The following faculties of the University of

Applied Sciences and Arts Northwestern Switzerland

offer Master programmes:

– School of Applied Psychology

– School of Architecture, Civil Engineering and Geomatics
– Academy of Art and Design

MBA FHNW Cross-cultural Leadership

– School of Life Sciences
– Academy of Music

EBS MBA Heriot-Watt University

– School of Teacher Education
– School of Social Work
– School of Engineering
– School of Business

Dual Degree Programme

University of Applied Sciences and Arts
Northwestern Switzerland
School of Business
Peter-Merian-Strasse 86
4002 Basel
Switzerland

T +41 (0) 848 821 011

[email protected]
www.fhnw.ch/business

c
 Welcome! 3

School of Business FHNW 4

At a Glance 6
Benefits for Students/Careers 10
Programme 12
Entry Requirements 13
Curriculum and Modules 14

Course Structure 17
Core Courses 18
FHNW Elective Courses 22
MBA with Specialism 26
Master Thesis 29
Study Fees 30
Assessment 32
Final Degree 33

Contact 34

For the latest information go to:

www.fhnw.ch/business/ebs-mba

d
 Welcome!

Dear Student, dear Reader

Life is about making choices. You are about to embark on an excit-

ing journey of study and growth. Enrolling in our dual degree MBA
FHNW Cross-Cultural Leadership/Edinburgh Business School MBA
programme (95 ETCS credits) offers you a unique experience in an
international learning community in Basel, Switzerland. You will
have the opportunity to share knowledge and ideas with peers from
all over the world and establish future business networks. You will
be committing yourself to transforming knowledge into action, in-
spired by a culturally diverse faculty and student community.

You will have the edge when implementing change in a challenging

world.

I wish you the best of luck.

Dr. Laila Kabous

Programme Manager

2 School of Business 3
At a Glance

Language of Tuition
Goals All courses of the programme are taught in English.
The overall objective of the dual degree programme (Master of
Business Administration FHNW Cross-Cultural Leadership/ Duration
Edinburgh Business School Master of Business Administration) Students study part-time and normally take 2–3 years.
is to educate individuals as managers and business specialists and The limit to the duration of study is seven years.
thus enhance the quality of management as a profession. With
its integrated approach to management the programme adds value Dual Degree
for individuals seeking to take on key roles within their organisa- Upon successful completion of this postgraduate programme,
tions. Students undertaking the dual degree programme of the students are awarded the dual degree, which consists of:
University of Applied Sciences and Arts Northwestern Switzerland
MBA (MBA FHNW Cross-Cultural Leadership) and Edinburgh – the degree Master of Business Administration FHNW
Business School MBA (EBS MBA) are training to become the next Cross-Cultural Leadership
generation of international-oriented executives. (University of Applied Sciences and Arts Northwestern
Switzerland, School of Business Basel/Brugg/Olten)
The dual degree programme leads to a degree from each University, – the degree Master of Business Administration
the MBA FHNW Cross-cultural Leadership degree as well as the (Heriot-Watt University, Edinburgh Business School, UK)
EBS MBA degree. It is based on seven core courses, one FHNW
elective course and a final FHNW master thesis focusing on a Study Concept
variety of topics in the area of cross-cultural management and Part-time, modular structure, 95 ECTS credits
leadership.
Start of the Programme
Our close partnership with Edinburgh Business School (EBS), March (tuition start March), June (tuition start June), September
Heriot-Watt University, has led us to combine our unique masters (tuition start September) and December (tuition start January)
programmes and to offer outstanding course options. The dual
degree study route integrates Swiss and British culture, providing Fees
students with an experience of Scottish and Swiss business clusters, Programme fees are paid on a course-by-course basis. This enables
history and culture. students to spread the cost across the duration of their studies.
The fee per course is CHF 2 800 and is payable to FHNW, School of
Business. This includes the comprehensive course material, access
to the EBS interactive learning platform and tuition in Basel.

Students will be charged an additional GPB 160 exam fee

(payable to Edinburgh Business School) per course.

4 School of Business 5
Entry Requirements
The entry requirements for the programme consist of an under-
graduate degree (bachelor’s degree) or an equivalent qualification
from a recognised academic institution as well as at least three
years relevant levels of work experience, two written work refer-
ences as well as very good or excellent linguistic abilities in English
(equivalent to level C1, CAE/BEC Higher). A limited number of
applicants without an undergraduate degree may be considered if
they have a minimum of five years full-time business experience.
All students providing evidence of meeting the entry requirements
will be invited for an interview.

Teaching Locations
Tuition will be offered on the Basel Campus.

Workshop days
The programme has a modular structure, and students may take
one to three courses per term, depending on the number of courses/
modules offered and the planned duration of their studies. Terms
run from March to May, June to August, September to November
and December to February.

Each course consists of four workshop days. Workshops take place

on Saturdays once or twice a month.

Workshop days and times

Session mode: Saturday (09:00am –03:00pm)

In addition to attending the workshops, students are expected to

devote 12–14 hours per course and week to private study. Each
course requires an average of 250 overall study hours.

6 School of Business 7
Benefits for Students/Careers

The overall objective of the dual degree programme is to educate Industrial, Commercial and Professional Practice
individuals as managers and business specialists and thus enhance A fundamental tenet of both the teaching programme and the
the quality of management as a profession. With its integrated research thesis is that they are designed to train students to apply
approach to management the programme adds value for individuals their knowledge and understanding of theoratical models to the
seeking to take on key roles within their organisations. The MBA real-world business environment as represented both by case
FHNW Cross-Cultural Leadership/EBS MBA programme is a de- studies and their own professional practice.
manding, broad-based management degree, which enables students
to: Autonomy, Accountability and Working with Others
The applied learning model helps students to become independent
– develop a core knowledge of subjects fundamental learners with highly developed self-management skills. During the
to management MBA journey students have the opportunity to work in groups with
– develop analytical skills indispensable to problem-solving other students.
and decision-making
– understand the art and science of management and The dual degree study route adds value through the provision
human behaviour in organisations of a programme of interactive tuition, framing the concepts and
– gain insight into the changing business, economic, social and theories of management within a European and global context.
political environments which affect organisations Furthermore, the elective course and the master thesis add an
– integrate the business disciplines and develop the reflective skills intercultural and cross-cultural dimension to the focus of students’
that underpin strategic analysis. learning and research, as they apply their learning within a
cultural context.
Scholarship, Enquiry and Research
The learning model and curriculum requires students to develop
and apply their learning to their own professional experience and
to wider developments in business and management. The tuition
and programme offered by FHNW supports students in applying
their learning to a local and global context. The master thesis
develops research skills and the use of rigorous research methods
within a business context.

8 School of Business 9
Programme Entry Requirements

Our close partnership with Edinburgh Business School (EBS), Heriot- The entry requirements for the dual degree programme consist
Watt University, has led us to combine our unique masters of busi- of: an undergraduate degree (bachelor’s degrees) or an equivalent
ness administration programmes in order to offer outstanding study qualification from a recognised academic institution as well as at
routes. The dual degree study route integrates Swiss and British culture, least three years relevant levels of work experience, two written
providing students with experience of the Scottish and Northwestern work references as well as very good or excellent linguistic abilities
Swiss business clusters, history and culture. in English (equivalent to level C1, CAE/BEC Higher).

EBS is an applied business school, and the entire programme gives A limited number of applicants without an undergraduate degree
every student a broad and deep range of applied management and may be considered if they have a minimum of five years full-time
business skills. The EBS MBA programme is entirely modular and business experience.
delivery is flexible. EBS operates on a learning rather than on a teaching
model, and each course is designed for self-study. All courses may be All students providing evidence of meeting the entry requirements
downloaded by students in web format, which consists of the basic will be invited for an interview.
text, past papers and solutions, additional case studies and other
learning materials as well as a self-assessment system and access
to academic staff via a web board.

FHNW operates a blended learning model, using the strengths of the

EBS approach and providing value added learning support through
tuition in Basel, which is seminar-based and student-led. The FHNW
faculty provides active learning sessions through case studies,
simulations, group work, presentations, discussions and practical
exercises, which all reflect and relate to real-life business experiences.

FHNW sets a research task with tutor supported research methods

sessions One-to-One tutory sessions support students in designing,
implementing and reporting on their research topic.

10 School of Business 11

Curriculum and Modules

Module Groups Students choose the 7 core courses/modules; students choose 1

 ECTS FHNW elective course (in exceptional cases, an elective of EBS may
be chosen in which case the elective has to be studied as a self-
1. Core Courses
taught course). When students have completed and passed these
– People, Work and Organisations 10 8 courses, they undertake the FHNW master thesis, which includes
– Economics for Business 10 a taught component on research methods.
– Financial Decision Making 10
– Strategic Marketing 10
– Delivering Successful Projects 10
– Leadership - Leading across Cultures 10
– Strategic Planning 10

Core Courses
ECTS Credits 70

2. FHNW Elective Courses

Students choose one elective from:
– Cross-Cultural Consumer Behaviour* 10
– International Entrepreneurship+ 10
– Intercultural Negotiation and Communication* 10
– Digital Transformation+ 10

FHNW Elective Course

ECTS Credits 10

3. FHNW Master Thesis

ECTS Credits 15

Total Credits per Student
ECTS Credits 95

+ These elective courses are guaranteed to be offered as taught courses.

* These elective courses will be offered as taught courses provided a minimum number
of students enrol.

12 School of Business 13

 Course Structure

Dual Degree MBA FHNW Cross-Cultural Leadership /EBS MBA

Number of Courses

1 2 3 4 5 6 7 8 9 10 11

Dual Degree MBA FHNW Cross-Cultural Leadership /EBS MBA Specialism

Number of Courses

1 2 3 4 5 6 7 8 9 10 11

EBS Certificate or EBS Diploma

Number of Courses

1 2 3 4 5 6 7 8 9 10 11
EBS Certificate
EBS Diploma

EBS Core Course

EBS Elective Course
EBS Core or Elective Course
FNHW Elective Course
EBS or FNHW Elective Course
FHNW Master Thesis

14 School of Business 15

Core Courses Financial Decision Making
Different investment projects generate different cash flows and different levels of risk.
The problem is that choices have to be made among competing uses for funds be-
cause businesses typically face constraints on the availability of capital. The Financial
Decision Making course aims to provide students with a set of financial and accounting
tools that enables them to interpret financial information from a variety of sources and
to make informed and effective financial decisions. The course provides a practical
approach to the crucial finance and accounting issues that affect organisations in
today’s business environment.

Topics covered
– The financial landscape
People, Work and Organisations
– Financial accounting
An organisation continually has to adapt to changes in the competitive environment.
– Working capital management
The course examines a range of ideas that provide insights into how people behave at
– Budgeting
work and provide managers with the opportunity to apply theoretical principles to real
– Financial tools
life organizational issues. Students will develop a detailed appreciation of factors
– Capital budgeting and investment appraisal
influencing how people behave at work and how these link to performance. At its
– Financing, payout and management
core, the course aims to equip students with the skills and knowledge to positively
impact on individual, team and organisational performance in a variety of dynamic
organisational contexts.
Leadership – Leading across Cultures
Leadership is enacted differently depending on the context. Developing an under-
Topics covered
standing of leadership across a range of strategic business contexts and across
– Understanding behaviour in organisations
cultural imprints is crucial.
– Individual differences
– Motivation and engagement
The course examines the concept of leadership in globally operating organisations,
– Work group dynamics
explores major theoretical developments in how leadership is understood and provides
– Power, politics and conflicts
opportunities to reflect on real-life and cross-cultural leadership issues. The course
– Designing effective organisations
aims to develop in students a critical appreciation of the role of leadership theory,
– Organisational culture
styles, context and practice in a range of organisational, social and cross-cultural
– Organisational change
contexts.

Topics covered
Economics for Business
– Introduction to leadership
It is often wrongly concluded that economics is irrelevant to running a business. In
– The evolution of leadership
fact, economic factors affect businesses and decision making at different levels. The Eco-
– Modern theories of leadership
nomics for Business course provides students with an overview of relevant economic
– Leadership in contexts
issues in a business context outlining fundamental economic concepts and examining
– Leading in different cultural and changing environments
the workings of the market system. The aim of the course is to develop in students a
– Leadership and ethics
systematic approach to decision-making and the ability to recognise, use and interpret
– Developing leadership
economic information from both within the organisation and the wider environment.

Topics covered
– The role of economics in business
– An overview of economics, demand and supply
– The market, economic efficiency, organisation of industries
– Market structure
– Factor markets
– The role of government
– The macroeconomic environment, policy
– International trade and globalisation

16 School of Business 17

 Delivering Successful Projects Strategic Marketing
Implementing organisational change can be visualised as a project with time, cost and In highly competitive markets the success or failure of a product or service may be
quality trade-offs. Project management tools and techniques are essential in keeping determined by the marketing decisions taken. Strategic marketing can be defined
change processes on track. The aim of Delivering Successful business Projects course as “Obtaining, marshalling, deploying, controlling and assessing the effectiveness
is to equip students with the necessary skills to conceive, plan, control and deliver of organisational marketing resources in order to deliver the organisational mission,
projects, for enabling successful realisation of business objectives, through the use of vision, values and objectives in its chosen product/markets”. The Strategic Marketing
the practical framework of project management. The course covers the fundamental course aims to provide students with the necessary tools and frameworks to enable
concepts of the project management discipline and how it assists organisations in them to make proactive marketing decisions that take best advantage of the condi-
materialising their strategic and change objectives. tions in which the organisation finds itself. The course will also help you develop and
implement marketing strategies and programmes which take best advantage of your
Topics covered organisation’s situation.
– Projects in the organisational context
– Leadership and behavioural aspects of human resources Topics covered
– How the project manager and the project team work – Marketing management for a turbulent era
– Project success criteria – Marketing fit with corporate and business strategies
– Qualitative and quantitative planning and control processes – Marketing environmental insights
– Project conclusions, strategic intent, final evaluation and reporting – Customer insights and customer connections
– Marketing insights for demand measurement
– Segmentation and target marketing
Strategic Planning – Branding and positioning
The major problem facing chief executives is to make sense of a spectrum of informa- – Marketing strategies for competitive and market scenarios
tion and apply appropriate tools and techniques in driving an organisation through a – The integrated marketing mix
complex and continually changing competitive environment. The complexity of real-life – Organising, planning, delivering and measuring market performance
can be structured as a process involving objective setting, analysing competitive posi-
tioning, choosing a strategy, implementing it and adapting to feedback over time.

All these steps are crucial and organisations succeed or fail depending on the robust-
ness of their strategic processes. This means there are no easy answers to strategic
problems and the solutions offered by business gurus can be seen for what they are:
popular appeals to intuition, largely devoid of any conceptual or empirical basis.
Strategic planning is above all about thinking effectively, and using the strategic pro-
cess approach requires a sound understanding of the other core disciplines.

Topics covered
– Introduction to strategy, planning and structure
– Modelling the strategic planning process
– Company objectives
– The company and the economy
– The company and the market
– Internal analysis of the company
– Making choices among strategies
– Implementing and evaluating strategy

18 School of Business 19

FHNW Elective Courses Intercultural Negotiation & Communication
The course aims to provide a thorough grounding in both the art and the science and
practice of negotiation.

Topics covered
– What is negotiation?
– Distributive bargaining: strategy and tactics, stages and phases
– Integrative bargaining: Positions, interests and options for mutual gain
– 3-D negotiation: Developing trust in cross-cultural business negotiations
– The impact of conflict management styles, communication styles and power
Digital Transformation
dynamics on negotiation
The rise of digital technology has accelerated the pace of disruption in almost every
– The psychological sub-processes of percephon, cognition and emotion
industry; creating immense challenges and uncertainties for organisations. The aim
– The relevance of game theory to negotiation
of this module is to enable students to develop an understanding of digital disruption
as well as its impact on business and society. This module equips students with
knowledge on emerging digital technologies, digital business model innovation, and
International Entrepreneurship
skills to manage digital transformation and change in a complex and dynamic environment.
The course aims to develop an understanding of classical models of international
entrepreneurship and the main characteristics of entrepreneurs within organisations
Topics covered
across all sectors. The course helps develop multiculturalism and cross-cultural com-
– Digital disruption and its impact on business & society
petencies through its delivery.
– Emerging digital technologies (AI, Blockchain technology, deep learning, big data etc.)
and their impact.
Topics covered
– Digital business model innovation through Industry 4.0: Changing value creation for
– Review and comparison of differing perspectives of
manufacturing companies through data, platforms, and innovative technologies.
entrepreneurship and innovation
– Building a culture for collaboration and co-creation in the digital age.
– Review and assessment of the roles of traditional managers,
– Developing Personal mastery to embrace digital leadership
intrapreneurs and entrepreneurs
– Building a culture for collaboration and co-creation in the digital age
– Critical assessment of the entrepreneur’s attitude to risk
– Managing change in complex and dynamic environments
and return
– Creative methods for unlocking ideas in the innovation process.
– Drivers of innovation
Cross-Cultural Consumer Behaviour
– Critical appraisal of the economic context of entrepreneurship and
The course aims to provide students with an understanding of consumer behaviour
innovation processes
within a psychological framework which students can apply to the influences of
– Appraisal of the central role of the business plan, especially
marketing and advertising for both individuals consumers and marketers.
the cash-flow forecast
– Writing, presenting and analysing business plans
Topics covered
– International comparisons of entrepreneurism
– People as consumers
– Specialities of global start-ups
– The Self
– Assessment of the significance of the family business in
– Shopology: Brand Lands and Hot Spots
the economy
– Market segmentation
– Application of learning in these areas to social enterprise and
– New products and innovations
the public sector
– Perception and personality
– Intellectual property application and protection
– Learning, memory and thinking
– Motivation and family influences
– Social and developmental influences
– The influence of small groups
– The influence of social class

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MBA Specialism

Specialism in Strategic Planning Specialism in Human Resource Management

Non-tutored electives Tutored electives on campus Basel

– Alliances and Partnerships – Intercultural Negotiation & Communication
– Corporate Governance
– Competitive Strategy Non-tutored electives
– Leadership – Developing Effective Managers and Leaders
– Making Strategies Work – Employee Relations
– Mergers and Acquisitions – Human Resource Development
– Strategic Negotiation – Human Resource Management
– Strategic Risk Management – Influence
– Managing People in Changing Contexts
– Managing People in Global Markets
Specialism in Marketing – Negotiation
– Performance Management
Tutored electives on campus Basel – Employee Resourcing
– Social Media and Customer Experience – Managing Personal Competence
– Cross-cultural Consumer Behaviour
– Intercultural Negotiation & Communication
Specialism in Finance
Non-tutored electives
– Consumer Behaviour Non-tutored electives
– International Marketing – Corporate Governance
– Marketing Channels – Credit Risk Management
– Marketing Communications – Derivatives
– Marketing Research – Financial Risk Management
– Negotiation – Mergers and Acquisitions
– Quantitative Methods – Practical History of Financial Markets
– Principles of Retailing – Quantitative Methods
– Sales Force Management
– Services Marketing

22 School of Business 23

 Master Thesis

Managers are frequently required to undertake in-depth studies

involving one issue or a series of interrelated business problems.
These necessitate a research-based approach. We involve our
students in business research and provide a platform for them
to systematically transfer their results, knowledge and skills
gained to our taught modules.

Research Skills Module

As a preparation for the master thesis, students undertake a
research skills module comprising workshops in research meth-
odology. They are invited to identify appropriate methodologies for
their problem-solving strategies, including data collection, data
analysis and evaluation of relevant literature, in order to reach
evidence-based conclusions.

Master Thesis
All students will write a master thesis at the end of their masters
programme. The thesis is the outcome of a major business project
within the framework of a project with an international company.
The students themselves choose the company and the topic of their
thesis and formulate the research question at the MBA level. It is
the purpose of the master thesis to develop our students’ ability to
relate objectives, evidence and conclusions in a coherent and ratio-
nal manner. Students must apply scientific theories and methods.
The work on the master thesis is fixed at 15 ECTS and corresponds
to six months part-time study.

Research Supervisor
Each student has a research supervisor for advice and for the dis-
cussion of challenges arising during their research period. Further
experts with business experience are involved.

24 School of Business 25

Study Fee

Programme fees are paid on a course-by-course basis. This enables

students to spread the cost across the duration of their studies.
The fee per course is CHF 2 800 and is payable to FHNW, School
of Business. This includes the comprehensive course material,
access to the interactive learning platform of EBS and tuition in
Basel.

Students will be charged an additional examination fee of GBP 160

examination fees per course.

Teaching
Tuition will be offered on the Basel Campus.

26 School of Business 27

Assessment Final Degree

Assessment of knowledge, understanding and key skills is carried Upon successful completion of this postgraduate programme,
out by means of a written examination for the core courses and students are awarded the dual degree (95 ECTS), which consists of:
either a written assignment or portfolio, an examination or any
combination of these for the elective courses. – Master of Business Administration FHNW
Cross-Cultural Leadership
All assessments are submitted on an individual basis. (University of Applied Sciences and Arts Northwestern
Switzerland, School of Business Basel/Brugg/Olten)
There are four examination weeks per year:
March, June, August and December – Master of Business Administration
(Heriot-Watt University, Edinburgh Business School, UK)
Assessment of each core course exam consists of a three-hour
written examination. All questions are compulsory. Exam scripts
are marked by EBS and FHNW Faculty and are rigorously scruti-
nised by external examiners from other UK universities.

Students are permitted a maximum of two examination attempts

for each course.

28 School of Business 29

Contact

University of Applied Sciences and Arts

Northwestern Switzerland
School of Business
Peter Merian-Strasse 86
4002 Basel
Switzerland

Programme Manager
Dr. Laila Kabous
T +41 61 279 17 36
[email protected]

Administration
Laura Merten
T +41 61 279 18 17
[email protected]

www.fhnw.ch/business/ebs-mba

30 School of Business 31

© University of Applied Sciences and Arts Northwestern Switzerland, School of Business
Photography: André Raul Surace
March 2020

Content published within this prospectus is correct at the time of publication.

FHNW, School of Business reserves the right to change details at any time.

32 School of Business 33