Syllabus DMM - Tps 4

Republic of the Philippines
PALAWAN STATE UNIVERSITY

College of Hospitality Management and Tourism
Puerto Princesa City
COURSE SYLLABUS
Approval Sheet
Course Title: DESTINATION MANAGEMENT AND MARKETING

Course Code/ Number: TPS 4
Revision Level Effective Date Details of Origination/ Revision Author/ Subject Matter Expert
0001 Ms. Princess Auleen M. San Agustin
Prepared by Recommending Approval Approved
PROF. PRINCESS AULEEN M. SAN AGUSTIN PROF. CLARINA LORELEI S. ALMASCO DR. JUDY ANN V. SARAIL
Name and Signature of Faculty Member Name and Signature of Department Chairperson Name and Signature of College Dean
Date: August 1, 2022 Date: August 1, 2022 Date: August 1, 2022
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1 Revision Level:0001 Effective Date: Page Number:
COURSE SYLLABUS
COURSE SYLLABUS IN __________
PSU Vision An internationally recognized that provides relevant and innovative education for lifelong learning and sustainable development.
PSU Mission The Palawan State University is committed to upgrade the people’s quality of life by providing education opportunities through excellent
instruction, research and innovation extension, production services and transnational collaboration.
PSU Core Values E – Excellence in Service as moral obligation ; Q – Quality Assurance ; U – Unity in Diversity ; A – Advocacy for Sustainable Development
; L – Leadership by Example ; I – Innovation in RDE ; T – Transparency and Inclusiveness ; Y – Youth Empowerment
Institutional Outcomes The Palawan State University graduates are expected to be agents of change, creative and critical thinkers, effective communicators,
research-oriented learners, and value laden individuals.
College Goals and To produce internationally competent graduates who are morally upright, humane, competent, and productive and prime movers of
Program Objectives development in the field of Hospitality Management and Tourism
Course Title DESTINATION MANAGEMENT AND MARKETING
Course Code/ Number TPS 4
Course Description This course discusses the theories and concepts of destination management with a comprehensive approach that emphasizes
planning, development, and marketing a destination.
Credit Units 3 units

Course Prerequisites
Link to Program Course Outcomes Program Outcomes
Outcomes BSTM
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A B C D E F G H I
1. Demonstrate knowledge
and understanding on the
destination management
and marketing. I I I P P I I I I
2. Analyze and Identify tourist

destination demand and
offerings determinants P I I P I I I I I
3. Create a tourism destination

development strategy
P P P P P I I P P
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Legend (for program outcomes):

I- Introduced concepts/ principle P- Practiced with supervision D- Demonstrated across different settings with minimal supervision
As indicated in CMO 62 series of 2017(Common to Tourism and Hospitality Discipline)

a. Demonstrate knowledge of tourism industry, local tourism products and services.
b. Interpret and apply relevant laws related to tourism industry
c. Observe and perform risk mitigation activities
d. Utilize information technology applications for tourism and hospitality
e. Manage and market a service-oriented business organizations
f. Demonstrate administrative and managerial skills in service oriented organization
g. Prepare and monitor industry specific financial transactions and reports
h. Perform human capital development functions of a tourism oriented organizations
i. Utilize various communication channels proficiently in dealing with guests and colleague
Course Outcomes At the end of the course, the students will be able to:
1. Demonstrate knowledge and understanding on the destination management and marketing.
2. Analyse and Identify tourist destination demand and offerings determinants
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3. Create a tourism destination development strategy
Course Format The teaching-learning strategies or activities that will be utilized in the course are the following:
Lectures, student research, discussion with active participation, role playing, clarification pauses, reflection, think-pair-share, brainstorming,
what/so what/what now?, human tableau.
LEARNING PLAN
Intended Learning
Time Course Course Content/ Subject Matter/ Teaching and Resource Textbooks/
Outcomes Assessment Tasks
Frame Outcomes Topic Learning Activities Materials References
Week 1 At the end of this course Face to Face class
students will be able to:  Lecture and  Question and
Introduction discussion answer
3 Hours  Explain the PSU PSU VMGO, GAD
Mission, Vision and
objectives, GAD et
al.
 Re-introduced the College Policy

face to face class Course Syllabus
and class policy Grading System
Course Requirements
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Week 2 At the end of this topic The Concepts of Destination ONE-WORD

student will be able to: Management and Marketing Students will be  Video  Alastair
asked to state presentation M.Morrison
3 Hours  Explain the one-word about  Reference Marketing
characteristics of a Destination  Report Book and
Management and presentation Managing
destination.  Characteristics of a tourism (Research and  PowerPoint
Marketing discuss the Presentation Tourism
destination Destination
characteristics of a
LECTURE WITH tourism destination) 2nd Edition
 Define destination POWERPOINT 2019
management and  Definition of Destination The teacher will  Report
send module to  https://
destination marketing. Tourism Management presentation
the students and a (Choose a Tourism pragueeven
recorded destination,discuss tery.com/
 Definition of Destination discussion with destination role-of-
management and
Marketing power point about destination-
marketing)
the topics. manageme
nt/
 Student
Research
 Discussion
with active
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presentation
Week 3 CO1 At the end of this topic Destination Management &  Quiz  Handouts
CO2 students will be able to: Marketing Overview  Brainstorming  Graded  Reference  Alastair
CO3  Student Recitation Books M.Morrison
 Differentiate between Research  Power point Marketing
3 Hours destination  Group presentation and
 Role of Destination
management and Reporting with  Video Managing
destination marketing. Management and Tourism
power point presentation
Destination Marketing in presentation Destination
Tourism  Clarification 2nd Edition
pauses 2019
 Human
 Four Roles of DMO’s Tableau
 Identify and explain
the roles of destination
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management.
Week 4 CO1 10 A’s of Successful  Handouts

At the end of this topic
CO2 Destination  Think-Pair-  Quiz  Reference  Alastair
students will be able to:
CO3 Share  Graded Books M.Morrison
3 Hours  Discussion Recitation  Power point Marketing
 Explain the 10A’s of a  The Global Sustainable
with active presentation and
successful tourism Tourism council (GSTC)
participation  Video Managing
introduced the GSTC Criteria
destination  Lecture presentation Tourism
for Destination in 2013
 Interactive Destination
discussion; 2nd Edition
 Identify if a destination students are  Report 2019
is successful using 10  A. Demonstrate sustainable presentation
encouraged to (Choose local
A’s criteria destination management
ask questions destination and
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explain how they

B. Maximize economic benefits in or clarifications illustrate 10 A’s of
successful
the host community and minimize on the topic destination)
negative impacts being
discussed as
C. Maximize benefits to well to share
communities, visitors and culture; their ideas
minimize negative impacts
D. Maximize benefits to the

environment and minimize negative
impacts
Week 5 At the end of this topic 10 A’s of Successful  Handouts

students will be able to: Destination  Think-Pair-  Quiz  Reference  Alastair
3 Hours Share  Graded Books M.Morrison
 Explain the 10A’s of a  Discussion Marketing
 The Global Sustainable Recitation  Power point and
successful tourism Tourism council (GSTC) with active presentation Managing
destination introduced the GSTC Criteria
participation  Video Tourism
for Destination in 2013
 Lecture presentation Destination
 Report 2nd Edition 2019

 A. Demonstrate sustainable presentation
destination management (Choose local
destination and
 Identify if a destination explain how they
B. Maximize economic benefits in  Interactive illustrate 10 A’s of
is successful using 10 successful
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the host community and minimize destination)

negative impacts discussion;
students are
C. Maximize benefits to encouraged to
communities, visitors and culture; ask questions
minimize negative impacts or clarifications
A’s criteria
on the topic
D. Maximize benefits to the being
environment and minimize negative discussed as
impacts well to share
their ideas on
their location
Week 6 CO1 DESTINATION MARKETING  Handouts

CO2 At the end of this topic PRINCIPLES  Think-pair-  Graded  Reference  Alastair
CO3 students will be able to: share Recitation Books M.Morrison
3 Hours  Explain the key  Four key professional  Discussion  Power point Marketing
principles with active presentation and
destination marketing
professional principles. Tourism
 Lecture presentation
 Brainstorming Destination
 Destination marketing 2nd Edition
 Report 2019
planning
 Describe the different Presentation
(Choose local
levels of goals and  DMO Vision destination and
objectives in the explain the
destination marketing
destination marketing goals
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planning process.  Destination Marketing Goals
 Destination Marketing
 Group
Objectives discussion
 Differentiate between a (Differentiate
vision and a mission.  DMO Mission vision and
mission)
Week 7 DESTINATION MARKETING  Quiz  Handouts

At the end of this topic PRINCIPLES  Think-pair-  Graded  Reference  Alastair
3 Hours students will be able to: share Recitation Books M.Morrison
 Explain the key  Four key professional  Discussion  Power point Marketing
destination marketing principles with active presentation and
professional principles.
 Lecture presentation Tourism
 Brainstorming Destination
 Destination marketing 2nd Edition
planning  Group 2019
 Describe the different Discussion
levels of goals and (Discuss the
 DMO Vision importance of
objectives in the destination vission
destination marketing  Destination Marketing Goals and mission and DMO
vission and mission)
planning process.  Destination Marketing
Objectives
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 Differentiate between a  DMO Mission

vision and a mission.
The destination marketing  Quiz

At the end of this topic
students will be able to: system (DMS) and the PRICE  Lecture  Graded
model  Discussion Recitation  Alastair
 Explain the components with active M.Morrison
 The destination marketing participation Marketing
Week 8 of the PRICE model.
CO1 system (DMS). and
CO2  Group Managing
 Explain the steps in the
Tourism
CO3 Discussion
3 Hours destination marketing (Steps of DMS) Destination
system (DMS).  Destination marketing system 2nd Edition
steps 2019
Week 9 The destination marketing  Quiz  Alastair

At the end of this topic system (DMS) and the PRICE  Lecture  Graded M.Morri
students will be able to: model  Discussion Recitation son
3 Hours with active Marketin
 Explain the components  The destination marketing participation g and
of the PRICE model. system (DMS). Managin
g
 Explain the steps in the Tourism
destination marketing Destinat
system (DMS).  Destination marketing system
ion 2nd
steps
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Edition
2019
 Destination Branding  Quiz
 Brainstorming  Group work
At the end of this topic  Alastair
 Student evaluation
students will be able to: M.Morrison
Week  DMO Eight P’s Research  Question
10 What/so Marketing
 Explain the Creation
what/what and
Destination Managing
now?
Branding Tourism
 Role Playing  Group
3 hours Discussion Destination
 Identify and explain  Clarification
( Importance of 2nd Edition
the DMO’s eight P’s destination 2019
positioning,image and
branding)
At the end of this topic Destination Management  Quiz
students will be able to: Research  Brainstorming  Group work
 Student evaluation
 Explain the contributions Research  Alastair
 Question
Week What/so M.Morrison
of research to Creation
11  Contributions of research to what/what Marketing
destination
destination management roles. now? and
management.
3 Hours  Role Playing Managing
Tourism
 Clarification
Destination
Pauses
 Identify the eight C’s 2nd Edition
for destination  Report 2019
Presentation
(Importance of
 8 Cs for destination destination
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management research. management

 Define the primary and research)
secondary research
 Destination management
 Define the procedures research process.
for analyzing existing
markets in visitor profile
 Definitions of primary and

 Enhance their secondary research
research skills and
demonstrate
creativity in their
 Primary research designs.
presentation skills
 Analyze and
interpret the details
of a destination  Visitor profile study objectives.
both independently
and in a team and
then process the
results and present
them in relation to
their future
profession
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Week At the end of this topic Destination Management  Quiz

12 students will be able to: Research  Brainstorming  Group work  Alastair
 Student evaluation M.Morrison
3 Hours  Explain the contributions Research  Question Marketing
of research to What/so Creation and
destination  Contributions of research to what/what Managing
management. destination management roles. now? Tourism
 Role Playing Destination
 Clarification 2nd Edition
Pauses 2019
 Identify the eight C’s  Plus/Delta
for destination
 8 Cs for destination
management research.
 Define the primary and
secondary research
 Destination management
 Define the procedures  Group
research process.
for analyzing existing discussion
markets in visitor profile (Importance of
analyzing existing
 Definitions of primary and markets,visitor
 Enhance their profile)
secondary research
research skills and
demonstrate
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creativity in their
presentation skills
 Analyze and  Primary research designs.
of a destination
both independently  Visitor profile study objectives.
and in a team and
then process the
results and present
them in relation to
their future
profession
Week At the end of this topic Destination product development  Quiz

13 students will be able to:  Brainstorming  Group work  Alastair
 Define the destination  Definition of Destination Research Marketing
 Question
product and identify its Product What/so and
Creation
components what/what Managing
 Principles of destination Tourism
now?
3 Hours  Identify the principles of product development
 Role Playing Destination
destination product  Clarification 2nd Edition
Pauses 2019
 Understand the  Checklist of principles of  Plus/Delta
importance of destination product
Sustainable Tourism in development.
destination product
development
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 Identify the DMO  Sustainable Tourism

Product development Development
roles
 DMO Product Development
 Discuss the New Roles
product development
 New product development
process
process.
 Determine the Physical
 Physical Product Development
product development
 Group
discussion
( Importance of
 Enhance their Destination product
research skills and development)
demonstrate
creativity in their
presentation skills
 Analyze and
of a destination
both independently
and in a team and
then process the
results and present
them in relation to
their future
profession
 Develop and assess
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their analytical,
critical, creative
and innovative
cogitative abilities
Week At the end of this topic Destination product development  Quiz
14 students will be able to:  Brainstorming  Group work  Alastair
3 Hours  Define the destination  Definition of Destination Research Marketing
 Question
product and identify its Product What/so and
Creation
components what/what Managing
 Principles of destination Tourism
now?
 Identify the principles of product development Destination
 Role Playing
destination product  Clarification 2nd Edition
Pauses 2019
 Understand the  Checklist of principles of
importance of destination product
Sustainable Tourism in development.
destination product
development
 Sustainable Tourism
 Identify the DMO Development
Product development
roles  DMO Product Development
Roles
 Discuss the New
 New product development
product development
process.
 Report
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process  Physical Product Development Presentation

(Identify destination
 Determine the Physical that has successful
product development product
development)
 Enhance their
research skills and
demonstrate
creativity in their
presentation skills
 Analyze and
of a destination
both independently
and in a team and
then process the
results and present
them in relation to
their future
profession
their analytical,
critical, creative
and innovative
cogitative abilities
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Week15 Destination partnership and  Quiz

team building  Brainstorming  Group work  Alastair
At the end of this topic Marketing
Research  Question
students will be able to:  Destination partnership and
What/so Creation
what/what Managing
 Understand destination Tourism
now?
partnership and team Destination
3 Hours  Role Playing
building
 Destination management role 2019
 Enhance their Pauses
contributions of partnerships
research skills and
demonstrate
creativity in their
presentation skills
 Analyze and  Group
interpret the details  Benefits of destination discussion
of a destination partnerships (Importance of
both independently destination
and in a team and partnership)
then process the
results and present
them in relation to
their future
profession
 Destination partners
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 Destination Partnership
Types
 Destination Team Building  Group

discussion
(Discuss the
importance of
destination team
building)
Week At the end of this topic Community resident  Quiz
16 students will be able to: relationships and involvement  Brainstorming  Group work  Alastair
 Explain the importance Research  Question Marketing
of community What/so Creation and
relationships and  Importance of community what/what Managing
3 Hours involvement to relationships and involvement now? Tourism
destination  Role Playing Destination
management.
Pauses 2019
 Describe the reasons
and benefits of having
positive relationships  Community relationship and
with local community involvement planning
residents.
 Discuss the activities

included in managing
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the relationships and  Group

discussion
involvement of local
(Discuss the
community residents importance of
community
 Define the term relationship and
involvement planning)
stakeholder.
 Priority activities in
 Identify and describe community relationship and
the tourism sector involvement planning.
stakeholders in a
destination.
 Tourism sector stakeholders.

 Discuss the reasons for
having DMO
membership
programmes
 Describe the activities

in DMO relationships
with and involvement of
 Tourism sector stakeholder
members.
types
 Enhance their
research skills and
demonstrate
creativity in their
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presentation skills
 Analyze and
interpret the details  Stakeholder relationship and
of a destination involvement activities.
both independently
and in a team and
then process the
results and present
them in relation to
their future
profession
their analytical,
critical, creative
and innovative
cogitative abilities.  DMO membership activities.
 Benefits from DMO

memberships.
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Week At the end of this topic Community resident  Quiz

17 students will be able to: relationships and involvement  Brainstorming  Group work  Alastair
3 Hours  Explain the importance Research  Question Marketing
of community What/so Creation and
relationships and  Importance of community what/what Managing
involvement to relationships and involvement now? Tourism
destination  Role Playing Destination
management.
Pauses 2019
 Describe the reasons
and benefits of having
positive relationships  Community relationship and
with local community involvement planning
residents.
 Discuss the activities

included in managing
the relationships and
involvement of local
community residents
 Define the term

stakeholder.
 Priority activities in
community relationship and
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 Identify and describe involvement planning.

the tourism sector
stakeholders in a
destination.
 Tourism sector stakeholders.
 Discuss the reasons for

having DMO
membership
programmes
 Describe the activities

in DMO relationships
 Tourism sector stakeholder
with and involvement of
members. types
 Enhance their
research skills and
demonstrate
creativity in their
presentation skills
 Stakeholder relationship and  Group
 Analyze and discussion
involvement activities.
interpret the details (Importance
of a destination stakeholder
both independently relationship and
involvement
and in a team and
activities)
then process the
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results and present

them in relation to
their future
profession  DMO membership activities.
their analytical,
critical, creative
and innovative
cogitative abilities.
 Benefits from DMO
memberships.
Week  To present  Application of Destination  Presentation

18 Destination Management & Marketing  Video Destination
Marketing Strategic Overview Presentation Marketing
Plan  Presentation Strategic Plan
3 Hours  Application of 10 A’s of of Printed  (Rubric)
Successful Destination output
 Role Playing
 Clarification
 Application of Destination  Question and
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Marketing Principles
Answer
 Application of Destination
Marketing System(DMS)
Branding
Management Research
Product Development
After To provide a students a Students will take

Present “real life experience “of an Off Campus
ation of being an local tourist. Activity in the
Final following local
Output Participation in an Off destination.
Campus Activity enables
students to build their  Manila
personal and social  Resorts World Reflective
competence and Manila Journal
intercultural understanding.  Okada Manila
 MICAH Post-trip
Personal and Social Property Assessment
Competence  Bulacan
 Enhanced sense of  Cuidad de
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self and personality Victoria

Identity  Venice Grand
 Increased Canal Mall
independence,  Cavite
maturity,  Laguna
confidence and
self-awareness
 Enhance social
competence,
through confronting
challenges beyond
their familiar
environment and
comfort zone
 Opportunities to be
ambassadors for
the school
 Increased
awareness of future
study and career
opportunities and
broader community
participation
Intercultural understanding
 Move beyond
stereotypical views
and attitudes
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 A more National
outlook on life and
a heightened
sense of
engagement with
and increased
awareness and
appreciation of
different culture
 A deeper
understanding of
their own cultures
as distinct from
others
 Provide the students
a “hands on
experience” of
being a mock Tour
Operator during
pre-departure,
actual tour proper
in the destination
country and post-
trip activities.
 Employ effective
interpersonal skills
and maintain
rapport in dealing
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with the guests

(students) and co- Student Tour
workers Operator
(groupmates) Counterpart
 Recognize the Students evaluation
importance of joining the Off sheet
leadership and Campus
management skills Activity (OCA)
through group will be divided
cooperation by group and
 Utilize interpersonal each group will
communication be given a task
skills necessary for to act as
effective customer “STUDENTS
service and TOUR
teamwork OPERATOR
COUNTERPA
Having experienced being RT” (STOC)
a tourist themselves in a 4 for the whole
or 5 star accommodation, duration of the
they can better relate to OCA including
their future guests in the the pre-trip
hospitality industry. activities and
 Students can deliver post trip
products and activities,
services to meet Exact number
customer of students per
expectations and group will be
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desires
 Students can finalized once
effectively respond first payment is
to customer’s given.
needs and
complaints An
alternative
Activity will be Reflective
 Enhance research given to Journal
skills and students who
demonstrate cannot join the
creativity in their (OCA)
presentation  STAY AND
 Demonstrate LEARN
sensitivity to PROGRAM
cultural differences
and communicate Students will have
effectively with an overnight stay
people from other in Seda Nuvali. An
cultures during the international
exhibit proper in the standard
hotel accommodation is
 Employ effective preferred since the
interpersonal skills subject is
and maintain Destination
rapport in dealing Management and
with the guests and Marketing.
co-workers
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(groupmates)
 Recognize the
importance of
leadership and  Feasibility
management skills Study
through group Guests
cooperation Students will Evaluation
 Utilize interpersonal formulate a Sheet Rubrics
communication Marketing and
skills necessary for management
effective customer plan that will
service and serves as their
teamwork final output.
 Enhance their Using the
research skills information
 Apply computer they gathered
design skills using from the
specific software destination
they visited
they will
formulate a
 Students can gain a marketing and
management
clearer overview of Reflective
strategic plan
their learning Journal Rubrics
that they will
progress
apply in their
 Students can gain
chosen local
an insight of their
destination
own strengths and
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here in
palawan.
weaknesses as a Students will
learner choose one local
 Students can realize destination in
learning strategies Palawan.
which suit their
personal needs
 Students will
become more  REFLECTIVE
capable in planning JOURNAL
for overcoming
learning difficulties
 Students will Students will
understand and submit their
appreciate the learning
importance of self- experience from
evaluation in the their Alternative
role of improving Activities
oneself
 Alastair M.Morrison Marketing and Managing Tourism Destination 2nd Edition 2019
Course References
 https://pragueeventery.com/role-of-destination-management/
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World Map and Globe; Virtual Tour guiding materials depending on the assigned continent per group,
Additional Materials
Sample passport with visas
Course Quizzes/assignments/ projects 20%
Requirements Research Activity Group 15%
Reflective Journal & Self-Assessment 25%
(from Educational trip)
Final Output 40%
100%
Course Policies Academic Dishonesty.
Academic dishonesty shall in no way be tolerated. Any paper or part thereof, which is discovered to have been copied/plagiarized or prepared by
another person, shall be given a grade of 5.0. The student shall not be allowed to submit another paper in lieu of the copied/plagiarized paper.
Class Participation.
Students are expected to prepare adequately for, and to participate actively in, every class discussion.
Course Requirements Submission.
Date of submission of each requirement must be followed strictly.
Examinations:
Examinations must be taken according to the schedule. A special examination may be given provided that the student has valid reason(s), and
with corresponding excuse letter signed by his/her parent/guardian with necessary attachment such as medical certificate (in case of sickness)
and/or other reference. Excuse slip signed by the dean must be presented to the faculty within 10days after the schedule of examination.
Make Up Policy –
Students cannot make up in class assignments. For missed exams, a valid excuse should be submitted. Students, who miss an exam will be
allowed to take a comprehensive exam at the end of the semester. Instructor must be notified in advance of the missed exam; or in the case of
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COURSE SYLLABUS
an emergency, documentation must be submitted.

Missed class session.
Students should be responsible for all material discussed or assigned during the class and comply accordingly of what is due
Professionalism
All students are expected to conduct themselves in a professional manner. Unprofessional behavior such as, but not limited to:

repeated disruption of class (including habitually walking in after class has started)

sleeping in class

doing other course work in class

a ringing cell phone

frequent side conversations with other students

the use of any electronic devices without permission to do so
Or rudeness toward any person will be considered a serious violation of this standard and may lower your grade accordingly and may
result in dismissal from the class.
Student Conduct and Discipline, Attendance and Tardiness.
 The students are encouraged to develop not only their physical personality but also mental behavior for their chosen field through putting
light make-up, required hairstyle, wearing proper shoes and earrings, and practicing good traits. This is strictly implemented and will
reflect in their attendance.
 Those students who will come late will be given a grace period of 15 minutes unless, will considered him/her absent. However, he/she
can still come on class.
 The student must follow the policy of the University regarding the maximum number of absent allowed per semester.
Supplementary  Video clips about Destination Management and Marketing, Learning Manuals, Books.
Material/s
Consultation Period Monday 1:00 - 3:00 PM
Tuesday 3:00 -4:30 PM
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COURSE SYLLABUS
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Republic of the Philippines

PALAWAN STATE UNIVERSITY

Course Title: DESTINATION MANAGEMENT AND MARKETING

Prepared by Recommending Approval Approved

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COURSE SYLLABUS IN __________

Credit Units 3 units

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2. Analyze and Identify tourist

3. Create a tourism destination

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Legend (for program outcomes):

As indicated in CMO 62 series of 2017(Common to Tourism and Hospitality Discipline)

2. Analyse and Identify tourist destination demand and offerings determinants

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3. Create a tourism destination development strategy

 Re-introduced the College Policy

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Week 2 At the end of this topic The Concepts of Destination ONE-WORD

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Week 4 CO1 10 A’s of Successful  Handouts

explain how they

D. Maximize benefits to the

Week 5 At the end of this topic 10 A’s of Successful  Handouts

 Report 2nd Edition 2019

the host community and minimize destination)

Week 6 CO1 DESTINATION MARKETING  Handouts

planning process.  Destination Marketing Goals

Week 7 DESTINATION MARKETING  Quiz  Handouts

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 Differentiate between a  DMO Mission

The destination marketing  Quiz

Week 9 The destination marketing  Quiz  Alastair

management research. management

 Definitions of primary and

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Week At the end of this topic Destination Management  Quiz

Week At the end of this topic Destination product development  Quiz

 Identify the DMO  Sustainable Tourism

process  Physical Product Development Presentation

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Week15 Destination partnership and  Quiz

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 Destination Team Building  Group

 Discuss the activities

the relationships and  Group

 Tourism sector stakeholders.

 Describe the activities

 Benefits from DMO

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Week At the end of this topic Community resident  Quiz

 Discuss the activities

 Define the term

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 Identify and describe involvement planning.

 Tourism sector stakeholders.

 Discuss the reasons for

 Describe the activities