20 WAYS TO WIN

NEW CLIENTS
in the next 30 days
I'm giving you 10 methods you can
use today to land new clients, PLUS
10 things you can do to ATTRACT
new ideal clients to work with you
in the future.
Hey, I'm Sarah!
After spending 6 years in Sales and Business Development, I left the
London rat race to build an online business of my own, so that I would
have the freedom to work and travel the world as I go.

Now I teach early stage service-based entrepreneurs and freelancers

the tools, skills and strategies they need to be able to sell with ease and
grow their business with confidence.

I know that many people will have told you that you need to attract
new clients and bring more money to your business, but few people
actually tell you how.

SO LET'S DIVE IN...

@SARAHBUCKLANDCOACHING
Journal Opportunity
Before we dive in to the good stuff, take a moment to think about how
you've landed clients in the past. Obviously this has worked for you
before, so it will work again! Where did your last 5 clients come from?

My last 5 clients found me by...

If you're just starting out and you haven't landed any clients yet, write
down 5-10 people in your network (friends, family, ex-colleagues etc)
who could be a potential client for you, and who would benefit from the
services that you offer.

Some people that I already know and could ask today are...

@SARAHBUCKLANDCOACHING | PAGE 03
Ok, let's get your house in order...
Before clients will just magically land in your inbox enquiring about your
services and wanting to book, it's essential to have the basics set up
first! Here's 10 things to do to be ATTRACTING new clients.

01
OPTIMISE your bio! Include your name, who you help, and how you
help them. Use this template to get started:
"I help (insert ideal client) to (insert what results you help to
achieve) by (insert how you do it)"
Don't forget to include a CTA (call to action) in your bio!

02
Level up your BRANDING. Select 3-4 colours based on your target
audience, and use these consistently across all of your platforms. This
will help to create recognition of your brand with your audience.
Do the same with your fonts - choose 2-3 and stick to them.

Provide VALUE for your audience. Give your audience a genuine

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reason to stay on your page, and to trust that you're an expert in
your field. An easy way to do this is to answer your audience's
questions. How is your content helping to solve their problems? What
FAQs do you usually get asked? What might be holding people back
before they work with you? – Address these in your content.

04
Provide EVIDENCE of the solution that you provide. The end result,
the finished product or project. Use different types of evidence -
photos, videos, reels, carousels. Demonstrate the value and the
impact on the your end client.

@SARAHBUCKLANDCOACHING | PAGE 04
05
Provide SOCIAL PROOF. Testimonials, reviews and positive
feedback/comments. Share them! Post them! Make your
success stories easy to find – on your highlights (iG) or
scattered throughout your website. Ask your previous clients to
review you on Facebook or Google.

Build the KNOW, LIKE & TRUST FACTOR through your content! In

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order for people to buy from you, they need to feel like they know
you, like you, and can trust you before they will spend money with
you. Use a range of content that shows that you are an expert in
your field, with some personal connection content to allow people to
get to know you and build a relationship with you.

07 PLAN your feed in advance to ensure that it looks good! It doesn't

have to be perfect, but a little bit of effort goes a long way. Use a
scheduling tool such as Later or Planoly to do this.

Use VIDEO CONTENT in your Marketing. Show the person behind

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the brand, help people to get to know you as a person rather than
just the product/service that you provide. You’ve heard it before –
people buy from people. Video content (reels, tiktok, stories) is
MUCH more popular, make sure you're making the most of it!

09
Make it easy for people to BUY from you. Select 3-4 colours based
on your target audience, and use these consistently across all of your
platforms. This will help to create recognition of your brand with
your audience.
Do the same with your fonts - choose 2-3 and stick to them.

PROMOTE YOUR OFFER! People can't buy from you if they're not

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sure what you sell! Use Call To Actions regularly in your captions, talk
about your services on your stories, talk about when you next have
availability and what it's like to work with you. Do you have a
special offer or incentive? Talk about it!

@SARAHBUCKLANDCOACHING | PAGE 05
Hey, I see you!
If you're saying "Yeah ok all of that is great Sarah but how will that help
me RIGHT NOW? Where I can look to help me land clients TODAY?"

I got you, my friend. There are plenty of ways to do lead generation

and outreach without having to do cold pitching in the DM's - nobody
likes that! You don't like it when people turn up at your door trying to
sell you, do you? Cold pitching is the same thing, but online. Unwanted
pitching is the quickest way to turn someone off your services.

So, let's look at what you CAN do right now to land new clients!

LET'S GET STARTED...

@SARAHBUCKLANDCOACHING

@SARAHBUCKLANDCOACHING | PAGE 06
YOUR PREVIOUS CLIENTS
Check in with them. Ask how they’re doing. Ask if
there’s anything that you might be able to help them
with. You never know, there could be something that
they didn’t think to ask you for or didn’t find the time
to ask you. Remember - It's MUCH easier to get
repeat work than it is to find new work.

RECOMMENDATIONS/REFERRALS
People buy from people. And everybody likes to ask
their friend who they went with, because that
minimises the risk for us personally. Ask 5-10 people
in your network if they know of anyone who might
benefit from your product or service. Maybe you
could offer a referral incentive or introduce a
referral scheme with your current clients?

ATTEND AN ONLINE NETWORKING

EVENT
Before you shudder at the thought, I’ll remind you about
how important and valuable it is to show your face as part
of your marketing and building your personal brand. If you
attend an online networking event, you’ll get the chance to
meet new people and build new relationships. Those
relationships might blossom into clients, they might
blossom into friends. Either way – win win.

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USE FREELANCER PLATFORMS
Collect evidence of your work and success
(portfolio and testimonials) and build a profile
on these platforms. UpWork, PeoplePerHour,
Freelancer.co.uk etc are good places to start.
This won't be the best paying jobs, but they will
help to build out your portfolio.

UTILISE LINKEDIN
This is a professional social network! If you
don’t yet have a LinkedIn profile, add this to
your to-do list immediately! Join relevant
groups where your ideal client is likely to be,
start conversations, position yourself as an
expert, grow your network.

FIND OPPORTUNITIES TO SHOW UP

ON OTHER PEOPLE'S PLATFORMS
Could you appear on a podcast episode? Guest
feature on a blog? Do a joint-live with someone?
Could you partner up with another person,
business or account that has the same target
audience as you but has a different offering so
that you’re stronger together? Pool your
audiences together - you both get the benefit.
Be visible in spaces other than your own.

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START YOUR EMAIL LIST
Your email list is the easiest way to stay in touch
with people who are interested in your services,
or have bought from you in the past. Plus you're
more likely to be SEEN - the open rate for email
is MUCH higher than your engagement rate on
social media. If you've already started but
haven't been in touch - this is the sign you've
been waiting for.

ENGAGE YOUR AUDIENCE

Randomly select 10 people in your followers
and drop them a message, start a
conversation. Not hard selling, just genuine
interest. Go to your 'least shown in feed' list
and show them some love. Post polls,
questions, and interactive things on your
stories. Get people involved.

ASSESS YOUR WEBSITE COPY

Are the words on your website actually helping
you in search engine results? Is it optimised as
well as it could be? Do you have the right
keywords, copy and content in place to make
your website successful? Is your site coming up
high in the search results, or falling behind on
page 6 of Google? If so – it’s time to consider
working with a copywriter to help you change
that.

@SARAHBUCKLANDCOACHING | PAGE 09
And finally....
BUILD URGENCY, CREATE FOMO!
Give people a reason to book now, create
that fear of missing out. Whether it’s a one-
time bonus, or a limited time offer before a
price increase comes in. Tell them what the
incentive is, how long it’s available for, and
what action you want them to take.
Examples of incentives include:
Giveaway, Competition, Price Increase (say when
it's happening) extra reward/added value for
booking early, or a discount (try to keep this as a
last resort, or avoid it all together).

Ok, now let's get

some ideas down on
paper, because a
goal without a plan

wish
is just a

@SARAHBUCKLANDCOACHING | PAGE 10
PLANNING - LEAD BUILDING ACTIVITIES
IMMEDIATE - People that I can go to right now to consult for
work

SHORT-TERM AHEAD - Ideas for how I can be warming up my

audience to buy in the near future

LONG-TERM PLANNING - Ideas for building my leads list and

interest in my services going forwards

REVENUE GENERATING ACTIVITIES THAT I CAN DO TODAY:

@SARAHBUCKLANDCOACHING | PAGE 11
 Found a lead but don't know what
to say? Feel like they'd be a
perfect fit for you but you're just
not sure how to have the sales
conversation?
I can help you.

SALES IS MY JAM. You think I'm mad, right?! Ha! You're not alone
chica. But I genuinely love it! And I love sharing my passion with others,
helping them to see how sales is simply sharing their passion with the
world.

I know what it's like to try to build a business that you don't love (I start
out offering design services, and quickly learned that it was not for
me!). I implore you, that if you don't absolutely love what you do, pivot.
Sales will forever feel hard if you don't love what you do.

Since pivoting my business into sales coaching, stepping into my true

passion (and putting all 6 years corporate experience to use) I've
helped my clients to realise their strengths, charge their worth and
wildly grow their income.

In just 6 months, I've already helped nearly 100 women through 1:1
mentoring, classes, and my group programmes. I've helped them to 2x,
5x and in some cases, 10x their previous income!

Want to have a chat and see what level of support would be best for
you?
BOOK A FREE DISCOVERY CALL WITH ME

Want to learn some tricks of the trade and get high-level sales skills to
help you close clients whilst ON your discovery calls? This class is for you.

GET MY DISCOVERY CALLS MASTERCLASS

Until then, come and find me on Instagram!

with love,
Sarah xo
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