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    DIDM Adsense & Blogging

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    shubham
    digital marketing

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    DIDM Adsense & Blogging

    Uploaded by

    shubham
    47 views7 pages
    digital marketing

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    digital marketing

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    47 views7 pages

    DIDM Adsense & Blogging

    Uploaded by

    shubham
    digital marketing

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 7

    Adsense & Blogging

    Making money online with adsense

    What is Adsense?

    • Google Adsense is a free, simple way for website publishers (owners) of all
    sizes to earn money by displaying targeted Google ads on their websites.

    1
    Adsense also lets you provide Google search to your site users, while earning
    money by displaying Google ads on the search result pages.
    • http://www.youtube.comwatch?feature=player_embedded&v=iAceed8sW1
    o#at=24

    Difference between Adwords & Adsense

    • The Google Adsense program differs in that it delivers Google Adwords ads
    to individuals’ websites. Google then pays web publishers for the ads
    displayed on their site based on user click on ads or on ads impressions,
    depending on the type of ad.

    2
    How does Adsense work?

    • Apply for an adsense account at www.adsense.com


    • Once approved by Google- Login to your adsense interphase and choose the
    type of ad units (text/images/rich media ads.) to be displayed on your
    website.
    • Generate ad Code
    • Choose placement of ad units to be displayed Specify where you want ads to
    appear and paste the code.

    How you get paid?


    • Google gets paid on Pay Per Click (PPC) & Pay Per Impression (PPM). So
    Google pays you accordingly on PPC or PPM depending on the type of ad that
    you are running on your website.

    3
    Tricks to get adsense account approved
    1. Hubpages.com
    2. Docstoc.com

    How to get your adsense account banned by Google?

    Adsense may be deactivated because of the following reasons:

    1. Clicking on your own ads or even asking you friends to do it.


    2. Placing ads on site containing adult or copyright content.
    3. Encouraging visitors to click on Ads or creating incentives to click on ads.
    4. Using more than recommend ads.
    5. Using copyrighted material on your site.

    4
    Some shocking industry stats
    • Success ration-1%-2%
    • Failure ratio- 98%-99%

    Why people fail?


    • Fail to bring in traffic
    • Lack of poor content
    • Poor CTR of ads
    • No on-page SEO
    • Lack of patience

    Niche Blogging
    What is niche blogging?
    Niche keywords + niche content = Niche blogging

    What are niche keywords?


    Keywords that do not have high competition in Google Search are niche keywords.

    Competition = Quality + Quantity (both).

    For a keyword to be niche keyword it should not have a quantity of competition of


    less than 20,00,000 and should also qualigy on quality competition parameters.
    5
    What is Quantity competition?
    Quantity competition is the number of search results that Google shows in SERP
    for a particular keyword.

    What is Quality competition?


    Qualtity competition includes Page rank, age of the domain, number of backlinks
    in Google, Internal URL or external URL, etc.

    Step-by-step to a Niche blogging guide


    1. Find niche keyword of family of niche keywords.
    2. Book a.com/.net/.us domain name having niche keyword in it and host in on
    your webhosting.
    3. Get up to 12 articles written on niche keyword (family)
    4. Install wordpress on your site
    5. Post 70% of your articles on it.
    6. Get your blog indexed.
    7. Post 1 article from the remaining articles and post in on ezinearticles.com or
    equally good article marketing website.
    8. Wait for 4 weeks.
    9. Post 1 article from the remaining articles on your blog.
    10. Install easy adsense plugin in your blog and paste ads code from
    adsense account in it.
    11. Ads will start appearing in your blog.

    6
    12. Check various positions for your ad to figure out the best performing
    position.
    13. Repeat step 1

    Integrating ads with WordPress.


    WordPress don,t require integration. You just need to place ad codes for ads to
    display in your blog.

    1. Go to www.google.com/adsense & login to your account.


    2. Click on My Ads & Create new ads.
    3. Select the size of the ad and click “ save and get code”.
    4. Copy the code.
    5. Now go to WordPress dashboard and select plugins.
    6. Click on “Add new” & type “Quick Adsense”. You can also use the Easy
    Adsense lite” plugin.
    7. Install any of the two plugin and activate it.
    8. Now go to setting and select the plugin.
    9. Paste the code and select its placement. Then click on save.

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