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    BRM Paper Mcom Morning

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    Yasir Amin
    1. A field study is often more useful than a lab experiment because it allows researchers to study behaviors and phenomena in their natural environment rather than in an artificial setting. This provides more realistic and externally valid data. 2. The scenario describes a case where the researcher should conduct an exploratory study to help a business owner test an idea before implementing it. The study would have low researcher interference, take place in a real-world setting, use an observational strategy with a longitudinal time horizon, and analyze restaurants as the unit of analysis. 3. Observer bias in observations can be minimized by using multiple observers and ensuring they are trained in objective, standardized recording methods. Establishing rapport in participant observation involves developing trust and an

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    BRM Paper Mcom Morning

    Uploaded by

    Yasir Amin
    99 views3 pages
    1. A field study is often more useful than a lab experiment because it allows researchers to study behaviors and phenomena in their natural environment rather than in an artificial setting. This provides more realistic and externally valid data. 2. The scenario describes a case where the researcher should conduct an exploratory study to help a business owner test an idea before implementing it. The study would have low researcher interference, take place in a real-world setting, use an observational strategy with a longitudinal time horizon, and analyze restaurants as the unit of analysis. 3. Observer bias in observations can be minimized by using multiple observers and ensuring they are trained in objective, standardized recording methods. Establishing rapport in participant observation involves developing trust and an

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    Business Research

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    BRM paper Mcom morning

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    1. A field study is often more useful than a lab experiment because it allows researchers to study behaviors and phenomena in their natural environment rather than in an artificial setting. This provides more realistic and externally valid data. 2. The scenario describes a case where the researcher should conduct an exploratory study to help a business owner test an idea before implementing it. The study would have low researcher interference, take place in a real-world setting, use an observational strategy with a longitudinal time horizon, and analyze restaurants as the unit of analysis. 3. Observer bias in observations can be minimized by using multiple observers and ensuring they are trained in objective, standardized recording methods. Establishing rapport in participant observation involves developing trust and an

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    99 views3 pages

    BRM Paper Mcom Morning

    Uploaded by

    Yasir Amin
    1. A field study is often more useful than a lab experiment because it allows researchers to study behaviors and phenomena in their natural environment rather than in an artificial setting. This provides more realistic and externally valid data. 2. The scenario describes a case where the researcher should conduct an exploratory study to help a business owner test an idea before implementing it. The study would have low researcher interference, take place in a real-world setting, use an observational strategy with a longitudinal time horizon, and analyze restaurants as the unit of analysis. 3. Observer bias in observations can be minimized by using multiple observers and ensuring they are trained in objective, standardized recording methods. Establishing rapport in participant observation involves developing trust and an

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    of 3

    Department of Commerce

    Bahauddin Zakariya University, Multan

    Subject: Business Research Method Time Allowed: 1.45min


    Instructor: Ms Farheen Zahra Hussain Date: 27 Jan, 2021
    Program: M. Com Evening Max. Marks: 50(15+35)
    Term: Final Term Part 2: Subjective

    Please follow the instructions carefully:


    1. Please provide your answer as handwritten.
    2. Write your name and roll number on top of the answer sheet, which must be numbered.
    3. Answer your question by providing an "answer to question 1," for example. Do not reproduce the
    question, please.
    4. Having finished the exam, scan it, save it with your name and roll no and send it by email at (1)
    [email protected] and cc to (2) [email protected]
    5. Do not submit your paper in the group. 6. The answer sheet should reach within 15 minutes after the
    exam time is over.
    7. Delay in submission would lead to a deduction of marks.
    8. If the exam is not submitted within 15 minutes, you will be awarded zero marks
    9. Teacher can penalize the students if any evidence of Unfair means is found.
    10. Students are fully responsible for ensuring that all their exam scripts are sent to the exam office's
    official email address and cc to the relevant course teacher. The same email should be sent to both email
    addresses.
    11.Students must use a black pointer so that the scan is more visible.
    Q No.1 (Mark: 3+7)

    Answer the following questions:


    A. A field study is often more useful than a lab experiment.” Discuss this statement.
    B. Below is the scenario A. Indicate how the researcher should proceed in this case; that is,
    determine the following, giving reasons:
    a. Type of research question (exploratory, descriptive, or causal).
    b. The extent of researcher interference.
    c. The study setting.
    d. The research strategy.
    e. The time horizon for the study.
    f. The unit of analysis.
    Scenario A
    Mr Arshad, the owner of several restaurants is concerned about the wide differences
    in their profit margins. He would like to try some incentive plans for increasing the
    efficiency levels of those restaurants that lag behind. But before he actually does this, he
    would like to be assured that the idea will work. He asks a researcher to help him on this
    issue.

    Q No.2 (Mark: 4+3+3)

    A. As a manager, you have invited a research team to come in, study, and offer
    suggestions on how to improve the performance of your staff. What steps will
    you take to relieve staff apprehensions and worries even before the research
    team sets foot in your department?
    B. A disadvantage of observation is observer bias. Discuss at least two ways of
    minimizing observer bias.
    C. What is rapport and how is rapport established in participant observation?

    Q No.3 (Mark: 5+3+3+4)


    A. Explain the principles of wording, stating how these are important in
    questionnaire design, citing examples not in the book.
    B. What is meant by operational definition, when is it necessary, and why is it
    necessary?
    C. Construct a semantic differential scale to assess the properties of a particular brand of
    coffee or tea.
    D. Because there seems to be a trade‐off between accuracy and confidence for any
    given sample size, accuracy should always be considered more important than
    precision. Explain with reasons why you do or do not agree.
    A. The MANQUAL-scale is formative in nature.” Comment on this statement. Explain why
    it does not make sense to assess the inter item consistency of this scale.

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