A Term Paper on “Traditional Festival: Pahela Baishakh can

elaborate Our Cultural Tourism

Course name: Tourism Culture, Heritage and Society

Course code: 325

Submitted to:
Jameni Jabed Shuchona
Assistant Professor
Department of Tourism and Hospitality Management
University of Dhaka
Submitted by:
Group: The Morn Shine
MD Samiuzzaman Sakib (92) (GL)
MD Soyib Islam Khan Shuvo (04)
Maruf Ahmad (52)
Shakil Ahmad (40)
Erina Anjum Etu (80)

Submission deadline: 14 February 2021

Traditional Festival: Pahela Baishakh
can elaborate Our Cultural Tourism
Abstract

Local festivals are becoming increasingly important tourist attractions for the sophisticated
tourist in quest of new authentic experiences (Ramkissoon and Uysal, 2014, Ramkissoon,
2015; 2016). The extent to which local festivals can grow as a point of attraction for
international tourists while fulfilling their social and cultural roles at the national level is an
issue of immense importance to social and cultural policy makers and destination marketers.
This chapter explores the local festival of ‘Pohela Boishakh’, which is the celebration of the
Bengali New Year, ‘Pohela Boishakh’. Pahela Baishakh is one of the means of expressing the
culture of Bangladesh. The first day of Bangla year is called Pahela Baishakh. On this day
people perform many kinds of traditional rituals. The day starts with a colourful procession
from “Ramna Batamul”. Also other rituals and programs are like Mangal Shobhajatra,
Halkhata, Baishakhi Mela and many cultural event are celebrated on this day. Through this
festival the whole nation is bound in a cultural bond. The festival is considered an expression
of the secular identity of the Bangladeshi people and as a way to promote unity. At present
tourists from different parts of the country and also from other countries are coming to
participate in this festival. Tourists from different countries gather in Bangladesh around this
festival. In order to attract tourists at this time, various hotels, motels and tour operators and
amusement parks offer different types of discounts and packages. Pahela Baishakh represents
our age-old tradition & culture. It is recognized by UNESCO as ‘Intangible Cultural Heritage
of Humanity’ and identified as the largest national event of Bangladesh, a developing
economy with crucial geo-political importance in the South-Asian region, with substantial
economic promises for the local population (UNESCO, 2016). The festival is overcrowded
and sometimes it is not possible to provide the necessary security and on this occasion some
hateful mentality leads people to spread crime. They commit other criminal acts, including
theft, sexual harassment and cheating which are demotivated our potential native and
international tourist.

 
Acknowledgment
We would like to express our very great appreciation to Jemeni Jabed Shuchona
Mem for her valuable and constructive suggestions during the planning and
development of this research work. Her willingness to give her time so
generously has been very much appreciated.
We would like to express my deepest appreciation to all those who provided us
the possibility to complete this report. A special gratitude we give to our final
year senior, whose contribution in stimulating suggestions and encouragement,
helped us to coordinate our project especially in writing this report.
Furthermore, we would also like to acknowledge with much appreciation to our
Mem who gave the permission to use all required equipment and the necessary
materials to complete the task “Pohela Baishakh can elaborate our tourism
culture”.
A special thanks goes to my team mate, Etu, who help us to assemble the parts
and gave suggestion about the task. Last but not least, many thanks go to our
team member MD. Shakil who has invested his valuable effort in guiding the
team to achieve the goal.
Table of Contents
Acknowledgment.......................................................................................................................3

Abstract......................................................................................................................................4

Introduction................................................................................................................................5

Historical Background...............................................................................................................6

Problem Statement.....................................................................................................................8

Objective....................................................................................................................................9

Literature review........................................................................................................................9

Data survey analysis.................................................................................................................13

Methodology............................................................................................................................14

Content Analysis......................................................................................................................15

Data collaboration....................................................................................................................16

Discussion of findings..............................................................................................................16

Activities of Pahela Baishakh..................................................................................................19

Scope and Limitation of the Study...........................................................................................25

Recommendations....................................................................................................................26

Conclusion................................................................................................................................27

Reference..................................................................................................................................28
Introduction
Throughout a cultural festival, event-based tourism is considered a cultural symbol necessary
for their socio-cultural, political and economic role. The festivals provide important
opportunities for destination marketing companies to promote their own people and identify
locally as potential markets for foreign tourists. Cultural celebrations include various festivals
or events around the world. Carnival, religious ceremonies, fine arts and entertainment.
Various mega events like Olympics, FIFA World Cup, New Year celebrations in different
countries and Tomatina festival in Spain attract many tourists from all over the world. These
festivals and events differ in the opportunities to create an appeal for tourists. O’Sullivan and
Jackson (2002) show that a small-scale ‘home-grown’ festival with local massages is
primarily conducted by local people for the benefit of the local community. Some people aim
to attract visitors, called ‘tourism-temptation’ festivals that can effectively boost the local
economy. Festivals and ceremonies often promote the cultural heritage of a country and are
considered not only as cultural tourism but also as urban and rural tourism. Researchers
believe that festivals can be identified as separate resources and can be considered as a
separate type of tourism. Festival tourism has many positive consequences due to the increase
in the income or standard of living of the local people through the development of tourism
infrastructure (Kudney, 2013). The influx of tourists, participants and resources creates
economic integration, infrastructural development as well as job opportunities in the service
sector. Due to the growing number of tourists, large-scale festivals with strong cultural
elements are growing significantly (Li et al., 2004), which attracts the interest of many
destination marketers. Subsequent staffers make increasing efforts to promote their local
festivals and ceremonies, which require significant efforts from the various stakeholders
involved, e.g. Local communities and other industries (Nunku and Ramkisun, 2012). Visitors
can determine the source or event with Ramkisun and Mawando (Ramkisun and Mawando,
2015; Ramkisun et al., 2018) and develop sensitive bonds and further assist destination
marketers in developing festival brands.
‘Pohela Boishakh’ or the first day of Bengali New Year (Bengali: ‘Bangla Nboborsho’), is
the day of Bengali traditional Tihyabahi Bengali New Year According to the lunisolar
Bengali calendar, the first day of the first month of April 14th every year, Boishakh is
celebrated as a national holiday in Bangladesh. In West Bengal, Tripura and elsewhere in
India, the people of Bengali heritage celebrate their religious beliefs in the same way
regardless of their religious beliefs. Traditional Bengali Happy New Year ‘Happy New Year’.
According to history, in 1985, a communal cultural organization, Charyapith started the Mars
procession. The festival is celebrated with processions, fairs and meetings with family and
friends. In the following years, it was then organized by Dhaka University, Bangladesh. The
procession engraved 19 UNESCO people as a ‘culture of humanity’ (UNESCO, 2012). They
resisted the forces of time from the 1950s to the 1960s and have become a popular means of
establishing cultural identity, pride and heritage among the people of the region (Kratoska et
al. 2005). The celebration started with a new sunrise with the song ‘Eshoo Boishakh’ sung by
Rabindranath Tagore, an artist of the cultural organization ‘Chhayanat’ under the banyan tree
in Ramna, a local park of historical significance. It is a big event floating with authentic
Bengali gifts, masks and at least three themes, one evil, the other courage and the third,
peace. Every year the procession has various themes related to the culture and political state
of the country which gives dynamic status to the festival. Local community cultural
organizations and musical bands are also served. Local artisans bring their specialty to the
fair called ‘Baishakhi Mela’. Other traditional themed events to celebrate ‘Pohela Boishakh’
include bullfighting in Munshiganj, wrestling in Chittagong, boat races, cockfighting and
pigeon racing. It also highlights the pride of the heritage of the people of Bangladesh. Even in
the recent rise of religious fundamentalism around the world, the ‘Pohela Boishakh’ festival
symbolizes the opposite appeal of socio-cultural freedom from the influence of religion,
caste, gender or age. ‘Pahela Boishakh’ New Year’s Day is celebrated under different names
in other parts of the Indian subcontinent. In some parts of Southeast Asia such as Myanmar,
Sri Lanka and Cambodia the same day is celebrated as New Year for many Buddhist
communities which is probably a reflection of their shared culture. Hindus and Sikhs in
northern and central India call this festival “Baishakhi” which also marks the Solar New
Year.

Historical Background
Pahela Boishakh is one of the oldest and most celebrated festivals for Bengalis. In a Bengali
calendar, the first day of the Bengali New Year is known as Pahela Boishakh. From the very
beginning of history, Boishakh has become a festival from the heart of the entire Bengali-
speaking world irrespective of caste, creed and religion.
The history of Pohela Boishakh celebrations is very ancient. Dividing one month into 12
months according to the Hindu calendar is an old practice. Most of us know that the
celebration of Pahela Baishakh started during the reign of Mughal Emperor Akbar. But we
have largely forgotten the reasons behind Akbar’s interest in New Year’s discoveries. In
these days, agricultural tax was levied according to the Hijri calendar. The Hijri calendar is
certainly a lunar calendar and naturally it does not match the year of agriculture. It only
added to the confusion of farmers and peasants. Akbar ordered calendar reform to make tax
collection easier. As a result, he was born in 1584 BS. However, starting from 963, the Hijri
year became its model.
Under Akbar, the economy of undivided Bengal was based on agriculture only, most of the
people made a living from agriculture in one way or another. Some people entered other
professions but they also worked in these fields for a short time. Farmers did not have cash
until the harvest; So they had to buy daily necessities throughout the year to get credit from
their shopkeepers. Since all U.S. payments were made by the end of the year, shopkeepers
were looking for sales above the buyer in a book called “Halkhata”. After paying the previous
dues, a new ledger book was opened and each farmer had a new entry in the book in the New
Year and the whole process would start again. Until then Halkhata was involved in one of the
most important activities on the first day of the year, to open new books for landlords who
treated their tenants sweetly. On the last day of the old year there will be Chaitra
Shankaranchi, a fair where everyone will take part. In today’s Bangladeshi scene, with the
exception of a few remote villages, Chaitra Sankharanti has almost disappeared. Chhayanaut
started celebrating Bengali New Year in 1967 at Ramna Boat Mall. Since its release, Pohela
Boishakh has become a national holiday for all Bangladeshis irrespective of religion and
caste.
.This celebration became divers and widely popular among all sections of society over the
centuries. In Bangladesh, Chhayanaut took the initiative to popularize this Bengali festival
and transform it into a celebration of the new Bengali year. This was the time when the
Pakistani military rulers were disrespecting any expression of our secular culture .Pohela
Boishakh is now a universal event among Bengalis. In the big cities, the first day of the
Bengali calendar is celebrated with much pomp, music and various local cooking festivals,
and the Bengali New Year is celebrated with high hopes that it will bring prosperity and
happiness to all.
Pohela Boishakh is celebrated all over the country at city, district, and union and upazila
level. With the crack of dawn spread a joke of celebration in every joke and crane in the
country. In the capital city, Chhayanaut inaugurated the Batmul (under the banyan tree)
festival at Ramna Park (Rabindranath Tagore, Kazi Nazrul Islam, Dwijendralal Roy,
Rajinikanth Sen and Atul Prasad Sen). Lots of people crowded the park to wish the New Year
with shadows. Bengali New Year and Chhayanaut ceremonies are now inextricably linked.
Chhayanaut celebrated the Bengali New Year in Ramna Park in 196767 under the Ashwattha
tree (13 134 in the Bengali calendar). The year 1971, the year of the liberation war, saw the
day being celebrated religiously by reciting musical instruments and poems. In addition to the
shady ceremony, a colourful procession was taken out from the Institute of Fine Arts (Fine
Arts Institute) to welcome the new year. Known as the “Mars Rally”, it was first published in
1989 in the hope of removing authoritarian forces from the country’s politics in search of
peace and justice. Charupith, a regional cultural organization, had earlier organized a similar
national procession in 1986. One of the entrepreneurs of Jamal Shamim, who was admitted to
a postgraduate course at the University of Dhaka, started the industry with a replica of a horse
and an elephant. Etc. Since 1991, the Institute of Fine Arts has added new replicas of
elephants and tigers to the carnival, and every year more replicas, handicrafts and bird masks,
owls, crocodiles and clay dolls are enriched. Oxcarts, palanquins, boats, hand fans –
everything was made together with a tinet of local, indigenous culture. In 2011, UNESCO
included the parade in its “Representative List of Humanity’s Uninterrupted Cultural
History.”
An interesting aspect of Bangabad is that the names of the months were different in those
times. The story of how Forwardin, Urdibashish and Khordad became Boishakh, Jyotithiyah
and Ashar is lost to us. However, we know that just as he helped in the modernization of the
Bengali language, so did Dr. Muhammad Shahidullah help in the modernization of the
Bengali year. Partly accepting his reformist advice, the Bangla Academy saw that the first six
months were thirty-one days and the last six, thirty. So there is no more confusion about
which day it coincides with the Gregorian calendar. In Bangladesh, always 14 April.
In addition to these, the whole city is buzzing with the day’s events and arrangements. In the
old part of the city, traders and merchants are busy all day long in the Halkhata festival. It
shows how enthusiastic the Bengalis are about the Baishakh Mela festival in Dhupkhola. The
Dhaka University’s TSC region vibrates with music and thousands of men and women,
mostly young men, in colourful outfits prefer green sari with red lining and men reflect green
and red Punjabi, the colour of Bengal.

Problem Statement
 Fishermen catch a lot of hilsa fish on the occasion of Nabanna because almost all
Bengalis want to eat panta hilsa on the first day of Boishakh. To meet the needs of
such a large population, fishermen hunt a lot of mother hilsa and baby hilsa. Due to
 mother hilsa catching, the number of hilsa in the river is continuously decreasing
which may affect the economy of this country.
 The event of Mangal Shobhajatra, many people get together and walk together, which
leads to heavy traffic jam. As a result, many people suffer from this traffic congestion.
 There were also reports that’s many women joyous celebration of the Bangle’s
biggest festival – Pahela Baishakh – was tainted by incidents of sexual assault on
women on the Dhaka University campus on the evening of April 14 previous year,
sparking widespread public outrage.
 Because of security issues, lots of international tourist lost their interest to come here
for celebrating this traditional day. That’s why a potential amount of earning sector
wouldn’t earn their profit under the tourism industry.
 The government’s security department is not more proactive in tackling this problem.
The number of CCTV cameras are not available.
 The number of police in public gatherings are not much concerned for the safety of
inbound & foreign tourists.

Objective
In present “Pahela Baishakh” is not only a local cultural festival but also it is known as a
broad traditional festival of Bangladesh celebrated in world wide. It provides authentic
traditional image in foreign country like a brand. It also flourished our tourism sectors as
cultural tourism part that’s why we mainly pointed this festival.
General objective
 To know about current status of Pahela Baishakh in cultural tourism for native and
foreign country.
 To investigate the relationship between Pahela Baishakh and the culture of the
country

Specific objectives
1. To identify how Pahela Baishakh can reflect our cultural tourism site.
2. To know how it has promoted our local cottage and handicrafts.
3. To justify the analytical skills,ratio and the potentiality of this day for contributing on
our economic development.
4. To know in detail how it promotes Bangladesh as a brand in front of other foreign
countries.
 5. To analyze what types of activities are taken by our hotel industry, cultural
programmer and airline industry on this day.
6. To know about the problems that is caused of Pahela Boishakh, so that effective
measures can be taken by our security departments.

Research Questions for report

 In which tourism sector does Pahela Boishakh effect?
 In Pahela Baishakh how event tourism build destinations image?
 What are the roles of stakeholders to arrange festival events?
 What are the marketing policies of tourism sector ( hotels, airlines, amusement park)
for celebrating Pahela Baishakh?
 How can maintain a balance between tradition and innovation?
 What is country branding?
 How will Pahela Baishakh create a brand identity in world-wide?

Literature review
Indigenous galas are becoming increasingly important tourist attractions for sophisticated
tourists in search of new real experiences (Ramkisun and Usal, 2014, Ramkisun, 2015; 2012).
Pohela Boishakh has become an external means of establishing cultural identity, pride and
heritage among the people of the region as they resisted those in power from the 19th century
to the 1960s (Krotoska et al. 2005). Pohela Boishakh was a local festival. Nowadays it can
grow as an attractive attitude to international tourists while national and socio-cultural role is
very important for social and cultural policy makers and destination marketers. Approved by
Ramkisun, August 6, 2018)
Pohela Boishakh became one with the nationalist notions of the Bengali people who resided
in East Pakistan, known as Bangladesh today. The Fine Arts Institute (Charu Kala Institute)
of Dhaka University enhanced the attraction of the day in the late 1980s by adding Baishakhi
Parade (Shobha Jatra) so that a growing participation and acceptance is ensured. Soon, an
attempt by a few hundred people to uphold the Bengali traditions and unify Bengalis while
doing it, transformed into a national event.(@Jaman,8 April, 2017)
Bangladesher Utsab: Nababarsha, edited by Mobarak Hossain and Kutub Azad, published an
article by Bangla Academy.)The article was originally published on April 13, 2015 in The
Daily Star’s Naboborsho Special Supplement. In this article they Bangla Naboborsho is a
seasonal as well as an agricultural festival. But this festival is, in no way, related to any
religion. They wrote about a occasion called Punnah which is not in practice nowadays. It
was a lively event in which taxes would be collected and the Zamindar and his subjects
would meet and exchange pleasantries. This occasion was entirely based on agriculture as
there was no other way for the farmers to pay tax if the harvest was not good. Another
agriculture-based occasion was gorur dour (cow race), which is now extinct. On Pahela
Baishakh or Bangla Naboborsho this race would be arranged in Munshiganj of Dhaka. There
was no religious element in this event either. In southern India such an event still takes place.
The seasonal and agricultural festivals of the country have evolved into fairs of the New
Year. Agricultural products and handicrafts are sold in these fairs. It should be noted here that
although most of the fairs of the world are influenced by religions, religions have not yet had
any influence on our fairs.
Bangladesh, the day begins before the break of dawn when a crowd gathers in Ramna Park
for the Cultural show held by Chhayanat every year. Women mainly wear white Shari with a
red border. Boishakh brings spring, women adorn their hair with flowers and wear
colourful churi (bangles) that symbolizes the many colours and renewed life in nature.
On the other hand, men mainly wear traditional Panjabi with Pajama, Lungi or Dhuti.(@
Trivani Chakma, 19 March, 2017)
An e-journal named Roots Bd.com published a article wrote about Baishakhi Mela. There is a
wide range of products and activities that make the fair an attraction to all age groups. From
home accessories to anything and everything that speaks Bengali authenticity, find their way
to here. One of the fun aspects of the Baisakhi Mela is the joyride like the Merry-Go-Round
and Ferris wheel. The ones seen in this fair are different in that these are much smaller with a
simpler structure made out of wood and bamboo and lacking engines to run them. Instead,
two or more men stand beside these rides to push (Roots.Bd.Com, 2017)
A blog writer Zafar Alam wrote about some activities which are celebrated on Pahela
Baishakh. Aalpona: In the front yard and staircases, miniature Aalponas or Rangolies,
traditional designs, are drawn using bright colours like red, green, blue and yellow as
well as powdered rice. Drawing gigantic Aalponas in the main streets and walls all night
long is one fun activity where both male and female participate
Haalkhata is the ritual of closing the old Ledger and opening a new one with new entries on
Pohela Boishakh. Traders involved in gold, clothing or food business send out invitations
to old customers and entertain them with sweets. Although at present halkhata has become
a business -related occasion, it was originally related to agriculture. In ancient times business
was done based on a reciprocal relationship. A household head would keep some of his
agricultural produce for his family’s consumption and trade the rest with others. He would
keep count by tying a knot in the rope, or by accumulating rocks. Halkhata is a derivative of
this.
Rural sports such as Nouka Baich (boat race), Kite flying, Bull Racing, and flying pigeons
are among the more popular one. (@Md Zafar Alam, 02 December, 2017)
In present time various colours are used in dresses, sarees, salwar & Punjabi with different
motifs of folks & heritage to focus our tradition. Theme based dresses added a new
dimension to the fashion. People all over the country try their best to put different colourful
dresses. Pahela Baishakh represents our age-old tradition & culture. It is the manifestation of
our cultural heritage. (Arong – A clothing Brand, 03 April, 2018)
Now time international states are also knew about our traditional culture. US Secretary of
State John Kerry today greeted Bengali-speaking people across the world ahead of their new
year, praising their contribution to poetry, art and literature.
“On behalf of President (Barack) Obama and the American people, I am delighted to send our
warmest greetings to all Bengali-speaking people around the world as you celebrate Pohela
Boishakh,” Mr Kerry said in a statement. (03 April, 2015)
The UNESCO recognised the Mangal Shobhajatra in 2016 as an intangible cultural heritage
of humanity saying, it “symbolizes the pride of the people of Bangladesh in their living
heritage as well as their strength and courage to fight sinister forces, and their vindication of
truth and justice. “After getting the title lots of tourism sectors have done their discussion
about this event and they try to vast their activities on this day.
A Premier Travel Publication “The Bangladesh Monitor” published a report (1 April, 2017)
where they wrote about their meeting with Dhaka Westin. Dhaka Westin said in their meeting
that Pohela Baishakh celebrations have all the required elements to become a great tourism
product and opined that stepped galleries for seating foreign tourists on both sides of the
“Mongol Shovajatra” venue would help them enjoy the event in a more comfortable.
A renowned Newspaper “The Daily Star” reported a journal (10 April, 2018) about a event
was organized by Pan Pacific Sonargaon (18 March, 2018). The journal was detailed about a
open discussion programe of Pan Pacific Sonargaon with “Bangladesh Monitor” where they
had spoken about Mangal Shobhajatra. They said, if “Mongol Shovajatra” is projected and
promoted in tourist-generating countries, it could attract more visitors than the carnival in
Brazil, they hoped.
From a research paper of Bangladesh Tourism Board was published in BTB website (1
August, 2016) page 06, they revealed 63.6% of the foreigner state that Pahela Baishakh is the
top one cultural event they have celebrated in Bangladesh.
“The Daily Star” also reported a journal (14 April, 2016) which was published on their
website (16 April, 2016) where they wrote, Speakers from travel and other trades suggested
celebrating Pohela Baishakh, Bangla New Year’s Day, in an orderly and methodical manner
as is being celebrated in other countries like China, Singapore, Thailand, Iran and CIS
countries. Bangla New Year starts with Musical Soiree at the historical Ramna Batamool
followed by “Mongol Shovajatra”.
Another Travel Publication site “Travel Daily News” portal for international travel trade
market published a article (28 April, 2014)where they wrote about cultural festivals of
Bangladesh and they pointed Pahela Baishakh has the potentiality to explore Bangladeshi
culture in worldwide and also optimized it will keep a remarkable contribution on our
economic development.
A travel app named “Lonely planet” wrote about their giving facilities which are specially
provide to their customers on Pahela Baishakh. They make a budget friendly short trip in
Dhaka University area, Ramana Batamul and, Nazrul Academy. In this trip they provide fuel
surcharge, beverage, bottled water, lunch, snacks, hotel pickup and drop-off, afternoon tea,
driver/guide.
The Daily Newspaper wrote a news report about the organized programe of famous
amusement park Fantasy Kingdom and Foy’s Lake. To celebrate Pohela Boishakh, Concord
Entertainment has arranged different programs at their theme park Fantasy Kingdom. On
April 14, a live concert will feature Feedback, Bappa Mojumder, Shironamhin and Nagorik.
A DJ show will be held in Water Kingdom on that day, while a baul performance will be
showcased at Heritage Park, according to a press release.
Foy’s Lake Amusement World – a theme park located in the heart of Chittagong – will also
have a cultural programe, a live concert featuring Souls, Asif Akbar, Prometheus. A DJ show
will also entertain audiences at Sea World on that day.( 04 April, 2014)
A e- journal named NDtv published e news report where they wrote –
On Pahela Boishakh, Bangladesh PM says she won’t have hilsha. Don’t eat ‘ilish’, save the
hilsa from over-fishing: Sheikh Hasina. West Bengal government decides to grow hilsa in
ponds and river waters.(13 April, 2018)
A renowned Bangla newspaper “Prothom Alo” published a news report on their website (14
March 2018)wrote about a thrilling attack and vulnerable defense departments. They wrote in
their report, “Pahela Baishakh celebration came under a militant attack in 2001. Ten people
were killed and 35 injured when bombs exploded at the Chhayanaut Pahela Baishakh
celebrations at the Ramna Batamul. Yet this could not suppress the indomitable spirit of the
nation. The next year people gathered at the spot once again, in huge numbers, albeit with a
tightened security, marking the invincible Bengalispirit”.

Data survey analysis

We did a survey analysis on Google from via online social media. In the survey form we
include various type of questions about the Pahela Baishakh activities, it’s impact, cultural
tourism concept, its contributions on our economy, country branding concept etc are asked
them to give answers on their own perspective. The sample size of the survey was total 113.
There all are students of faculty of business studies, University of Dhaka in the survey form.
Because of time limitation we running our survey procedure on online for a few days . The
smart internet users are potential known person about the tourism activities. Moreover some
socially established groups are expected internet users. We have chosen 2 groups on social
media who are students and corporate groups. The population was chosen between 20 Years
to 50 Years as most of the cases these are the expected internet users. Tourism industry’s
officials are involved with event management and hotel industry. So it is expected that they
will be participate in our survey. At last only the undergraduate students were response to our
survey that was little discouraging for us.
The population detail is given here with numbers:
 MBA Final year students: 34
 BBA final year students: 22
 BBA 3rd Year Students : 23
 BBA 2nd Year Students : 16
 BBA 1st Year Students : 18

Divided them in another category.

Department Number
 Tourism and 67
Hospitality
Management
Other 46
Table 1: Tourism Department and other Departments participants

Survey data output according to variables General Information:

Sample size of the survey was 113. Among the total respondents the number of Male
respondent is 80 and female respondent is 33 as shown in Table 2.
Type Number Percentage

Male 80 73%

Female 33 27%
Table 2: Male-Female Ratio

Methodology
The research work is based on the combination of qualitative and quantitative both methods.
Qualitative data has been collected from the report and publications. Quantitative data is
collected from the survey data and also from other some survey reports.
Both primary and secondary sources have been used to collect necessary data to conduct the
study. Primary data was collected through survey and from content analysis; while secondary
sources of data were from published documents and literatures.
Here, reviews of many literature, both national and international were imperative to find out
the trend and to understand the national as well as international context and perspective. In
case of primary data, mainly survey method is used to collect data regarding the activities of
Pahela Baishakh which can elaborate our Cultural tourism , identifying the impact of this
traditional festivals , etc. Survey is also required to collect necessary data to find out the
levels of awareness, perception, understanding of tourism oriented event management,
attitude and aptitude of stake holders and security issue.
Data Collection
Only online way is used to collect primary and secondary data. For online survey form
(Google forms) is used to record the response. Sample size is 113 numbers in online survey.
Sampling method was purposive and random sampling. For secondary data collection the
research work is mainly depended on online sources like journals, magazines from website,
and online new portal, online publications, hotel and amusement park website etc.

Content Analysis

For online survey, we provide a Google form which was combined with some questions
about tourism site, tourism importance of celebrating Pahela Baishakh for our cultural
tourism, economic development, idea generation about country branding, traditional
influences, barriers and issues. These form was given to our University groups and Tourism
department’s Facebook page and groups. In this form people more agreed with its positive
impact than its negativity. 113 people also gave some idea on this form to prevent its
negativity.
We are found some authentic sources which also helped us investigate this report genuinely.
We have been collected information from many sources such as many others report which is
actually related this field, published article about cultural tourism ,websites of Bangladesh
Tourism Board, Ministry of Civil Aviation and Tourism, World Travel & Tourism Council
,Bangladesh Bureau and Statistics, official website of Pan-Pacific Sonargaon Dhaka,
Radisson Blu, Le Meriden, Daily news papers, Prothom Alo, travel publications – Travel
Daily News, The Bangladesh Monitor etc. We have found very rich content from these
analysis work those were helpful in this study.

Data collaboration

The purpose of this study, it will be utilized to identify the different ways to elaborate our
tourism sectors by making the day more attractive to tourists and how to increase the number
of potential tourists which is described on introduction. Also we describe the whole topic in
detail on find and discussion part. In respect of this study is to find solutions to overcome the
obstacles that tourists face in celebrating this day as well as evaluating the factors that how it
can keep a remarkable impact on our economic development as outlined in the problem
statement, limitations, recommendations and literature review. And the main aspects of our
research are outlined in objective.
In this report, we faced some barriers to collect data from different sources because we didn’t
find enough authentic source for researching. We got a few publication and research paper
from Internet which not enough for our study. But the advantages of using online based
primary information and secondary information are low cost, information collected on
previous research data already collected is approved by the legal authority, secondary
information has also been easily accessed by us.
Contextual Studies and discussion
The successful marketing, events in this festival would benefit if they were to be tourism-
oriented (Getz and Andersson, 2010) and it might be debated that the greater marketing
orientation will have an adverse impact on the festival’s core cultural components. Pahela
Baishakh and its event components play important roles in the renewal of national identity,
and tourism may not be regarded as a necessary proponent. However, there is an opportunity
for destination branding around the theme of the festival.

How Event Tourism Build Destination Image

In the light of the current study results, researchers identify the components of the festival of
‘Pohela Boishakh’ build a favourable destination image for the Bengal region (Figure 1). At
a festival, the host plays a role to ‘stage’ the authenticity through various events and
exhibitions that creates appeal to the global tourists to the destination. As shown in Figure 1,
the stakeholder network creates a conducive platform for intense public participation
showcasing the authentic cultural ensembles that can build the destination attractiveness
in the region.

Authentic Destination Images

Figure 1: Conceptual framework of a event staging for destination image.

Staging’ policy of a festival event and role of stakeholders

Tourists participating in ethnic festivals expect an authentic experience. It is often difficult
for tourists to distinguish between ‘true authenticity’ and ‘staged authenticity’
(MacCannell,1973; Lu et al., 2015). In the context of cultural festival, events, participants,
and their attires, artefacts, settings of events, decorations, visits to the heritage sites and folk
villages, cultural theme parks, local cuisine can be considered as authentic when they
conform to native traditions and reflect local heritage.
The spokesperson from the Faculty of Fine Arts, University of Dhaka states that- ‘‘The
Mangal Shobhajatra, the main attraction of Pohela Baishakh organized by students and
teachers of Dhaka University’s Faculty of Fine Arts in Bangladesh is open to the
public to celebrate. The variability and viability of the elements and artefacts are ensured by
bearers and practitioners as part of their creative endeavor to create a visible cultural identity.
It earned a considerable growth of the celebration in the last 20 years. For greater protection
and preservation of local heritage, appropriate safeguarding measures are also proposed in
the decision of the intergovernmental committee that includes formal and informal
education, research and documentation, public lectures and museum exhibitions. Ministry of
Cultural Affairs, experts and researchers, actively participate and give consent in the
nomination of the festival artefacts as they represent the core cultural symbol for the nation’’.
It reveals that the success of creating favourable authenticity perceptions through staging
events for any cultural festival largely relies on the role that stakeholders play. Authenticity
can be a critical marketing tool for the creation of an ethnic festival brand like ‘Pohela
Boishakh’. Since the major success of the festival lies in the spontaneous public participation,
who make all the events colourful, it should not be restricted for the sake of international
tourism.
As one participant argues: “Success of our cultural festival lies in the spontaneous
participation of our local people. People from all over the country, people from all
professions feel that it is an event very close to their heart. So for the sake of the security due
to attract the foreign tourists, if we restrict the chance of local people’s participation, the
festival will lose its colour and its life’’. It is also echoed in the literature that understanding
the pervasiveness of mass participation in the festival encourage all relevant stakeholders to
cooperate to a greater extent despite of benefit asymmetry (Lamberti et al., 2011).
Therefore, community participation, in an ethnic festival is one of the important dimensions
of event tourism in developing countries that shape the overall stakeholders / organizer
relationship.

Professional marketing orientation

Marketing orientation of festivals differs based on the scope and resource availability of the
events and festivals (Mayfield and Crompton, 1995). These are largely dependent on the
stakeholders’ relations and networking. ‘Pohela Boishakh’, as older events that are attended
by the locals, tend to have less of a marketing orientation. Researchers identify marketing
orientation as a key success factor for festivals and events (Lade and Jackson, 2004). A
participant, a major corporate sponsor, Robi, a Telecom company, expressed- ‘‘When we
are developing our individual corporate event for our client targeting this event, that is
obviously key to our marketing strategy, it’s to develop customer relationship. But if you
look at the original festival, it is based on the tradition and it would be pretty difficult
to make it professionally disciplined due to participation of the general public.

Creating a balance between tradition and innovation

A spokesperson from the Faculty of Fine Arts said: ‘‘to my knowledge, Pohela Boishakh
was based on the opening of a new ledger book (halkhata) for the year, which was done by
both Hindu and Muslim traders. If we check the Hijri, Gregorian and Bangla calendars, we
can see that Pohela Boishakh celebration started from the reign of Mughal Emperor Akbar.
For a proper collection of taxes, Akbar introduced a new calendar, giving importance to
agriculture and harvests. So, this was done for the agro-based society of Bengal. Most of the
elements of our folk traditions are related to agriculture. The main aspect of the celebration is
to bid goodbye to evil and welcome prosperity’’. Age-old agrarian cultural heritage is
reflected in the motifs and artefacts that are showcased in different events during the festival.
The students and teachers constitute a cohesive community of bearers of the local cultural
emblem. Inscription of the festival elements make the local cultural heritage more visible to
the world and these elements transcend the message beyond local boundaries. At the
same time, by varying the artefacts from year to year they also demonstrate their creativity
and ensures the viability of the festival through increased acceptance by the new generation.
However, more diversified events, heritage locations, traditional games and display of folk
culture can be integrated to make the festival vibrant while preserving the ancient traditions.
In one stakeholder opinion: ‘‘It is our own cultural festival which has its very own heritage.
If we really think of turning the festival into a point of tourist attraction, then we should give
it an international flavour. Things should be organized in a more formal fashion where all
involved parties will have specific roles to perform. Moreover, more interesting features
should be incorporated, more locations should be involved and at the same time security
concern is required.

Activities of Pahela Baishakh

In our Bangladesh lots of cultural event and traditional rituals, games are arranged by our,
and institutions. They are detailed -
Mangal Shobhajatra:
The festival of Pohela Boishakh or Nabanna is deeply ingrained in Bengali culture. Many
tourists from outside the country come every year to enjoy the cultural events that are a part
of this festival.
Many domestic tourists also come to Dhaka on this day to participate in the Mangal
Shobhajatra. Mangal Shobhajatra is considered an expression of the secular identity of the
Bangladeshi people and as a way to promote unity. Baishakhi Mongol Shobha Jatra is one
of the biggest attractions of the day. Very early in the morning, the rally starts from the Charu
Kala Institute of Dhaka University. It was declared an intangible cultural heritage by
UNESCO in 2016 categorised on the representative list as a heritage of humanity. Such a
declaration of UNESCO has exposed our country’s culture to the world and as a result
foreign tourists come here to see this festival with great interest. Hotels in our country get a
lot of foreign guests at this time. They are conscious of providing maximum service to their
guests. Thus, at the same time our country collects a large amount of foreign currency which
receives from our forest guests.
Baishakhi Mela
Baishakhi Mela is arranged all over the country and continues for at least a week. There is a
wide range of products and activities that make the fair an attraction to all age groups. From
home accessories to anything and everything that speaks Bengali authenticity, find their way
to here. One of the fun aspects of the Baisakhi Mela is the joyride like the Merry-Go-Round
and Ferris wheel. The ones seen in this fair are different in that these are much smaller with a
simpler structure made out of wood and bamboo and lacking engines to run them. Instead,
two or more men stand beside these rides to push. On the other hand, our country’s
handicrafts are very famous. Many local and foreign tourists visit this Baishakhi fair to buy
these. This fair is held in almost every region of Bangladesh.
Halkhata
On the first day of the Bengali year, traders close old ledgers and open a new ledger for the
New Year. Customers invited to settle old debts and start fresh. The event is marked by as
special Puja by the Hindu traders & shop keepers.[6] Seeking to improve the relationship
between traders and customers, traders give sweets, snacks, or gifts to their customers. The
festival is celebrated in Bangladesh and West Bengal, and Tripura, India. It is believed to
bring good luck to business.
Other Activities
We have many cultural symbols that are very rich representing the thousand years’’
folk tradition of Bengal area. Baul and Bhatiali songs, musical instruments like Ektara,
Dugdugi and local games like Kabadi all symbolize the way people interact, build
social bonds among themselves. When I travelled abroad with musical bands, I experienced
their wide acceptance in other cultures. Nowadays, many musicians are creating fusions
based on our own songs. So, they can have an appeal to the international tourist if they are
properly highlighted’. It is worth noting that in 2008, ‘Baul songs’ (UNESCO, 2008), in
2013, traditional art of ‘Jamdani’ weaving (UNESCO, 2013) and in 2017, traditional art of
‘Shital Pati’ Weaving (UNESCO, 2017) got the recognition as the Intangible Cultural
Heritage of Humanity by UNESCO (UNESCO, 2016), emphasizing that local culture if well
represented can be an authentic reflection of the local heritage, it remains important to create
brand elements to present a charming cultural ensemble. According to Getz (2013), in the
pubic festival, events should be designed as demand-driven, managed through a bottom-up
approach ensuring mass participation in the destination to make it well-integrated and
sustainable.

Tourism Industry’s activities and impactsof this Day

Our tourism sectors are arranged special programme, bring new decorations and welcomed
their customers cordially. Their activities are detailed -

Hotel industry
Pohela Boishakh Celebration is deeply rooted in Bangladeshi Culture and Heritage. Food is
an integral part of all the festivities surrounding this Bengali New Year Celebration. To keep
Bengali Spirit going Six Seasons Hotel is having a Bengali Food Festival from 15th to 21st
April in every year. Five-star hotels in Dhaka are chalking out elaborate programmes to
observe Pohela Boishakh, the first day of Bangla New Year, on April 14 amid immense
festivity and fanfare. The hotels on this day will be ornamented with festive colours of Pohela
Boishakh. There will be an assortment of events at the hotels to entertain guests and visitors
with traditional food and make the day joyous. Every year the hotels of our country organize
some events centring on the Pohela Boishakh. Below are some examples:-
Pan Pacific Sonargaon:
Pan Pacific Sonargaon Dhaka will organise a three-day long programme starting on April 14,
2021, among its other programmes, the hotel will arrange a scintillating line-up of delicious
Bangladeshi food and cultural events, where celebrated artistes will captivate visitors with
their performances. They decorate their hotel interior into a traditional look. They bring new
collections on their jewellery corner and kept traditional welcoming gift for their premium
guest.
Le Méridien:
On this occasion, Le Méridien will showcase a variety of new recipes, along with traditional
food such as Panta-Ilish, at its multi-cuisine restaurant Latest Recipe, while other restaurants
will offer different sets of menus at prices starting from Tk1,000 on 9-14 April (2021).
In addition to welcoming the New Year with glee and enthusiasm, the hotel will host a
Baishakhi Mela (fair) in its Sky Ballroom. Guests will be thrilled and amused by magic
shows, face paintings, Baul songs and bioscopes. They will also be able to avail Bangle
buffet lunch and dinner at regular prices. The entry to the fair will be complimentary for
those buying the Baishakhi buffet packages.
Radisson Blu
Radisson Blu expects to hold a world class event on the occasion. It will be adorned with
glimmering lights, illuminating drapes, handmade crafts and pottery objects. Every year on
this day, the restaurant, which is already well known for its glaring reputation, is organising
such a high-end event. So, the guest do not forget to have a taste of dry ice-infused young
coconuts and themed ice sculptures displayed in an array of colours and traditional food.
Other native food items at the restaurant will feature Panta Ilish,Pabda Machher Kofta,
Potoler Dolma and Bhortas and desserts like Patishapta Pitha, Roshomalai and Batasha.
Essence of the day will also reflect on the hotel staff as well, who will be dress in an exotic
fashion of red saris and Punjabis in stark contrast to their usual dapper suits.

Airlines service:
Cantering on Pohela Boishakh, a large number of foreign tourist come to our country. During
this time the airlines get a chance to sell a lot of air tickets. They sell tickets at a discount to
tourists. Apart from international routes many domestic tourists travel to Dhaka to celebrate
this day on domestic Airlines. Domestic Airlines like Novoair & E-Bangal also offer discount
for their customers. The influx of so many foreign tourists is benefiting our tourism industry
which is increasing the country’s GDP.

Amusement Park and other place:

Fantasy Kingdom
To celebrate Pohela Boishakh, Concord Entertainment has arranged different programs at
their theme park Fantasy Kingdom. On April 14, a live concert will feature Feedback, Bappa
Mojumder, Shironamhin and Nagorik. A DJ show will be held in Water Kingdom on that
day, while a baul performance will be showcased at Heritage Park, according to a press
release. Most of the year, they arranged this type of concert and gave discount on their entry
tickets and ride tickets.
Foy’s Lake
Foy’s Lake Amusement World – a theme park located in the heart of Chittagong – will also
have a cultural programme, a live concert featuring Souls, Asif Akbar, Prometheus. A DJ
show will also entertain audiences at Sea World on that day. They gave discounts on their
entry tickets.
Diya Bari
A place in Dhaka’s Uttara area is quite an open field to walk, run and have fun. There is a
lake in the Diya Bari area where visitors can enjoy paddle-boat rides.
Teen-sho Feet
‘Teen-sho Feet’ is named the 300 ft road that runs through the area. It’s an ideal place to
catch a breath of fresh air and enjoy a peaceful spell of time. The road runs through an open
field in Purbachal, located on the edge of Dhaka city. It’s a great getaway from the bustling
city and has a string of delicious food stalls. It is like a village within the city and has recently
become a great favourite among the city dwellers.
Ashulia Parks
Ashulia is also located in the suburbs of Dhaka city. It has two amusement parks – Fantasy
Kingdom and Nandan. These parks are perfect places to spend quality time with family and
friends, particularly for the little ones.
Rabindra Sarabar
Rabindra Sarabar is one of the top choices for Baishakh revellers. It is basically an
amphitheatre and a good place for cultural events. On Pahela Baishakh, ones can enjoy the
natural beauty and cultural programmes here on the banks of Dhanmondi Lake.
Victoria Park and Jagannath University
Victoria Park is another favourite. The park is full of greenery. It is located in Old Dhaka, in
front of the Jagannath University. The park is a fantastic place to have fun and pass time
under the shade of trees. Different cultural organisations arrange Baishakhi programmes on
the historic stage inside the park. You may participate in Baishakhi celebration on Jagannath
University campus. You also may walk to the biggest launch (ferry) terminal of the country,
Sadarghat, just 10 minutes away from the park.
Ahsan Manzil
Ahsan Manzil, which once was a palace of Dhaka’s aristocratic Nawabs, is historic site to
visit. The palace is located on the banks of the river Buriganga in Old Dhaka. The old
architecture and river scenes are a delight to behold. The huge compound of the palace is also
an ideal place to spend time with family and friends.
National Zoo and National Garden
According to the National Zoo authorities, nearly 4 million people visit Bangladesh National
Zoo every year. The zoo is located in Mirpur area of the capital. Bangladesh National Zoo
website claims it has over 2,000 animals from 165 species. It is one of the top choices on
Pahela Baishakh celebrators. The zoo is adjacent to the National Botanical Garden of
Bangladesh which stretches around 210-acre. The garden accommodates 100,000 specimens
of plants. It is also a top choice for nature lovers and Pahela Baishakh revellers to arrange
here the program.

Pahela Baishakh as a brand to promote Bangladesh

A country image is defined as the total of all descriptive , inferential and informational
beliefs one has about a particular country. Bangladesh is a developing country which is
suffering from image problem. A negative impression has been created as a “bottomless
basket”. But we can improve our country image by focusing on a unique, favourable and
strong brand positioning. We can rebrand Bangladesh by branding Pohela Boishakh. To
articulate the “Heart and Soul” of branding Pohela Boishakh the brand mantra is important.
It represents the brand essence or core brand promise. Hence the brand mantra of Pohela
Boishakh is “secularism, social gathering and entertainment. Events, causes, third party
endorsement like international celebrities of our country, writers & fair & festival make
secondary associations. Our transportation, accommodation facilities attractive tourism
industry, handicrafts make great contributions in branding our New Year festival. Branding
of Pohela Boishakh is essential for developing Bangladesh further through trade, tourism,
investment & international co-operation.

Findings
Pohela Boishakh is as a tool of branding Bangladesh.We can rebrand Bangladesh by branding
PohelaBoishakh.Pohela Baishakh helps to grow and capitalize on its full potential. It
reflectsor cultural tourism and specifyour traditions to foreign country. Itcan represent the
country image of Bangladesh through traditionaldress, handicrafts, sports, halkhata and
rituals like MangalShovajatra, baisakhi mela , eating panta ilish etc. Relatively new concepts
are developing through old heritage. There has a positiverelationship between the celebration
of Pahela Boishakh and the activities of event tourism. At the same time, it promote new
innovation like Aalpona Utsab, art exhibition, clothing variations, traditional jewellery
collection which all attracts both native and international tourist. Though there has lots of
problem to enhance its celebration but Bangladesh gains it reputation and identity in globally
by its activities named Mangal Shovajatra.Therefore, celebrationof Pahela Boishakh is not
only the reason of enjoyment also it recovers our culture and promote Bangladesh as a brand.

Economic development:
Tourism is a rising industry in Bangladesh which comprised of 4.4% of the total GDP in
2018. The government has allocated Tk 34 billion in FY2019-20 in Civil Aviation (Biman)
and Tourism Ministry which is more than double the allocation of the last fiscal year which
indicates that the government of Bangladesh is giving importance to the Tourism Fiscal To
join in Pohela Boishakh a large number of foreign tourist visit our country which makes a
huge contribution to our economy. Foreign tourists come to this country and spend dollars in
various ways which are considered as income of our country and this money is increasing to
our GDP.

Social development
 People wear identical dresses for celebrating the sprit of the day and maintain a social
class.
 People concern about traditional work and participate on ritual.
 People prepare special dishes at home and invite in their home.
 Pohela Boishakh uphold the culture and heritage of Bangladesh and increase
connection in globally.
 People enrich social connectivity by wishing “Happy New year”.

Pahela Boishakh celebration on foreign land and our cultural elaboration.

Not just within the borders of Bangladesh, Pahela Baishakh celebration is a huge affair
among Bangladeshi communities abroad, too. Events coordinated by Bangladeshi
associations take place at homes, school premises and even stadiums!
Organised by Bangabandhu Council Australia, Pahela Baishakh celebrations held at
Australia’s Sydney Olympic Park, for instance, draw tens of thousands of Bengalis from
all over Australia every year. Bangladeshi immigrants gather in Sydney from Melbourne,
Brisbane, Canberra and other Australian cities to welcome the first day of the Bengali
calendar.
The Sydney Baishakhi Mela, which will celebrate its silver jubilee in 2017, is now
recognised as one of the most organised Bengali New Year celebrations outside of
Bangladesh.
More than 25,000 people welcomed the first day of Baishakh last year. It was an
enormous crowd at the Sydney Olympic Park!” said Tauhidul Islam, 35, a Sydney
resident and a software engineer by profession. “More than 70 stalls at the fair offered
Bangladeshi food, clothing, jewellery, books and crafts.
The fragrance of delicious Bengali food, the sound of mellifluous Bengali music, and the
bright colours of the festival instantly reminds one of Baishakhi celebration in
 Bangladesh. A major attraction of the annual Sydney Baishakhi Mela is the fireworks at
the end of the day-long fair.

Scope and Limitation of the Study

This research paper holds some limitations due to many different reasons. Some reasons for
those limitations are-
I. Unwillingness of providing information of target group.
II. Related regulatory bodies, Bangladesh Tourism Board, Ministry of Civil Aviation are
not interested to provide sufficient data.
III. Lack of information regarding total revenue from tourism industry in Bangladesh
because there was no such study on impact of Pahela Baishakh on cultural tourism in
detailed before.
IV. As financial issues are related to tourism industry, financial information sometimes
was not disclosed due to confidentiality or company policy.
V. Confidentiality is another reason. Disclosing information is sometime considered as
confidentiality issue and people are reluctant to participate on survey spontaneously.
Govt. Personnel very often not interested to disclose the real fact if it goes against
govt.
VI. Cultural Tourism is a new and rising sector in Bangladesh. Pahela Baishakh can easily
bring anew dimension on it. But big survey or study is yet to be done. So there are
data unavailability problem for the study.

Recommendations
1. Country branding is new dimension on tourism marketing. To build a positive
impression about Bangladesh through branding Bangladesh we are focusing the
“universality” of the people with our slogan Pahela Baishakh of Bangladesh: A
Unique New Year Festival, beyond all Boundaries through a Short Trip”.
2. Financial control system like Halkhata is not likely creates interest in the mind of
world citizen as it is not in the core of Pohela Boishakh.
3. Visiting the core elements & rituals of Pohela Boishakh in rural areas as well as rural
elements may create interest in the mind of people.
4. The sense of simplicity & relief in the form of Pahela Boishakh will keep Pohela
Boishakh interesting to people.
5. Our challenge is to make better accommodation & transportation facilities for people
living outside Bangladesh.
 6. Government & private level investment are necessary to leverage the branding
elements. The outside of the world foreign tourists will ensure the sustainability of
this celebration.
7. Government and organizations efforts have to give for maintaining and generating
new activity idea like, air tickets discount for 2/3 days which has the possibility to
attract and retain international tourist.
8. Have to develop accurate information about programe venue, location and duty
schedule of security departments.
9. All helping foundations have kept their valuable activities to minimize its problems.
10. Our challenge is to make sure that we can “deliver “the “Unique promise”.
11. We have to bring this culture & heritage as a global festival through the feature-
secularism & uniqueness beyond the boundary of religious factor.
12. We have to write more articles, frame work under the context of tourism marketing
that will develop Bangladesh further through trade, tourism sector, investment &
international co-operation.

Conclusion
Finally it is clear that Pahela Baishakh as a cultural tourism product has kept a remarkable
contribution on our economic site in Bangladesh. But lots of problem are also faced to enrich
it. With the objective to establish more strict security assurance, so it’s necessary to build a
system by which organization or individuals like Bangladesh Police department, would be
monitored in order to create foundation for planning about the activities and helping tourism
sector to enrich their goals. The Government should take more effective measures to ensure
the highest safety and get rid of the limitations of Pahela Boishakh. The limitations and their
solutions are given in earlier in the assignment. Pahela Boishakh should have to celebrate
with more enjoyment to enhance the footprint of cultural activity in the tradition. These
cultural activity is a kind of representative of the country. Meanwhile Pahela Boishakh is
indirectly related to the country’s reputation as well. So, analysing the way of overcoming
those for the government will be a wise choice in order to enhance the celebration of Pahela
Boishakh with full of enjoyment.
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