Case Study DPB2012

MECHANICAL ENGINEERING DEPARTMENT
POLITEKNIK KOTA KINABALU
DPB2012 : ENTREPRENEURSHIP
CASE STUDY 1
SESSION : DEC 2020

PROGRAM : MECHANICAL ENGINEERING
CLASS & DKM5B (S2)
:
SECTION
LECTURER : MADAM ANGELA
GROUP : 2
REGISTRATION
STUDENT’S NAME
NUMBER
NUR SAHIRAH SYAMIMI 07DKM18F2041
SARIFAH SHAWATI 07DKM18F2055
NORZAHIRA BINTI AB MAULA 07DKM18F2043
INTRODUCTION
Entrepreneur is an individual who creates a new business or businesses, not

afraid to any risk that comes all the way until they becomes successful. Mostly
entrepreneurs that we know have a good personality that encourage them to be more
successful. In this case study, we had choose Nur Syafiqah Aina binti Abdul Wahab
or her glamour name that known as Syafiqah Aina. She started her business that
called AINAA Beau since she married with her husband Hafiz Mahamad with his
support.
Syafiqah Aina exposed her intention to enter the business industry by
launching her first product AINAA Serum which is can solve skin problem. She once
said that someone called her product is “junk product” and this cause her spirit were
growing to show that her product is not like others say.
In 2020, Syafiqah Aina labeled as Anugerah Nona Best Influencer Skincare.
Until now, AINAA Beau is not company that solve any problem skin, this company
has a goal to help people out there to generate their own money by selling their
product and it called as “SUCCESS FOR HAPPINESS”.
There are three goals that can be achieved by completing this case study.
Firstly, to inspire self and your friends to achieve like Syafiqah Aina. Next, if we are
imaginative, passionate, hardworking, disciplined, and risk takers, we will have the
same opportunity as Syafiqah Aina. Lastly, we want to be like syafiqah aina because
it is uncommon for local young people to reach that degree of achievement in the face
of such challenges.
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PERSONAL BACKGROUND
SYAFIQAH AINA
Full Name : Nur Syafiqah Aina Abdul Wahab
Age : 26 years old
Born : 18 Jun 1994
Religion : Islam
Spouce : Hafiz Mahamad
Children : 1 children
Education : Ijazah Sarjana Muda Dari Universiti Teknologi MARA
Occupation : Model, Blogger, Influencer, Instafamous, Entrepreneur
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BUSINESS BACKGROUND
Since January 20, 2018, AINAA Beau has been a well-established cosmetics
manufacturer in Malaysia. The founders of AINAA Beau goods are Syafiqah Aina
and Hafiz Mahamad. His wife, Syafiqah Aina, a well-known model, was the one who
first came up with the idea for AINAA Beau. Syafiqah Aina began to develop skin
issues as a result of the make-up she wore during her photo shoot. Syafiqah Aina
began to experience skin problems as a result of the make-up she wore during her
photo shoot, including dull skin, rashes, and allergies, as well as a blemished look on
her skin.
The first step in the business was when they decided to create their own
serum, AINAA Serum, with the help of a reputable Malaysian cosmetics company.
The serum received 20,000 pre-orders in less than a week, suggesting that the product
is popular. In such a short period of time, AINAA Beau Ventures was able to record a
total of 4000 client engagements involving other Southeast Asian countries such as
Brunei, Indonesia, and Singapore. Hafiz Mahamad and Syafiqah Aina stress their
desire to assist young people in becoming successful and to raise the level of
determination to succeed among this community. To remain ahead of the competition,
Hafiz and Aina devised a strategic marketing plan for their new business projects by
offering AINAA Beau members a one-of-a-kind sales scheme.
3
MOTIVATING FACTORS TO BECOME AN ENTREPRENEUR
Nowadays many countries are experience or recovering from economic crisis

and lack of job , In this situation starting one’s business is becoming some people
choice . This is something that has bought success to many individuals such as Nur
Syafiqah Aina binti Abdul or well known as Syafiqah Aina and husband Hafiz
Mahamad founder of Ainaa Beauty have also become successful entrepreneur and
also instafamous who is always become an inspiration to everyone.
The dream of pursuing ideals must be in line with the effort and belief in a
chosen field. Nursyafiqah Aina binti Abdul Wahab or better known as Syafiqah Aina,
26 years old continues to place the highest level of achievement in life so that every
goal is achieved. And now Syafiqah Aina is able to smile when her business empire,
AINAA Beauty finds a place in society, especially in the younger generation.
Syafiqah Aina, who has a sweet face, began to talk about her life journey in business.
“Before starting the AINAA Beauty business, she worked as a Muslim model for four
years and was active on social media. Through the exposure of her life, Syafiqah Aina
has learned a lot about business and marketing while working as a model.
Effort and focus must be present in order to achieve goals in business, but all
of them must be balanced in life. For Syafiqah Aina, “she always holds the words,
‘Success for Happiness’. Where wants to find success to make people around happy
by sharing what he has earned. At the beginning of the establishment of AINAA
Beauty, Syafiqah aina was severely criticized because people blindly said that I traded
in ‘junk products’ and products weighing kilos so that some customers insulted and
deliberately threw their products to the floor. At that time, Syafiqah aina’s husband,
who is also the founder of Ainaa beauty, gave a lot of encouragement to continue to
rise up and prove to the community that what they said was not true.Syafiqah Aina
has also given advice to all Malaysian women that “Every woman can be independent
and generate income, take risks and make their own decisions. So far, society has
become accustomed to the stigma that women are unable to stand out on par with
men. They just end up being housewives and sitting in the kitchen. But not anymore
in this day and age! The fact is, many women are more capable of doing many things
4
ENTREPRENEURIAL COMPETENCIES
Entrepreneurial competence means the ability or competence of a person to

perform entrepreneurial functions effectively. Entrepreneurial self-competencies or
skills are possessed through behavioral practices as a result of the influence of one’s
life values, attitudes or internal urges to perform tasks excellently. Through
entrepreneurial competence, a person will be more capable and more efficient
compared to others who have the same knowledge and qualifications.Syafiqah Aina
also has competencies in entrepreneurship that have made her business successful till
now .
five entrepreneurial competencies of Syafiqah Aina :
1. Commitment to work contract
2. Self-confidence
3. Problem solving
4. Risk taker
5. Sees and act on opportunities
5
PICTURE OF INTREPENEUR AND PRODUCT’S PICTURE
Figure 1 : Picture of Syafiqah Aina ( Founder of AINA BEAU )
6
Figure 2 : Logo of AINAA BEAU
Figure 3 : Product of AINAA BEAU (1)
7
Figure 4 : Product of AINA BEAU (2)
8
Figure 5 : Picture of the entrepreneur with her product.
9
CONCLUSION
Entrepreneurs are individual who have special characteristics and traits that can
differentiate them from other individuals. As we know, entrepreneur must have high self-
confidence to create something new so that what is created will be successful and accepted by
society . An individual also must have good personality for example hard working, not afraid
to take risk, not easy to give up if they fails in the beginning. This entrepreneurship is
affected by environment factors like economic, social, political, psychological, legal and
cultural. An entrepreneur is not born but made, these are one of the truths about
entrepreneurs. Thus, entrepreneurs are definitely unique compared to managers in many way
possible.
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MECHANICAL ENGINEERING DEPARTMENT

POLITEKNIK KOTA KINABALU

SESSION : DEC 2020

Entrepreneur is an individual who creates a new business or businesses, not

Full Name : Nur Syafiqah Aina Abdul Wahab

Age : 26 years old

Born : 18 Jun 1994

Spouce : Hafiz Mahamad

Education : Ijazah Sarjana Muda Dari Universiti Teknologi MARA

Occupation : Model, Blogger, Influencer, Instafamous, Entrepreneur

Nowadays many countries are experience or recovering from economic crisis

Entrepreneurial competence means the ability or competence of a person to

five entrepreneurial competencies of Syafiqah Aina :

1. Commitment to work contract

5. Sees and act on opportunities

Figure 1 : Picture of Syafiqah Aina ( Founder of AINA BEAU )

Figure 3 : Product of AINAA BEAU (1)

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