Bcom Ecom Syllabus 2015 2018
Bcom Ecom Syllabus 2015 2018
Bcom Ecom Syllabus 2015 2018
COM (e-COMMERCE)
2015-2018
PSGR KRISHNAMMAL COLLEGE FOR WOMEN
College with Potential for Excellence
(An Autonomous Institution, Affiliated to Bharathiar University)
(Reaccredited with ‘A’ Grade by NAAC, An ISO 9001:2008 Certified Institution)
Peelamedu, Coimbatore-641004
2015-2018
Examination Marks
Duration
Semester
Instruction
Part
Language I –
TAM1401/ Tamil I/
I I 6 86 4 3 25 75 100 3
HIN1401/ Hindi I/
FRE1401 French I/
ENG1501/ English I/
I II 6 86 4 3 25 75 100 3
ENG15F1 Functional English I
Fundamentals of e-
I III EC14C02 4 56 4 3 25 75 100 4
Commerce & Web Design
TH13A11A Level II
Computer Application
I III EC14CP1 2 30 -- -- -- -- -- --
Practical I – Office Package
Language II –
TAM1402/ Tamil II/
II I HIN1402/ Hindi II/ 6 86 4 3 25 75 100 3
FRE1402 French II
Duration Examination Marks
Semester
Part Instruction
Subject Contact Tutorial of
Title of the Paper Hours / Credits
Code Hours Hours Examinat
Week CIA ESE Total
-ion
TH13A16A Level II
Computer Application
II III EC14CP1 Practical I – Accounting 4 57 3 3 40 60 100 3
Package and HTML
Relational Database
III III CRD1306 Management System 5 71 4 3 25 75 100 4
IB14A01 6. Organizational
Behavior
Part Instruction
Subject Contact Tutorial of
Title of the Paper Hours / Credits
Code Hours Hours Examinat
Week CIA ESE Total
-ion
IV III Allied -
1. Enterprise Resource
BP14A03 Planning
2. Financial Markets
BP14A04 and Institutions
3. Security Analysis and
Portfolio
EC12A02 Management 5 71 4 3 25 75 100 5
4. Customer
AM15A02 Relationship
Management
5. Management
IB14A02
Information System
RM12A02
6. Business Ethics
IV IV Internship Training(2
Weeks) – submission of -- -- -- -- 100 -- 100 2
certificate
IV V Community Oriented
-- -- -- -- -- -- -- Gr.
Service
Part Instruction
Subject Contact Tutorial of
Title of the Paper Hours / Credits
Code Hours Hours Examinat
Week CIA ESE Total
-ion
V III Elective -
CBL14E1 Business Law
6 86 4 3 25 75 100 5
CCL15E2 Company Law
CBP14E3 Banking Law and Practice
V Information Security
NM13IS2 2 26 4 - 100 - 100 Gr.
(Level II)
V IV Skill Based Subject
SB13DW02 Theory 2 29 1 -
-- -- -- --
SB13DWP2 Practical 1 15 -
V
III Advanced Learners Course
Business Communication/
BP11AC1 Introduction to Information -- -- -- 3 -- 100 100 5*
EC14AC2 Technology
– Self Study
V VI Personality Development -- -- -- -- -- -- -- --
VI III Elective -
CAG12E4 Auditing
6 86 4 3 25 75 100 5
CSM14E5 Service Marketing
CRM14E6 Retail Management
VI IV Skill Based Subject
SB13DW02 Theory 2 29 1 2 25 75 100 4
SB13DWP2 Practical 1 13 2 2 40 60 100 2
VI
III Computer Application
EC14CP3 Practical III – Java and 4 57 3 3 40 60 100 3
Web Scripting
INTERNSHIP TRAINING
The practical training is essential to expose the students to the real life work situation
and to strengthen the conceptual knowledge gained in the classroom. 2 weeks internship is to
be arranged during the summer vacation after the fourth semester. The training shall be in
banking, financial institution, or an industrial enterprise or consultancy organizations.
Candidates should maintain a work dairy and submit a report at the end of the study. The
department to conduct a viva-voce. The Principal of the college and the Head of the
Department shall issue a certificate to the effect that the student had satisfactorily undergone
the internship training for the prescribed period. The report should contain a minimum of 40
pages.
Evaluation:
Work diary 15 marks
Attendance 10 marks
Report 50 marks
Viva voce 25 marks
OPEN COURSE
Students who have not opted Basic Tamil / Advance Tamil Course in Semester II can
opt open courses offered by various departments. (Inter disciplinary). End semester
examination will be conducted at the end of Semester II. The duration of the end semester
examination will be 2 hours for a maximum of 50 marks. The ESE marks secured by the
candidate will be equated to a maximum of 75 marks.
ELECTIVE PAPERS
Three options are given for the elective papers in the V and VI semester and they have
to choose any one paper. Exams will be conducted in the respective semesters.
INFORMATION SECURITY
Hours allotted – 2hrs / week
There will be only internal evaluation for these papers. Two internal tests in two units
each (Unit 1 &2 for the CA I and Unit 3 &4 for the CA II). The duration of the test will be
2hours for a maximum of 40 marks. There will be no credits awarded. Marks secured will be
converted into grades.
Evaluation ( Internal )
Tests 2x40 = 80 marks.
Quiz 10 marks
Assignment 10 marks
Total 100marks
Question paper pattern
Section A
Answer in two sentences 2x5= 10 marks ( 5 out of 8 )
Section B
Answers in one page 5x6= 30 marks ( 6 out of 8)
Total 40 marks
Objectives:
➢ To have a good working knowledge to enable the students to practically strike a trial
balance and prepare the final accounts
➢ To Strengthen the basic concepts and conventions of accounting practices
Unit I (11 Hrs)
Accounting concepts and conventions - Preparation of Journal – Ledger - Trial
balance- Rectification of errors
Unit II (11 Hrs)
Depreciation: (Introduction - Methods)* – straight line method -written down value
method-annuity method- Reserves and Provisions. Preparation of Final Statement of
Accounts- Apportionment of Capital and Revenue expenditure
Unit III (11 Hrs)
Bank Reconciliation statement- Bills of Exchange
Unit IV (12 Hrs)
Consigment – Joint Venture
Unit V (11 Hrs)
Accounting for Non Trading concerns
* Self Study
Distribution of marks – theory 20% problems 80%
Text Book:
S.No Author Name Title of the Book Publisher Year and Edition
1. Jain. S .P & Principles of Kalyani Reprinted 2012,
Narang K.L. Accountancy Publishers Fourth Edition
Books for Reference:
S.No Author Name Title of the Book Publisher Year and Edition
1. Nagarajan.K.L, Financial Accounting Sultan Chand & Current Edition
Vinayagam.N & Sons
P.L.Mani
2. Reddy.T.S & Financial Accounting Margham reprinted 2013, Sixth
A.Murthy Publications revised
Semester : I
Core : 2
Title : FUNDAMENTALS OF e-COMMERCE& WEB DESIGN
Subject Code : EC14C02
Credits : 4
Lecture Hours : 56
Objectives:
➢ To make the students be clear with the fundamentals of e-Commerce
➢ To enhance thorough knowledge in the origin and areas of Internet
➢ To enable the students to design a web page
Course Coverage
WORD
1. Type a paragraph and Perform:
a. Font using font size, font style, line spacing tc.
b. Insert page numbers at the bottom right alignment
c. Insert header consisting of date and time, insert footer consisting of page
d. Numbers.
e. Change the paragraph into two or three columns
f. Check the spelling and grammar
g. Use bullets and numbering
h. Use drop cap
i. Find and replace a word
2. Prepare a class timetable using table option and merging cells.
3. Prepare an application for a job with the bio-data using auto text.
4. Prepare a college day invitation using borders and shading option, word art and
pictures.
5. Using mail merge, draft a shareholder’s meeting letter for 5 members.
EXCEL
1. Enter the data with following fields:
a) Serial no
b) Name
c) Address
d) City
e) Date of Joining
f) Salary
g) Course
h) Duration
i) No of students
j) Total fees
Perform the following:
a. Change font as bold
b. Arrange the alignment as center
c. Rename the sheet
d. Insert a new sheet
e. Move a sheet
f. Delete a sheet
g. Hide/Unhide Column
h. Change Column Width
i. Usage of sorting option for the “Name” field.
j. Usage of filter for the field “City” and “Salary”
2. Draw different graphs for a sample data.
3. Calculate Simple and Compound Interest.
4. Enter the semester marks and calculate total auto-sum and average using function
wizard.
Calculate Mean, Median, Mode, Standard Deviation and Correlation.
5. Calculate Current Ratio, Liquid Ratio, Stock Turnover Ratio, Return on Net Capital
Employed, Operating Ratio.
1. Creating Pivot Table to analyse sales report
2. Advance Filter with Multi Criteria using Lookup functions
3. Basic concepts related with user defined Macros by automating recording a Macro
4. Depreciation Case Study as financial model
5. EMI calculation as financial model
POWERPOINT
1. Create different slides in PowerPoint advertising a product with audio connection
and present a slideshow using Custom animation and slide transition.
ACCESS
1. Create a table using Design view with the given fields:
S.no, Name, Address, City, Country, Date of Join, Department and Salary.
2. Create a table using Table Wizard called ‘Student Marks’ and create form using
wizard.
3. Create a table called ‘Books’ with the following fields:
• S.no
• Title of the Book
• Author name
• Category
• Price
• Availability
Do the following queries:
a)Sort the table in the ascending order of author’s name
b)Find the author of a particular book and its price
c)Find the details of the books which are available in the library
d)Find if a particular book is available or not .
e)Find the price of a particular book
f)Find the no of books in Commerce category and arrange it
in descending order of price
4. Create a database called’ Bank’ with tables - Deposits and Loans. Perform the
following:
i)Find all loans made at Coimbatore branch with loan amount greater than
10000.
ii)List in alphabetical order the names of the customers whose loans are
made at Coimbatore branch.
iii)Find the loans with amounts between 10000 and 50000.
The Deposits table should have the following fields
account no, branch name, customer name, balance amount.
The Loans table should have the followings fields
loans no, branch name, customer name,loan amount.
Semester : II
Core : 3
Title : FINANCIAL ACCOUNTING II
Subject Code : CFA1103
Credits : 5
Lecture Hours : 86
Objectives:
➢ To enhance students knowledge in Partnership and Company Accounts
➢ To give them adequate knowledge regarding Hire system and Branch accounts
Course Coverage
ACCOUNTING PACKAGE
1. To Create Company, Groups and Ledgers
2. To prepare Receipt & Payment voucher entries
3. To prepare Purchase Order, Purchase voucher and Debit Note for a given list of
transactions
4. To prepare Sales Order, Sale voucher and Credit Note for a given list of transactions
5. To prepare Contra and Journal vouchers
6. To prepare simple Payroll voucher and to display payroll report(pay slip report, pay
sheet report and payroll statements report)
7. To calculate TDS, VAT
8. To prepare final accounts for a given trial balance
9. To prepare accounts with inventory
10. To prepare Stock Summary and Godown wise summary.
HTML
1. College Home Page – Images, Paragraph Tag, Font, Structure Tag, List Tag
2. Class Time Table using Tables
3. Creating Frames using Links
4. Bio-Data Form
5. Order forms
6. Cascading Style Sheet
Semester : III
Core : 4
Title : PRINCIPLES OF MARKETING
Subject Code : CPM1404
Credits : 4
Lecture Hours : 86
Objectives:
➢ To understand the practical and principles of marketing.
➢ To inculcate the knowledge of product awareness in present scenario.
➢ To enhance practical application on advertising media.
UNIT I (17 Hrs)
Market: - Meaning, Definition, Classification of Markets. Marketing: - Meaning,
Definition, Features, Importance, Evolution and Functions of Marketing- Difference
between Marketing and Selling. Marketing Environment: -Micro and Macro Marketing
Environment, Controllable and Uncontrollable Factors- Modern Marketing Concepts –
Marketing Mix – Definition and Elements – Market Segmentation.
UNIT II (17 Hrs)
Product: - Meaning, Definitions – Elements of Product Policy and Branding Strategies –
Product Life Cycle and New Product Planning. Price: - Meaning, Definition, Importance,
Factors affecting pricing decisions, Kinds of Pricing.
UNIT III (18 Hrs)
Promotion Mix: - Sales Promotion, Meaning, Definition, Objectives, Advantages and
Kinds of Sales Promotion. Advertising: - Meaning, Definition, Functions, Objectives,
Advantages, Kinds of Advertising Media. Personal Selling: - Meaning, Definition,
Objectives, Importance, Qualities of a Good Sales Man, Features and Process of Personal
Selling. Channels of Distribution:- Meaning, Definition, Importance, Types, Factors
Determining Choice of Channel of Distribution.
UNIT IV (17 Hrs)
Agricultural Marketing in India – Problems and Remedies, Regulated Markets-
Functions and Advantages. Organized Markets- Characteristics, Commodity Exchange-
Future Contracts – Hedging. Co-operative Marketing - Objectives – Features - Functions-
Advantages and Limitations
UNIT V (17 Hrs)
E-Marketing – (Difference between e-marketing and e-business)* – E-Marketing past,
present and future. Strategic e-marketing: Strategic planning – e-business models. E-
Marketing plan: overview – creating- steps in e-marketing plan.
*Self Study
Relevant case studies included in all the units
Text Books:
S.No Title of the
Author Name Publisher Year and Edition
Book
1. Prentice hall of
Add El Ansary,
E-Marketing India Pvt Ltd, Current Edition
Raymond frost
New Delhi
2. Modern
Reprint 2011,
Pillai R.S.N. and Marketing S.Chand & Co.
4th Edition
Bagavathi Principles and New Delhi
Practices
Objectives:
➢ To have practical application on costing
➢ To understand the basics on material, labor and overheads
UNIT I (17 Hrs)
Cost Accounting – Definition, Meaning & Scope – Relationship of Cost Accounting
with Financial Accounting and Management Accounting – Methods of Costing – Cost
Analysis, Concepts and Classifications –– Costing as an Aid to Management – (Limitations
and Objections Against Cost Accounting)*. Elements of Cost, Preparation of Cost Sheet and
Tender.
UNIT II (17 Hrs)
Materials – Material control – Techniques of material control - Maximum, Minimum
& Reordering Levels – EOQ – Purchasing of Materials, Procedure and Documentation
involved in Purchasing – Requisitioning for Stores – Methods of Valuing Material Issues.
UNIT III (17 Hrs)
Labor – Computation of Labor cost - Idle Time - over time - Labor Turnover –
Remuneration and incentives.
Overhead – Classification of Overhead – Allocation, Apportionment and Absorption
of Overhead – Computation of Machine Hour Rate
UNIT IV (18 Hrs)
Process Costing – Features – Process Losses, Waste, Scrap, Normal Process Loss,
Abnormal Process Loss, Abnormal Gain and Inter - process Profit (Excluding Equivalent
Production) - Costing of Joint Products and By-Products.
UNIT V (17 Hrs)
Operating Costing – Contract Costing - Reconciliation of Costs and Financial
Accounts. Emerging trends in Activity based costing and Activity based management
*Self Study portion
Distribution of Marks - Theory 40% and Problems 60%.
Text Book:
S.No Author Name Title of the Book Publisher Year and
Edition
1. Jain S.P. and Narang K.L. Cost Accounting Kalyani Reprint 2010,
Publishers Fourth Edition
Books for Reference:
S.No Author Name Title of the Book Publisher Year and
Edition
1. Iyengar Cost Accounting Sultan Chand 2009, 7th
Edition
2. Maheswari S N Principles of Cost Sultan Chand Reprint 2010,
Accounting Sixth Edition
3. Pillai R.S.N.and Cost Accounting S. Chand 2010,
Bagawathi Fourth Edition
4. Shukla M.C., Grewal T.S Cost Accounting S.Chand 2009,
Sixth Edition
Semester : III
Core : 6
Title : RELATIONAL DATABASE MANAGEMENT SYSTEM
Subject Code : CRD1306
Credits : 4
Lecture Hours : 71
Objectives:
➢ The paper focuses primarily on the fundamental concepts of the database.
➢ The query language provides the base for Relational database management system.
Course Coverage
4) Create a table "Company" with the following fields and insert the values for 10 employees.
Compid number (6) primary key
Compname varchar2 (15) not null
Proprietor varchar2 (15) not null
Address varchar2 (25) not null
Supname varchar2 (15)
Noofempl number (4)
GPPercent number (6, 2)
Queries:
a) Display all the records of the company which are in the ascending order of GP percent.
b) Display the name of the company whose supplier name is "Telco".
c) Display the details of the company whose GP percent is greater than 20 and
Order by GP Percent.
d) Display the detail of the company having the employee ranging from 300 to 1000.
e) Display the name of the company whose supplier is same as the Tata's.
6) Create a table "Product" with the following fields and insert the values:
Prodno number (6)
Prodname varchar2 (15)
Unitofmeasure varchar2 (15)
Qty number (6, 2)
Totamt number (8, 2)
Queries:
a) Using update statements calculate the total amount and then select the record.
b) Select the records whose unit of measure is "Kg".
c) Select the records whose quantity is greater than 10 and less than or equal to 20.
d) Calculate the entire total amount by using sum operation.
e) Calculate the number of records whose unit price is greater than 50 with count operation.
7) Create the table PAYROLL with the following fields and insert the values:
Emplno number (8)
Emplname varchar2 (8)
Dept varchar2 (10)
Baspay number (8, 2)
HRA number (6, 2)
DA number (6, 2)
Pf number (6, 2)
Netpay number (8, 2)
Queries:
a) Update the records to calculate the net pay.
b) Arrange the records of the employees in ascending order of their net pay.
c) Display the details of the employees whose department is "Sales".
d) Select the details of employees whose HRA>= 1000 and DA<=900.
e) Select the records in descending order.
11) Create the course and batch table with following fields
Table: Course
Courseno number (5) primary key
Coursename varchar2(20)
Syllabus varchar2(25)
Table: Batch
Batchno number (5) primary key
Courseno number (5) foreign key
Startingdt date
Duration varchar2 (15)
Income number (5)
Queries:
a) Insert values and display the records
b) Display the records from batch table whose Courseno is ‘9’
c) Display the Courseno, Coursename for the batch starting from ‘25 June 2000’
d) List Batchno for the batch starting before ‘30th June 2001’ and after ‘December 2001’
e) List the details of the batch who have joined before the end of ‘September 2001’
Objectives:
➢ To demonstrate an awareness of the main components and concepts of e-commerce,
and the vital role it plays in modern business practice.
➢ To understand the basic concepts in E-Commerce.
Objectives:
➢ To enhance the students knowledge about the income tax laws and procedures.
➢ To enhance the revised provisions of The Income Tax Act of 1961.
➢ To compute the gross total income, rebate and the total tax liability of an individual
assessee.
Objectives:
➢ To introduce object oriented programming concepts.
➢ To develop programming skills in object oriented programming concepts.
Course Coverage
Objectives:
➢ This learning path examines the fundamental concepts of financial management with
an emphasis on the cost of capital, leverages, working capital management and
dividend theories.
UNIT I (14 Hrs)
Nature and scope of financial management-objectives-financial decisions-relationship
between Risk and return-role and (functions of financial manager)*-time value of money
UNIT II (15 Hrs)
Cost of capital meaning and importance-cost of debt, preference, equity and retained
earnings-weighted average cost of capital-capital budgeting-techniques-ROI pay back and
discounted Cash Flow.
UNIT III (14 Hrs)
Financial leverages-measures-EBIT-EPS analysis-operating leverage-financial,
business and operating risks-theories of capital structure-net income approach-net-operating
income approach MM hypothesis-determinants of capital structure.
UNIT IV (14 Hrs)
(Working capital management concepts -need- determinants)* - estimating working
capital needs-computation of working capital.
UNIT V (14 Hrs)
Dividend theories-Walter's model-Gordon and MM's model-dividend policy -forms of
dividend-Determinants of dividend policy.
*Self Study Theory – 60% Problems – 40%
Text Book:
S.No Author name Title of the Publisher Year &Edition
Book
1. Shashi .K.Gupta Financial Kalyani 7th Edition,
R.K.Sharma Management Publishers reprint 2013
Books for reference:
S.No Author name Title of the Publisher Year &Edition
Book
1. Khan&Jain Financial Tata McGraw Current Edition
Management Hill
2. Maheshwari S.N. Financial Sultan Chand & Current Edition
Management Sons
3. Pandey I. M. Financial Vikas publishing Current Edition
Management House Ltd
4. Prasanna Chandra Financial Tata McGraw Current Edition
Management Hill
Semester : V
Core : 11
Title : CYBER LAW
Subject Code : CCL1411
Credits : 4
Lecture Hours : 71
Objectives:
➢ To expose the students to be aware on the Information Technology Law.
➢ To enlighten the students’ knowledge on the basic application of Cyber Law in
e-Commerce in India.
Objectives:
➢ The subject aims at providing a strong foundation in programming logic of VB.net
and benefits the students in meeting the demand of trained programmers.
Objective:
➢ To Cultivate understanding and knowledge of Indian Contract Act 1872
➢ To provide comprehensive understanding of rights, duties and responsibilities of the
parties entering into business dealings.
UNIT I (17 Hrs)
Indian Contract Act 1872 – Meaning of Contract – Definition – Obligation &
Agreement – Nature of Contract & Classification – Essential Elements of Valid Contract –
Offer & Acceptance – Consideration.
UNIT II (17 Hrs)
Capacity: Minors-Persons of unsound mind –Other persons- Free Consent: Meaning-
consent and Free consent-Coercion-undue influence-Misrepresentation-Fraud-Mistake-
Legality of Object: Unlawful object-Unlawful and illegal agreements- Agreements opposed
to public policy-Void Agreements : Meaning-Wagering agreement
UNIT III (17 Hrs)
Contingent contracts: Meaning-Rules regarding Contingent contract- Performance of
Contract- Different Modes of Discharge of Contract: Meaning-Discharge by Performance-
Agreement –Impossibility of performance-Supervening impossibility-Lapse of time-
Operation of Law
UNIT IV (17 Hrs)
Remedies of Breach: Recission-Quantum meruit-Specific performance-injunction-
Rectification – Principles for Awarding Damages - Quasi Contract-Kinds.
UNIT V (18 Hrs)
Contract of Indemnity & Guarantee :Contract of Indemnity & Guarantee- Rights of
Surety – Discharge of Surety - Bailment & Pledge – Rights and duties of Bailor and Bailee –
*(Rights and Liabilities of Finder of Lost Goods)*- Rights and duties of pawnor and pawnee
- Contract of Agency-Sale of Goods Act:-Formation-Conditions and warranties-Performance
of Contract.
*Self Study
Text Book:
S.No Author Name Title of the Book Publisher Year and
Edition
1. Kapoor N.D. Business Law Sultan Chand & Reprint 2014,
Sons 29th Edition.
Books for Reference:
S.No Author Name Title of the Publisher Year and
Book Edition
1. Pillai R.S.N., Business Law S.Chand& Co ltd Reprint 2010,
Bagavathi .B 2nd Edition
2. Tulsian Business Law Tata McGraw Reprint 2010,
Hill Publishing 2nd Edition
Co Ltd
Semester : V
Elective : 2
Title : COMPANY LAW
Subject Code : CCL15E2
Credits : 5
Lecture Hours : 86
Objectives:
➢ To provide a reasonable insight into the working of the companies under companies
act 2013.
UNIT I (18 Hrs)
Company – Definition & Features - *Distinction between Company and Partnership –
Kinds of Companies – Difference between Private and Public Company – Incorporation of a
Company – Documents to be filed – Memorandum of Association – Doctrine of Ultravires.
UNIT II (17 Hrs)
Articles of Association – Doctrine of Constructive Notice & Indoor Management –
Alteration of Article – Prospectus – Contents – Misstatements – Liability for Misstatements –
Certificate of Commencement of Business.
UNIT III (17 Hrs)
Shares – Debentures – Allotment – Valid Allotment – Irregular Allotment – Transfer
and Transmission of Shares – Membership of Company.
UNIT IV (17 Hrs)
Company Management – Board of Directors – Appointment – Qualifications – Power
– Duties – Liabilities – Managing Director & Manager – Managerial Remuneration –
company Secretary – Appointment, Qualification, Powers and Duties.
UNIT V (17 Hrs)
Company Meetings – Kinds – Statutory Meeting, Annual General Meeting –
Extraordinary General Meeting – Board Meeting - Resolutions, Minutes, Quorum and Proxy
– Winding up – Modes.
Corporate Governance in Indian Scenario – need – importance – Clause 49(listing
requirements)
*Self Study
Text Book:
Sl.No. Author Name Title of the book Publisher Year and
edition
1 Gogna P.P.S A Textbook of Sultan Chand & Sons, 2013,
Company Law New Delhi 10th Revised Ed
2 Kapoor N.D Company Law Sultan Chand & Sons, Revised Edition
New Delhi
Objectives:
➢ To enlighten the students on the Recent Trends in Banking and the regulating
provisions.
➢ To enlighten the students’ knowledge on Banking Regulation Acts.
Course Coverage
Objectives:
➢ To enhance the student’s knowledge with regard to effective communication
➢ To improve letter writing skills
UNIT I
Introduction to Communication – Objectives – Importance – Elements of
Communication process – Internal and External Communication – Media of Communication
– Electronic media-Barriers to Communication – Principles of Communication- Formal and
Informal Communication – Upward, Downward, Lateral and Diagonal Communication –
Communication network.
UNIT II
Essentials of Business Letters – Enquiries and replies – Orders and execution – Credit
and Status letters
UNIT III
Complaints and Adjustments- Collection letters- Circular and Sales letters –
Application Letters
UNIT IV
Report Writing – Importance of report – Types of business reports – Characteristics of
good report – Notice, Agenda and Minutes, Resolutions of company meetings.
UNIT V
Public Speaking – Conference and Committee – Essentials of effective conference –
Listening – Meaning, significance and obstacles.
Text book
S.No Author Name Title of the Book Publisher Year and
Edition
1. Rajendra Pal & Essentials of Sultan Chand & Current
J.S.Korlahalli Business Sons, New Edition
Communication Delhi
Books for Reference:
S.No Author Name Title of the Book Publisher Year and
Edition
1. Jain Omprakash Business Sultan Chand & Reprint 2009,
V.K.Biyani Communication Company Ltd, 1st Edition
New Delhi
2. Pillai R.S.N. & Modern Sultan Chand & Current
Bagavathi Commercial Company Ltd, Edition
Correspondence New Delhi
3. Uma Narula Business Atlantic Current
Communication Publishers and Edition
practices- Modern distributors
trends
Semester : V
ALC : 2
Title : INTRODUCTION TO INFORMATION TECHNOLOGY
Subject Code : EC14AC2
Credits : 5
Objectives:
➢ To enhance students knowledge in computers.
➢ To enable students to know in detail on various storage devices
➢ To study the applications of information technology in various fields
UNIT I
Computer- introduction – Importance – Computer applications in various areas of
Business - *Careers in computer*- Computer hardware- Anatomy of a digital computer-
Classification of computer systems- laptop or notebook
UNIT II
Computer software-types- Operating system – Functions – Software development-
Difference between hardware and software-Data and Information - Data processing –
Methods- Batch, online, real time system, Time sharing, Multi programming, Distributed
processing- File Organization
UNIT III
Programming Language - Machine language, Assembly language, High Level
Languages. - Programming tools- Steps in developing a computer Programme - computer
networks- Multimedia tools.
UNIT IV
Internet – Services of Internet- E-mail-World wide web- Intranet-Extranet- E-
Commerce- features- Importance-Objectives-Types-Reasons for growth of E-commerce-
Mobile computing
UNIT V
System Analysis and Design, Computer based information system - Transaction
Processing system - Management Information Systems - Decision Support Systems - Expert
System-Office Automation
*Self Study
Text Book:
Sl.No. Author Name Title of the BookPublisher Year and
Edition
1. R. Saravana Kumar, A text book of S. Chand & Co ltd Current
R. Parameswaran Information New Delhi Edition
T. Jayalakshmi Technology
Objectives:
➢ To study the managerial aspect of accounting
➢ To know the tools and techniques of financial analysis
➢ To learn the techniques of management of current assets
Objectives:
➢ It helps the students to understand the fundamentals of Java Programming,
➢ To enable the students to design web page using PHP.
Objectives:
➢ To provide knowledge regarding the auditing procedures
➢ To understand the appointment and removal of company auditors
Objective
➢ To provide knowledge regarding Services Marketing
Objectives:
➢ To have a conceptual understanding of the retail marketing concepts.
Unit I (17 Hrs)
Retailing – Introduction – meaning – significance - functions of retailing. Retailing in
India - Retailing ethics - career opportunities in Retail - FDI in India.
Retail Formats: Meaning- types – Models-Theories of retail development – Concept
of Life Cycle in Retail.
Unit II (17 Hrs)
Customer Buying Behaviour-Need-Factors influencing the retail shopper-
Customer Decision Making Process. Retail Strategy- definition-identifying options-setting
objectives-develop strategic plan.
Retail Franchising-evolution-types- advantages and disadvantages of franchising-
International Franchising scene- Franchising in India. Retail Store Location- types of retail
locations-methods of evaluating a trading area- Reilly’s Law of retail Gravitation- Central
Place Theory- Huff’s Model Trading Area Analysis- trends in retail Property development in
India.
Unit III (17 Hrs)
Retail Merchandising- evolution-factors affecting the merchandising function-
merchandiser role and responsibilities- concept of Life Style Merchandising.
Retail Pricing-concept of retail price-determining the price-retail pricing policies-
ABC analysis, Sell Through Analysis, Multiple Attribute method- margin return on
investments.
Unit IV (17 Hrs)
Organisation Structure- Creating organization structures-Human Resource
management in Retail-recruitment and selection- training- motivation- evaluation of
performance.
Retail Store Operations-Key roles in a store environment- customer service-
components of retail operations- Store Administration and management of the Premises.
Financial Aspects of retail- retail economics –measures of performance-measures of
performance evaluation-ethics in retailing.
Unit V (18 Hrs)
Retail Marketing- role of marketing in retail- retail marketing mix- STP Approach-
retail Image. Retail Communication Mix- Advertising- sales promotion-public relations and
publicity-POP Displays – Integrated Marketing Communication.
Service Retailing- concept of customer service- importance of service in retail
customer service- measuring the Gap in Service- Customer Information and Enhancing
Loyalty- CRM- Retail Selling Process.
*Self Study
Text Book:
Sl.No. Author Name Title of the Book Publisher Year and
Edition
1. Swapna Pradhan Retailing Tata McGraw Hill 2012 ,2nd
Management Text Publishing Company Edition
and cases LTD,New Delhi.
Books for References:
Sl.No. Author Name Title of the Book Publisher Year and
Edition
1. Andrew. J.Newman Retailing Vikas Publishing 2014,
and Peter Cullen Environment and House Pvt, ltd, Delhi 9th Edition.
Operations
2. David Gilbert Retail Marketing Pearson Current
management Publications, Edition
England
3. Michael Levy, Retailing Tata Mc Graw Hill 2014, 7th
Barton.A.Weitz, management reprint
Ajay Pandit
Semester : VI
Practical Lab : 3
Title : COMPUTER APPLICATION PRACTICAL III - JAVA AND WEB
SCRIPTING
Subject Code : EC14CP3
Credits : 3
Lecture Hours : 57
Course Coverage
Objective:
➢ To acquaint the student with the national and global environment pertaining to
business
➢ To provide knowledge of the policies and legal provisions of the Government with
respect to the business environment in India.
Unit -I
Theoretical Framework of Business Environment -Concept, Significance & Nature
of Business Environment-Elements of Business Environment-Levels of Environment-Internal
and external: Changing Dimensions of Business Environment - Economic System Interface-
environmental scanning and monitoring
Unit - II
Economic Environment of Business - economic planning in India: Industrial policy,
fiscal policy, monetary policy, export and import policy: public sector and economic
development: economic reforms, liberalization and structural adjustment programmes.
Unit -III
Social Environment -Socio-cultural environment: Critical elements of socio cultural
environment: social institutions and systems: social values and attitudes: social groups:
middle class: emerging rural sector in India: consumerism in India. Social responsibility of
business; social audit; corporate governance.
Unit-IV
Financial Environment of Business -Indian Money Market- Monetary and Fiscal
policies-Financial Market structure-Growth of capital-Money and Capital Markets-Industrial
Finance-Industrial Financial Institutions.
Unit V
Labour Environment -Labour Legislation in India-Labour Welfare and Social
security-Industrial Relations- Industrial Disputes Act-Trade Unions. Social responsibilities of
trade unions-limitations and problems of trade unionism in India.
Text Book:
S.No Author Name Title of the Book Publisher Year &
Edition
1. Francis Business Himalaya Current
Cherunilam, Environment Publishing House Edition
Book for Reference:
S.No Author Name Title of the Book Publisher Year &
Edition
1. Awasthappa, K Essentials of Business (Himalaya Current Edition
environment Publishing
House
2. Adhikary. M Economic Sulthan Chand Current Edition
Environment of & Co., New
Business Delhi,
3. Dorfman, Robert Economics of W.W. Norton Current Edition
and Nancy. Environment &co
Semester : VI
ALC : 4
Title : OPERATING SYSTEM
Subject Code : EC14AC4
Credits : 5
Objectives:
➢ To enhance knowledge in operating systems.
➢ To develop in depth knowledge in Operating system
UNIT I
Fundamental Concepts: What is an OS- Goals of an OS- Operating of an OS-
Resource allocation and Related functions- User Interface Related Functions. Overview of
OS: Classes of Operating Systems-OS and to Computer Systems- Batch Processing System –
Multiprogramming Systems – Time Sharing Systems- Real Time Operating Systems-
Distributed Operating Systems.
UNIT II
Structure of OS: Operating of an OS- Structure of the Supervisor- Configuring and
Installing the Supervisor- Operating Systems with Monolithic Structure – Layered Design –
Virtual Machine Operating Systems – Kernel Based Operating Systems- Micro Kernel Based
Operating System- Architecture of Window 2000.
UNIT III
Memory Management: Memory Allocation of Program- Memory Allocation
Preliminaries. Virtual Memory: Virtual Memory Basics- Virtual Memory Using Paging-
Demand Paging-Page Replacement Policies-Memory Allocation to a Program-Page Sharing-
Unix Virtual memory-Virtual memory in Windows 2000 – Virtual memory using
segmentation.
UNIT IV
File System: File Systems and IOCS-files and directories-overview of I/O
Organizations- Fundamental File Organisation. Scheduling: Fundamentals of Scheduling-
Long Term Scheduling – Medium and Short Term Scheduling – Real Time Scheduling
UNIT V
Dead Locks: Definition-Deadlocks in Resource Allocation- Characterizing Resource
Allocation-Characterizing resource Dead Locks. Distributed System: Architecture of
Distributed System- Networking operating systems-Distributed operating systems- design
issues in distributed operating systems.
Text Book:
Sl.No. Author Name Title of the Book Publisher Year and
Edition
1. Godhole Operating Systems Tata MCgraw- Current
Hill Publishing Edition
Company Ltd.
Books for Reference:
Sl.No. Author Name Title of the Book Publisher Year and
Edition
1. OM.Dhamdhere Operating Systems-A Tata MCgraw- Current
Concept – Based Hill Publishing Edition
Approach Company Ltd
2. HM. Deital Operating Systems Pearson Current
Education Asia Edition
SUBJECTS OFFERED UNDER ALLIED COMMON TO
BCOM (CA), BCOM (E-COM), BCOM (AM), BBM (IB) &BBM (RM)
Semester : III
Allied : 1
Title : INDUSTRIAL RELATIONS
Subject Code : EC12A01
Credits : 5
Lecture Hours : 71
Objectives :
➢ To learn concepts and aspects of Industrial Relations
Objectives:
➢ To know about the behavior of security market
➢ To understand to use our own approach to valuation and portfolio management.
Objectives:
➢ To enable the students to acquire knowledge on Human Resource Management in
General.
UNIT I (6 Hrs)
Nature and Scope of HRM: Concept-Characteristics-Objectives-Importance –
Functions – Scope – History – Evolution. Organising the Human Resource Function: Role of
Human Resource Manager
UNIT II (6 Hrs)
HR Planning: Concept- Objective - Need and Importance – Process. Job Analysis and
Job Design: Concept-Objectives-uses-Process.
UNIT III (6 Hrs)
Recruitment and Selection: Meaning-Process-Policy-Sources. Employee Training;
Concept - Need – Importance – Types. – Identifying Training Needs – Objectives.
UNIT IV (5 Hrs)
HRD: Concept - Difference – Need and significance – Qualities. Performance
Appraisal: Concept- Objectives – Uses –Process – Problems –Essentials – Methods – 360
Degree Appraisal Technique.
UNIT V (6 Hrs)
Job Evaluation : Concept - Objectives – Process – Advantages – Limitations –
Essentials. Morale : Meaning - Importance. Job Satisfaction : Concept - Measurement.
* Self Study
Text Book:
Sl.No. Title of the Book Author Publisher Year and
Name Edition
1. Human Resource C.B.Gupta Sultan Chand & Current Edition
Management Sons, New Delhi
Books for Reference:
Sl.No. Title of the Book Author Publisher Year and
Name Edition
1. Human Resource & Aswathappa Tata McGraw Hill Fourth Edition
Personal Management
2. HRM and Human V.P.Michael Publishing house First Edition
Relations
SKILL BASED SUBJECT- DYNAMIC WEB APPLICATION
Sem Sub code Title of paper Hrs/ Dura CI ES Total Cre
week tion A E dits
III& SB13DW01 PHP/MySQL 2 2 25 75 100 4
IV
III& SB13DWP1 Practical I - 1 2 40 60 100 2
IV PHP/MySQL
V& SB13DW02 jQuery & Ajax 2 2 25 75 100 4
VI
V& SB13DWP1 Practical II - 1 2 40 60 100 2
VI jQuery & Ajax
Objective:
➢ To introduce the concepts of PHP/MySQL
UNIT I (11 Hrs)
The Basic of PHP : Beginning PHP. Variables: Variable Theory and Naming – PHP
and Data Types – Constants. Operators and Expressions: Operators – Expressions.
UNIT II (12 Hrs)
Flow Control and Functions: Decision – Looping. Strings and Arrays – PHP’s OOP
Implementation – Creating Functions.
UNIT III (12 Hrs)
Forms and User Interaction - Data Validation – Sessions, Cookies and FTP – Setting ,
Reading, Deleting Cookie.
UNIT IV (12 Hrs)
SQL and Database Interaction - Introduction to MYSQL, MYSQL with PHP -
Database connectivity with MYSQL, connection string, inserting a record, updating record,
deleting a record. Web Application Development - XML and XHTML.
UNIT V (11 Hrs)
Using PHP in Real World: PDF – Generating Graphics – e-Mail
Text Book:
Sl.
Author Name Title of the Book Publisher Year and edition
No.
1. Jeremy Allen PHP 4.1 BPB Current Edition
Chrles Hornberger Publications
Reference Books:
Sl.
Author Name Title of the Book Publisher Year and edition
No.
1. Quentin Zervass Practical Web2.0 Eswar Press Current Edition
Applications with
PHP
2. The Complete Tata Mc-
Steven Holzner Tenth Reprint 2011
Reference PHP Graw-Hill
Semester : III & IV
SBS- Practical : 1
Title : DYNAMIC WEB APPLICATION - PRACTICAL I- PHP/MySQL
Subject Code : SB13DWP1
Credits : 2
Lecture Hours : 28
Course Coverage
Objective:
➢ To impart knowledge on jQuery and Ajax
Course Coverage
Objective
This course aims on introducing the theory and practice of designing and building
secure computer systems that protect information and resist attacks. It covers all aspects of
cyber security including network security, computer security and information security.
UNIT I (5 Hrs)
Information security: History of IS-What is security?-characteristic of IS-components
of I system –security system life cycle model.
UNIT II (6 Hrs)
Cryptography: Concepts and techniques- plain text and cipher text- Encryption
principles- Cryptanalysis-cryptograph algorithm- Cryptograph tools
Authentication methods-passwords-keys versus passwords-Attacking Systems via passwords-
Password verification
UNIT III (5 Hrs)
Fire walls: Viruses and worms- Digital rights management--What is firewalls- Types
of Fire wall-Design Principles of Firewall
UNIT IV (5 Hrs)
Hacking: Hacker hierarchy-password cracking-Phishing- Network Hacking- Wireless
hacking.-Windows hacking- Web hacking- Ethical hacking
UNIT V (5 Hrs)
Case studies: DNS, IP SEC- Social media
Applicable to
*B.Sc Mathematics & B. sc & M. Sc Physics have the option to choose any of the courses-
level 1/ level2.
All UG Computer Science courses
TEXT BOOK:
S.no Author Title of book Publisher Year of
publication
1 Dr.Michael E. Principles and Course 4th edition, 2012
Whitman, Herbert Practices of Technology
J. Mattord Information Security Cengage
Learning
2 Atul Kahato Cryptography and McGraw Hill 3rd Edition 2012
Network Security Education
3 William Stallings Network Security Prentice Hall Current Edition
Essential Applications
and standard
4 Devan N. Shah Information Security Wiley India Current Edition
Principles and Practice
Semester : III
Title : JOB ORIENTED COURSE - WEB PUBLISHING & AUTHORING
Subject Code : JOB1338
Lecture Hours : 60
Objectives:
➢ To instruct theoretical and practical knowledge on web page designing software
packages
UNIT I
Adobe Pagemaker: Started with Adobe Pagemaker 7.0 – Creating a publication –
Working with Text – Multiple Pages. Working with Graphics – Formatting Text – Using
Advanced Graphics – Adding Color and Using Mail Merge – Publishing Electronically.
Introduction-Adobe Pagemaker Tools.
UNIT II
Adobe Photoshop: Adobe Photoshop Tools - Working with Layers: Active Layer-
Color Modes: RGB-Indexed Color. Hue/Saturation: Hue Saturation shifts entire ranges of
color within the image-Color modes. Color Channels: Introduction-Image Types-Image
Sizes and Pixels-blending modes-Using filters-Previewing filters-To apply a filter-To add a
drop shadow to text-To convert a color photo to black-and-white-Converting images to
Bitmap mode. Advanced Web Design – Actions and Automation – Printing and Output.
UNIT III
Corel Draw: Getting started with CorelDraw12: Starting CorelDraw – Drawing
Tools – Working with Text – Working with objects - Using ClipArt, Special Characters, and
Symbols - Using Advanced Printing Options
UNIT IV
DreamWeaver: Start Dreamweaver – Working with HTML – Formatting and Styling
Text – Working with Images and Graphics – Creating Hyperlinks – Creating Tables.
Creating Forms – Frames – StyleSheets and Layers – Implementing Behaviors – Timelines –
Publishing a Web site.
UNIT V
Flash: Exploring The Flash Interface: The Flash stage - Stage Settings Creating a
new Flash file - Timeline- Play head/Frames/Key Frames/ Blank frames –
Drawing,Selection,Shapes, Color and Text Tool. Animation. Introduction to Action Script –
Adding Media and publishing flash movies
Text Books:
Sl.No. Author Name Title of the Book Publisher Name Year &
Edition
1. Colin smith Foundation Photoshop 6 Shroff Publishers Current Edition
Al Ward
Vicki Loader
Marilene Oliver
Sham Bhangal
2. Kevin Proot Adobe Pagemaker 7.0 Cengage Learning Current Edition
Reference Books:
Sl.No. Author Name Title of the Book Publisher Name Year &
Edition
1. Jaiswal Information Golgotia Current Edition
Technology Today publications
2. Dr. S.V. Srinivasa An Introduction to Sultan Chand Current Edition
Vallabhab Information
Technology