange rate: 0.88562 EUR/USD

Revenue Growth in percent

2017 2018 2019 2020 2021 2022 2023 2024
Total 7.53 7.61 30.89 -3.01 -0.10 2.23 3.61
Apps 16.49 16.28 31.90 13.29 11.29 9.35 7.66
Wearables 6.15 6.15 30.70 -6.06 -2.68 0.39 2.46
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

Users in millions
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Total 553.72 608.85 666.14 832.08 891.19 945.11 993.23 1,035.21 9.35
Apps 548.22 603.55 661.12 825.70 886.84 942.08 990.97 1,033.33 9.48
Wearables 330.49 341.48 350.23 441.52 398.94 375.43 367.10 368.86 1.58
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

Penetration Rate in percent

2017 2018 2019 2020 2021 2022 2023 2024
Total 7.68 8.35 9.04 11.18 11.86 12.46 12.98 13.41
Apps 7.60 8.28 8.97 11.09 11.80 12.42 12.95 13.38
Wearables 4.58 4.68 4.75 5.93 5.31 4.95 4.80 4.78
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

ARPU in €
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Total 23.80 23.27 22.89 23.99 21.72 20.46 19.90 19.79 -2.60
Apps 3.21 3.40 3.61 3.81 4.02 4.21 4.38 4.52 5.00
Wearables 34.55 35.49 36.73 38.08 39.59 40.94 42.04 42.87 3.13
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020, exchange rate: 0.88562 EUR/USD

Global Comparison - Revenue in million €

2017 2018 2019 2020 2021 2022 2023 2024 Rank
China 5,851.97 1
United States 4,715.97 2
India 1,949.86 3
United Kingdom 666.93 4
Germany 558.76 5
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020, exchange rate: 0.88562 EUR/USD

Global Comparison - User Penetration in percent

2017 2018 2019 2020 2021 2022 2023 2024 Rank
United States 29.23 1
Hong Kong 25.99 2
Sweden 25.40 3
Singapore 24.18 4
Norway 23.69 5
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020
Definition
worldwide, Fitness in USD

Revenue in million US$

2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Total 14,879.88 16,000.41 17,218.61 22,536.65 21,859.21 21,836.34 22,322.47 23,127.38 6.50
Apps 1,988.35 2,316.22 2,693.31 3,552.59 4,024.87 4,479.40 4,898.08 5,273.52 14.95
Wearables 12,891.53 13,684.19 14,525.30 18,984.06 17,834.35 17,356.94 17,424.39 17,853.86 4.76
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

Revenue Growth in percent

2017 2018 2019 2020 2021 2022 2023 2024
Total 7.53 7.61 30.89 -3.01 -0.10 2.23 3.61
Apps 16.49 16.28 31.90 13.29 11.29 9.35 7.66
Wearables 6.15 6.15 30.70 -6.06 -2.68 0.39 2.46
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

Users in millions
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Total 553.72 608.85 666.14 832.08 891.19 945.11 993.23 1,035.21 9.35
Apps 548.22 603.55 661.12 825.70 886.84 942.08 990.97 1,033.33 9.48
Wearables 330.49 341.48 350.23 441.52 398.94 375.43 367.10 368.86 1.58
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

Penetration Rate in percent

2017 2018 2019 2020 2021 2022 2023 2024
Total 7.68 8.35 9.04 11.18 11.86 12.46 12.98 13.41
Apps 7.60 8.28 8.97 11.09 11.80 12.42 12.95 13.38
Wearables 4.58 4.68 4.75 5.93 5.31 4.95 4.80 4.78
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

ARPU in US$
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Total 26.87 26.28 25.85 27.08 24.53 23.10 22.47 22.34 -2.60
Apps 3.63 3.84 4.07 4.30 4.54 4.75 4.94 5.10 5.00
Wearables 39.01 40.07 41.47 43.00 44.70 46.23 47.46 48.40 3.13
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

Global Comparison - Revenue in million US$

2017 2018 2019 2020 2021 2022 2023 2024 Rank
China 6,607.76 1
United States 5,325.05 2
India 2,201.69 3
United Kingdom 753.06 4
Germany 630.93 5
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

Global Comparison - User Penetration in percent

2017 2018 2019 2020 2021 2022 2023 2024 Rank
United States 29.23 1
Hong Kong 25.99 2
Sweden 25.40 3
Singapore 24.18 4
Norway 23.69 5
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020
Definition
worldwide, Fitness in GBP

Revenue in million £
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Total 11,552.44 12,422.40 13,368.18 17,497.00 16,971.06 16,953.30 17,330.72 17,955.64 6.50
Apps 1,543.71 1,798.27 2,091.03 2,758.16 3,124.83 3,477.71 3,802.77 4,094.25 14.95
Wearables 10,008.72 10,624.13 11,277.15 14,738.84 13,846.23 13,475.58 13,527.95 13,861.38 4.76
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020, exchange rate: 0.77638 GBP/USD

Revenue Growth in percent

2017 2018 2019 2020 2021 2022 2023 2024
Total 7.53 7.61 30.89 -3.01 -0.10 2.23 3.61
Apps 16.49 16.28 31.90 13.29 11.29 9.35 7.66
Wearables 6.15 6.15 30.70 -6.06 -2.68 0.39 2.46
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

Users in millions
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Total 553.72 608.85 666.14 832.08 891.19 945.11 993.23 1,035.21 9.35
Apps 548.22 603.55 661.12 825.70 886.84 942.08 990.97 1,033.33 9.48
Wearables 330.49 341.48 350.23 441.52 398.94 375.43 367.10 368.86 1.58
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

Penetration Rate in percent

2017 2018 2019 2020 2021 2022 2023 2024
Total 7.68 8.35 9.04 11.18 11.86 12.46 12.98 13.41
Apps 7.60 8.28 8.97 11.09 11.80 12.42 12.95 13.38
Wearables 4.58 4.68 4.75 5.93 5.31 4.95 4.80 4.78
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

ARPU in £
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Total 20.86 20.40 20.07 21.03 19.04 17.94 17.45 17.34 -2.60
Apps 2.82 2.98 3.16 3.34 3.52 3.69 3.84 3.96 5.00
Wearables 30.28 31.11 32.20 33.38 34.71 35.89 36.85 37.58 3.13
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020, exchange rate: 0.77638 GBP/USD

Global Comparison - Revenue in million £

2017 2018 2019 2020 2021 2022 2023 2024 Rank
China 5,130.14 1
United States 4,134.27 2
India 1,709.35 3
United Kingdom 584.66 4
Germany 489.84 5
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020, exchange rate: 0.77638 GBP/USD

Global Comparison - User Penetration in percent

2017 2018 2019 2020 2021 2022 2023 2024 Rank
United States 29.23 1
Hong Kong 25.99 2
Sweden 25.40 3
Singapore 24.18 4
Norway 23.69 5
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020
Definition
worldwide, Fitness in AUD

Revenue in million AU$

2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Total 19,405.89 20,867.25 22,455.99 29,391.62 28,508.13 28,478.30 29,112.30 30,162.04 6.50
Apps 2,593.14 3,020.75 3,512.54 4,633.18 5,249.11 5,841.90 6,387.93 6,877.56 14.95
Wearables 16,812.74 17,846.51 18,943.46 24,758.44 23,259.02 22,636.40 22,724.36 23,284.48 4.76
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020, exchange rate: 1.30417 AUD/USD

Revenue Growth in percent

2017 2018 2019 2020 2021 2022 2023 2024
Total 7.53 7.61 30.89 -3.01 -0.10 2.23 3.61
Apps 16.49 16.28 31.90 13.29 11.29 9.35 7.66
Wearables 6.15 6.15 30.70 -6.06 -2.68 0.39 2.46
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

Users in millions
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Total 553.72 608.85 666.14 832.08 891.19 945.11 993.23 1,035.21 9.35
Apps 548.22 603.55 661.12 825.70 886.84 942.08 990.97 1,033.33 9.48
Wearables 330.49 341.48 350.23 441.52 398.94 375.43 367.10 368.86 1.58
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

Penetration Rate in percent

2017 2018 2019 2020 2021 2022 2023 2024
Total 7.68 8.35 9.04 11.18 11.86 12.46 12.98 13.41
Apps 7.60 8.28 8.97 11.09 11.80 12.42 12.95 13.38
Wearables 4.58 4.68 4.75 5.93 5.31 4.95 4.80 4.78
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

ARPU in AU$
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Total 35.05 34.27 33.71 35.32 31.99 30.13 29.31 29.14 -2.60
Apps 4.73 5.00 5.31 5.61 5.92 6.20 6.45 6.66 5.00
Wearables 50.87 52.26 54.09 56.08 58.30 60.29 61.90 63.13 3.13
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020, exchange rate: 1.30417 AUD/USD

Global Comparison - Revenue in million AU$

2017 2018 2019 2020 2021 2022 2023 2024 Rank
China 8,617.65 1
United States 6,944.78 2
India 2,871.38 3
United Kingdom 982.12 4
Germany 822.84 5
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020, exchange rate: 1.30417 AUD/USD

Global Comparison - User Penetration in percent

2017 2018 2019 2020 2021 2022 2023 2024 Rank
United States 29.23 1
Hong Kong 25.99 2
Sweden 25.40 3
Singapore 24.18 4
Norway 23.69 5
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020
Definition
worldwide, Fitness in CAD

Revenue in million C$
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Total 19,313.19 20,767.57 22,348.72 29,251.21 28,371.95 28,342.25 28,973.23 30,017.95 6.50
Apps 2,580.76 3,006.32 3,495.76 4,611.05 5,224.04 5,813.99 6,357.42 6,844.71 14.95
Wearables 16,732.43 17,761.25 18,852.96 24,640.17 23,147.91 22,528.27 22,615.81 23,173.25 4.76
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020, exchange rate: 1.29794 CAD/USD

Revenue Growth in percent

2017 2018 2019 2020 2021 2022 2023 2024
Total 7.53 7.61 30.89 -3.01 -0.10 2.23 3.61
Apps 16.49 16.28 31.90 13.29 11.29 9.35 7.66
Wearables 6.15 6.15 30.70 -6.06 -2.68 0.39 2.46
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

Users in millions
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Total 553.72 608.85 666.14 832.08 891.19 945.11 993.23 1,035.21 9.35
Apps 548.22 603.55 661.12 825.70 886.84 942.08 990.97 1,033.33 9.48
Wearables 330.49 341.48 350.23 441.52 398.94 375.43 367.10 368.86 1.58
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

Penetration Rate in percent

2017 2018 2019 2020 2021 2022 2023 2024
Total 7.68 8.35 9.04 11.18 11.86 12.46 12.98 13.41
Apps 7.60 8.28 8.97 11.09 11.80 12.42 12.95 13.38
Wearables 4.58 4.68 4.75 5.93 5.31 4.95 4.80 4.78
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

ARPU in C$
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Total 34.88 34.11 33.55 35.15 31.84 29.99 29.17 29.00 -2.60
Apps 4.71 4.98 5.29 5.58 5.89 6.17 6.42 6.62 5.00
Wearables 50.63 52.01 53.83 55.81 58.02 60.01 61.61 62.82 3.13
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020, exchange rate: 1.29794 CAD/USD

Global Comparison - Revenue in million C$

2017 2018 2019 2020 2021 2022 2023 2024 Rank
China 8,576.48 1
United States 6,911.60 2
India 2,857.66 3
United Kingdom 977.43 4
Germany 818.91 5
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020, exchange rate: 1.29794 CAD/USD

Global Comparison - User Penetration in percent

2017 2018 2019 2020 2021 2022 2023 2024 Rank
United States 29.23 1
Hong Kong 25.99 2
Sweden 25.40 3
Singapore 24.18 4
Norway 23.69 5
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020
Definition
worldwide, Fitness in CHF

Revenue in million CHF

2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Total 14,652.07 15,755.44 16,954.99 22,191.61 21,524.55 21,502.02 21,980.71 22,773.30 6.50
Apps 1,957.91 2,280.76 2,652.08 3,498.20 3,963.25 4,410.82 4,823.09 5,192.78 14.95
Wearables 12,694.16 13,474.68 14,302.91 18,693.41 17,561.30 17,091.20 17,157.62 17,580.52 4.76
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020, exchange rate: 0.98469 CHF/USD

Revenue Growth in percent

2017 2018 2019 2020 2021 2022 2023 2024
Total 7.53 7.61 30.89 -3.01 -0.10 2.23 3.61
Apps 16.49 16.28 31.90 13.29 11.29 9.35 7.66
Wearables 6.15 6.15 30.70 -6.06 -2.68 0.39 2.46
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

Users in millions
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Total 553.72 608.85 666.14 832.08 891.19 945.11 993.23 1,035.21 9.35
Apps 548.22 603.55 661.12 825.70 886.84 942.08 990.97 1,033.33 9.48
Wearables 330.49 341.48 350.23 441.52 398.94 375.43 367.10 368.86 1.58
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

Penetration Rate in percent

2017 2018 2019 2020 2021 2022 2023 2024
Total 7.68 8.35 9.04 11.18 11.86 12.46 12.98 13.41
Apps 7.60 8.28 8.97 11.09 11.80 12.42 12.95 13.38
Wearables 4.58 4.68 4.75 5.93 5.31 4.95 4.80 4.78
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

ARPU in CHF
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Total 26.46 25.88 25.45 26.67 24.15 22.75 22.13 22.00 -2.60
Apps 3.57 3.78 4.01 4.24 4.47 4.68 4.87 5.03 5.00
Wearables 38.41 39.46 40.84 42.34 44.02 45.52 46.74 47.66 3.13
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020, exchange rate: 0.98469 CHF/USD

Global Comparison - Revenue in million CHF

2017 2018 2019 2020 2021 2022 2023 2024 Rank
China 6,506.60 1
United States 5,243.53 2
India 2,167.98 3
United Kingdom 741.53 4
Germany 621.27 5
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020, exchange rate: 0.98469 CHF/USD

Global Comparison - User Penetration in percent

2017 2018 2019 2020 2021 2022 2023 2024 Rank
United States 29.23 1
Hong Kong 25.99 2
Sweden 25.40 3
Singapore 24.18 4
Norway 23.69 5
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020
Definition
worldwide, Fitness in CNY

Revenue in million CN¥

2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Total 100,569.52 108,142.92 116,376.43 152,319.78 147,741.19 147,586.56 150,872.22 156,312.42 6.50
Apps 13,438.77 15,654.78 18,203.44 24,011.11 27,203.11 30,275.17 33,104.97 35,642.43 14.95
Wearables 87,130.75 92,488.14 98,172.99 128,308.68 120,538.08 117,311.38 117,767.26 120,669.99 4.76
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020, exchange rate: 6.75876 CNY/USD

Revenue Growth in percent

2017 2018 2019 2020 2021 2022 2023 2024
Total 7.53 7.61 30.89 -3.01 -0.10 2.23 3.61
Apps 16.49 16.28 31.90 13.29 11.29 9.35 7.66
Wearables 6.15 6.15 30.70 -6.06 -2.68 0.39 2.46
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

Users in millions
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Total 553.72 608.85 666.14 832.08 891.19 945.11 993.23 1,035.21 9.35
Apps 548.22 603.55 661.12 825.70 886.84 942.08 990.97 1,033.33 9.48
Wearables 330.49 341.48 350.23 441.52 398.94 375.43 367.10 368.86 1.58
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

Penetration Rate in percent

2017 2018 2019 2020 2021 2022 2023 2024
Total 7.68 8.35 9.04 11.18 11.86 12.46 12.98 13.41
Apps 7.60 8.28 8.97 11.09 11.80 12.42 12.95 13.38
Wearables 4.58 4.68 4.75 5.93 5.31 4.95 4.80 4.78
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

ARPU in CN¥
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Total 181.62 177.62 174.70 183.06 165.78 156.16 151.90 151.00 -2.60
Apps 24.51 25.94 27.53 29.08 30.67 32.14 33.41 34.49 5.00
Wearables 263.64 270.84 280.31 290.61 302.15 312.47 320.80 327.15 3.13
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020, exchange rate: 6.75876 CNY/USD

Global Comparison - Revenue in million CN¥

2017 2018 2019 2020 2021 2022 2023 2024 Rank
China 44,660.30 1
United States 35,990.77 2
India 14,880.69 3
United Kingdom 5,089.76 4
Germany 4,264.30 5
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020, exchange rate: 6.75876 CNY/USD

Global Comparison - User Penetration in percent

2017 2018 2019 2020 2021 2022 2023 2024 Rank
United States 29.23 1
Hong Kong 25.99 2
Sweden 25.40 3
Singapore 24.18 4
Norway 23.69 5
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020
Definition
worldwide, Fitness in JPY

Revenue in million JP¥

2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Total 1,669,018.55 1,794,704.14 1,931,344.87 2,527,848.82 2,451,863.98 2,449,297.81 2,503,825.62 2,594,109.31 6.50
Apps 223,025.43 259,801.53 302,098.29 398,480.39 451,453.79 502,436.80 549,399.10 591,510.02 14.95
Wearables 1,445,993.12 1,534,902.61 1,629,246.58 2,129,368.43 2,000,410.19 1,946,861.02 1,954,426.52 2,002,599.30 4.76
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020, exchange rate: 112.16615 JPY/USD

Revenue Growth in percent

2017 2018 2019 2020 2021 2022 2023 2024
Total 7.53 7.61 30.89 -3.01 -0.10 2.23 3.61
Apps 16.49 16.28 31.90 13.29 11.29 9.35 7.66
Wearables 6.15 6.15 30.70 -6.06 -2.68 0.39 2.46
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

Users in millions
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Total 553.72 608.85 666.14 832.08 891.19 945.11 993.23 1,035.21 9.35
Apps 548.22 603.55 661.12 825.70 886.84 942.08 990.97 1,033.33 9.48
Wearables 330.49 341.48 350.23 441.52 398.94 375.43 367.10 368.86 1.58
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

Penetration Rate in percent

2017 2018 2019 2020 2021 2022 2023 2024
Total 7.68 8.35 9.04 11.18 11.86 12.46 12.98 13.41
Apps 7.60 8.28 8.97 11.09 11.80 12.42 12.95 13.38
Wearables 4.58 4.68 4.75 5.93 5.31 4.95 4.80 4.78
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

ARPU in JP¥
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Total 3,014.19 2,947.68 2,899.32 3,038.00 2,751.22 2,591.56 2,520.90 2,505.87 -2.60
Apps 406.82 430.46 456.95 482.60 509.06 533.32 554.40 572.43 5.00
Wearables 4,375.29 4,494.82 4,651.98 4,822.84 5,014.32 5,185.71 5,323.93 5,429.20 3.13
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020, exchange rate: 112.16615 JPY/USD

Global Comparison - Revenue in million JP¥

2017 2018 2019 2020 2021 2022 2023 2024 Rank
China 741,167.54 1
United States 597,290.87 2
India 246,955.07 3
United Kingdom 84,467.98 4
Germany 70,768.92 5
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020, exchange rate: 112.16615 JPY/USD

Global Comparison - User Penetration in percent

2017 2018 2019 2020 2021 2022 2023 2024 Rank
United States 29.23 1
Hong Kong 25.99 2
Sweden 25.40 3
Singapore 24.18 4
Norway 23.69 5
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020
Definition
worldwide, Fitness in KRW

Revenue in million ₩
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Total 16,820,583.56 18,087,259.09 19,464,341.93 25,475,985.38 24,710,200.39 24,684,338.25 25,233,876.48 26,143,767.18 6.50
Apps 2,247,678.98 2,618,313.24 3,044,585.45 4,015,936.60 4,549,809.29 5,063,622.63 5,536,914.77 5,961,314.01 14.95
Wearables 14,572,904.58 15,468,945.85 16,419,756.48 21,460,048.79 20,160,391.11 19,620,715.62 19,696,961.72 20,182,453.16 4.76
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020, exchange rate: 1130.42488 KRW/USD

Revenue Growth in percent

2017 2018 2019 2020 2021 2022 2023 2024
Total 7.53 7.61 30.89 -3.01 -0.10 2.23 3.61
Apps 16.49 16.28 31.90 13.29 11.29 9.35 7.66
Wearables 6.15 6.15 30.70 -6.06 -2.68 0.39 2.46
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

Users in millions
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Total 553.72 608.85 666.14 832.08 891.19 945.11 993.23 1,035.21 9.35
Apps 548.22 603.55 661.12 825.70 886.84 942.08 990.97 1,033.33 9.48
Wearables 330.49 341.48 350.23 441.52 398.94 375.43 367.10 368.86 1.58
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

Penetration Rate in percent

2017 2018 2019 2020 2021 2022 2023 2024
Total 7.68 8.35 9.04 11.18 11.86 12.46 12.98 13.41
Apps 7.60 8.28 8.97 11.09 11.80 12.42 12.95 13.38
Wearables 4.58 4.68 4.75 5.93 5.31 4.95 4.80 4.78
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

ARPU in ₩
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Total 30,377.35 29,707.05 29,219.73 30,617.38 27,727.11 26,118.03 25,405.94 25,254.46 -2.60
Apps 4,099.98 4,338.21 4,605.18 4,863.67 5,130.37 5,374.91 5,587.36 5,769.05 5.00
Wearables 44,094.73 45,299.38 46,883.28 48,605.25 50,534.95 52,262.28 53,655.27 54,716.21 3.13
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020, exchange rate: 1130.42488 KRW/USD

Global Comparison - Revenue in million ₩

2017 2018 2019 2020 2021 2022 2023 2024 Rank
China 7,469,581.77 1
United States 6,019,574.13 2
India 2,488,844.93 3
United Kingdom 851,279.20 4
Germany 713,218.27 5
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020, exchange rate: 1130.42488 KRW/USD

Global Comparison - User Penetration in percent

2017 2018 2019 2020 2021 2022 2023 2024 Rank
United States 29.23 1
Hong Kong 25.99 2
Sweden 25.40 3
Singapore 24.18 4
Norway 23.69 5
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020
Definition
worldwide, Fitness in INR

Revenue in million ₹
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Total 959,080.56 1,031,304.21 1,109,823.09 1,452,596.59 1,408,932.86 1,407,458.24 1,438,791.96 1,490,672.35 6.50
Apps 128,158.76 149,291.69 173,596.99 228,981.75 259,422.25 288,719.00 315,705.30 339,903.81 14.95
Wearables 830,921.79 882,012.52 936,226.09 1,223,614.84 1,149,510.61 1,118,739.24 1,123,086.66 1,150,768.55 4.76
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020, exchange rate: 64.45487 INR/USD

Revenue Growth in percent

2017 2018 2019 2020 2021 2022 2023 2024
Total 7.53 7.61 30.89 -3.01 -0.10 2.23 3.61
Apps 16.49 16.28 31.90 13.29 11.29 9.35 7.66
Wearables 6.15 6.15 30.70 -6.06 -2.68 0.39 2.46
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

Users in millions
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Total 553.72 608.85 666.14 832.08 891.19 945.11 993.23 1,035.21 9.35
Apps 548.22 603.55 661.12 825.70 886.84 942.08 990.97 1,033.33 9.48
Wearables 330.49 341.48 350.23 441.52 398.94 375.43 367.10 368.86 1.58
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

Penetration Rate in percent

2017 2018 2019 2020 2021 2022 2023 2024
Total 7.68 8.35 9.04 11.18 11.86 12.46 12.98 13.41
Apps 7.60 8.28 8.97 11.09 11.80 12.42 12.95 13.38
Wearables 4.58 4.68 4.75 5.93 5.31 4.95 4.80 4.78
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020

ARPU in ₹
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Total 1,732.06 1,693.84 1,666.06 1,745.75 1,580.95 1,489.20 1,448.60 1,439.97 -2.60
Apps 233.77 247.36 262.58 277.32 292.52 306.47 318.58 328.94 5.00
Wearables 2,514.21 2,582.89 2,673.20 2,771.39 2,881.42 2,979.90 3,059.33 3,119.82 3.13
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020, exchange rate: 64.45487 INR/USD

Global Comparison - Revenue in million ₹

2017 2018 2019 2020 2021 2022 2023 2024 Rank
China 425,902.62 1
United States 343,225.70 2
India 141,909.63 3
United Kingdom 48,538.47 4
Germany 40,666.47 5
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020, exchange rate: 64.45487 INR/USD

Global Comparison - User Penetration in percent

2017 2018 2019 2020 2021 2022 2023 2024 Rank
United States 29.23 1
Hong Kong 25.99 2
Sweden 25.40 3
Singapore 24.18 4
Norway 23.69 5
Source: Statista (Forecast adjusted for expected impact of COVID-19), November 2020