Internship Project Report
Internship Project Report
Internship Project Report
Submitted to the
By
HARI RAMKUMAR.S.M
Assistant Professor
I
ABSTRACTS OF THE INTERNSHIP TRAINING
Tirunelveli - 627007
Aura Motors
Tirunelveli - 627007
Assistant Professor
II
DECLARATION
I also declare that this project work is towards the partial fulfilment of
the college regulations for the award of the degree of Bachelor of
Business Administration by St. Xavier’s College, Palayamkottai.
Signature of Student
Date:
III
ACKNOWLEDGEMENT
I thank the staff of Aura Motors, Tirunelveli for their support and
guidance and helping me in completion of my Internship.
Thank You
IV
CERTICATE FOR INTERNSHIP
V
TABLE OF CONTENTS
3 Company Profile 10
3.1 General information 11
3.2 Company History 13
3.3 Vision, Mission And Quality Policy 16
VI
4.4 Threats 30
5 Learning Outcomes 31
V 5.1 Learning Experience 32
5.2 Learning Outcome 33
VI 6 Conclusion 34
6.1 Conclusion 35
Bibliography 36
VII
CHAPTER –I
INTRODUCTION AND OVERVIEW
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1.1 General Introduction
On the Job Training is considered as a tool for Human Resource
Development. Training has huge potential in transfer and usage of
latest technical know-how, management development, business
enterprise of human beings, formation of self-assist-groups,
mobilization of human beings as well as resources, empowerment of
aid-negative rural mass, entrepreneurship improvement, etc., that are
taken into consideration for crucial additives of Human Resource.
Automobile Industry
Automobile Industry contains a extensive range of businesses and
organizations including design, development, manufacturing,
advertising, and promoting of motor cars. It is one of the global's
biggest industries by way of sales (from 16% including in France up
to 40% to nations like Slovakia) It is also the industry with the highest
spending on studies & improvement. Automotive engineering
enterprise, all the ones businesses and activities involved within the
manufacture of motor vehicles, which include most components,
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including engines and bodies, however apart from tires, batteries, and
fuel. The industry’s important products are passenger vehicles and
mild vans, consisting of pickups, vans, and sport utility cars.
Commercial vehicles (i.e., transport trucks and huge transport trucks,
frequently known as semis).
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Some of the important trends are:
Škoda cars are sold in over 100 international locations and in 2018,
total worldwide Sales reached 1.25 million units, an growth of 4 %
from the preceding 12 months. The operating profit turned into €1.6
billion in 2017, an increase of 34.6% over the preceding year. As of
2017, Škoda's income margin become the second maximum of all
Volkswagen AG brands after Porsche.
Aura Motors
Aura Motors in Tirunelveli is one of the leading businesses in the Car
Dealers particularly Skoda. Also known for Tyre, Car, Second Hand
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Cars, Car Repair & Services, Car Accessory, Car Washing Services
and much more.
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1.5 Day wise overview of internship Activities
Week 1
Week 2
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CHAPTER II
DESIGN OF STUDY
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2.1 Objectives of the Study
Following are the objectives of the study.
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2.3 Limitations of Study
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CHAPTER – III
COMPANY PROFILE
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3.1 General Information
Skoda Auto, more commonly known as Skoda, is an automobile
manufacturer based in the Czech Republic. Skoda became a wholly
owned subsidiary of the Volkswagen Group in 2000, positioned as the
entry brand to the group.
Type Subsidiary
Logo
Industry Automotive
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Products Automobiles
Electric vehicles
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3.2 Company History
The History of Skoda started out with 2 wheels now not in four
wheels “A bicycle known as the ‘Slavia’” Škoda Auto began inside
the early Eighteen Nineties with the aid of production bicycles. The
Founders Václav Laurin and Václav Klement, constructed it in 1894.
Beside their love for Cycling that they had every other issue in
commonplace their Inventive Spirit. Automobile manufacturing
become released in 1905. The Laurin & Klement logo graced motors
from Mladá Boleslav till 1925, in view that once they have sported
ŠKODA's wingedarrow image. Václav Laurin turned into a Czech
engineer, industrialist and car pioneer who, along side Václav
Klement, founded automobile manufacturer Laurin & Klement that
later became ultra-modern Škoda.
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ŠKODA LOGO HISTORY - From Laurin & Klement to
ŠKODA
In 1895, L&K commenced making its Slavia bicycles and, afterward,
motorbikes in Mladá Boleslav. Automobile production became
launched in 1905. The Laurin & Klement emblem graced automobiles
from Mladá Boleslav until 1925, seeing that once they have sported
ŠKODA’s winged-arrow symbol.
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Škoda Logo (1926-1990)
The logo with the famous “winged arrow” became first utilized in
1926. Its origin is shrouded in mystery, even though the idea (the
stylised head of an Indian carrying a five-feathered headdress) has
sometimes been attributed to Škoda Plzeň’s commercial director,
Tomáš Maglič.
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Evolution of Skoda Logo
VISION
To be among the top 5 brands, in the markets we choose to be present
in, for passenger car dealerships, in terms of sales volume, service
satisfaction and Customer trust.
Skoda Auto vision is to have the biggest market share in Europe and
also a strong market presence in the rapidly growing Asian market by
the year 2018.
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MISSION
To provide their customers the best in class experience, for sales,
service and promise them “Peace of Mind” to the owners of Skoda
vehicles.
VALUES
‘They strongly believe that great organizations are built by the People
who represent them.They would like to be associated with people who
just don’t find means to their ends, but who do their work with
passion, integrity, discipline and simply clever ideas.”
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Skoda Brand wheel
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History
Introduced to the market early in 2002, the Octavia was the first
domestically built Škoda to be launched in India.Targeted at the
Indian premium segment, its handling, fuel efficiency, and low initial
price (compared to other products then available in the Indian
market) made the Octavia an instant hit with the Indian car user.
Its turbocharged direct injection (TDI) diesel engined version, in
particular, delivered a high level of fuel efficiency and (for the Indian
market) power and torque, resulting in higher level of driveability
when compared to existing available products.
On 7 October 2019, Volkswagen Group India announced the merger
of their three Indian subsidiaries – Volkswagen India Pvt Ltd
(VWIPL), Volkswagen Group Sales India Pvt Ltd (NSC) and Škoda
Auto India Pvt Ltd (SAIPL) – into a single entity named Škoda Auto
Volkswagen India Pvt Ltd with headquarters at Pune. Gurpratap
Boparai was appointed as the first Managing Director of Škoda Auto
Volkswagen India.
Manufacturing Facilities
ŠKODA Auto India Private Limited (SAIPL) has its assembly
plant located at Shendra on the outskirts west of Aurangabad, which
has an annual capacity of 89,000 vehicles. Production of the Škoda
Fabia ended in 2013 due to low sales and high assembly cost.
Sales Performance
Year Units sold in India
2014 15,342
2015 15,457
2016 13,414
2017 17,438
2018 17,244
2019 15,284
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3.5 Skoda Strategy 2030
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3.6 Products
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Škoda Rapid (2012 - 2022)
The ŠkodaRapid is a sub compact
sedan produced by Škoda India, the
subsidiary of the Czech manufacturer
Škoda Auto exclusively for the Indian
market, introduced in November
2011. It features a similar front end
design with the second generation of
the Škoda Fabia, but is not directly
related to it, the Rapid being based on
the newer PQ25 platform of the
Volkswagen Group.
Škoda Superb (since 2001)
The Škoda Superb is a mid-size/large
family car(D-segment) that has been
produced by the Czech car
manufacturer Škoda Auto since 2001.
The first generation of the modern
Superb, produced from 2001 to 2008,
was based on the VW B5 PL45+
platform. The second generation
Superb used the B6 A6/PQ46 and was
introduced in 2008.
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Škoda Kodiaq (since 2016)
The Škoda Kodiaq is a mid-size
crossover SUV with three-row seating
manufactured by the Czech automaker
Škoda Auto since 2016.The vehicle
sits in Škoda's D-SUV, above the
Kamiq and Karoq. The vehicle is
based on the Volkswagen Group MQB
platform closely shared with the
similarly-sized Volkswagen Tiguan
Allspace and the SEAT Tarraco.
Škoda Karoq(since 2017)
The Škoda Karoq is a compact
crossover SUV (C-segment) designed
and built by the Czech car
manufacturer Škoda Auto. Introduced
in 2017, the vehicle is based on the
Volkswagen Group MQB platform,
and replaced the Škoda Yeti.The car
slots between the smaller Kamiq and
the larger Kodiaq.
Škoda Yeti (2009 - 2017)
The Škoda Yeti (codenamed Type 5L)
is a compact crossover SUV produced
by the Czech car manufacturer Škoda
Auto and introduced at the 2009
Geneva Motor Show, as the carmaker's
first entry into the SUV market. In
2009, the Yeti was awarded Family
Car of the Year by Top Gear Magazine
Škoda Kushaq(since 2021)
The Škoda Kushaq is a subcompact
SUV(Bsegment)manufactured by the
Czech automaker Škoda Auto in India
since 2021. The vehicle is heavily
based on the Volkswagen T-Cross and
its derivative for the Indian market.
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Electric Vehicle in Skoda
Production Report
Production
Model
2020 2019
Octavia 233,902 358,356
Rapid 219,401 207,724
Karoq 172,999 203,688
Kodiaq 117,825 177,163
Fabia 100,425 166,237
Superb 80,880 102,592
Kushaq 14,482 27,306
Enyaq iV 939 -
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3.7 Competitors’ Information
Below are the top 12 overseas competitors of Skoda:
Honda
Toyota
Nissan Motors
Chevrolet
Fiat
Mitsubishi Motors
Maruti Suzuki
Tata Motors
Hyundai Motors
Volkswagen
Volvo
Ford
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The top ten largest single country markets for Skoda cars in 2021
were:
1. Germany
2. Russia
3. Czech Republic
4. China
5. United Kingdom
6. Poland
7. France
8. Italy
9. Turkey
10. Spain
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CHAPTER – IV
SWOT Analysis
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For Skoda, SWOT analysis can help the brand focus on
building upon its strengths and opportunities while
addressing its weaknesses as well as threats to improve its
market position.
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4.2 Skoda Weaknesses
The weaknesses of a brand are certain aspects of its business which
are it can improve to increase its position further. Certain weaknesses
can be defined as attributes which the company is lacking or in which
the competitors are better. Here are the weaknesses in the Skoda
SWOT Analysis:
High maintenance cost.
Skoda has only 1.7% market share. This made it a very small
player in the market for cars.
Extremely stiff competition in the segment means limited
market share growth for Skoda.
Still trying to establish itself in the emerging economies as
compared to some other competitors.
Long waiting period.
Limited Assembly plants in India.
Most of the models launched overseas are not yet launched in
India.
Availablity of car only in A and B segment which makes it
harder to thrive in C and D segment market within which India
is located.
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Augmenting automobile market can be beneficial for Skoda
Auto company.
Augmenting manufacturing capabilities to produce more cars.
Cheaper variants and hybrid cars can help Skoda increase its
market reach.
Diversifying a strong product range from entry level cars to
luxury cars will enable it to compete in India and also globally.
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CHAPTER-V
Learning Outcomes
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5.1 Learning Experience
This Internship at Aura motors skoda is was so informative. It
exposed me to a new environment and new people. Those 15 days of
On the job training taught me so many valuable and important things.
The first major lesson I learnt in sales is how to overcome the fear of
talking to new people. Meeting new people became easier the more I
do it and in sales I did it a lot! Interacting with people daily made me
realize how valuable communications are.
One of the best things I learnt from sales is that there are a lot of
different resources and apps that can make sales easier. Every day we
have access to more technological resources to help optimize our lives
and give us more time. The SkodaConnect app helped me a lot
learning about the models of the car and how it differs from one
another.
At the end of the day, sales is a numbers game. You have to put
yourself out there again and again. The best way to improve is to
fail. You'll learn from your mistakes and become better. In sales,
becoming better means closing more deals. All it takes is consistency.
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The best sales people have been rejected countless times, but they
never gave up.
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CHAPTER – VI
CONCLUSION
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6.1 Conclusion
Overall, I learnt many life lessons from this internship in
sales department in Aura Motors – Skoda since I developed skills
that otherwise do not get much attention.
Sales prepared me for many challenges I'll face in life such as facing
rejection, increasing productivity, or being more open-minded and
curious.
“Simply Clever”
*******
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Bibliography
https://en.wikipedia.org/wiki/%C5%A0koda_Auto
https://en.wikipedia.org/wiki/%C5%A0koda_Auto_India
https://www.justdial.com/Tirunelveli/Aura-Motors
https://www.skoda-career.com/professions/student#universities
https://pdfcoffee.com/skoda-project-pdf-free.html
https://www.jeul.eu/wp-content/uploads/2019/04/SKODA-
presentation-senior-visit.pdf
https://www.marketing91.com/swot-skoda/
https://www.badgermapping.com/blog/5-lessons-youll-learn-
working-sales/
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