Coffee Shop Project Proposal
Coffee Shop Project Proposal
Coffee Shop Project Proposal
I. TITLE OF PROJECT
SIP ‘N GO CAFÉ
II. COMPANY/ PROCURING AGENCY
VISION
To position SIP ‘N GO CAFE Company as a dominant regional brand of the
cordilleras, with a national presence, by consistently delivering exciting products,
sensations and experiences to an increasing number of admirers. Furthermore, by
growing our customer base, distribution, exporting and expanding our franchise
system, while giving back to the farming communities and the less fortunate.
EXECUTIVE SUMMARY
Nowadays, a lot of adults and teenagers need to have coffee in their system due to
the late night works such as projects, school works and office works. Sometimes,
people also drink coffee just to bond and relax together. Our business can be very
helpful not only to people who needs to be alert, awake, alive and enthusiastic all the
time, but also to people who search for relaxation and bonding times together. We all
know that coffee has caffeine that acts as a central nervous system stimulant that can
boost one’s enthusiasm, thus making one active. But, coffee time can also help by
strengthening bonds among people who just want to talk and relax while having
coffee.
MARIANO MARCOS STATE UNIVERSITY
College of Industrial Technology
MARKETING PLAN
We make sure that the products that we will be serving are fresh and made of high
quality coffee beans that we imported from other countries. We will not only be serving
coffee, but we will also be serving delicacies such as sandwiches, cakes, and others.
One of the advantages of the product that we are going to use is that these products
are not found in the country. Then, the disadvantage will be the continuous intake of
coffee that can affect one’s health. In this business that we chose, our major
competitor will surely be the Starbucks coffee. Though, Starbucks have the same
products as ours, such as coffee, and the delicacies, but surely not the same brand.
We assure you, that our products will be more delicious and more affordable that you
will surely come back for more. We would like to build our business in a place where
there would be a lot of people, specifically the mall, where lots of people look for a
place that they could sit, relax and chill. We will hit the market through the
advertisements like Television ads and radio ads, and tarpaulins.
V. PROJECT DESIGN/SKETCH/DIAGRAM
Preparation Area
Storage Area
Working Area
Counter Area
Dining Area
Reception Area
SHOP LAYOUT
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College of Industrial Technology
Dining Area Reception Area
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MARIANO MARCOS STATE UNIVERSITY
College of Industrial Technology
PRODUCTION SCHEDULE
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MARIANO MARCOS STATE UNIVERSITY
College of Industrial Technology
• Educational
Background- At least college
level
• Work Experiences- At
least 1-
2 years of experience
Chef/Cook • Prepares the kitchen for • Knowledge- Basic
knowledge on food
service
• Skills- Efficient in
• Cooks the quick snacks
preparing and cooking
upon order
• Competency- Vocal in
• Makes an inventory of the
communication
ingredients
• Educational
Background- At least college
level
• Work Experiences- At
least 6 months to 1 year of
experience.
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MARIANO MARCOS STATE UNIVERSITY
College of Industrial Technology
Server Serves the orders to • Knowledge- Basic knowledge
customers on etiquette
• Work Experiences- At
least 3-6 months of experience
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MARIANO MARCOS STATE UNIVERSITY
College of Industrial Technology
BUSINESS POLICIES
Employee Policies – Code of Conduct
A. Dress Code For Barista, Server and Busboy: Business
Polo shirt,slacks, apron, rubber shoes,
towels, hairnet, andbusiness hat.
B. Use of Social Media and Mobile Phones During break time and when promoting
the products, promos, and bundles
through social media.
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MARIANO MARCOS STATE UNIVERSITY
College of Industrial Technology
C. Tardiness Three strikes- delay of salary
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College of Industrial Technology
B. When to use the Safety Gears The safety gears will be used when
handling food andcustomers.
I. LABOR REQUIREMENT
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MARIANO MARCOS STATE UNIVERSITY
College of Industrial Technology
Position Number Duties Basic
Salary
Busboy/ 2 Washes the dirty plates and pans. Helps the Php 3,000
Dishwasher server in clearing outthe tables. Segregates
the biodegradable and non-biodegradable
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MARIANO MARCOS STATE UNIVERSITY
College of Industrial Technology
Coffee and
Espresso
Macchiato
Milk
Hot
Chocolate
Matcha
Powder
Chocolate
Syrup
Fruit Syrup
Caramel
Syrup
Sweeteners
Paper Hot
Cups and
Lids
Plastic Cups
and Lids
Paper Bowls
and Lid
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MARIANO MARCOS STATE UNIVERSITY
College of Industrial Technology
Coffee and Php 280 10 1,400
Espresso
TOTAL 5,815
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MARIANO MARCOS STATE UNIVERSITY
College of Industrial Technology
Socio-Economic Plan
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MARIANO MARCOS STATE UNIVERSITY
College of Industrial Technology
Economic • The business will be hiring at
least 5-8 employees to fillin the different
positions that are needed.
Organizational Chart
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MARIANO MARCOS STATE UNIVERSITY
College of Industrial Technology
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