THE MAJOR RESEARCH REPORT

After collecting the necessary information from primary and secondary sources, substantial number
of visits to select companies / organizations and administering questionnaire / Interview schedules, if
any, the students are advised to discuss with their Project Guides for necessary directions on how to
analyze the data. Based on the PROJECT GUIDE’S advice, carryout necessary tabulation of data,
application of statistical tools, testing of hypotheses if any, and then prepare a plan of chapterization
to prepare a PROJECT REPORT. Your compliance with the following format, may enrich the
quality of the Report (Please refer to your Research Methodology course material for deeper details)

Chapter I: Background of the Problem under study

(Company Profile/ Industry Trends etc)
This Chapter may contain a brief background of the problem under study starting from Macro
economy dimension to micro trends, contemporary developments in the given aspect under study.
Brief survey on different studies/ Review of Literature on this theme may add richness to the work.
For case studies, a brief profile of the company / industry should be given

Chapter II: Objectives and Methodology

This Chapter should contain the Objectives of the study, Methodology and Sample selection,
Research Design, Period of the study, sources of data, tools of data collection, Statistical analysis,
broad hypotheses put for testing, limitations, etc. Further, the technical terms used in the study, a
priori relationships expected between the variables, Models intended to be developed / tested are to
be specified in this chapter.

Chapter III and IV: Empirical Results / Data analysis & Discussion
This chapter should contain a logical presentation of the empirical results after completing the data
analysis. This should contain neatly tabulated results, results of Hypotheses tested, graphs and
figures, if any, along with necessary interpretation. A comparison of results with earlier studies may
add novelty to the work. A detailed discussion on the basis of results of analysis should be given in
this Chapter.

Chapter V: Summary and Conclusions:

This Chapter should focus on broad observations made by the study against each objective specified
in the 2nd chapter. All observations should neatly be bulletined along with suitable captions. This
chapter should also give a brief list of conclusions drawn by the study and then provide necessary
suggestions for the policy makers / managers on future course of corrective action.

Bibliography
Every Project work should contain a list of books consulted for the topic studied, Research Reports,
list of research articles and popular academic articles published in different journals be documented
in standard pattern. It is also better to mention the websites referred for the secondary sources of
materials.

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Annexure:
Every Project Report should contain necessary annexure wherein the Proforma of Questionnaire /
Interview Schedule should be enclosed in original. Further, the annual reports, research reports, used
as supporting documents, if any, may also be enclosed here. The large database collected by the
students may be enclosed (preferably as CD) as Annexure to the Research Report.
Subject matter organized as above has to be neatly typed (with one and half line space) and submitted
in hard bound / spiral bound form. Please type only one side of the page. Use only A4 size paper and
the report may be with in the range of 100 -150 pages.

COVER PAGE AND CERTIFICATES:

The Cover page of the Report must contain the Title of the Report, identity particulars of the student,
name, Enrolment number, etc. Every Project Report should contain a declaration by the student
stating that the said report has not formed part of any other title / diploma or associate ship and is a
bonafide work carried out by candidate himself by adopting the necessary standard methodologies
under the close supervision of Project Guide & can be used by the Project Guide for academic
purpose. Further, the Project Guide should also give a separate Bonafide Certificate on his/her letter
head stating that the said work is original and the candidate has done under his/her supervision.

SUBMISSION OF THE PROJECT REPORT

Four typed copy of the PROJECT REPORT has be to be submitted to the Controller of MRP
Examinations, MBA Department, Venkteshwar Institute of Technology, Indore (M.P.)

Last date of submission- 15 June, 2011

PROFORMA
Students are advised to follow the following Proforma while finalizing and Printing of their Project
work reports.
 Title Sheet
 Certificate from the Guide
 Declaration by the Student
 Acknowledgements
 Executive Summary
 Table of Contents
 List of Tables
 Bibliography
 Appendices

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Title Sheet:
The Cover Page of the Project Report as well as the first inner page of the Report should contain the
details regarding the Main Title of the topic, Sub title (if any), the name of the company / industry
where the work has been carried out (in case of Case study), Name of the Student, Enrolment
/Registration Number, etc.

Certificate from the Guide:

We suggest the candidates to approach either an academic guide or internal guide within the
company to get the necessary guidance while preparing the Project Report.
These guides are expected to certify that the Project work is a bonafide work and not copied from
other works. Such certification increases the authenticity of the work done. It is preferable to get such
certificate on the official letter head of the Guide. A sample of such certificate of the Guide is given
below:

CERTIFICATE OF THE GUIDE

This is to certify that the Project Work titled “A Systematic Study of Impact of Ambient Advertising
on Kids buying behaviour” is a bonafide work of Mr./Ms………………………….. Enroll No:
…………….. Carried out in partial fulfillment for the award of degree of MBA of DAVV, Indore
under my guidance. This project work is original and not submitted earlier for the award of any
degree / diploma or associateship of any other University / Institution.
Signature of the Guide
Name and Official Address of the Guide
Guide’s Academic Qualifications,
Designation and Experience
Place:
Date:

Student’s Declaration:
In addition to the Guide’s certification, student should also give a declaration stating that the said
work is original. The Proforma of such declaration is as follows:
Students’ Declaration
I, Mr./Ms……………………….. hereby declare that the Project Work titled “A Systematic Study of
Impact of Ambient Advertising on Kids buying behaviour” is the original work done by me and
submitted to the DAVV, Indore in partial fulfillment of requirements for the award of Master of
Business Administration is a record of original work done by me under the supervision of Dr / Mr.
Sri……………………….of …………………………………… (Organization of the guide)
I hereby declare that this work can be used by supervisor/guide for academic purpose.
Enroll No:
Date
Signature of the Student

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Acknowledgements:
This is the place where the students can express thanks to different persons who helped them in
carrying out their work.

Executive Summary:
It is preferable to have one page write up about the work, objectives, sample, broad observations
made by the candidates in a summarized form. This executive summary should be comprehensive
and able to reflect the entire work in a capsule form.

Table of Contents:
Table of contents gives an index of major chapters of the thesis; the introduction, different chapters
with sub sections, bibliography and appendices along with their page numbers in the report. The titles
of the chapters generally should provide a sequence of logical order of presentation made by the
student. While first couple of chapters provides the setting of the problem, the later chapters should
concentrate on the analysis carried out to examine the objectives of the study. The initial pages like
Acknowledgements, List of tables, List of Figures, Bibliography and Appendices are numbered in
lower case Roman letters and the Page numbers of all Chapters are given in regular numbers. It is
customary to specify the Chapter numbers with Roman Capitals.

BODY OF THE REPORT:

The main body of the report is the most important part of the Project Report. This body may be
segmented into handful of Chapters arranged in a sequential order. The project Report generally
consists of three main parts, viz., Introductory chapters, Analysis and Interpretation Chapters,
Concluding chapters.

Introductory Chapters: First one or two chapters are called Introductory Chapters. The student
should provide the setting of the problem of study in these chapters. While first chapter is to give
brief background of the problem, review of different studies, objectives and methodology adopted,
sample drawn, data sources, tools of analysis, hypothesis formulated for testing and broad limitations
of the study, the second chapter concentrates on the brief profile of the sample units / respondents
and likely influence of these characteristics on the problem under study.

The third and fourth chapters naturally have to concentrate on data analysis, interpretation of
results, discussion based on observations made, results of hypothesis tested.

The last chapter i.e., summary and conclusions is to start with a brief summary of the problem
understudy, sample and methodology, objectives and then summarize the observations made in
earlier analysis chapter. A brief summary of discussion on the basis of results and major implications
to be listed out. Then the report should go for making major suggestions for any improvement
required in the policies and procedures followed by the enterprise under study.

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Bibliography:
The Bibliography refers to the reference material consulted by the student in connection with the
Project Work. Published studies conducted by different authors, Text books dealing with the subject
of study, Industry Reports, Business Magazines, Government Reports and Websites generally
constitute the reference material. Students are expected to give the details of all sources referred for
conducting the present study. The presentation of such reference material often referred as
Bibliography. It should follow a logical arrangement in alphabetical order. Each reference should
give the details regarding the author(s), the title of paper / book, details regarding its year of
publication, place of publication, name of the publishers / name of the Journal in case of a research
article, etc. Few examples are as follows:

Published Journal Articles: In case of Published Journal article, the logical order of citing a
reference is, first authors name, title of the research paper, name of the journal (to be underlined),
year of publication, volume number and issue number, year of publication and the pages of the said
article in the given Journal. E.g.:
1. Anand, M ., Ajay Arora., “Economic Value Added: Business Performance Measure of Share
Holder Value”, The Management Accountant, , Vol. 25, No: 4, May 1999, p.25
2. Banerjee, Ashok and Jain S C., “Financial Variables: Measuring Performance”, Chartered
Accountant, Vol. LX., No: 2, Feb 1999, pp. 65-73

Published Research Books: In case of Published books the logical order is to start with author (s),
year of publication, title of the book (to be underlined), name of the publisher, place of publication
and page number refered. For example,
1. James R Gregory. (2004),“The Best of Branding: Best Practices in Corporate Branding”, Tata
Mc Graw Hill Publishing Co Ltd, New Delhi, pp. 24-37
2. Sharma, DD.(2004), “Total Quality Management : Principles, Practice and Cases”, Sultan
Chand & Sons, New Delhi, pp. 312 – 325

(The students should take utmost care that the citation in the text must match with the citation in the
bibliography)

APPENDICES:
Appendices refer to the annexure enclosed to the report. These enclosures help the reader of the
report to refer in case of any clarity required on the type of instrument used by you in eliciting the
information from the respondents, etc. Usually, the appendices contain a copy of the questionnaire
administered in the study, published raw data collected and used in the study, etc. Some times, large
tables and checklists of the study are generally given in appendix to provide greater continuity to the
study report for a reader.

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