Create A Compelling Social Media Campaign
Create A Compelling Social Media Campaign
Create A Compelling Social Media Campaign
Plan Ahead
Planning out posts may seem like an unimportant step, but setting up the foundation
for your content each month (or even each year) can make all the difference. Start by
creating a content calendar. It can be as sophisticated as a spreadsheet or as simple
as a piece of paper and a pen. No matter how you choose to plan, using a calendar
allows you to:
Product Product
About the
or Service or Service
Business
Highlight Highlight
Instagram Story: Tell a story about your business? How did you get started? What’s something you love most about what you do?
Audience Product
Engagement/ or Service Testimonial
Participation Highlight
Product
Special or or Service Education
Promotion Highlight
Monthly Goals: Instagram story ideas for the week: Tell a story
about your business? How did you get started?
Ex. Promote new product collection What’s something you love most about what you do?
Ex. Gain 100 followers on Instagram
Week 3:
Holidays:
Post one: Product or Service Highlight
Note any relevant holidays that may appear in the
month. Post two: Product or Service Highlight
Post one: Product or Service Highlight Instagram story ideas for the week: Highlight user-
generated content
Post two: About the Business
Week 4:
Post three: Product or Service Highlight
Post one: Special or Promotion
Instagram story ideas for the week: Behind-the-
scenes (photoshoots, product creation, events, etc.) Post two: Product or Service Highlight
Post one: Audience Engagement/Participation Instagram story ideas for the week: Highlight
special or promotion
Post two: Product or Service Highlight
Get Started